Marketing: Page 46


  • Mallinckrodt tumbles after judge invalidates Inomax patents

    The decision favors Praxair, which is developing a copycat version of the drug.

    By Sept. 6, 2017
  • FDA delays review of Mylan and Biocon's Herceptin biosimilar

    The companies had appeared set for a September approval after winning the backing of an FDA panel, but a final decision will now not come until December.

    By Suzanne Elvidge • Sept. 6, 2017
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    Brian Tucker / BioPharma Dive/BioPharma Dive
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    Trendline

    Commercialization

    New drugs for obesity and Alzheimer’s look set to become blockbusters, reshaping pharma marketing strategies just as many current top-sellers near looming patent cliffs.

    By BioPharma Dive staff
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    Novo Nordisk
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    Novo Nordisk settles claims related to Victoza marketing

    Without admitting fault, the Danish drugmaker will pay out $58 million to settle claims related to marketing of its best-selling drug. 

    By Lisa LaMotta • Sept. 6, 2017
  • Industry Pulse: 10 charts on M&A, I/O and biosimilar threats

    While Gilead's acquisition of Kite lifted the biotech sector, major dealmaking has been few and far between this year. Elsewhere, copycat biologics pose a growing threat to industry top-sellers. 

    By Sept. 1, 2017
  • Pfizer's Mylotarg gets a second shot at market

    After being withdrawn in 2010, the cancer drug has been green lighted again with new dosing and a slightly different patient population. 

    By Lisa LaMotta • Sept. 1, 2017
  • Aveo wins European approval for cancer drug, triggering milestone payment

    Per a licensing deal with EUSA Pharma, Aveo receives $4 million for winning EU approval of Fotivda — money it will reinvest into drug development.

    By Aug. 30, 2017
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    Shire
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    Shire launches newest ADHD med Mydayis

    The drugmaker is currently weighing options for its neuroscience business, including a potential spin-off. 

    By Suzanne Elvidge • Aug. 30, 2017
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    Getty Images
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    Sponsored by Aptus Health

    Location-based marketing drives real-time, real-world engagement with healthcare consumers

    Americans today spend more than a quarter of their media time on mobile devices. To engage their target audiences in this new digital space, health and life sciences companies are turning to mobile advertising.

    By Roni Robbins • Aug. 29, 2017
  • Boehringer gains approval for second Humira biosimilar in US

    The decision gives the drugmaker its first copycat biologic and opens the door for new competition to AbbVie's blockbuster.

    By Aug. 29, 2017
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    Novo Nordisk
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    Novo's Victoza approved for CV benefit

    The expanded label could help boost the type 2 diabetes drug, which has seen competition eat away at its market share. 

    By Aug. 28, 2017
  • Bristol-Myers, Pfizer continue to build case for Eliquis

    The pharmas have been conducting follow-up study and real-world analyses of the anticoagulant in a bid to boost market uptake.

    By Aug. 28, 2017
  • Adamas Parkinson's drug gains FDA approval

    Gocovri is now the first drug OK'd for the treatment of dyskinesia in patients with the neurological disorder.

    By Aug. 25, 2017
  • Novartis taps online retail exec for new digital role

    New positions are needed for pharma companies seeking to speed technology adoption and incorporate digital into patient and clinical trial engagement.

    By Lisa LaMotta • Aug. 24, 2017
  • In cost debate, Amgen stands by Repatha's value

    New findings from an Amgen-backed study, while more supportive of the drug's value than other analyses, underscore the challenges posed by its hefty price tag.

    By Aug. 23, 2017
  • Alexion snags EU yes for new Soliris indication

    The European Commission extended its approval of Soliris, allowing Alexion to sell the drug for another rare condition.

    By Suzanne Elvidge • Aug. 23, 2017
  • ALK readies Odactra launch after Merck exit

    The Danish drugmaker is ready to launch its house dust mite treatment after its big pharma partner pulled out of the collaboration in 2016.

    By Lisa LaMotta • Aug. 22, 2017
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    Fotolia
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    PCSK9 inhibitors still too pricey, study finds

    An analysis published in JAMA found list prices for the cholesterol-lowering drugs would need to be reduced to meet cost-effectiveness thresholds. 

    By Aug. 22, 2017
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    Fotolia
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    Cardiome shaken by FDA no-go on heart drug refiling

    The Canadian drugmaker's stock fell by almost a quarter after disclosing the data package for Brinavess wasn't sufficient for a resubmitted New Drug Application.

    By Aug. 22, 2017
  • Ironwood wins FDA approval for combo gout drug

    The biotech expects the oral therapy to further grow its gout franchise, established last year with the acquisition of U.S. rights to Zurampic from AstraZeneca. 

    By Aug. 21, 2017
  • Insys settles opioid lawsuit for $4.5M

    The deal with the Illinois Attorney General is one of several settlements the opiod drugmaker has reached with states over the marketing of its fentanyl-based painkiller Subsys.

    By Suzanne Elvidge • Aug. 21, 2017
  • Expanded label boosts AstraZeneca and Merck's Lynparza

    Securing a broader indication for earlier treatment of ovarian cancer should help Lynparza fend off competition from rival PARP inhibitors.

    By Aug. 18, 2017
  • House Democrats to probe 'skyrocketing' prices for MS meds

    Two top Democrats on the House Oversight Committee plan to investigate the pricing strategies of seven leading drugmakers in the space.

    By Aug. 17, 2017
  • J&J deal gives Cerecor much-needed cash infusion

    Stung by a clinical setback late last year, Cerecor sold off rights to a depression drug candidate to help fund its pipeline development. 

    By Suzanne Elvidge • Aug. 16, 2017
  • Alexion bolsters Soliris patent defense

    Three new patent grants, including one for composition of matter, should help keep competition to the rare disease drug at bay. 

    By Aug. 16, 2017
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    Adobe Stock
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    South Carolina slaps Purdue with opioid lawsuit

    As the U.S. grapples with an opioid overdose epidemic, the Palmetto State joins the recent legal scrutiny of painkiller drug manufacturers.

    By Suzanne Elvidge • Aug. 16, 2017