Marketing: Page 47
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Novo's Victoza approved for CV benefit
The expanded label could help boost the type 2 diabetes drug, which has seen competition eat away at its market share.
By Jacob Bell • Aug. 28, 2017 -
Bristol-Myers, Pfizer continue to build case for Eliquis
The pharmas have been conducting follow-up study and real-world analyses of the anticoagulant in a bid to boost market uptake.
By Ned Pagliarulo • Aug. 28, 2017 -
Explore the Trendline➔
Brian Tucker / BioPharma Dive/BioPharma Dive
TrendlineCommercialization
New drugs for obesity and Alzheimer’s look set to become blockbusters, reshaping pharma marketing strategies just as many current top-sellers near looming patent cliffs.
By BioPharma Dive staff -
Adamas Parkinson's drug gains FDA approval
Gocovri is now the first drug OK'd for the treatment of dyskinesia in patients with the neurological disorder.
By Jacob Bell • Aug. 25, 2017 -
Novartis taps online retail exec for new digital role
New positions are needed for pharma companies seeking to speed technology adoption and incorporate digital into patient and clinical trial engagement.
By Lisa LaMotta • Aug. 24, 2017 -
In cost debate, Amgen stands by Repatha's value
New findings from an Amgen-backed study, while more supportive of the drug's value than other analyses, underscore the challenges posed by its hefty price tag.
By Ned Pagliarulo • Aug. 23, 2017 -
Alexion snags EU yes for new Soliris indication
The European Commission extended its approval of Soliris, allowing Alexion to sell the drug for another rare condition.
By Suzanne Elvidge • Aug. 23, 2017 -
ALK readies Odactra launch after Merck exit
The Danish drugmaker is ready to launch its house dust mite treatment after its big pharma partner pulled out of the collaboration in 2016.
By Lisa LaMotta • Aug. 22, 2017 -
PCSK9 inhibitors still too pricey, study finds
An analysis published in JAMA found list prices for the cholesterol-lowering drugs would need to be reduced to meet cost-effectiveness thresholds.
By Ned Pagliarulo • Aug. 22, 2017 -
Cardiome shaken by FDA no-go on heart drug refiling
The Canadian drugmaker's stock fell by almost a quarter after disclosing the data package for Brinavess wasn't sufficient for a resubmitted New Drug Application.
By Jacob Bell • Aug. 22, 2017 -
Ironwood wins FDA approval for combo gout drug
The biotech expects the oral therapy to further grow its gout franchise, established last year with the acquisition of U.S. rights to Zurampic from AstraZeneca.
By Ned Pagliarulo • Aug. 21, 2017 -
Insys settles opioid lawsuit for $4.5M
The deal with the Illinois Attorney General is one of several settlements the opiod drugmaker has reached with states over the marketing of its fentanyl-based painkiller Subsys.
By Suzanne Elvidge • Aug. 21, 2017 -
Expanded label boosts AstraZeneca and Merck's Lynparza
Securing a broader indication for earlier treatment of ovarian cancer should help Lynparza fend off competition from rival PARP inhibitors.
By Ned Pagliarulo • Aug. 18, 2017 -
House Democrats to probe 'skyrocketing' prices for MS meds
Two top Democrats on the House Oversight Committee plan to investigate the pricing strategies of seven leading drugmakers in the space.
By Ned Pagliarulo • Aug. 17, 2017 -
J&J deal gives Cerecor much-needed cash infusion
Stung by a clinical setback late last year, Cerecor sold off rights to a depression drug candidate to help fund its pipeline development.
By Suzanne Elvidge • Aug. 16, 2017 -
Alexion bolsters Soliris patent defense
Three new patent grants, including one for composition of matter, should help keep competition to the rare disease drug at bay.
By Jacob Bell • Aug. 16, 2017 -
South Carolina slaps Purdue with opioid lawsuit
As the U.S. grapples with an opioid overdose epidemic, the Palmetto State joins the recent legal scrutiny of painkiller drug manufacturers.
By Suzanne Elvidge • Aug. 16, 2017 -
Drug pricing — what you need to know
Controversy over rising drug prices has put industry on the defensive in recent years. In this Spotlight, BioPharma Dive explores the trends fueling the debate, as well as emerging responses.
By Lisa LaMotta • Aug. 15, 2017 -
Could indication-based pricing really work?
Such a system rattles patients, but may be a model the industry can get behind.
By Malorye A. Branca • Aug. 14, 2017 -
Deep Dive
5 Trends influencing drug pricing
When pricing medications, drugmakers now weigh consumer outrage, negotiating power and calls for transparency.
By Jacob Bell • Aug. 14, 2017 -
The secret recipe behind the launch price of a drug
Finding the right ingredients to set the perfect drug price is a little bit of art and a whole lot of science.
By Lisa LaMotta • Aug. 14, 2017 -
Opioid drugmakers may have to slash production under new DEA proposal
The agency is mulling a 20% reduction in the manufacturing of the Schedule II drugs for 2018.
By Jacob Bell • Aug. 9, 2017 -
Payer coverage boosts Radius' Tymlos
A decision by Express Scripts to cover Tymlos preferentially in place of Eli Lilly's Forteo next year should give the biotech a leg up.
By Ned Pagliarulo • Aug. 4, 2017 -
Dynavax dips as its hep B drug faces another setback
The FDA's request for more information on a planned, post-marketing study of Heplisav-B is pushing back an approval decision.
By Jacob Bell • Aug. 4, 2017 -
As Roche wades biosimilar waters, more competitors circle Herceptin
The FDA accepted two additional filings for versions of the breast cancer biologic earlier this week.
By Jacob Bell • Aug. 2, 2017 -
CVS Health removes 17 drugs from formulary, adds outcomes-based program
The pharmacy benefit manager put out its 2018 list, removing Eli Lilly's Jardiance while bringing back in Pfizer's Xtandi and J&J's Invokana.
By Lisa LaMotta • Aug. 2, 2017