Create NYC Promotes Lauren Wetmore to President

August 30, 2021
Press Contacts
Katie Sutherland
Ashfield Health
Chad Benditz
Ashfield Health
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Wetmore to amplify award-winning agency and support new growth opportunities.

Create NYC, an award-winning healthcare marketing agency, is proud to announce the promotion of Lauren Wetmore to President. As agency lead, Wetmore will optimize relationships with existing clients, develop new business opportunities, and create customized strategic solutions.

Wetmore has more than 16 years of experience in pharmaceutical marketing, including the last 8 years at Create NYC. For the last 3 years, Wetmore served as EVP, Director of Client Services and has been instrumental in developing new AOR capabilities, cultivating benefits and culture, and driving financial growth—including a 36% increase in 2020.

“I am honored to lead this outstanding organization and team,” said Lauren Wetmore. “We flourish on executing tactics efficiently and being a true partner to our clients. I’m excited for the challenge and can’t wait to see what our team and client partners can accomplish next.”

Wetmore will continue to enhance what makes Create NYC a different type of healthcare marketing agency, driving cost savings and speed to market with a focus on tactical execution, immediacy, and creativity.

“Lauren is going to thrive,” said Create NYC founder, Natalie McDonald. “She brings energy, passion, and innovation. She will continue to position the agency to achieve unprecedented success while building an amazing culture and nurturing a people-first philosophy.”

Wetmore leads a successful agency team working remotely across the United States aligned to core values of passion, accountability, and efficiency. Create NYC saw its revenue increase by 36% in 2020 while executing more than 2,000 tactics across 100 pharmaceutical brands, including blockbusters Xeljanz and Opdivo.

In addition to substantial growth, Create NYC has been recognized by industry-leading publications. The agency won the Agency on the Rise award from Med Ad news (Manny awards), was named a Top 100 Agency by MM+M, and recently was shortlisted by MM+M as Mid-Size Healthcare Agency of the Year.

“Create NYC is in capable hands with Lauren at the helm,” said Global President, Ashfield Health, Amar Urhekar. “She will continue to develop new innovative ideas, build relationships, and position Create NYC and Ashfield Health as an outstanding partner for clients.”

Create NYC is led by an all-female, 6-member executive team. In addition to Wetmore, the team includes newly appointed SVP, Director of Client Services, Kaitlin Smith, Katie Sutherland, Sue Cohen, Christen Jones, and Tina McCord. In 2021, the agency work force has increased by 50%.

After founding and leading the agency for nearly 12 years, McDonald steps away to pursue new challenges.

About Create NYC
At Create NYC, part of Ashfield Health, tactical execution matters. Create NYC is a different kind of advertising agency that is built to execute core healthcare tactics efficiently. The agency thrives on getting tactics done cost effectively with immediacy and creativity. Since its founding more than a decade ago, Create NYC has been 100 percent virtual. Today, their scale and impact on efficiency is unprecedented, with timelines that are 50 percent shorter than other agencies. For more information about Create NYC, visit