Marketing: Page 32
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                    Sanofi wins OK in Europe for blood disorder drugEuropean regulators have given the nod to Cablivi, the first approval specifically for a rare blood clotting disorder known as aTTP. By Suzanne Elvidge • Sept. 4, 2018
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                    EC approves GSK's Nucala for kids with severe asthmaChildren as young as 6 across Europe can now use the respiratory drug. By Suzanne Elvidge • Aug. 31, 2018
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     Explore the Trendline➔ Explore the Trendline➔ Brian Tucker / BioPharma Dive/BioPharma Dive Brian Tucker / BioPharma Dive/BioPharma Dive Trendline TrendlineCommercializationNew drugs for obesity and Alzheimer’s look set to become blockbusters, reshaping pharma marketing strategies just as many current top-sellers near looming patent cliffs. By BioPharma Dive staff
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                    Merck's virology business needs a boost. It may not get that from 2 new HIV drugsWhile company executives see Delstrigo and Pifeltro as continuing Merck's legacy in HIV, Wall Street isn't so sure the drugs can outclass market heavyweights. By Jacob Bell • Aug. 31, 2018
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                    Alnylam's Onpattro cleared in Europe as ICER sets pricing battleRegulators OK'd the first RNA interference therapy in Europe, but a new report finds the list price between 967% and 1,821% above value thresholds. By Andrew Dunn • Aug. 30, 2018
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                    Despite new approval, Bayer continues to face hemophilia headwindsA terminated distribution partnership and stiffening market competition are threats to the German drugmaker's hemophilia business. By Jacob Bell • Aug. 30, 2018
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                    FDA warns of link between some diabetes drugs and serious infectionSGLT2 inhibitors, a kind of Type 2 diabetes medication, have been connected with a rare and sometimes life-threatening genital infection. By Suzanne Elvidge • Aug. 30, 2018
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                    In a summer of C-suite departures, a week of commercial hiresVertex, Bristol-Myers and Gilead brought new blood onto commercial leadership teams, underscoring some of the market pressures each faces. By Jacob Bell • Aug. 29, 2018
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                    Pfizer calls out pharma peers for 'scare tactics' on biosimilarsFrustrated by slow uptake of its biosimilars, Pfizer is petitioning the FDA to set ground rules for what biologic makers can say about copycat rivals. By Ned Pagliarulo • Updated Aug. 29, 2018
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                    UK's NICE judges Yescarta too pricey, dealing blow to GileadCost and reimbursement issues will be a key test for Gilead as it seeks to sell its CAR-T treatment in Europe. By Ned Pagliarulo • Updated Aug. 29, 2018
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                    Harvard Pilgrim offers rare peek at 6 years of drug costsPrescription drugs accounted for 25% of total healthcare spending by the New England insurer in 2016, driven higher by specialty medicines like Humira. By Suzanne Elvidge • Aug. 28, 2018
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                    Deep DiveFDA ups the ante for copycats, antibiotics, orphan drugs. But is it working?Regulators are using incentives to spur development of much-needed drugs. The results so far have been mixed. By Jacob Bell • Aug. 27, 2018
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                    Cigna, Express Scripts shareholders greenlight dealAbout 90% of Cigna votes were cast in favor of the acquisition, yet the $67 billion deal is still subject to a number of regulatory approvals. By Tony Abraham • Updated Aug. 27, 2018
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                    Lawmakers push to require price disclosure in DTC drug adsAn amendment providing HHS with funding for implementing the idea passed the Senate last week, providing some legislative backing for the Trump administration's plans. By Ned Pagliarulo • Aug. 24, 2018
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                    Approval in hand, Shire's next step is to deliver on high hopes for lanadelumabSome have deemed the drug, now branded as Takhzyro, best-in-class for treating hereditary angioedema. But Shire's had setbacks in this space before. By Jacob Bell • Aug. 24, 2018
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                    Insurers, PBMs nudge FDA to finalize interchangeability guidanceA lack of final guidance from the FDA could be reducing patient access to biologics, according to a letter from payers, trade bodies and patient groups. By Suzanne Elvidge • Aug. 24, 2018
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                    Pfizer inks marketing deal for Exact's CologuardExact said about 401,000 tests were performed during the first six months of 2018, leading to revenue of $193 million. The CEO now expects $700 million in sales for next year. By Andrew Dunn • Aug. 22, 2018
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                    FDA extends EpiPen expiration date to ease shortagesCurrent shortages stemming from ongoing manufacturing delays could put children at risk as the school year approaches. By Suzanne Elvidge • Aug. 22, 2018
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                    Drug combos may prove more costly than generic components, study findsResearch published in JAMA suggests paying for branded drug combos rather than buying the component generics separately may have cost the government program nearly $1 billion in 2016. By Suzanne Elvidge • Aug. 22, 2018
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                    HHS touts drug pricing 'wins,' but true tests still to comeThe Trump administration has extracted some concessions from a handful of pharma companies, but January will test whether freezes on price hikes last. By Ned Pagliarulo • Aug. 21, 2018
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                    EpiPen class action lawsuit against Mylan, Pfizer to continue, judge rulesMultidistrict litigation alleges the companies engaged in "an illegal scheme to monopolize the market" for epinephrine auto-injectors. By Jacob Bell • Aug. 21, 2018
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                    Walmart, Anthem partner on Medicare programTie-ups between healthcare firms and retailers have ticked up, with Walmart now planning to offer discounts on OTC drugs for some Anthem customers. By Daphne Howland • Aug. 20, 2018
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                    Aimovig launch bolsters hopes for blockbuster salesThough several recent blockbusters-to-be have disappointed, Leerink analyst Geoffrey Proges believes Aimovig's start augurs well for anti-CGRP drugs. By Ned Pagliarulo • Aug. 20, 2018
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                    Eisai-Merck partnership picks up first-line Lenvima approvalWhile Keytruda combo trials remain in progress, the companies secured an important OK for the kinase inhibitor in hepatocellular carcinoma. By Suzanne Elvidge • Aug. 20, 2018
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                    Opdivo gets speedy approval in 3rd-line small cell lung cancerThough Bristol-Myers' drug is breaking into a less competitive market, it may soon run into trouble there from the likes of Tecentriq and Keytruda. By Jacob Bell • Aug. 17, 2018
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                    Teva granted FDA approval for first EpiPen genericIt's the latest blow to Mylan, which came under fire for hiking EpiPen's price over the last decade and is now facing manufacturing challenges for the flagship product. By David Lim • Aug. 16, 2018
 
    
        
     
    
        
     
    
        
    