Marketing: Page 3


  • Corporate logos are seen outside  on May 15, 2006, in Macclesfield, England.
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    Christopher Furlong via Getty Images
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    AstraZeneca the latest pharma to challenge drug pricing law

    The drugmaker's lawsuit follows similar legal challenges from Merck & Co., Bristol Myers Squibb and Johnson & Johnson, among others. 

    By Aug. 25, 2023
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    Novartis
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    FDA approves Novartis’ copycat of blockbuster Biogen drug

    According to one analyst, the approval was the last hurdle keeping Sandoz’s Tyruko from directly competing in the U.S. market against Biogen’s inflammation-regulating medicine Tysabri.

    By Updated Aug. 25, 2023
  • Explore the Trendline
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    Brian Tucker / BioPharma Dive
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    Trendline

    Commercialization

    New drugs for obesity and Alzheimer’s look set to become blockbusters, reshaping pharma marketing strategies just as many current top-sellers near looming patent cliffs.

    By BioPharma Dive staff
  • Boehringer sues to block US drug price program

    The pharma’s suit, which claims Medicare’s new power to negotiate certain drug prices is unconstitutional, comes days before the agency will reveal the first 10 medicines to be included under the plan.

    By Aug. 22, 2023
  • Amazon Pharmacy
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    Courtesy of Amazon
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    Amazon Pharmacy expands insulin manufacturer coupons

    The new coupons include some of the most commonly prescribed diabetes drugs from Eli Lilly, Novo Nordisk and Sanofi.

    By Rebecca Pifer • Aug. 17, 2023
  • Nick Jonas poses in front of a glowing background, wearing a small, round device on his upper arm
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    Courtesy of Dexcom
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    Dexcom, Abbott ramp up DTC marketing in fight for growing diabetes market

    As insurers cover continuous glucose monitors for more people, device makers are taking a page from the pharma marketing playbook.

    By Elise Reuter • Aug. 17, 2023
  • The logo of Amylyx Pharmaceuticals is seen through an office window.
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    Permission granted by Amylyx Pharmaceuticals
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    Amylyx ALS drug sales tick higher after fast US launch

    In Europe, however, the biotech is appealing a negative decision from regulators that has for now blocked its path to market there.

    By Aug. 11, 2023
  • The European Union flag.
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    artJazz via Getty Images
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    Novartis sickle cell drug’s approval formally revoked by EU regulators

    The company said it would withdraw the drug, Adakveo, from the EU market after the European Commission endorsed an earlier EMA recommendation.

    By Aug. 4, 2023
  • Packaging for Perrigo's over-the-counter birth control Opill
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    Courtesy of Perrigo
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    Q&A

    With OTC birth control approved, access battles have just begun

    Perrigo received the first FDA approval for an over-the-counter birth control pill. Now, its global VP of women’s health says the company is working on the next challenge — affordability.  

    By Karissa Waddick • July 31, 2023
  • An image of Apellis Pharmaceuticals' vision loss drug Syfovre
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    Courtesy of Apellis Pharmaceuticals
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    Apellis faces safety doubts for fast-selling eye drug

    At a medical meeting, the company confirmed seven cases of a rare, but severe, side effect have been reported following treatment with its geographic atrophy drug Syfovre.

    By Updated July 31, 2023
  • An image of Apellis Pharmaceuticals' vision loss drug Syfovre
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    Courtesy of Apellis Pharmaceuticals
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    Apellis shares sink on reports of rare side effects with new vision loss drug

    An organization of retinal specialists flagged six cases of severe eye inflammation from commercial use of Syfovre. Apellis says the drug’s safety profile is consistent with testing.

    By July 17, 2023
  • A Roche logo is seen on the side of a building.
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    Courtesy of Roche
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    More convenient form of Roche MS drug succeeds in study

    The under-the-skin formulation of Ocrevus can be administered in 10 minutes, versus a longer period for the current intravenous version.

    By Kristin Jensen • July 13, 2023
  • Boxes of the diabetes drug Ozempic rest on a pharmacy counter.
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    Mario Tama via Getty Images
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    EMA expands probe of possible suicide risk to popular weight loss, diabetes drugs

    The European drug regulator says it now has 150 reports of possible cases involving self-injury and suicidal thoughts among people taking GLP-1 medicines like Ozempic.

