Marketing: Page 36


  • AbbVie goes 3-0 in delaying Humira rivals

    A new deal keeps Mylan's copycat drug at bay until mid-2023, making it more likely AbbVie's top-seller will enjoy several more years without generic rivals.

    By July 18, 2018
  • Drug lobby aims to shake up how medicines are paid for

    PhRMA wants PBMs to be compensated on a fee-for-service basis, rather than from a percentage cut of a drug's list price. 

    By Ned Pagliarulo • July 18, 2018
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    Trendline

    Commercialization

    New drugs for obesity are becoming blockbusters, while Trump administration pressure is reshaping pharma marketing strategies ahead of looming patent cliffs.

    By BioPharma Dive staff
  • Where does J&J's new drug fit in the crowded HIV market?

    The pharma's four-drug tablet is heading to market, but what kind of foothold it can carve out given the wide variety of already available drugs is unclear.

    By July 18, 2018
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    Mesoblast gets access to China through deal with Tasly

    Through a $65 million deal, Mesoblast will expand into the Chinese market, while Tasly moves beyond its focus on traditional Chinese medicines.

    By Suzanne Elvidge • July 18, 2018
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    5 drugs to watch as biotechs report Q2

    Wall Street is keeping a close eye on new launches from Amgen, Gilead and Vertex as biotechs work to turn around an up-and-down 2018.

    By July 16, 2018
  • More insurers using outcomes-based deals with drug, device companies

    Cardiovascular, infectious diseases and oncology are the top three therapeutic areas where the contracts are used, according to an Avalere survey.

    By Meg Bryant • July 13, 2018
  • Dova downgraded as high price tag threatens to slow new drug's pickup

    The biotech believes Doptelet could tap into a multibillion dollar market, but some analysts question whether that could happen anytime soon.

    By July 11, 2018
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    Medtronic, UnitedHealthcare say value-based pact cut diabetes costs

    The biggest U.S. payer and largest medical device company saw encouraging results in the program's first year.

    By Susan Kelly • July 11, 2018
  • Pfizer price hikes on pause after Trump pressure

    In doing so, the pharma appeared to issue a warning of its own, suggesting prices could rise in 2019 unless Trump's pricing blueprint takes effect.

    By Ned Pagliarulo • July 11, 2018
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    Ryan McKnight, Vertex Pharmaceuticals Inc.
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    Vertex spars with UK's May over Orkambi pricing

    After the NHS rejected an offer on pricing of the biotech's cystic fibrosis drugs, the company hinted its future in the country could be in jeopardy.

    By Suzanne Elvidge • July 9, 2018
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    Prior authorization limits would be 'reasonable' for CGRP drugs, ICER says

    While Amgen won some credit for pricing its new migraine drug lower than expected, payers could still act as a gatekeeper for access to CGRP inhibitors. 

    By Ned Pagliarulo • July 5, 2018
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    Digital health funding sets new H1 record with $3.4B raised

    The sustained growth reflects the sector's maturation and a healthy venture ecosystem, a new Rock Health report says. Despite bullish investment levels, however, exits have been slow. 

    By Meg Bryant • July 3, 2018
  • FDA calls Pfizer Estring marketing misleading

    The agency's Office of Prescription Drug Promotion took the pharma to task for not mentioning the product's risks.

    By Suzanne Elvidge • July 3, 2018
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    CMS to states: Medicaid must cover accelerated approval drugs

    The agency explained that any treatment cleared through the accelerated approval pathway and defined as a "covered outpatient drug" must be covered.

    By David Lim • June 28, 2018
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    Gottlieb calls out Perrigo for missed postmarket study deadline

    The FDA chief took to Twitter to remind drugmakers of their responsibilities to conduct required follow-up studies. 

    By Ned Pagliarulo • June 27, 2018
  • Achaogen gets a yes and a no for antibiotic Zemdri

    The FDA granted approval for urinary tract infections but not for blood infections, spurring a 20% stock slump.

    By Suzanne Elvidge • June 27, 2018
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    DIA18: How much are PRVs even worth?

    Evidence has shown the value of these regulatory fast passes has diminished in recent years, and may trend further downward as the market matures.

    By June 27, 2018
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    DIA18: Value-based contracts pose more questions than answers

    Drugmakers and payers are still figuring out what data are needed to support a new wave of pricing agreements and how to collect that information earlier.

    By June 26, 2018
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    Sponsored by Aptus Health

    Connecting in context: Leveraging geo-location campaigns to drive ROI

    Mobile campaigns continue to dominate the advertising space, but with good reason. Geo-location technology is providing new and effective ways of reaching target audiences.  

    By Catherine Dold • June 25, 2018
  • CVS, facing Amazon threat, offers at-home prescription delivery

    The pharmacy giant said it will become the first national drugstore to deliver prescriptions directly to consumers.

    By Rebecca Pifer Parduhn • June 20, 2018
  • Purdue Pharma lays off 350, cutting remainder of sales force

    The layoffs mark an end to the Oxycontin maker's direct marketing of its prescription medicines to doctors.

    By Ned Pagliarulo • June 20, 2018
  • Gottlieb lays out FDA plans to speed generic reviews, spur label updates

    The agency is set to launch a new review tool aimed at reducing the number of cycles of application review.

    By David Lim • June 19, 2018
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    Cassi Josh, edited by BioPharma Dive
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    How badly does Alexion want its Soliris follow-on? Enough to use a rare fast pass

    In submitting ALXN1210, the rare disease biotech used one of its priority review vouchers to hasten an approval decision from regulators.

    By June 19, 2018
  • Nonprofit pharma picks up coveted PRV

    Securing approval for its river blindness drug also hands Medicines Development for Global Health a coveted regulatory fast pass.

    By Suzanne Elvidge • June 15, 2018
  • GSK touts two-drug HIV therapy, intends to file this year

    Success of the doublet should help GSK better compete with Gilead, its main competitor in the HIV market. 

    By June 14, 2018