Marketing: Page 36


  • Half of orphan drug sales to come from cancer, Evaluate finds

    Global orphan drug sales will hit $262 billion by 2024, the firm estimates, with oncology treatments representing a larger slice of that pie.

    By May 30, 2018
  • EU refines IP rules to boost biosimilars and generics

    The European Commission is loosening an IP law to improve the competitiveness of EU drugmakers in the global generic and biosimilar market.

    By Suzanne Elvidge • May 29, 2018
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    Trendline

    Commercialization

    New drugs for obesity and Alzheimer’s look set to become blockbusters, reshaping pharma marketing strategies just as many current top-sellers near looming patent cliffs.

    By BioPharma Dive staff
  • Senators call for list prices in DTC ads

    Pfizer, Bristol-Myers and Novartis are just a few of the companies lawmakers asked to voluntarily disclose wholesale acquisition costs in ad campaigns.

    By May 23, 2018
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    Trump pricing plan could lead to higher patient costs, Avalere suggests

    The consultancy says parts of the administration's blueprint could end up costing cancer patients more out of pocket.

    By Lisa LaMotta • May 23, 2018
  • Teva says CGRP drug could gain approval by mid-September

    Manufacturing issues have delayed the Israeli company's migraine drug, putting it at a disadvantage to competitors.

    By May 23, 2018
  • FDA approves first TPO agonist for chronic liver disease

    Dova's Doptelet, available in June, will be the first oral option for liver disease patients with thrombocytopenia.

    By Suzanne Elvidge • May 22, 2018
  • Deep Dive

    3 market-busting hurdles to NASH commercialization

    With the first NASH drugs expected to win approval over the next two to three years, drugmakers will face several major barriers to market entry. 

    By Lisa LaMotta • May 21, 2018
  • AstraZeneca finally gets US Lokelma approval

    The third time is the charm for AstraZeneca and its hyperkalemia drug, which gained an FDA thumbs-up last week.

    By Suzanne Elvidge • May 21, 2018
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    Amgen, edited by BioPharma Dive
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    Amgen, Novartis' closely watched migraine drug approved

    Aimovig heads to the U.S. market with a $6,900 annual price tag — which analysts say falls below expectations and bodes well for payer pickup.

    By May 18, 2018
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    CMS weighing National Coverage Decision for CAR-T

    The agency is considering whether there is enough evidence to support national Medicare coverage of the pricey cancer therapies.

    By Lisa LaMotta • May 17, 2018
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    Adobe Stock
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    FDA clears new tool in fight against opioid epidemic

    Regulators approved US WorldMeds' Lucemyra, the first non-opioid for easing the withdrawal process.

    By May 17, 2018
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    Elizabeth Regan/BioPharma Dive
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    To shame drugmakers, CMS publicizes price hikes

    The agency updated an existing Medicare spending dashboard, singling out annual price increases for select drugs such as Sanofi's Lantus.

    By Ned Pagliarulo • May 16, 2018
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    Deep Dive

    Oncology boom spurs DTC advertising, and with it controversy

    As the debate for and against direct-to-consumer advertising rages on, cancer drugmakers look poised to pump massive amounts of money into the practice.

    By May 16, 2018
  • Pfizer's Epogen biosimilar finally gets FDA go-ahead

    On the third try, Retacrit becomes the first epoetin alfa copycat to secure U.S. approval.

    By Suzanne Elvidge • May 16, 2018
  • FDA to call out branded drugmakers for blocking generics

    The effort, which will be published online, seeks to highlight pharmaceutical companies abusing the system to stall generic competition.

    By David Lim • May 15, 2018
  • The FDA logo on a glass pane at the agency's campus in Silver Spring, Maryland.
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    Adcomm support removes one hurdle for Ionis, Akcea drug, but many remain

    The committee voted 12-8 in favor of approving Waylivra. Yet even if the FDA follows suit, the drug would come to market weighed down by safety baggage.

    By May 11, 2018
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    Wikipedia user Coolcaesar / edited by Industry Dive
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    IPR protocol would change under new PTO proposal

    If passed, the new rule would make standards for inter partes review and other legal actions more aligned with those used in federal courts.

    By May 10, 2018
  • Ironwood confronts gout stigma in new Duzallo ads

    Marketers had to take a different approach to reach gout patients, who often blame themselves for the disease. 

    By Lisa LaMotta • May 9, 2018
  • Walmart to limit opioid prescriptions to 7-day supply

    Federal regulators and state governments have also turned toward restrictions on dispensing as another tool to combat opioid abuse in the U.S.

    By Ned Pagliarulo • May 9, 2018
  • China's global investment push opens doors for domestic biotechs

    The sweeping Belt and Road project launched five years ago could give homegrown Chinese biotechs a leg up investing in emerging markets. 

    By Wang Fangqing • May 8, 2018
  • Outlook for Ionis, Akcea drug marred by safety concerns

    With a looming advisory panel meeting, it appears volanesorsen's affect on blood platelet levels will be top of mind for regulators.

    By May 8, 2018
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    AbbVie's elagolix could put pressure on budgets, ICER estimates

    ICER's draft report did, however, find the experimental endometriosis drug would meet cost-effectiveness thresholds using an estimated price.

    By Suzanne Elvidge • May 8, 2018
  • ICER: Vertex's CF drugs too expensive

    A new report concluded the list prices of Kalydeco, Orkambi and Symdeko would have to come down 71% to 77% to meet cost-effectiveness thresholds.

    By May 7, 2018
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    FDA approves Andexxa in major boost to Portola

    Shares in Portola jumped on the news, reflecting investor relief the FDA did not require additional clinical study before okaying the reversal agent.

    By Ned Pagliarulo • May 4, 2018
  • A preparation of Gilead Sciences' CAR-T therapy Yescarta is readied in a manufacturing laboratory.
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    Courtesy of Gilead Sciences
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    New approval sets up CAR-T showdown for Gilead, Novartis

    Both Yescarta and Kymriah now carry an indication for diffuse large B cell lymphoma, spurring interest as to which will come out on top in that market.

    By May 2, 2018