Marketing: Page 32
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In reversal, GSK to restart limited payments to doctors
It's a step back from a 2013 pledge that made the British drugmaker an outlier among its industry peers.
By Ned Pagliarulo • Oct. 3, 2018 -
Lilly's migraine drug wins US approval, pressuring rivals Amgen, Teva
Two rival drugs are already OK'd for sale, setting the migraine market up for fierce competition. Who wins out may depend on how payers react.
By Ned Pagliarulo • Sept. 27, 2018 -
Explore the Trendline➔
Brian Tucker / BioPharma Dive/BioPharma Dive
TrendlineCommercialization
New drugs for obesity are becoming blockbusters, while Trump administration pressure is reshaping pharma marketing strategies ahead of looming patent cliffs.
By BioPharma Dive staff -
Pharma advertising in 2018: TV, midterms and specialty drugs
Magna Global expects 2018 to be a banner year for advertising spend, with pharma being one of the largest contributors.
By Jacob Bell • Sept. 26, 2018 -
ICER finds top asthma biologics overpriced
A draft report from the influential drug pricing group deemed Fasenra, Nucala, Cinqair, Xolair and the still-under-review Dupixent too costly, despite benefits.
By Andrew Dunn • Sept. 26, 2018 -
New York regulator warns CVS-Aetna merger could raise prices
The state's top financial watchdog said the pharmacy chain's PBM would have an incentive to give the largest drug discounts to Aetna members.
By Samantha Liss • Sept. 26, 2018 -
Gilead creates subsidiary to sell generic versions of hep C blockbusters
Asegua Therapeutics will sell authorized generics of Harvoni and Epclusa at an annual list price of $24,000 for the most common course of therapy.
By Jacob Bell • Sept. 24, 2018 -
Foundation Med advances liquid biopsy ambition with new test
Launch of FoundationOne Liquid will expand the Roche-owned firm's liquid biopsy offerings as demand for blood-based cancer testing grows.
By Ned Pagliarulo • Sept. 24, 2018 -
UK High Court OKs Avastin off-label use in wet AMD
Doctors in the north of England have won the right to use Avastin to treat wet age-related macular degeneration.
By Suzanne Elvidge • Sept. 24, 2018 -
Amgen faces a bigger European challenge to Neulasta
Three biosimilar competitors to the blockbuster drug received backing from a key European committee last week.
By Suzanne Elvidge • Sept. 24, 2018 -
Sarepta strikes out again with European regulators
Despite backing more than a dozen other drugs at its September meeting, the CHMP for a second time refused to support eteplirsen's marketing OK.
By Jacob Bell • Sept. 21, 2018 -
Acadia shares rise after FDA review of Nuplazid
Following reports of increased risks to Acadia's Parkinson's drug, an analysis by the regulator turned up no new safety findings.
By Suzanne Elvidge • Sept. 21, 2018 -
5th Humira biosimilar approved in EU as market entry nears
The world's top-selling prescription drug is set to soon face direct competition in Europe, a tantalizing prospect for biosimilar developers.
By Andrew Dunn • Sept. 20, 2018 -
Hospital group, on defense, pitches 340B 'stewardship'
The initiative amounts to the industry's riposte against calls for increased oversight of the program by watchdogs and lawmakers in both parties.
By Rebecca Pifer Parduhn • Sept. 19, 2018 -
Sponsored by MicroMass
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By Meredith Terry, PHD, Lead Behaviorist, Innovation and Practice MicroMass Communications, Inc. • Sept. 19, 2018 -
NICE says no to Kymriah for adult lymphoma despite offer on price
NHS recently agreed to cover Kymriah for certain pediatric leukemia cases. However, in its other indication, the Novartis therapy has hit a snag.
By Andrew Dunn • Sept. 19, 2018 -
Why payers are gobbling up PBMs
On Monday the Justice Department gave its blessing to a $67 billion acquisition of Express Scripts by Cigna.
By Samantha Liss • Sept. 18, 2018 -
Mylan biosimilar to stress test Amgen Neulasta franchise, analyst predicts
One new Wall Street analysis showed the stakes are high, not just for both companies, but for gauging the disruptiveness of biosimilars in the U.S. overall.
By Andrew Dunn • Sept. 17, 2018 -
Will Ajovy lead Teva's turnaround?
The Israeli pharma is counting on the migraine drug to help it rebound from recent struggles. A competitive market, however, could mean the expected boost from Ajovy will take time to materialize.
By Ned Pagliarulo • Sept. 17, 2018 -
Teva wins much-needed US approval of migraine drug
Ajovy will carry an annual list price of $6,900, matching the cost of Amgen and Novartis' rival preventive therapy Aimovig.
By Ned Pagliarulo • Sept. 14, 2018 -
Patient groups attack CVS use of ICER metrics, urge rethink
In an open letter, more than 90 organizations called on CVS to reconsider its decision to use ICER's drug value assessments for determining coverage.
By Andrew Dunn • Sept. 14, 2018 -
AstraZeneca wins FDA OK for leukemia drug
The approval gives a lift to AstraZeneca's efforts to expand its modest portfolio in hematological cancers.
By Suzanne Elvidge • Sept. 14, 2018 -
Inbrija delay poses question: How far can Acorda fall?
Regulators need more time to assess the biotech's Parkinson's drug. Their final decision, when it comes, will be the difference between Acorda shares trading at $5 or $30 apiece, according to one analyst.
By Jacob Bell • Sept. 13, 2018 -
Gottlieb rebuffs pharma CEO who claimed price hikes were 'moral requirement'
In a flashback to Martin Shkreli, the head of Missouri drugmaker Nostrum Laboratories unabashedly defended a 400% price increase on an old antibiotic.
By Ned Pagliarulo • Sept. 12, 2018 -
Portola's C-suite shrinks as chief commercial officer exits
Tao Fu's farewell comes amid a hunt for a CEO, putting more onto the shoulders of interim Co-President Mardi Dier.
By Suzanne Elvidge • Sept. 11, 2018 -
Roche hits roadblock in UK over Ocrevus price
Final guidance from NICE advised against covering the MS drug for primary progressive patients, despite a lack of other disease-modifying therapies.
By Suzanne Elvidge • Sept. 10, 2018