Marketing: Page 35


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    Prior authorization limits would be 'reasonable' for CGRP drugs, ICER says

    While Amgen won some credit for pricing its new migraine drug lower than expected, payers could still act as a gatekeeper for access to CGRP inhibitors. 

    By Ned Pagliarulo • July 5, 2018
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    Digital health funding sets new H1 record with $3.4B raised

    The sustained growth reflects the sector's maturation and a healthy venture ecosystem, a new Rock Health report says. Despite bullish investment levels, however, exits have been slow. 

    By Meg Bryant • July 3, 2018
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    Commercialization

    New drugs for obesity and Alzheimer’s look set to become blockbusters, reshaping pharma marketing strategies just as many current top-sellers near looming patent cliffs.

    By BioPharma Dive staff
  • FDA calls Pfizer Estring marketing misleading

    The agency's Office of Prescription Drug Promotion took the pharma to task for not mentioning the product's risks.

    By Suzanne Elvidge • July 3, 2018
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    CMS to states: Medicaid must cover accelerated approval drugs

    The agency explained that any treatment cleared through the accelerated approval pathway and defined as a "covered outpatient drug" must be covered.

    By David Lim • June 28, 2018
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    Gottlieb calls out Perrigo for missed postmarket study deadline

    The FDA chief took to Twitter to remind drugmakers of their responsibilities to conduct required follow-up studies. 

    By Ned Pagliarulo • June 27, 2018
  • Achaogen gets a yes and a no for antibiotic Zemdri

    The FDA granted approval for urinary tract infections but not for blood infections, spurring a 20% stock slump.

    By Suzanne Elvidge • June 27, 2018
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    DIA18: How much are PRVs even worth?

    Evidence has shown the value of these regulatory fast passes has diminished in recent years, and may trend further downward as the market matures.

    By June 27, 2018
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    DIA18: Value-based contracts pose more questions than answers

    Drugmakers and payers are still figuring out what data are needed to support a new wave of pricing agreements and how to collect that information earlier.

    By June 26, 2018
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    Connecting in context: Leveraging geo-location campaigns to drive ROI

    Mobile campaigns continue to dominate the advertising space, but with good reason. Geo-location technology is providing new and effective ways of reaching target audiences.  

    By Catherine Dold • June 25, 2018
  • CVS, facing Amazon threat, offers at-home prescription delivery

    The pharmacy giant said it will become the first national drugstore to deliver prescriptions directly to consumers.

    By Rebecca Pifer • June 20, 2018
  • Purdue Pharma lays off 350, cutting remainder of sales force

    The layoffs mark an end to the Oxycontin maker's direct marketing of its prescription medicines to doctors.

    By Ned Pagliarulo • June 20, 2018
  • Gottlieb lays out FDA plans to speed generic reviews, spur label updates

    The agency is set to launch a new review tool aimed at reducing the number of cycles of application review.

    By David Lim • June 19, 2018
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    How badly does Alexion want its Soliris follow-on? Enough to use a rare fast pass

    In submitting ALXN1210, the rare disease biotech used one of its priority review vouchers to hasten an approval decision from regulators.

    By June 19, 2018
  • Nonprofit pharma picks up coveted PRV

    Securing approval for its river blindness drug also hands Medicines Development for Global Health a coveted regulatory fast pass.

    By Suzanne Elvidge • June 15, 2018
  • GSK touts two-drug HIV therapy, intends to file this year

    Success of the doublet should help GSK better compete with Gilead, its main competitor in the HIV market. 

    By June 14, 2018
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    Biosimilars could still pack revenue-busting punch, analyst suggests

    Uptake of the few copycat biologics launched in the U.S. has been slow. Yet a Leerink analyst expects a typical biosimilar will erode 20% of branded drug sales in the first year post-launch. 

    By Ned Pagliarulo • June 13, 2018
  • Big pharma shows no signs of 'massive' drug price cuts

    The nation's largest drugmakers have yet to voluntarily bring down prices on their drugs as President Trump claimed they would — and recent exchanges with lawmakers signal such reductions may not be coming.

    By June 13, 2018
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    FDA permits more expansive communication between drugmakers, payers

    New guidance sets out the agency's thinking on what information companies can share with insurers about their products, including for unapproved uses.

    By Ned Pagliarulo • June 13, 2018
  • FDA mulls new incentives to stem antimicrobial resistance

    The agency is working to smooth approval pathways for new products, while proposing changes to reimbursement to account for limited use.

    By Suzanne Elvidge • June 13, 2018
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    First Neulasta biosimilar headed to US market

    The FDA has approved Mylan and Biocon's copycat pegfilgrastim, putting even more pressure on the already weakening Amgen franchise.

    By June 6, 2018
  • FDA puts illegal opioid websites on notice, issues warning letters

    Commissioner Scott Gottlieb said the effort is one piece of a broader effort to crack down on opioids sold online and shipped by mail.

    By David Lim • June 6, 2018
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    Dova reveals $9K to $13.5K Doptelet price, stock sags

    After keeping quiet at approval, the company disclosed a steeper-than-expected price for the thrombocytopenia treatment. At least one analyst is worried it could hurt uptake.

    By Suzanne Elvidge • June 1, 2018
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    PhRMA criticizes ICER in latest skirmish over valuing drugs

    The drug lobby sponsored an analysis that found ICER's cost-effectiveness methods would force seniors to switch treatments if ever adopted in Medicare Part B.

    By Ned Pagliarulo • May 31, 2018
  • Allergan to sell off women's health, anti-infective businesses

    CEO Brent Saunders, who has been under pressure over Allergan's sliding share price, emphasized the move does not signal a "fire sale" at the pharma.

    By Ned Pagliarulo • May 30, 2018
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    TherapeuticsMD garners FDA OK for Imvexxy

    After a prior rejection, the women's health company gets the go-ahead for its estrogen capsule for pain during sex.

    By Lisa LaMotta • May 30, 2018