    By Kristin Jensen • July 12, 2023
  • The European Union flag.
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    artJazz via Getty Images
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    Illumina hit by EU with maximum fine for Grail acquisition

    The European Commission called Illumina’s closing of the deal without its approval an “unprecedented” move that undermines its system for regulating the competitive landscape.

    By Susan Kelly • July 12, 2023
  • Contact solution sold by Bausch + Lomb sits on a store shelf.
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    Justin Sullivan via Getty Images
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    Bausch + Lomb bulks up OTC business with J&J deal

    The eye care company has become an active acquirer under new CEO Brent Saunders, buying an eye drop product line one week after purchasing several medicines from Novartis.

    By July 6, 2023
  • Workers gather inside BioMarin’s gene therapy manufacturing plant in Novato, California.
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    Courtesy of BioMarin Pharmaceutical
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    With FDA approval in hand, BioMarin lays out plan to sell $2.9M gene therapy

    The agency granted a long-awaited clearance last Thursday, but unexpected aspects of the hemophilia treatment’s label had some investors worried about its commercial prospects.

    By June 30, 2023
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    Permission granted by Amylyx Pharmaceuticals
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    Amylyx’s ALS drug gets pushback from European regulators

    An EMA committee expressed concern with the main study meant to show Amylyx’s drug is safe and effective. The company now plans to ask for a re-examination of its approval application.

    By June 23, 2023
  • former Illumina CEO Francis deSOuza
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    Kevin Dietsch via Getty Images
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    As Illumina’s deSouza departs, will Grail go next?

    The CEO’s resignation signals a change of direction, as anti-trust regulators order Illumina to divest the liquid biopsy unit.

    By Susan Kelly • June 12, 2023
  • The logo of German pharmaceuticals and chemicals giant Bayer stands over Bayer corporate offices on September 14, 2016 in Berlin, Germany.
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    Sean Gallup via Getty Images
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    Bayer launches precision health unit in latest digital health venture

    The pharma company said it will work with startups and other digital health companies as it builds out the consumer-focused business unit.

    By Emily Olsen • June 1, 2023
  • Two mature smiling doctors having discussion about patient diagnosis, holding digital tablet.
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    Ground Picture/Shutterstock.com

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    Sponsored by Veeva

    2023 Veeva trends in HCP omnichannel engagement report

    Boost campaign effectiveness by 23% by synchronizing sales and marketing.

    May 30, 2023
  • Rep. Comer sits in front of a poster outlining the cost differences between a drug dispensed at Cost Plus Drugs versus CVS.
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    Rebecca Pifer/BioPharma Dive
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    House lawmakers, PBM lobby spar over committee hearing

    At the latest congressional inquiry into pharmacy benefit managers, lawmakers argued the middlemen profit at the expense of patients and taxpayers.

    By Rebecca Pifer • May 25, 2023
  • The logo of Amylyx Pharmaceuticals is seen through an office window.
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    Permission granted by Amylyx Pharmaceuticals
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    Amylyx’s ALS drug again surpasses Wall Street expectations

    Revenue from the biotech’s ALS therapy Relyvrio totaled $71.4 million in the first quarter, well above analyst estimates and helping the company turn a profit only months into the drug’s launch.

    By May 11, 2023
  • Close up of a testing card that says 'control' and 'sample', with a thin red line next to each.
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    Scott Olson via Getty Images
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    Here’s what will change when the COVID public health emergency ends

    Vaccines, which have been crucial to curbing the virus’ spread, will remain free for the vast majority of people in the U.S., but over-the-counter tests will no longer be covered for most.

    By Shannon Muchmore • May 10, 2023
  • a photo illustration showing packages of Mifepristone tablets
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    Anna Moneymaker/Getty Images via Getty Images
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    Abortion providers in 3 states sue over mifepristone restrictions

    The lawsuit seeks to remove safety restrictions on mifepristone or, alternatively, prevent further altering of access to the drug.

    By Sydney Halleman • May 9, 2023
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    Jeenah Moon via Getty Images
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    Pfizer turns focus to new drugs as COVID vaccine revenue falls

    The drugmaker beat Wall Street’s first quarter forecasts despite a sales drop that puts pressure on it to succeed with upcoming market launches.

    By May 2, 2023
  • Lilly plans dash to market for weight loss drug after trial win

    The drugmaker will use a priority review voucher in a bid to secure FDA approval of Mounjaro in obesity by late this year or early next.

    By April 27, 2023