It’s no longer good enough for pharma to simply adapt to ongoing healthcare shifts; it must take a proactive approach to thrive. With customers’ high expectations for digitally-accessible information and fewer face-to-face opportunities for reps, pharma can no longer wait to adapt its commercial model.

The path forward requires a progressive approach, using technology, data and analytics and significant change management.

Join our panel of experts, including IDC Research Manager Michael Townsend and ZS leaders in sales planning, incentive compensation and commercial execution as they share how you can overcome challenges and transform your commercial models. Attendees will learn:

  • Best practices of pharma companies that are ahead of the curve
  • How change management helps companies overcome challenges
  • The first step toward evolving a commercial model