Dive Brief:
- WebMD issued a succinct statement last Thursday denying reports it is in talks to be acquired.
- Last week, the Financial Times reported the online health information publisher was discussing a sale, possibly with Walgreens and UnitedHealth Group.
- Citing people close to the matter, the FT indicated a deal would put WebMD's value at over $2 billion, and could come in the form of a partnership.
Dive Insight:
Walgreens and WebMD already have an existing partnership for a "digital health advisor" designed to help people set daily goals and track basic health metrics.
WebMD stock had jumped on the news by almost 10% but subsequently fell after the company refuted the Financial Times report.