Lessons from the Hemingway School of Content Marketing

Say farewell to underperforming pharma content!

The first key to developing exceptional content is to be genuine. The best marketers have always understood this, but in an age of massive social media immersion everyone has become keenly aware of the difference between marketing hype, and truly genuine communication.

Even so, it is not easy to find a genuine voice for your brand. Fortunately, Hemingway was clear about how to get started:


"All you have to do is write one true sentence. Write the truest sentence that you know."


Getting to the truth about your story and your brand takes concentrated time and attention, but it is well worth the effort when it results in genuine communication.