Marketing: Page 26


  • A building with logo of drugmaker Eli Lilly.
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    Courtesy of Eli Lilly
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    Lilly reveals Humalog pricing details amid larger scrutiny over insulin costs

    The average list price on the widely used insulin rose more than 50% from 2014 to 2018, though Lilly noted the drug's average net price declined 8%.

    By March 25, 2019
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    Specialty drug costs skyrocketed to $33B in Medicare Part D in 2015

    Brand-name specialty drugs accounted for only 1% of all prescriptions in both Medicare Part D and Medicaid, but accounted for 30% of net spending.

    By Rebecca Pifer Parduhn • March 21, 2019
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    Brian Tucker / BioPharma Dive/BioPharma Dive
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    Trendline

    Commercialization

    New drugs for obesity are becoming blockbusters, while Trump administration pressure is reshaping pharma marketing strategies ahead of looming patent cliffs.

    By BioPharma Dive staff
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    Sage's postpartum depression drug is approved. Now comes the hard part

    Zulresso's label requires women to undergo a 60-hour infusion and only in certain settings, factors that may hamper the drug commercially.

    By Updated March 20, 2019
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    Gilead raises prices on top-selling HIV treatments

    The biotech hiked prices on more than a dozen products, including six HIV medicines that each surpassed $1 billion in 2018 sales.

    By Andrew Dunn • March 19, 2019
  • Sponsored by ZS

    Gearing up for growth

    Launch decisions have a lasting impact. Here’s how short-term focus leads to long term success.

    March 18, 2019
  • Aerie's eye drops win FDA approval

    Branded as Rocklatan, the drops share an active ingredient with another intraocular pressure drug called Rhopressa that Aerie launched last year.

    By Kristin Jensen • March 13, 2019
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    Sanofi, Regeneron
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    Dupixent label expansion opens door to thousands more patients

    A new approval in younger atopic dermatitis patients could increase the list of people eligible to use the immunology drug by 200,000, according to Sanofi.

    By March 12, 2019
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    Pharmas, PBMs and payers all take a slice along drug supply chain, Pew finds

    As debate over drug pricing continues, Pew's report seeks to document the share each player pockets as medicines move through the system.

    By Les Masterson • March 11, 2019
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    Mylan's Advair generic pressures GSK with strong launch

    Priced at a 70% discount, Mylan's copy of the blockbuster respiratory drug has quickly captured market share.

    By Ned Pagliarulo • March 8, 2019
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    Dollar Photo Club
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    AMAG pregnancy drug's future in doubt after key study miss

    A confirmatory trial designed to support Makena's approval failed, likely crimping its commercial prospects. Yet the drug may still remain on market. 

    By March 8, 2019
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    Courtesy of Eli Lilly
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    Lilly follows Gilead, Mylan lead with authorized generic play

    A strategy to "cannibalize your own products before your competition does" — as one consultant put it — serves several purposes for drugmakers under pressure on price.

    By Andrew Dunn • March 5, 2019
  • A building with logo of drugmaker Eli Lilly.
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    Courtesy of Eli Lilly
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    Lilly to launch generic of its insulin Humalog, cutting list price in half

    Introduction of an authorized generic, though, may not dispel criticism of Lilly's pricing, which has come under scrutiny in recent years. 

    By Ned Pagliarulo , Andrew Dunn • March 4, 2019
  • AbbVie, Akcea benefit from latest CHMP recommendations

    Risankizumab and volanesorsen​, which would be marketed as Skyrizi and Waylivra, were among eight drugs that got committee support.

    By March 1, 2019
  • Roche wins US approval of more convenient Herceptin

    Treatment with subcutaneous Herceptin takes just a few minutes, rather than the sometimes hour and a half needed to administer the breast cancer drug intravenously.

    By Ned Pagliarulo • March 1, 2019
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    Cassi Josh, edited by BioPharma Dive
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    So far, so good for Alexion's Soliris follow-on

    Alexion is working to convert PNH patients to its newer Ultomiris, preparing for a future with biosimilar competition.

    By Feb. 28, 2019
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    Brian Tucker/BioPharma Dive
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    At Senate hearing, pharma shows split on biosimilars

    Merck & Co. and Pfizer are eager to see biosimilar uptake encouraged, a position fellow big pharma J&J doesn't appear to share. 

    By Ned Pagliarulo • Feb. 27, 2019
  • Early Epidiolex sales push up GW Pharma's stock

    The cannabis-based epilepsy therapy got off to a strong commercial start in the U.S., analysts said, although the drug's roll-out is still in early days.

    By Andrew Dunn • Feb. 27, 2019
  • How lawmakers could pressure top pharma execs in Senate hearing

    Here's a guide to the political pressure points for each of the seven drug companies in front of the Senate Finance Committee today.

    By Ned Pagliarulo • Feb. 25, 2019
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    Intercept stock drop reflects the high bar set for NASH drugs

    Though Intercept's drug Ocaliva did score the first Phase 3 victory against the fatty liver disease, investors still appear skeptical of the drug's prospects.

    By Feb. 22, 2019
  • Dr. Reddy's relaunches Suboxone generic after court victories

    A legal battle had stalled entry of Dr. Reddy's copy, which will now challenge Indivior's opioid dependence treatment in the U.S. 

    By Kristin Jensen • Updated Feb. 22, 2019
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    Courtesy of Sanofi
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    Sanofi handed payers nearly $12B in drug rebates last year

    That's why, despite increasing the U.S. list price on 35 of its 76 prescription drugs, the French pharma reported an average net price decline of 8% in 2018.

    By Ned Pagliarulo • Feb. 21, 2019
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    Fotolia
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    US healthcare spending growth to hit 5.5% by 2027, CMS predicts

    The ballooning American healthcare bill will outstrip GDP growth over the next decade, according to an annual government report.

    By Rebecca Pifer Parduhn • Feb. 20, 2019
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    Novartis AG
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    CMS unveils CAR-T proposal, with emphasis on patient outcomes

    High price tags and a potential one-time administration have challenged CMS to figure out reimbursement for CAR-T cell therapies.

    By Feb. 15, 2019
  • Payers divided over best value-based payment model, survey finds

    A new HealthEdge survey of 151 health insurance execs highlighted ongoing challenges to adoption, although utilization appears common.

    By Les Masterson • Feb. 14, 2019
  • Mylan launches Advair generic at 70% discount

    While a long time coming, Mylan's copycat version now looks set to take a bite out of GSK's respiratory drug sales.

    By Suzanne Elvidge • Feb. 13, 2019