Marketing: Page 33
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                    Sun Pharma receives FDA approval for dry eye drugCequa's thumbs up continues a relatively positive year for the Indian pharma as it now dives deeper into the complex yet profitable ophthalmology market. By Andrew Dunn • Aug. 16, 2018
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                    Vertex's Kalydeco first CF drug cleared for infantsThe biotech's hold on the cystic fibrosis market has grown tighter with more drug approvals and label expansions. By Suzanne Elvidge • Aug. 16, 2018
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     Explore the Trendline➔ Explore the Trendline➔ Brian Tucker / BioPharma Dive/BioPharma Dive Brian Tucker / BioPharma Dive/BioPharma Dive Trendline TrendlineCommercializationNew drugs for obesity and Alzheimer’s look set to become blockbusters, reshaping pharma marketing strategies just as many current top-sellers near looming patent cliffs. By BioPharma Dive staff
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                    FDA seeks go-ahead to study risk info in DTC print adsThe proposed studies would use eye-tracking technology to better understand where and for how long consumers look at risk claims. By Jacob Bell • Aug. 15, 2018
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                    CVS adopts ICER metrics in shift to value-based drug pricingThe move also helps CVS counter the narrative that PBMs are to blame for exorbitant drug pricing. By Andrew Dunn • Aug. 15, 2018
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                    J&J, ViiV tout positive data for two-drug HIV therapyThe ATLAS study provides even more evidence to back up the two-drug approach to HIV. By Jacob Bell • Aug. 15, 2018
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                    New York sues Purdue over opioid marketingPurdue kept up deceptive marketing tactics even after executive guilty pleas in 2007 and an agreement with the state to stop in 2015, the lawsuit claims. By Andrew Dunn • Aug. 15, 2018
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                    With Mylan reeling, Kaléo touts its EpiPen rival for back-to-school seasonManufacturing delays at a Pfizer-owned EpiPen plant have created an opportunity for Kaléo. By Nick Paul Taylor • Aug. 15, 2018
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                    Biogen's Spinraza gets an early no-go from NICEWhile noting Spinraza's efficacy in the clinic, the U.K. agency concluded it wasn't a cost-effective use of National Health Service resources. By Jacob Bell • Aug. 14, 2018
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                    Regeneron quickly clears up 12-week Eylea CRLRegulators rejected Eylea amid "ongoing labeling discussions" with Regeneron, yet an approval four days later suggests the problems were easily solved. By Jacob Bell • Updated Aug. 17, 2018
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                    Amicus secures US approval for Fabry disease drugIt's an outcome that looked to be in question when the FDA asked for more data two years ago. But an agency reversal cleared the way for Amicus to move forward. By Ned Pagliarulo • Updated Aug. 13, 2018
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                    In first, FDA approves RNA interference drug from AlnylamAlnylam's drug, called Onpattro, will carry an average annual list price of $450,000, although the biotech expects rebates to bring the net price down by a fifth. By Ned Pagliarulo • Updated Aug. 10, 2018
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                    NICE suspends review of Vertex's SymkeviU.K. regulators and Vertex have been sparring over the price of the company's cystic fibrosis drugs. In the latest twist, the biotech did not provide the data needed for NICE's review. By Suzanne Elvidge • Aug. 10, 2018
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                    Perrigo to split off generic drugs unitIt's the latest indication of the pain felt by generic drugmakers as competition and pricing pressures hurt bottom lines. By Barbara Boughton • Aug. 10, 2018
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                    CVS rejects pharma claim that rebates push up drug pricesResponding to charges that PBMs pocket much of drug rebates, the pharmacy giant said it retains only 2% of the price concessions from drugmakers. By Ned Pagliarulo • Aug. 9, 2018
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                    Novo expects more pricing pressure for diabetes drugsThe Danish drugmaker warned investors that net prices for its drugs, particularly basal insulin, are expected to be lower in 2019 than this year. By Suzanne Elvidge • Aug. 8, 2018
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                    FDA OKs first generic under new approval pathwayThe "Competitive Generic Therapy" designation was created to speed review for copies of single-source drugs — part of the FDA's broader plan to boost competition. By Suzanne Elvidge • Aug. 8, 2018
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                    Regeneron eyes DTC for its top-sellerWhile Eylea continues to dominate eye disease markets, its manufacturer is looking to reach more diabetic macular edema patients. By Jacob Bell • Aug. 8, 2018
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                    5 takeaways from payer Q2 earnings reportsHealth insurers found success in Medicare, Medicaid and even the ACA exchanges. By Les Masterson • Aug. 8, 2018
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                    Vertex's Orkambi approved for kids with CFA label expansion should strengthen Vertex's grip on the cystic fibrosis market. By Suzanne Elvidge • Aug. 8, 2018
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                    CMS to allow step therapy in Medicare Advantage plansA CMS senior adviser said the move could save 15-20% of the $12 billion spent annually by MA plans on pricey Part B drugs. Not all analysts buy that estimate. By David Lim • Aug. 8, 2018
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                    Express Scripts drops Mavyret from 2019 formulary in blow to AbbVieThe PBM will exclude 48 drugs, including AbbVie's fast-selling hepatitis C medicine, from its list of preferred drugs next year. By Ned Pagliarulo • Aug. 7, 2018
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                    Teva confident migraine drug will launch this year despite new manufacturing woesOn Tuesday, contract manufacturer Celltrion disclosed it received a Form 483 for its plant in Incheon, South Korea, which makes Teva's fremanezumab. By Jacob Bell • Aug. 7, 2018
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                    ICER update gives boost to Tremfya, risankizumab for psoriasisRevisiting an earlier report, the cost watchdog also called for payers to limit or eliminate step therapy approaches to coverage of psoriasis drugs. By Suzanne Elvidge • Aug. 6, 2018
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                    Acorda gets reprieve as Ampyra generic is delayedGeneric competition for the company's best-selling drug is put on hold as Mylan agrees to a deal. By Suzanne Elvidge • Aug. 6, 2018
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                    Acorda looks to Inbrija launch as Ampyra court battle continuesAfter losing several rounds of litigation in a bid to stave off generic rivals, the biotech will shift its focus to new opportunities. By Lisa LaMotta • Aug. 3, 2018
 
    
        
     
    
        
    