Ensuring that patients remain engaged throughout their treatment journey is a core component of any successful therapeutic launch. Digital companion apps offer a meaningful opportunity to both patients and pharma companies. A well-designed access and support strategy helps pharma brands find patients and support adherence to boost lifetime value (LTV). By providing a centralized space for patients to track and monitor their health and disease evolution and receive tailored support, companion apps also benefit patients. As digital health adoption accelerates, these tools are becoming fundamental to delivering connected, patient-centered care.

Pre-Rx: Activating Patients Strategically With Data and AI

Accelerate Diagnosis

The data and AI algorithms within companion apps can help HCPs provide a diagnosis quicker, allowing them to compare their patient’s symptoms and condition to thousands of data points. Early detection supports faster interventions and reduces delays in starting treatment.

Run Virtual Clinical Trials

Apps can help pharmaceutical companies identify, run and assess results of clinical trials. Virtualizing elements of the trial process expands patient access and streamlines data collection.

Identify New Treatments

Apps can help highlight innovative new treatments that might benefit a patient. This supports more personalized decision-making and helps clinicians match patients with the right therapy earlier.

Rx: Enabling Clinical Decision Support and Improving Access to Care

Help HCPs Make Informed Treatment Decisions

Companion apps offer a compliant and secure way for patients to share information with HCPs, creating more treatment access touchpoints. Through a companion app, HCPs can:

• Determine whether a particular therapy will be covered by a patient’s insurance
• Continue to assess patient treatment plan fit based on their symptoms, response to medication and disease state, which can be recorded via medication tracking, symptom tracking and photos or reports

This continuous flow of real-time data helps clinicians refine therapy decisions and adjust care plans with greater precision.

Provide Educational Resources Tailored to Patients’ Needs

Apps can deliver personalized health insights and educational content to help patients learn about and become more comfortable with their prescriptions through:

• Videos
• Tutorials (such as for self-injection)
• Educational resources on the disease, therapeutic options and lifestyle tips
• Testimonials from other patients and HCPs

Plus, chatbots and virtual care teams can answer questions, enabling real-time feedback and reducing dependency on in-person consultations. This level of continuous support reduces confusion, builds confidence and helps prevent early drop-off from therapy.

Post-Rx: Keeping Patients Engaged in Their Care

Support Adherence With Medication Management

Companion apps can:

• Provide automated medication reminders
• Track medication taking
• Calculate medication dosage
• Offer refill alerts
• Enable remote monitoring by caregivers and others

Integrations with technologies like connected drug delivery devices help ensure patients accurately take their treatments, from injection and inhalation tips to timing guidance. These tools decrease dosing errors and strengthen long-term adherence.

Make Refills Quick, Easy and Convenient

Apps enable patients to easily refill prescriptions by integrating with the patient’s preferred pharmacy. Refill automation features also reduce the risk of missed doses. Seamless refill workflows help patients stay on therapy without administrative burdens.

Help Patients Manage Their Disease and Treatment

Patients can log symptoms and side effects within the app. Over time, they can generate a data-based report that tracks their disease evolution right from the app, helping healthcare providers adjust medications or dosage as needed. This empowers patients with meaningful insight into their progress and supports more responsive clinical care.

Supporting Patients Throughout Their Treatment Journeys

Digital health solutions are a powerful tool for patients, HCPs and pharma companies. When implemented as part of a cohesive therapeutic strategy, companion apps enhance patient experience, improve health outcomes and create a more connected treatment ecosystem.

Benefits for Patients and HCPs

These solutions can:

• Streamline the patients’ journey to prescription
• Help more easily manage disease and treatment
• Increase patient Rx adherence
• Improve patient and care team connection
• Empower patients to take an active role in their care
• Support clinical decision-making

These advantages demonstrate how companion apps strengthen both engagement and quality of care.

Benefits for Pharma Companies

These solutions can:

• Lay the foundation for a successful launch
• Keep patients engaged in their care
• Deliver a differentiating treatment experience
• Boost patient LTV
• Generate real-world evidence data

By integrating digital tools across Pre-Rx, Rx and Post-Rx stages, pharma companies can elevate brand value while improving real-world outcomes.

Aptar Digital Health has a track record of excellence providing digital health solutions to power comprehensive, patient-centered programs designed to enhance the patient experience and help brands reach their business objectives. Learn more about Aptar Digital Health’s digital companion solutions at Aptar Digital Health.