Marketing: Page 4


  • Lilly sells emergency diabetes drug for $500M

    The divestment of Baqsimi to Amphastar could net Lilly more than $1 billion if sales goals are met.

    By April 24, 2023
  • People gather outside the U.S. Supreme Court in Washington, D.C. on Friday, April 21.
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    Michaela Wong/BioPharma Dive
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    Supreme Court maintains access to abortion pill, blocking restrictions on its use

    The stay suspends a Texas judge’s order that invalidated the FDA’s approval of mifepristone, keeping it available while a circuit court hears the case.

    By Updated April 22, 2023
  • Explore the Trendline
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    Brian Tucker / BioPharma Dive
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    Trendline

    Pharma, new drugs and market strategy

    New drugs for obesity and Alzheimer’s look set to become blockbusters, reshaping pharma marketing strategies just as many current top-sellers near looming patent cliffs.

    By BioPharma Dive staff
  • A side-view of the Supreme Court building with a view of a raised flag pole
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    Anna Moneymaker/Getty Images via Getty Images
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    Supreme Court delays decision in battle over abortion pill

    An administrative stay of a Texas district court ruling will remain in place through Friday, pushing out a Supreme Court decision in the closely watched case over the drug mifepristone.

    By April 19, 2023
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    Sarah Silbiger via Getty Images
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    FDA again knocks back Alvotech’s Humira biosimilar

    The agency rejected the partners’ copycat version of AbbVie’s blockbuster drug for a second time, citing problems spotted during the inspection of a manufacturing facility.

    By April 14, 2023
  • Novo boosts sales outlook on strong demand for obesity drug

    The Danish drugmaker nearly doubled the 2023 forecasts for Wegovy and Ozempic in the latest indicator of the sales potential of an emerging and competitive class of weight loss drugs. 

    By Kristin Jensen • April 13, 2023
  • Boxes of mifepristone, the first pill given in a medical abortion
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    Evelyn Hockstein / Reuters

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    Federal judge invalidates FDA approval of abortion pill

    The April 8 decision by a district court judge in Texas set off a high-profile chain of litigation that has now reached the Supreme Court, whose decision could carry ripple effects for drug regulation more broadly.

    By April 8, 2023
  • A man speaks in front of a microphone at a hearing.
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    Kevin Dietsch via Getty Images
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    FDA withdraws preterm birth drug’s approval, denying maker’s request for delay

    Commissioner Robert Califf and Chief Scientist Namandjé Bumpus determined there was “no justification” for keeping Covis Pharma’s controversial treatment Makena on the market.

    By April 6, 2023
  • The Federal Trade Commission headquarters is pictured in Washington, D.C. The agency's proposed noncompete ban may face legal challenges on several grounds.
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    RiverNorthPhotography via Getty Images
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    FTC wades into dispute between Supernus, generic competitor

    The agency, which is taking a closer look at the pharma industry, submitted a brief to federal court in a case it says could have “significant implications” for Parkinson’s patients.

    By Kristin Jensen • March 22, 2023
  • Pear Therapeutics prescription digital therapeutic Somryst for chronic insomnia
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    Permission granted by Pear Therapeutics
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    Pear, tight on cash, considers strategic alternatives

    The digital therapeutics firm is considering a sale, merger or other deal following struggles to market its app-based treatments.

    By Elise Reuter • March 17, 2023
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    iStock via Getty Images
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    VA to cover Leqembi for veterans with early Alzheimer’s

    The agency’s decision on Eisai and Biogen’s new drug contrasts with a stringent Medicare policy that limits coverage to patients in clinical trials.

    By March 14, 2023
  • A photograph of a box of Amylyx Pharmaceuticals' ALS medicine Relyvrio
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    Permission granted by Amylyx Pharmaceuticals
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    Amylyx’s ALS drug sales impress Wall Street

    In its first full quarter on the market, Amylyx’s Relyvrio generated nearly $22 million in revenue, or about five times what some analysts forecast last month.

    By March 13, 2023
  • Exterior of FDA headquarters
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    Courtesy of U.S. Food and Drug Administration
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    FDA clears first at-home flu and COVID test, days after its developer files for bankruptcy

    The test’s maker, Lucira, said the agency’s “protracted” authorization process caused it to miss out on test sales in the latest flu season.

