Marketing: Page 26
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Does Merck need more than Keytruda?
The cancer drug's meteoric rise is responsible for most of Merck's growth, but analysts aren't sure if that's such a good thing.
By Jacob Bell • Feb. 1, 2019 -
Pharma misses its prescription for growth
Sales forecasts for 2019 largely disappointed Wall Street, raising doubts about pharma's ability to sustain the metronomic revenue gains it's regularly enjoyed.
By Ned Pagliarulo • Jan. 31, 2019 -
Explore the Trendline➔
Brian Tucker / BioPharma Dive/BioPharma Dive
TrendlineCommercialization
New drugs for obesity and Alzheimer’s look set to become blockbusters, reshaping pharma marketing strategies just as many current top-sellers near looming patent cliffs.
By BioPharma Dive staff -
J&J's Erleada has big shoes to fill, and a tough competitor to boot
Positive data from the TITAN trial supports a label expansion for the prostate drug, which would be helpful as it competes with Pfizer's Xtandi.
By Jacob Bell • Jan. 31, 2019 -
Novartis finds stability in Cosentyx amid company shake-ups
The drugmaker expects Cosentyx to grow further, providing a reliable boost as it deals with a large-scale restructuring and generic threats.
By Jacob Bell • Jan. 30, 2019 -
Anthem accelerates launch of PBM IngenioRx
The insurer now expects earnings to be greater than $19 per share in 2019, company executives said as they issued year-end and fourth quarter results.
By Samantha Liss • Jan. 30, 2019 -
Amgen's migraine lead faces early test in CVS decision
CVS lists migraine drugs from Teva and Eli Lilly as preferred over Amgen and Novartis' Aimovig, which currently holds an edge in the CGRP market.
By Ned Pagliarulo • Updated Jan. 30, 2019 -
Pfizer, Novartis, Amgen add to 2019 drug price hikes
Prices were increased on major products including Novartis' Cosentyx, Pfizer's Xeljanz and Amgen's Enbrel.
By Andrew Dunn • Jan. 25, 2019 -
Wall Street can't look past AbbVie's Humira problem
Greater-than-expected sales erosion from Humira biosimilars in Europe were a key contributor to AbbVie reporting a rare miss on fourth quarter revenue.
By Jacob Bell • Jan. 25, 2019 -
Senate Dems again targeting tax deductions for DTC drug ads
While the proposal has been put forward before, the Trump administration's plan to require drugmakers put prices in ads could give fresh momentum for such ideas.
By Jacob Bell • Jan. 23, 2019 -
Rising insulin prices drive jump in diabetes treatment costs: report
Higher insulin spending accounted for nearly half of a $6,000 jump in per-person spending for Type 1 diabetes care between 2012 and 2016.
By Les Masterson • Jan. 23, 2019 -
Walgreens pays $270M to settle Medicaid fraud allegations
For years, the U.S. government alleges, the pharmacy giant routinely submitted false data to improperly secure federal reimbursement for insulin pens not needed by patients.
By Suzanne Elvidge • Jan. 23, 2019 -
FDA approves third biosimilar of Roche's Herceptin
The go-ahead creates yet another threat to one of the Swiss pharma's top-selling franchises.
By Suzanne Elvidge • Jan. 22, 2019 -
Lilly suspends Lartruvo promotion after Phase 3 failure
A miss on overall survival in the pharma's ANNOUNCE study calls into question the cancer drug's earlier accelerated approval.
By Jacob Bell • Jan. 18, 2019 -
Sandoz launches EpiPen rival at $250 per two-pack
The much-delayed launch has been a boost for originator Adamis Pharmaceuticals and provides a new competitor to the beleaguered EpiPen.
By Suzanne Elvidge • Jan. 18, 2019 -
7 biopharma trends to watch in 2019
Intensifying political pressure, surging cancer drug investment and the rise of pharma chief digital officers are among the factors which look set to shape the industry's next 12 months.
By Ned Pagliarulo • Jan. 17, 2019 -
Hospital drug spend spiked 19% from 2015-17, coalition says
The report, sponsored by hospital and pharmacy groups, is the latest attack in an ongoing battle over who should hold blame for high healthcare costs.
By Rebecca Pifer • Jan. 16, 2019 -
Allergan, Mohawk tribe ask for Supreme Court review of scrutinized patent case
A controversial deal designed to protect an Allergan top-seller from competition has so far proved for naught, but the two aim to continue their legal fight.
By Ned Pagliarulo • Jan. 16, 2019 -
Congressional investigation targets Pfizer, Novartis and J&J, among others
The new House Oversight chairman has asked 12 pharmas for pricing info on 18 top drugs, as Congress prepares to further scrutinize the industry.
By Andrew Dunn • Jan. 15, 2019 -
Louisiana launching 'Netflix model' in Medicaid for hep C drugs
The state is looking for a pharmaceutical partner on a project that will cap state spending for the expensive liver disease treatments.
By Les Masterson • Jan. 14, 2019 -
NICE turns down Novartis' Aimovig, flagging clinical trial concerns
The most clinically important patients were excluded from studies, the reviewing committee concluded in its draft decision to not recommend U.K. coverage of the migraine drug.
By Andrew Dunn • Jan. 11, 2019 -
J&J raises prices as Dems introduce bills aimed at lowering drug costs
Drug pricing reform has bipartisan support, but that hasn't stopped pharma from enacting hikes — in part because such moves have been vital to growth.
By Jacob Bell • Jan. 11, 2019 -
Grassley to zoom in on drug pricing, insurance mergers as Senate panel chair
The new Republican chairman of the Senate Finance Committee laid out his agenda, including allowing cheaper drug imports from Canada.
By David Lim • Jan. 10, 2019 -
As pharmas revert to regular price hikes, Azar threatens action with 'fighting words'
The Health and Human Services Secretary praised Merck & Co., Gilead Sciences and Amgen by name Wednesday on Twitter before declaring the industry "must stop" raising list prices.
By Andrew Dunn • Jan. 9, 2019 -
Bluebird proposes installment plan for LentiGlobin gene therapy
The biotech company would receive further payments only if LentiGlobin keeps working, according to a payment idea the company rolled out Tuesday.
By Kristin Jensen • Jan. 9, 2019 -
Sponsored by Syneos Health
Blockbuster … or lackluster? Four steps to a winning label
Do you have enough data to back-up how your product is better than others? Following these four steps can help you prepare for competition in the marketplace.
Jan. 8, 2019