Marketing: Page 2


  • An injection pen containing the drug semaglutide lies on a white plate.
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    Douglas Cliff via Getty Images
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    Obesity drugs

    Wegovy study details revive debate over GLP-1 impact on devices

    Shares in several heart device makers, which have been battered over the perceived impact of obesity medicines, rose this week following AHA data on Novo’s therapy.

    By Susan Kelly • Nov. 13, 2023
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    nopparit via Getty Images
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    Biogen, Sage set price of postpartum depression pill at $15,900

    The price is below what some analysts had predicted and significantly less than $34,000 Sage initially set for its earlier postpartum infusion, Zulresso.

    By Nov. 7, 2023
  • Explore the Trendline
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    Brian Tucker / BioPharma Dive
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    Trendline

    Pharma, new drugs and market strategy

    New drugs for obesity and Alzheimer’s look set to become blockbusters, reshaping pharma marketing strategies just as many current top-sellers near looming patent cliffs.

    By BioPharma Dive staff
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    Permission granted by Viatris
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    Sponsored by Viatris

    Transforming MS care to meet patient needs

    Developing holistic treatment approaches that address patient needs today and in the future.

    By Abhijit Barve, MD, PhD, MBA, Chief Medical Officer, Viatris • Nov. 6, 2023
  • Boxes of the diabetes drug Ozempic rest on a pharmacy counter.
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    Mario Tama via Getty Images
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    Obesity drugs

    Novo, Lilly buoyed by fast-growing GLP-1 drug sales

    The rival companies reported strong quarterly sales growth for their latest products, which could face off as weight loss treatments next year.

    By Nov. 2, 2023
  • An injection pen containing the drug semaglutide lies on a white plate.
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    Douglas Cliff via Getty Images
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    Obesity drugs

    The obesity drug effect: What medical device executives are saying

    Stock selloffs across the medical device sector have erased hundreds of billions of dollars in market value. But medtech executives argue GLP-1 drug demand will complement, not cannibalize, their sales. 

    By Susan Kelly • Nov. 2, 2023
  • A office building is seen with a sign reading "GlaxoSmithKline."
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    Leon Neal via Getty Images
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    RSV vaccines

    GSK outpaces Pfizer in RSV vaccine market

    Sales of GSK’s new RSV shot Arexvy were more than double what Pfizer reported for its rival product, suggesting substantial demand this fall.

    By Kristin Jensen • Nov. 1, 2023
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    Shutterstock.com/fizkes

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    Sponsored by Veeva

    5 things to look for in a marketing analytics partner

    Effective marketing measurement requires objectivity, connected data, transparency, a track record of innovation and a proven ability to execute.

    Oct. 23, 2023
  • A closeup of an eye with light reflecting off of it.
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    Zorica Nastasic via Getty Images
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    Roche eye drug sales grow as Regeneron plays catch-up

    The Swiss pharma reported expanding U.S. market share for its new AMD drug Vabysmo as Regeneron tries to rebound from a now-resolved delay for its high-dose Eylea.

    By Oct. 19, 2023
  • A vial of Merck & Co.'s cancer drug Keytruda next to its box.
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    Courtesy of Merck & Co.
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    Keytruda gains first approval for pre- and post-surgery use in lung cancer

    The Merck drug leads competitors Opdivo and Imfinzi into a new immunotherapy setting, which aims to improve outcomes following the surgical removal of tumors.

    By Oct. 17, 2023
  • Exterior of FDA headquarters
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    Courtesy of U.S. Food and Drug Administration
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    Pfizer wins FDA approval for its $7B colitis drug

    Acquired with the buyout of Arena Pharmaceuticals, Velsipity enters a competitive market for ulcerative colitis pills.

    By Oct. 13, 2023
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    Permission granted by Amylyx Pharmaceuticals
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    ALS drug development

    Amylyx’s ALS drug knocked back again in Europe

    Following a re-examination, the EMA again concluded that Albrioza — known as Relyvrio in the U.S. — should not be cleared for the European market.

    By Oct. 13, 2023
  • The HLTH logo on a massive screen at the entrance hall to the convention.
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    Rebecca Pifer/BioPharma Dive
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    Obesity drugs

    GLP-1 drug demand leaves employers in a bind over coverage

    Employers face a difficult decision over whether to cover the popular weight loss therapies, which cost between $900 and $1,400 for a typical month’s supply at list price.

