Marketing: Page 33


  • ICER update gives boost to Tremfya, risankizumab for psoriasis

    Revisiting an earlier report, the cost watchdog also called for payers to limit or eliminate step therapy approaches to coverage of psoriasis drugs.

    By Suzanne Elvidge • Aug. 6, 2018
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    Fotolia
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    Acorda gets reprieve as Ampyra generic is delayed

    Generic competition for the company's best-selling drug is put on hold as Mylan agrees to a deal.

    By Suzanne Elvidge • Aug. 6, 2018
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    Brian Tucker / BioPharma Dive/BioPharma Dive
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    Trendline

    Commercialization

    New drugs for obesity and Alzheimer’s look set to become blockbusters, reshaping pharma marketing strategies just as many current top-sellers near looming patent cliffs.

    By BioPharma Dive staff
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    BioPharma Dive Senior Editor Lisa LaMotta
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    Acorda looks to Inbrija launch as Ampyra court battle continues

    After losing several rounds of litigation in a bid to stave off generic rivals, the biotech will shift its focus to new opportunities. 

    By Lisa LaMotta • Aug. 3, 2018
  • Drugs make up more US health spending than thought, report suggests

    Research published in Health Affairs finds drugs accounted for 15% of total U.S. healthcare spending in 2016, higher than the oft-cited 10% figure.

    By Aug. 3, 2018
  • Allergan sues Pfizer over legal fees tied to opioid marketing

    Allergan alleges its fellow big pharma hasn't lived up to contractual obligations requiring Pfizer pay for certain damages related to the marketing and sale of the painkiller Kadian.

    By Aug. 3, 2018
  • AbbVie surprised investors with its hepatitis C success. Will it last?

    Sales of Mavyret, approved last year, have widely beat expectations. But in a declining market the drug looks to have peaked, leaving investors hungry for other sources of growth.

    By Aug. 2, 2018
  • With diabetes competitive as ever, Novo launches Ozempic DTC campaign

    The Danish drugmaker is relying on the success of GLP-1 analogs like Victoza and recently approved Ozempic to carry it through rough times.

    By Aug. 1, 2018
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    Gilead Sciences Inc.
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    Gilead spotlights Truvada ads as preventive use grows

    A DTC campaign for the drug rolled out late in the second quarter, aiming to boost awareness of pre-exposure prophylaxis, or PrEP.

    By Aug. 1, 2018
  • Pfizer CEO sees drug rebates 'going away' in US

    Weeks after President Trump confronted Ian Read on Pfizer price hikes, the pharma chief is on board with the administration's plans for major changes to how drugs are paid for.

    By July 31, 2018
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    Progenics picks up radiotherapeutic approval for rare cancers

    Azedra is the first drug specifically developed for metastatic pheochromocytoma or paraganglioma, two uncommon adrenal gland tumors.

    By Suzanne Elvidge • July 31, 2018
  • With CHMP thumbs up, Alynlam's RNAi moves a step closer to EU market

    The drugs committee of the EU regulator this month recommended a slate of new drugs for approval, including the newly named Onpattro from Alnylam.

    By Suzanne Elvidge • July 30, 2018
  • AbbVie faith in Humira, future growth remains ironclad

    Biosimilars to the world's best-selling drug are coming to Europe this year and are on the horizon in the U.S. AbbVie's confidence, however, is running high.

    By July 27, 2018
  • Sales of Roche new drugs are surging. Will that be enough?

    If Roche is to grow through biosimilar competition as it hopes, drugs like Ocrevus and Hemlibra will need to extend strong market launches. 

    By July 26, 2018
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    Pharma, medtech spending accounted for 28% of CME funds in 2017

    2017 marked the fourth consecutive yearly increase in medical education spending from companies in those sectors.

    By Rebecca Pifer • July 25, 2018
  • GSK secures US approval of new malaria drug

    The pharma also plans to secure regulatory OKs in malaria-endemic countries, where it says it will sell the treatment at a "not-for-profit" price.

    By July 25, 2018
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    Chiesi Farmaceutici
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    Chiesi adds US rights to Fabry disease drug in Protalix deal

    While the upfront payment is small, Protalix could receive nearly $800 million in milestone payments if the late-stage candidate is successfully marketed. 

    By Suzanne Elvidge • July 25, 2018
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    Credit: Getty / Edited by BioPharma Dive
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    Deep Dive

    Payers, doctors weigh AI's disruptive prescribing potential

    The disruption won't happen overnight, though, as big tech firms try to not only develop healthcare AI tools, but show they'll enhance, rather than upend, the doctor-patient relationship.

    By July 23, 2018
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    Dollar Photo Club
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    Agios gets to prove its marketing abilities with new approval

    The biotech expects that its time helping Celgene roll out Idhifa will benefit the commercialization of Tibsovo, Agios' first wholly-owned product.

    By July 23, 2018
  • AbbVie goes 3-0 in delaying Humira rivals

    A new deal keeps Mylan's copycat drug at bay until mid-2023, making it more likely AbbVie's top-seller will enjoy several more years without generic rivals.

    By July 18, 2018
  • Drug lobby aims to shake up how medicines are paid for

    PhRMA wants PBMs to be compensated on a fee-for-service basis, rather than from a percentage cut of a drug's list price. 

    By July 18, 2018
  • Where does J&J's new drug fit in the crowded HIV market?

    The pharma's four-drug tablet is heading to market, but what kind of foothold it can carve out given the wide variety of already available drugs is unclear.

    By July 18, 2018
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    Elizabeth Regan / BioPharma Dive
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    Mesoblast gets access to China through deal with Tasly

    Through a $65 million deal, Mesoblast will expand into the Chinese market, while Tasly moves beyond its focus on traditional Chinese medicines.

    By Suzanne Elvidge • July 18, 2018
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    Elizabeth Regan / Industry Dive
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    5 drugs to watch as biotechs report Q2

    Wall Street is keeping a close eye on new launches from Amgen, Gilead and Vertex as biotechs work to turn around an up-and-down 2018.

    By July 16, 2018
  • More insurers using outcomes-based deals with drug, device companies

    Cardiovascular, infectious diseases and oncology are the top three therapeutic areas where the contracts are used, according to an Avalere survey.

    By Meg Bryant • July 13, 2018
  • Dova downgraded as high price tag threatens to slow new drug's pickup

    The biotech believes Doptelet could tap into a multibillion dollar market, but some analysts question whether that could happen anytime soon.

    By July 11, 2018