Marketing: Page 32


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    Eisai-Merck partnership picks up first-line Lenvima approval

    While Keytruda combo trials remain in progress, the companies secured an important OK for the kinase inhibitor in hepatocellular carcinoma.

    By Suzanne Elvidge • Aug. 20, 2018
  • Opdivo gets speedy approval in 3rd-line small cell lung cancer

    Though Bristol-Myers' drug is breaking into a less competitive market, it may soon run into trouble there from the likes of Tecentriq and Keytruda.

    By Aug. 17, 2018
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    Brian Tucker / BioPharma Dive/BioPharma Dive
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    Trendline

    Commercialization

    New drugs for obesity and Alzheimer’s look set to become blockbusters, reshaping pharma marketing strategies just as many current top-sellers near looming patent cliffs.

    By BioPharma Dive staff
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    Jacob Bell
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    Teva granted FDA approval for first EpiPen generic

    It's the latest blow to Mylan, which came under fire for hiking EpiPen's price over the last decade and is now facing manufacturing challenges for the flagship product.

    By David Lim • Aug. 16, 2018
  • Sun Pharma receives FDA approval for dry eye drug

    Cequa's thumbs up continues a relatively positive year for the Indian pharma as it now dives deeper into the complex yet profitable ophthalmology market.

    By Andrew Dunn • Aug. 16, 2018
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    Ryan McKnight, Vertex Pharmaceuticals Inc.
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    Vertex's Kalydeco first CF drug cleared for infants

    The biotech's hold on the cystic fibrosis market has grown tighter with more drug approvals and label expansions.

    By Suzanne Elvidge • Aug. 16, 2018
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    BioPharma Dive
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    FDA seeks go-ahead to study risk info in DTC print ads

    The proposed studies would use eye-tracking technology to better understand where and for how long consumers look at risk claims.

    By Aug. 15, 2018
  • CVS adopts ICER metrics in shift to value-based drug pricing

    The move also helps CVS counter the narrative that PBMs are to blame for exorbitant drug pricing.

    By Andrew Dunn • Aug. 15, 2018
  • J&J, ViiV tout positive data for two-drug HIV therapy

    The ATLAS study provides even more evidence to back up the two-drug approach to HIV.

    By Aug. 15, 2018
  • New York sues Purdue over opioid marketing

    Purdue kept up deceptive marketing tactics even after executive guilty pleas in 2007 and an agreement with the state to stop in 2015, the lawsuit claims.

    By Andrew Dunn • Aug. 15, 2018
  • With Mylan reeling, Kaléo touts its EpiPen rival for back-to-school season

    Manufacturing delays at a Pfizer-owned EpiPen plant have created an opportunity for Kaléo.

    By Nick Paul Taylor • Aug. 15, 2018
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    Biogen's Spinraza gets an early no-go from NICE

    While noting Spinraza's efficacy in the clinic, the U.K. agency concluded it wasn't a cost-effective use of National Health Service resources. 

    By Aug. 14, 2018
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    Courtesy of Regeneron Pharmaceuticals
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    Regeneron quickly clears up 12-week Eylea CRL

    Regulators rejected Eylea amid "ongoing labeling discussions" with Regeneron, yet an approval four days later suggests the problems were easily solved.

    By Updated Aug. 17, 2018
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    Amicus Therapeutics
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    Amicus secures US approval for Fabry disease drug

    It's an outcome that looked to be in question when the FDA asked for more data two years ago. But an agency reversal cleared the way for Amicus to move forward. 

    By Updated Aug. 13, 2018
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    Alnylam Pharmaceuticals
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    In first, FDA approves RNA interference drug from Alnylam

    Alnylam's drug, called Onpattro, will carry an average annual list price of $450,000, although the biotech expects rebates to bring the net price down by a fifth.

    By Updated Aug. 10, 2018
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    Ryan McKnight, Vertex Pharmaceuticals Inc.
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    NICE suspends review of Vertex's Symkevi

    U.K. regulators and Vertex have been sparring over the price of the company's cystic fibrosis drugs. In the latest twist, the biotech did not provide the data needed for NICE's review.

    By Suzanne Elvidge • Aug. 10, 2018
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    Perrigo to split off generic drugs unit

    It's the latest indication of the pain felt by generic drugmakers as competition and pricing pressures hurt bottom lines.

    By Barbara Boughton • Aug. 10, 2018
  • CVS rejects pharma claim that rebates push up drug prices

    Responding to charges that PBMs pocket much of drug rebates, the pharmacy giant said it retains only 2% of the price concessions from drugmakers. 

    By Aug. 9, 2018
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    Novo Nordisk
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    Novo expects more pricing pressure for diabetes drugs

    The Danish drugmaker warned investors that net prices for its drugs, particularly basal insulin, are expected to be lower in 2019 than this year. 

    By Suzanne Elvidge • Aug. 8, 2018
  • FDA OKs first generic under new approval pathway

    The "Competitive Generic Therapy" designation was created to speed review for copies of single-source drugs — part of the FDA's broader plan to boost competition.

    By Suzanne Elvidge • Aug. 8, 2018
  • Regeneron eyes DTC for its top-seller

    While Eylea continues to dominate eye disease markets, its manufacturer is looking to reach more diabetic macular edema patients.

    By Aug. 8, 2018
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    Fotolia
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    5 takeaways from payer Q2 earnings reports

    Health insurers found success in Medicare, Medicaid and even the ACA exchanges.

    By Les Masterson • Aug. 8, 2018
  • Vertex's Orkambi approved for kids with CF

    A label expansion should strengthen Vertex's grip on the cystic fibrosis market.

    By Suzanne Elvidge • Aug. 8, 2018
  • CMS to allow step therapy in Medicare Advantage plans

    A CMS senior adviser said the move could save 15-20% of the $12 billion spent annually by MA plans on pricey Part B drugs. Not all analysts buy that estimate.

    By David Lim • Aug. 8, 2018
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    Express Scripts Holding Co.
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    Express Scripts drops Mavyret from 2019 formulary in blow to AbbVie

    The PBM will exclude 48 drugs, including AbbVie's fast-selling hepatitis C medicine, from its list of preferred drugs next year.

    By Aug. 7, 2018
  • Teva confident migraine drug will launch this year despite new manufacturing woes

    On Tuesday, contract manufacturer Celltrion disclosed it received a Form 483 for its plant in Incheon, South Korea, which makes Teva's fremanezumab.

    By Aug. 7, 2018