Marketing: Page 32


  • In reversal, GSK to restart limited payments to doctors

    It's a step back from a 2013 pledge that made the British drugmaker an outlier among its industry peers.

    By Ned Pagliarulo • Oct. 3, 2018
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    Courtesy of Eli Lilly
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    Lilly's migraine drug wins US approval, pressuring rivals Amgen, Teva

    Two rival drugs are already OK'd for sale, setting the migraine market up for fierce competition. Who wins out may depend on how payers react.

    By Ned Pagliarulo • Sept. 27, 2018
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    Brian Tucker / BioPharma Dive/BioPharma Dive
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    Trendline

    Commercialization

    New drugs for obesity are becoming blockbusters, while Trump administration pressure is reshaping pharma marketing strategies ahead of looming patent cliffs.

    By BioPharma Dive staff
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    BioPharma Dive
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    Pharma advertising in 2018: TV, midterms and specialty drugs

    Magna Global expects 2018 to be a banner year for advertising spend, with pharma being one of the largest contributors.

    By Sept. 26, 2018
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    Courtesy of Sanofi
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    ICER finds top asthma biologics overpriced

    A draft report from the influential drug pricing group deemed Fasenra, Nucala, Cinqair, Xolair and the still-under-review Dupixent too costly, despite benefits. 

    By Andrew Dunn • Sept. 26, 2018
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    Montgomery County Planning Commission
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    New York regulator warns CVS-Aetna merger could raise prices

    The state's top financial watchdog said the pharmacy chain's PBM would have an incentive to give the largest drug discounts to Aetna members.

    By Samantha Liss • Sept. 26, 2018
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    Gilead Sciences Inc.
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    Gilead creates subsidiary to sell generic versions of hep C blockbusters

    Asegua Therapeutics will sell authorized generics of Harvoni and Epclusa at an annual list price of $24,000 for the most common course of therapy.

    By Sept. 24, 2018
  • Foundation Med advances liquid biopsy ambition with new test

    Launch of FoundationOne Liquid will expand the Roche-owned firm's liquid biopsy offerings as demand for blood-based cancer testing grows.

    By Ned Pagliarulo • Sept. 24, 2018
  • UK High Court OKs Avastin off-label use in wet AMD

    Doctors in the north of England have won the right to use Avastin to treat wet age-related macular degeneration.

    By Suzanne Elvidge • Sept. 24, 2018
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    Amgen Inc.
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    Amgen faces a bigger European challenge to Neulasta

    Three biosimilar competitors to the blockbuster drug received backing from a key European committee last week.

    By Suzanne Elvidge • Sept. 24, 2018
  • Sarepta strikes out again with European regulators

    Despite backing more than a dozen other drugs at its September meeting, the CHMP for a second time refused to support eteplirsen's marketing OK.

    By Sept. 21, 2018
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    Fotolia
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    Acadia shares rise after FDA review of Nuplazid

    Following reports of increased risks to Acadia's Parkinson's drug, an analysis by the regulator turned up no new safety findings.

    By Suzanne Elvidge • Sept. 21, 2018
  • A photo of AbbVie's U.S. headquarters.
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    Courtesy of AbbVie
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    5th Humira biosimilar approved in EU as market entry nears

    The world's top-selling prescription drug is set to soon face direct competition in Europe, a tantalizing prospect for biosimilar developers.

    By Andrew Dunn • Sept. 20, 2018
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    American Hospital Association
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    Hospital group, on defense, pitches 340B 'stewardship'

    The initiative amounts to the industry's riposte against calls for increased oversight of the program by watchdogs and lawmakers in both parties.

    By Rebecca Pifer Parduhn • Sept. 19, 2018
  • Sponsored by MicroMass

    Does your brand need behavioral science?

    Does your brand need a behavioral science solution? Find the right solution to meet your needs.

    By Meredith Terry, PHD, Lead Behaviorist, Innovation and Practice MicroMass Communications, Inc. • Sept. 19, 2018
  • NICE says no to Kymriah for adult lymphoma despite offer on price

    NHS recently agreed to cover Kymriah for certain pediatric leukemia cases. However, in its other indication, the Novartis therapy has hit a snag.

    By Andrew Dunn • Sept. 19, 2018
  • Why payers are gobbling up PBMs

    On Monday the Justice Department gave its blessing to a $67 billion acquisition of Express Scripts by Cigna.

    By Samantha Liss • Sept. 18, 2018
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    Amgen Inc.
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    Mylan biosimilar to stress test Amgen Neulasta franchise, analyst predicts

    One new Wall Street analysis showed the stakes are high, not just for both companies, but for gauging the disruptiveness of biosimilars in the U.S. overall.

    By Andrew Dunn • Sept. 17, 2018
  • Will Ajovy lead Teva's turnaround?

    The Israeli pharma is counting on the migraine drug to help it rebound from recent struggles. A competitive market, however, could mean the expected boost from Ajovy will take time to materialize.

    By Ned Pagliarulo • Sept. 17, 2018
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    Getty Images
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    Teva wins much-needed US approval of migraine drug

    Ajovy will carry an annual list price of $6,900, matching the cost of Amgen and Novartis' rival preventive therapy Aimovig.

    By Ned Pagliarulo • Sept. 14, 2018
  • Patient groups attack CVS use of ICER metrics, urge rethink

    In an open letter, more than 90 organizations called on CVS to reconsider its decision to use ICER's drug value assessments for determining coverage.

    By Andrew Dunn • Sept. 14, 2018
  • AstraZeneca wins FDA OK for leukemia drug

    The approval gives a lift to AstraZeneca's efforts to expand its modest portfolio in hematological cancers.

    By Suzanne Elvidge • Sept. 14, 2018
  • Inbrija delay poses question: How far can Acorda fall?

    Regulators need more time to assess the biotech's Parkinson's drug. Their final decision, when it comes, will be the difference between Acorda shares trading at $5 or $30 apiece, according to one analyst.

    By Sept. 13, 2018
  • Gottlieb rebuffs pharma CEO who claimed price hikes were 'moral requirement'

    In a flashback to Martin Shkreli, the head of Missouri drugmaker Nostrum Laboratories unabashedly defended a 400% price increase on an old antibiotic.

    By Ned Pagliarulo • Sept. 12, 2018
  • Portola's C-suite shrinks as chief commercial officer exits

    Tao Fu's farewell comes amid a hunt for a CEO, putting more onto the shoulders of interim Co-President Mardi Dier.

    By Suzanne Elvidge • Sept. 11, 2018
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    Roche
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    Roche hits roadblock in UK over Ocrevus price

    Final guidance from NICE advised against covering the MS drug for primary progressive patients, despite a lack of other disease-modifying therapies.

    By Suzanne Elvidge • Sept. 10, 2018