By Collecting Doctor Insights and Delivering Targeted Content Through Sermo’s Global Social Platform, Movember Provides Additional Support for Prostate Cancer Patients
New York, NY — September 28, 2021 — True North, a global prostate cancer website created by Movember, the leading charity focused on men's health, has partnered with Sermo to provide physicians with enhanced resources for their prostate cancer patients. The partnership offers doctors and other HCPs on the Sermo platform access to True North’s educational content and tools pertaining to men’s health and prostate cancer.
Sermo will collect data and insights from their physician members in support of True North’s efforts to ensure doctors have greater access to a broad range of education tools designed to help them better serve their prostate cancer patients and their families. In turn, physicians on the Sermo platform will be able to tap into True North’s intuitive digital content to help patients navigate significant life changes after prostate cancer treatment. True North provides more than 90 evidence-based and supportive articles, as well as exciting upcoming tools for sexual health and population health.
“Prostate cancer is the second most commonly occurring cancer in men with 1.4 million diagnosed worldwide. This partnership with Movember is designed to better understand what physicians need to support patients and their treatment,” said Peter Kirk, Sermo CEO. “Prostate Cancer Awareness Month is the perfect time to drive conversations about the pivotal role physicians play in understanding this disease, and True North is the perfect partner with which to do it.””
Rob Fung, Movember’s Director of Digital Health, said, “The True North platform is designed to help men navigate their prostate cancer journey, beyond the cancer itself, and empower them to facilitate positive, collaborative conversations with their doctors. So as the leading authority on the voice of the physician, partnering with Sermo will ensure the physician's voice is front and center in the work that we do.”