12th Digital Pharma East

Oct. 16, 2018 – Oct. 19, 2018  • Pennsylvania Convention Center 1101 Arch Street Philadelphia, PA 19107

Visit the Event Page See the Agenda

Registration
calendar Add to calendar

DISCOVER WHY THE 12TH DIGITAL PHARMA EAST IS THE NUMBER-ONE PROVIDER OF CONTENT, INNOVATION AND PRACTICAL INSIGHTS GLOBALLY

Join us October 16–19 for the 12th Digital Pharma East conference where more than 1000 life science industry marketers will gather to learn and network together to discuss the latest in digital marketing advancements within the industry. Hear from nearly 140 marketing leaders as they discuss some of the biggest topics in the industry today:

  • Digital transformation as an enterprise-wide commitment to your evolved customer

  • Aligning innovation with business objectives

  • Connecting the disconnect between Marketing and Sales: Using Cross-Channel, Content and Data to inform the Customer Experience

  • From Digital Analytics to the Digital ROIs AND linking Digital Analytics with traditional non-Digital Analytics

  • Digital Therapeutics/Beyond the Pill/ Investing in the space vs. designing new models to make that work at a practical level

  • Multichannel engagement and the new model that combines online and offline channels in a way that generates real results

  • Are "patient solutions" really that? Addressing whether physicians are more likely to prescribe your drug if you are providing a patient support tool or network

To learn more about the sessions and speakers on this year’s program, be sure to download the brochure.

HEAR FROM LEADERS IN DIGITAL MARKETING AND INNOVATION, INCLUDING:

  • Tom Cannell, Chief Operating Officer and President, Global Commercial Products, OREXIGEN

  • Tanya Andreadis, Associate Chief Marketing Officer, UNIVERSITY OF PENNSYLVANIA HEALTH SYSTEM

  • Elena Alikhachkina, Worldwide Head Analytics Technology,, Strategic Insights and Data Solutions, JOHNSON & JOHNSON

  • James Musick Vice President, Head of Neurology Patient Technology U.S., UCB PHARMACEUTICALS

  • Lisa Deschamps Worldwide Business Head, Neuroscience, NOVARTIS

  • Tim Moore, U.S. Commercial Excellence Lead, EMD SERONO

  • Angela Horstmann, Head of Consumer Digital Experience and Innovation, U.S. Pharma Customer Capabilities and Operations, GLAXOSMITHKLINE

  • Sai Punjabi, Global Head – Digital Marketing Capabilities and Operations, ALLERGAN

  • Bozidar Jovicevic, Vice President, Global Head of Digital Medicines, SANOFI

  • Saskia Steinacker, Vice President, Global Head, Digital Excellence, BAYER

Click here to register and be sure to mention Priority Code BPDL when signing up, so we know how you heard about this event.

Don’t forget about our great group discounts — you could save up to 25% off!