    By Rebecca Pifer • Oct. 13, 2023
  • An image of Apellis Pharmaceuticals' vision loss drug Syfovre
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    Courtesy of Apellis Pharmaceuticals
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    Apellis sales numbers show steady demand for new eye drug, despite safety worries

    The company says Syfovre prescriptions accelerated again in August after a rocky summer of side effect probes.

    By Kristin Jensen • Oct. 5, 2023
  • A small HUD with a human body image and a scientist or a doctor, working with it.
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    Ignatiev via Getty Images
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    Sponsored by Cognizant

    Using AI to create an end-to-end customer experience in pharma

    Silos abound in the pharma world, especially when it comes to customer care and call center support. Using AI can change everything, though. Here’s how.

    Oct. 2, 2023
  • Vials of Eisai and Biogen's new Alzheimer's drug Leqembi
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    Courtesy of Eisai
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    New Alzheimer's drugs

    Eisai’s Alzheimer’s drug Leqembi approved in Japan

    Eisai and Biogen’s anti-amyloid drug is still undergoing regulatory reviews in the EU, U.K. and elsewhere.

    By Sept. 25, 2023
  • Human respiratory syncytial virus virions are shedding from the surface of human lung cells.
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    National Institute of Allergy and Infectious Diseases. (2017). "Human Respiratory Syncytial Virus" [Micrograph]. Retrieved from Flickr.
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    New RSV vaccines can be powerful tools, but rollout poses test

    Public health officials, as well as drugmakers, are trying to raise awareness of RSV among older adults at risk, and convince them to get an additional respiratory shot alongside those for COVID-19 and flu.

    By Sept. 18, 2023
  • FDA approves GSK’s new bone cancer drug, helping validate a billion-dollar bet

    The drug, known scientifically as momelotinib, is now cleared to treat myelofibrosis and will compete against rival medicines sold by Incyte and Bristol Myers Squibb.

    By Sept. 18, 2023
  • Johnson & Johnson's new logo is seen on an office lobby wall.
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    Courtesy of Johnson & Johnson
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    J&J to phase out Janssen name in corporate rebrand

    Janssen will be recast as Johnson & Johnson Innovative Medicine, melding the drugs division’s identity more closely with its parent.

    By Sept. 15, 2023
  • A person holds a rectangular device connected to tubing.
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    dzika_mrowka via Getty Images
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    Insulin pump-makers grapple with questions about GLP-1s

    New weight loss drugs have sparked a stock selloff for some device makers, but medtech analysts don’t see them a likely to undermine the companies’ business — yet. 

    By Elise Reuter • Sept. 14, 2023
  • Akili's digital therapeutic, EndeavorRx, involves navigating obstacles in different courses. It's intended to improve attention.
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    Courtesy of Akili Interactive
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    Akili cuts 40% of workforce, plans shift to non-prescription model

    The digital therapeutics company expects to extend its cash runway into 2025 with the changes.

    By Elise Reuter • Sept. 13, 2023
  • A podium showing the logo for the Centers for Disease Control and Prevention is seen.
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    Kevin C. Cox via Getty Images
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    CDC endorses new COVID boosters as focus turns to rollout

    This fall will now feature vaccination campaigns for COVID-19, influenza and respiratory syncytial virus.

    By Sept. 13, 2023
  • Ocean waves
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    Permission granted by LukaszDesign
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    Sponsored by Alexander Group

    Do not miss the return to growth

    The signals of a return to growth are emerging. As commercial leaders gear up for 2024 planning, they must prepare to fight for resources in a budget constrained environment.

    By Alexander Group • Sept. 5, 2023
  • An outside view of an Amgen building.
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    Amgen Inc.
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    FTC allows Amgen’s $28B deal for Horizon to go through, with conditions

    The settlement between Amgen and the FTC may reassure those in the industry who feared a more activist regulator would gum up dealmaking.

    By Sept. 1, 2023
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    Brian Tucker / BioPharma Dive
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    FTC pulls back on legal challenge to Amgen’s $28B bid for Horizon

    Urged by a judge, the antitrust regulator said it wants to start discussions “regarding the proper resolution of this matter” — a potential prelude to a settlement.

    By Aug. 28, 2023
  • Corporate logos are seen outside  on May 15, 2006, in Macclesfield, England.
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    Christopher Furlong via Getty Images
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    AstraZeneca the latest pharma to challenge drug pricing law

    The drugmaker's lawsuit follows similar legal challenges from Merck & Co., Bristol Myers Squibb and Johnson & Johnson, among others. 

    By Aug. 25, 2023