Marketing: Page 33
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Roche hits roadblock in UK over Ocrevus price
Final guidance from NICE advised against covering the MS drug for primary progressive patients, despite a lack of other disease-modifying therapies.
By Suzanne Elvidge • Sept. 10, 2018 -
BlueCross BlueShield Tennessee drops Oxycontin in favor of Collegium's competitor
While still tiny next to the Oxycontin franchise, Xtampza has gained momentum as a challenger to Purdue's market dominance.
By Andrew Dunn • Updated Sept. 7, 2018 -
Explore the Trendline➔
Brian Tucker / BioPharma Dive/BioPharma Dive
TrendlineCommercialization
New drugs for obesity are becoming blockbusters, while Trump administration pressure is reshaping pharma marketing strategies ahead of looming patent cliffs.
By BioPharma Dive staff -
Invokana gains heart labeling in Europe
Among diabetes drugs, competition has increasingly been driven by the ability of companies to demonstrate the cardiovascular safety of their medicines.
By Ned Pagliarulo • Sept. 7, 2018 -
Gilead, Galapagos build case for JAK inhibitor with Phase 2 win
Though filgotinib offers significant benefits to patients with ankylosing spondylitis, the drug's real test seems to be whether it can compete in the rheumatoid arthritis market.
By Jacob Bell • Sept. 6, 2018 -
PhRMA, hospital war over drug prices heats up
A report from the pharma lobby claims hospitals steeply upcharge meds, adding to its efforts to shift criticism on price to other groups.
By Rebecca Pifer Parduhn • Sept. 6, 2018 -
Generics group says branded drugmakers blocking $13B in annual savings
An AAM-backed study finds U.S. insurers, consumers and lawmakers could hold onto more money if branded drugmakers weren't taking advantage of federal programs like REMS.
By Jacob Bell • Sept. 5, 2018 -
Sanofi reaches $25M settlement with SEC on bribery charges
The French pharma neither admits nor denies fault to the claim it bribed government officials in the Middle East in exchange for boosted prescriptions.
By Suzanne Elvidge • Sept. 5, 2018 -
Shionogi launches cheaper rival to Dova's Doptelet
Doptelet's list price can run up to 70% higher than that of Shionogi's Mulpeta — a difference one analyst expects to hinder Dova's quest for market share.
By Andrew Dunn • Sept. 4, 2018 -
Otsuka rolls out Abilify digital pill through Magellan network
The digital pill will cost $1,650 for a 30-day supply, which includes the wearable sensor and MyCite app, according to the company.
By Susan Kelly • Sept. 4, 2018 -
BioPharma Dive's 10 hottest stories of the summer
Readers were drawn to news from big pharmas, like Pfizer and Roche, as well as a landmark biotech approval and new drug launches.
By Jacob Bell • Sept. 4, 2018 -
Sanofi wins OK in Europe for blood disorder drug
European regulators have given the nod to Cablivi, the first approval specifically for a rare blood clotting disorder known as aTTP.
By Suzanne Elvidge • Sept. 4, 2018 -
EC approves GSK's Nucala for kids with severe asthma
Children as young as 6 across Europe can now use the respiratory drug.
By Suzanne Elvidge • Aug. 31, 2018 -
Merck's virology business needs a boost. It may not get that from 2 new HIV drugs
While company executives see Delstrigo and Pifeltro as continuing Merck's legacy in HIV, Wall Street isn't so sure the drugs can outclass market heavyweights.
By Jacob Bell • Aug. 31, 2018 -
Alnylam's Onpattro cleared in Europe as ICER sets pricing battle
Regulators OK'd the first RNA interference therapy in Europe, but a new report finds the list price between 967% and 1,821% above value thresholds.
By Andrew Dunn • Aug. 30, 2018 -
Despite new approval, Bayer continues to face hemophilia headwinds
A terminated distribution partnership and stiffening market competition are threats to the German drugmaker's hemophilia business.
By Jacob Bell • Aug. 30, 2018 -
FDA warns of link between some diabetes drugs and serious infection
SGLT2 inhibitors, a kind of Type 2 diabetes medication, have been connected with a rare and sometimes life-threatening genital infection.
By Suzanne Elvidge • Aug. 30, 2018 -
In a summer of C-suite departures, a week of commercial hires
Vertex, Bristol-Myers and Gilead brought new blood onto commercial leadership teams, underscoring some of the market pressures each faces.
By Jacob Bell • Aug. 29, 2018 -
Pfizer calls out pharma peers for 'scare tactics' on biosimilars
Frustrated by slow uptake of its biosimilars, Pfizer is petitioning the FDA to set ground rules for what biologic makers can say about copycat rivals.
By Ned Pagliarulo • Updated Aug. 29, 2018 -
UK's NICE judges Yescarta too pricey, dealing blow to Gilead
Cost and reimbursement issues will be a key test for Gilead as it seeks to sell its CAR-T treatment in Europe.
By Ned Pagliarulo • Updated Aug. 29, 2018 -
Harvard Pilgrim offers rare peek at 6 years of drug costs
Prescription drugs accounted for 25% of total healthcare spending by the New England insurer in 2016, driven higher by specialty medicines like Humira.
By Suzanne Elvidge • Aug. 28, 2018 -
Deep Dive
FDA ups the ante for copycats, antibiotics, orphan drugs. But is it working?
Regulators are using incentives to spur development of much-needed drugs. The results so far have been mixed.
By Jacob Bell • Aug. 27, 2018 -
Cigna, Express Scripts shareholders greenlight deal
About 90% of Cigna votes were cast in favor of the acquisition, yet the $67 billion deal is still subject to a number of regulatory approvals.
By Tony Abraham • Updated Aug. 27, 2018 -
Lawmakers push to require price disclosure in DTC drug ads
An amendment providing HHS with funding for implementing the idea passed the Senate last week, providing some legislative backing for the Trump administration's plans.
By Ned Pagliarulo • Aug. 24, 2018 -
Approval in hand, Shire's next step is to deliver on high hopes for lanadelumab
Some have deemed the drug, now branded as Takhzyro, best-in-class for treating hereditary angioedema. But Shire's had setbacks in this space before.
By Jacob Bell • Aug. 24, 2018 -
Insurers, PBMs nudge FDA to finalize interchangeability guidance
A lack of final guidance from the FDA could be reducing patient access to biologics, according to a letter from payers, trade bodies and patient groups.
By Suzanne Elvidge • Aug. 24, 2018