Marketing: Page 25


  • A building with logo of drugmaker Eli Lilly.
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    Courtesy of Eli Lilly
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    Lilly to launch generic of its insulin Humalog, cutting list price in half

    Introduction of an authorized generic, though, may not dispel criticism of Lilly's pricing, which has come under scrutiny in recent years. 

    By Ned Pagliarulo , Andrew Dunn • March 4, 2019
  • AbbVie, Akcea benefit from latest CHMP recommendations

    Risankizumab and volanesorsen​, which would be marketed as Skyrizi and Waylivra, were among eight drugs that got committee support.

    By March 1, 2019
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    Brian Tucker / BioPharma Dive/BioPharma Dive
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    Trendline

    Commercialization

    New drugs for obesity and Alzheimer’s look set to become blockbusters, reshaping pharma marketing strategies just as many current top-sellers near looming patent cliffs.

    By BioPharma Dive staff
  • Roche wins US approval of more convenient Herceptin

    Treatment with subcutaneous Herceptin takes just a few minutes, rather than the sometimes hour and a half needed to administer the breast cancer drug intravenously.

    By Ned Pagliarulo • March 1, 2019
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    Cassi Josh, edited by BioPharma Dive
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    So far, so good for Alexion's Soliris follow-on

    Alexion is working to convert PNH patients to its newer Ultomiris, preparing for a future with biosimilar competition.

    By Feb. 28, 2019
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    Brian Tucker/BioPharma Dive
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    At Senate hearing, pharma shows split on biosimilars

    Merck & Co. and Pfizer are eager to see biosimilar uptake encouraged, a position fellow big pharma J&J doesn't appear to share. 

    By Ned Pagliarulo • Feb. 27, 2019
  • Early Epidiolex sales push up GW Pharma's stock

    The cannabis-based epilepsy therapy got off to a strong commercial start in the U.S., analysts said, although the drug's roll-out is still in early days.

    By Andrew Dunn • Feb. 27, 2019
  • How lawmakers could pressure top pharma execs in Senate hearing

    Here's a guide to the political pressure points for each of the seven drug companies in front of the Senate Finance Committee today.

    By Ned Pagliarulo • Feb. 25, 2019
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    Intercept stock drop reflects the high bar set for NASH drugs

    Though Intercept's drug Ocaliva did score the first Phase 3 victory against the fatty liver disease, investors still appear skeptical of the drug's prospects.

    By Feb. 22, 2019
  • Dr. Reddy's relaunches Suboxone generic after court victories

    A legal battle had stalled entry of Dr. Reddy's copy, which will now challenge Indivior's opioid dependence treatment in the U.S. 

    By Kristin Jensen • Updated Feb. 22, 2019
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    Courtesy of Sanofi
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    Sanofi handed payers nearly $12B in drug rebates last year

    That's why, despite increasing the U.S. list price on 35 of its 76 prescription drugs, the French pharma reported an average net price decline of 8% in 2018.

    By Ned Pagliarulo • Feb. 21, 2019
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    Fotolia
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    US healthcare spending growth to hit 5.5% by 2027, CMS predicts

    The ballooning American healthcare bill will outstrip GDP growth over the next decade, according to an annual government report.

    By Rebecca Pifer • Feb. 20, 2019
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    Novartis AG
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    CMS unveils CAR-T proposal, with emphasis on patient outcomes

    High price tags and a potential one-time administration have challenged CMS to figure out reimbursement for CAR-T cell therapies.

    By Feb. 15, 2019
  • Payers divided over best value-based payment model, survey finds

    A new HealthEdge survey of 151 health insurance execs highlighted ongoing challenges to adoption, although utilization appears common.

    By Les Masterson • Feb. 14, 2019
  • Mylan launches Advair generic at 70% discount

    While a long time coming, Mylan's copycat version now looks set to take a bite out of GSK's respiratory drug sales.

    By Suzanne Elvidge • Feb. 13, 2019
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    Elizabeth Regan/BioPharma Dive
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    Regeneron, Sanofi cut PCSK9 list price, matching earlier move by rival Amgen

    The drugmakers will make Praluent available for 60% less than the cholesterol drug's original price, a decision reflective of persistent commercial hurdles.

    By Ned Pagliarulo • Feb. 11, 2019
  • Eylea's PANORAMA data give fuller view of efficacy in label expansion bid

    Regeneron's blockbuster eye drug benefited certain patients with severe diabetic retinopathy, a market the big biotech is eager to break into.

    By Feb. 11, 2019
  • J&J to disclose list prices in TV drug ads

    Beginning in March, commercials for J&J's blockbuster blood thinner Xarelto will include list prices — a step beyond PhRMA's planned approach.

    By Feb. 7, 2019
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    Mylan takes step toward knocking down key patent for Biogen's top seller

    An inter partes review is under way for Tecfidera, though analysts predicted big hurdles remain to a generic of the multiple sclerosis drug.

    By Feb. 7, 2019
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    Ryan McKnight, Vertex Pharmaceuticals Inc.
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    Vertex fears its triplet will also face UK reimbursement battle

    U.K. regulators have already been in contentious battles with the biotech over its two-drug regimens for cystic fibrosis.

    By Feb. 6, 2019
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    Courtesy of Regeneron Pharmaceuticals
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    Successful launch bolsters Libtayo's place as cornerstone therapy for Regeneron

    The immunotherapy earned $15 million during its first quarter on the market, securing broad access across commercial and government insurance plans.

    By Feb. 6, 2019
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    FDA draft lays out submission paths for combo products

    Commissioner Scott Gottlieb said the agency will develop additional guidances outlining specific premarket considerations for combo products.

    By David Lim • Feb. 6, 2019
  • A building with logo of drugmaker Eli Lilly.
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    Courtesy of Eli Lilly
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    Lilly lowers 2019 revenue hopes, citing Lartruvo failure

    Lartruvo's clinical failure, pricing pressure and an $8 billion acquisition have caused Lilly to shift business expectations for 2019.

    By Andrew Dunn • Feb. 6, 2019
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    Brian Tucker/BioPharma Dive
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    Deep Dive

    Pharma is shuffling around jobs, but a skills gap threatens the process

    Drugmakers have found difficulty luring employees who can work with the latest technologies away from the likes of Amazon and Google, for instance. 

    By Feb. 4, 2019
  • In hiking prices, drugmakers show some signs of tempering increases

    Analysts at Raymond James found pharma price increases last month to be somewhat smaller than in January 2018 — evidence, perhaps, of some newfound restraint.

    By Andrew Dunn • Feb. 4, 2019
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    Does Merck need more than Keytruda?

    The cancer drug's meteoric rise is responsible for most of Merck's growth, but analysts aren't sure if that's such a good thing.

    By Feb. 1, 2019