Did you know that scientists actually invented content marketing? Yet many life science organizations struggle in their efforts to use content to drive leads and sales.

In this webinar, Life Science marketing experts, David Chapin and Don Lewis, will examine content’s role in your sales and marketing ecosystem, with a focus on webinars. David will propose a content development lifecycle that you can use to develop compelling content for your next webinar

View this webinar and learn best practices in using compelling content to create sales and marketing success.

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