SMi’s Social Media in Pharma: Driving Patient Engagement Through Powerful Social Strategies & Technology
Social Media in the Pharmaceutical Industry will address questions on how to engage patients with an effective social media strategy, look into understanding behavioural and emotional marketing, and how pharma social media will evolve and stay relevant in this rapid developing world.
Hear questions answered during our opening address on day 1, presented by Janssen and DRG Digital.
Opening Address - Patient Engagement
Creating Powerful Pharmaceutical Social Media Strategies Enabling Patient Engagement
Speaker: Aslihan Unal, Digital Strategy Group Manager, Janssen
It can be difficult to gain patient engagement on social platforms, even if the company has a solid following. Janssen will explain what steps should be taken in order to build a compliant social media strategy which delivers real commercial results. On top of this, Aslihan will explore the pitfalls and lessons learned, with examples to enable the organisation to stay relevant in today's increasingly changing technological and regulatory environment.
Case Study: How to Map Out And Understand A Patient’s Journey
Speaker: Steve Reeves, Director, Social Intelligence, DRG Digital
Providing real life examples, DRG Digital will be discussing the emergence of the emotional aspect of the patient, using statistical models. Creating emotional and behavioural paths of shock, fear and excitement can be achieved with useful and relatable content to the audience. This could be by posting the existing patients' opinions on social media about a newly developed product, hoping to score emotional triggers such as excitement to engage and benefit others. In the end, this will lead to some engagement activity, as the ideal goal is to understand the patient's' journey.
Check out the agenda + full speaker line-up: www.social-media-pharma.com/biopr
For those looking to attend there is currently a £400 early-bird saving by this Friday 29th September!
SMi Presents the Launch of…
Social Media in the Pharmaceutical Industry
Date: 22nd – 23rd January 2017
Location: Kensington, London
About SMi Group:
Established since 1993, the SMi Group is a global event-production company that specializes in Business-to-Business Conferences, Workshops, Masterclasses and online Communities. We create and deliver events in the Defence, Security, Energy, Utilities, Finance and Pharmaceutical industries. We pride ourselves on having access to the world's most forward-thinking opinion leaders and visionaries, allowing us to bring our communities together to Learn, Engage, Share and Network. More information can be found at http://www.smi-online.co.uk