Marketing: Page 83


  • Express Scripts determined to influence prices for cancer drugs

    The largest pharmacy benefits manager in the U.S. has already successfully forced AbbVie to provide its hep C drugs at lower prices. 

    By Jan. 23, 2015
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    Montgomery County Planning Commission
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    Out with the old: Merck discontinues US sales of hep C med Victrelis

    The advent of Gilead's Sovaldi (sofosbuvir) and other new treatment options has rendered Victrelis obsolete. 

    By Jan. 22, 2015
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    Trendline

    Commercialization

    New drugs for obesity are becoming blockbusters, while Trump administration pressure is reshaping pharma marketing strategies ahead of looming patent cliffs.

    By BioPharma Dive staff
  • Salix Pharma reportedly exploring options, considering sale

    Beset by excess inventory and the loss of a potential buy-out by Allergan, Salix is working with advisors to determine what comes next.

    By Jan. 22, 2015
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    Dollar Photo Club
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    Colorado-based ViroCyt raises $3.5M to market its Virus Counter

    The Virus Counter, a lab-based tech that allows scientists to determine the amount of virus particles in a sample, lets researchers get results in a matter of minutes. 

    By Jan. 21, 2015
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    Dollar Photo Club
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    J&J's Q4 earnings: A solid 2014

    Even with the negative currency impact in 2014, Johnson & Johnson had a solid year, with a 7.7% and 8.2% increase, respectively, in worldwide sales and net earnings. 

    By Jan. 21, 2015
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    Dollar Photo Club
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    AbbVie strikes hep C discount deal with US state-based AIDS programs

    Nearly a third of people with HIV are also found to be infected with hepatitis C.

    By Jan. 20, 2015
  • Deep Dive

    4 key industry trends that will impact biopharma in 2015

    From increasing industry consolidation and collaboration to all-out marketing wars, here are the four trends that will matter most to the industry in the coming months and years.

    By Jan. 19, 2015
  • UPDATED: Yet another major insurance company strikes hep C deal with Gilead

    The largest provider of health coverage to US businesses has chosen to procure hep C drugs from Gilead (and not AbbVie), raising the stakes in this marketing battle yet again.

    By Jan. 16, 2015
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    Sy Mukherjee
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    EXCLUSIVE: An interview with Sanofi EVP Pascale Witz at JPM15

    Sanofi Executive Vice President Pascale Witz on the company's pipeline, hopes for its insulin and PCSK9 candidates, and working without a CEO.

    By Jan. 14, 2015
  • Deep Dive

    AbbVie's Humira/hep C plans, bluebird bio, NIH funding, and even more from JPM15

    Everything you need to know from day 3 of the JP Morgan Healthcare Conference and the Biotech Showcase 2015—including some surprising news from AbbVie.

    By Jan. 14, 2015
  • BMJ physicians urge reexamination of widespread hep C screening

    A group of physicians writing for the British Medical Journal are worried that expanding hep C testing to low-risk individuals could lead to unnecessary, and even harmful, treatment.

    By Jan. 14, 2015
  • Digital marketing slowly gaining traction with US doctors

    Doctors who use digital marketing prefer email over everything else, but only 24% of digital interactions actually lead to a prescription in the US.

    By Jan. 14, 2015
  • Actavis betting on conversion to new Namenda

    With an ongoing antitrust court battle going on in the background, Actavis is busily trying to convert as many Namenda (memantine) patients to the new XR formulation before patent expiry sets off generic competition in July.

    By Jan. 14, 2015
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    Fotolia
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    Deep Dive

    Express Scripts, PCSK9s, Gilead, and Shire: More from JPM15 and BTS15

    There was plenty of news Tuesday out of San Francisco. But Express Scripts' comments on drug pricing and Pfizer's PCSK9 pronouncements really had attendees talking.

    By Jan. 13, 2015
  • Deep Dive

    BioMarin, Merck, and Sanofi: The biggest news so far from 'JPM15' and 'BTS15'

    The biggest U.S. biopharma and healthcare conference of the year began on Monday in San Francisco, and companies like Merck are already making news at the event.

    By Jan. 13, 2015
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    Dollar Photo Club
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    Cempra announces $100M stock sale after antibiotic impresses in pneumonia trials

    If Cempra's antibiotic being developed for treatment of community-acquired pneumonia (CAP), solithromycin, is approved, it will be the first macrolide approved since 1988.

    By Jan. 12, 2015
  • Novartis OTC advertising under fire after Pfizer complaint

    Novartis claims that Theraflu "gets to work in 5 minutes." Pfizer isn't having it, and neither is the Council of Business Bureaus.

    By Jan. 8, 2015
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    AZ taps new immuno-oncology leader as two valued veterans depart

    With AstraZeneca's future heavily invested in its immuno-oncology R&D, the departure of key players Rachel Humphrey and Peter Emtage is viewed as a true shake-up.

    By Jan. 7, 2015
  • Billionaire Mark Cuban to host first Pediatric Health Pitch Day at SXSW arts fest

    Mark Cuban, "Shark Tank" star and billionaire owner of the Dallas Mavericks basketball team, will be hosting an event to spur pediatric healthcare and pharmaceutical innovation.

    By Jan. 7, 2015
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    Montgomery County Planning Commission
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    CVS to favor Gilead hep C meds over AbbVie's, setting up showdown with Express Scripts

    The marketing war between Gilead's Sovaldi/Harvoni and AbbVie's Viekira Pak just escalated considerably.

    By Jan. 5, 2015
  • Massachusetts mulls legal action over marketing practices for pain drugs

    Massachusetts is claiming that pain drug makers use misleading marketing practices.

    By Jan. 5, 2015
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    Sy Mukherjee
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    Deep Dive

    ICYMI: 9 big biopharma predictions for 2015, according to industry experts

    9 experts weigh in on the events and trends that will matter most in biopharma in 2015.

    By Jan. 5, 2015
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    Dollar Photo Club
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    Neuroderm stock surges, then plunges, after positive Parkinson's data

    On Tuesday, Israel-based Neuroderm announced breakthrough results for its Parkinson's disease therapy.

    By Jan. 1, 2015
  • Deep Dive

    2014's 9 biggest biopharma game-changers, according to industry experts

    9 experts weigh in on the events and trends that mattered most in biopharma this past year.

    By Dec. 19, 2014
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    Dollar Photo Club
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    CVS Health: Harvoni being prescribed at 2.5 times the rate of Sovaldi

    Gilead's Harvoni is slated to become an even bigger blockbuster than Sovaldi.

    By Dec. 19, 2014