The Impact of COVID-19 on the Pharmaceutical Market
June 11, 2020 • Webinar 2pm ETRegister
COVID-19 is top of mind for everyone right now. Many voices in the industry, including IQVIA, are releasing their own reports, updates and predictions about what COVID-19 means for our businesses and clients moving forward.
For example, unemployment, as a result of COVID-19, is expected to reshape insurance channel and patient behaviors. Also, many primary care providers fear serious repercussions for patients amidst the changing healthcare landscape. In this webinar, we'll bring these dynamics together and lay the groundwork for pharma’s response to these uncertain times. Join us to learn:
- The impact of shelter-in-place protocols on pharmaceutical demand and the underlying drivers
- Shifting channel dynamics and the impact of manufacturer margin
- Geographic variations for impact and recovery