Dive Brief:
- Cho-A Pharm and British soccer giant Manchester United will partner up in South Korea and Vietnam to generate interest in Cho-A’s brands.
- Manchester United has more than 40 million followers in South Korea and Vietnam.
- Cho-A Pharm makes over 200 products, including nutritional and dietary supplements, as well as OTC products .
Dive Insight:
Cho-A Pharm Chief Executive Seong-Hwan Cho says his company was pleased to be partnering with “one of the most prestigious football clubs in the world.” The company’s goal is to generate interest and uptake of its products.
Cho-A Pharm has an extensive distribution network, exporting to more than 20 countries. Domestically, their products are distributed by the wholly owned subsidiary, MediPharm. MediPharm is the biggest pharmacy chain in South Korea, with more than 1,000 outlets.