    By Nick Paul Taylor • Feb. 27, 2023
  • A vial of Eisai and Biogen's Alzheimer's disease drug Leqembi
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    Courtesy of Eisai
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    Medicare maintains limits on Eisai’s new Alzheimer’s drug

    Eisai and Biogen have data showing Leqembi slows cognitive decline, but CMS won’t budge until FDA converts its approval from accelerated to full.

    By Feb. 23, 2023
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    Permission granted by Amgen
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    Doctors largely comfortable with biosimilar drugs, but question economics: report

    Weeks after the first Humira copycat launched in the U.S., a survey by Cardinal Health suggests insurer mandates will drive biosimilar adoption.

    By Feb. 22, 2023
  • A photo of a building showing a GSK sign in London.
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    Courtesy of GSK
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    GSK wins full approval for cancer immunotherapy, looks to expand use

    The drugmaker converted Jemperli’s accelerated approval in endometrial cancer, while outside advisers endorsed its plan to study the Keytruda rival in rectal tumors.

    By Feb. 10, 2023
  • A photograph of a box of Amylyx Pharmaceuticals' ALS medicine Relyvrio
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    Permission granted by Amylyx Pharmaceuticals
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    Cigna restricts coverage of new ALS drug, deepening fears about access

    The health insurer’s national formulary considers Amylyx Pharmaceuticals’ Relyvrio to be "experimental, investigational or unproven for any use,” and now does not recommend covering it.

    By Feb. 7, 2023
  • Vials of Eisai and Biogen's new Alzheimer's drug Leqembi
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    Courtesy of Eisai
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    Eisai gives first glimpse into Alzheimer’s drug launch

    In the month since its U.S. approval, Leqembi has had its first sale, its first prescription written and its first administration to a patient.

    By Feb. 6, 2023
  • A Roche logo is seen on the side of a building.
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    Courtesy of Roche
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    Roche writes off $3B on lower sales forecasts for gene therapies, cancer drugs

    Among the drugs Roche recorded impairment charges on are four gene therapies acquired in the company's 2019 deal for Spark Therapeutics. 

    By Feb. 3, 2023
  • Lilly reports fast sales for new diabetes drug

    Still, fourth quarter sales for Mounjaro were slightly below high Wall Street forecasts and didn’t offset falling revenue from Lilly’s COVID-19 antibodies. 

    By Updated Feb. 2, 2023
  • A prescription bottle with white pills and a wooden gavel sit atop a $100 bill showing Benjamin Franklin's face.
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    Bill Oxford via Getty Images
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    Court rules for drugmakers in 340B fight over contract pharmacies

    The decision is a win for Sanofi, Novo Nordisk and AstraZeneca. The drugmakers sued HHS after regulators ordered them to stop restricting sales of 340B drugs to contract pharmacies.

    By Rebecca Pifer • Jan. 31, 2023
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    Amgen Inc.
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    Patent thickets

    Humira biosimilars arrive in the US, as Amgen launches first copycat to AbbVie’s blockbuster drug

    The world’s best-selling drug will face pricing pressure as rivals try to steal share from AbbVie’s $20 billion-a-year flagship product in the U.S. 

    By Jan. 31, 2023
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    Jonathan Gardner / BioPharma Dive
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    BeiGene wins expanded approval for leukemia drug, intensifying battle with AbbVie, AstraZeneca

    The drugmaker hopes Brukinsa’s survival data will help its drug compete with Imbruvica and Calquence.

    By Jan. 20, 2023
  • Doctor in a conversation with specialist
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    Ridofranz via Getty Images
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    Sponsored by Kwello by Acceleration Point

    How social listening can boost your Medical Affairs strategy for 2023 and beyond

    Digital innovation continues to transform the healthcare and biopharmaceutical landscape, and as it does, the role of Medical Affairs is changing.

    Jan. 17, 2023
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    Win McNamee via Getty Images
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    Patent thickets

    Looking past Humira, AbbVie boosts sales forecasts for successor drugs

    Competition to Humira will weigh on AbbVie, but the pharma has laid out ambitious expectations for fast growth from its medicines Skyrizi and Rinvoq.

    By Jan. 11, 2023
  • Pharma companies boost drug prices to start year, but hikes lag inflation

    Analysts noted hundreds of list price increases, including dozens by Pfizer. Many checked in around 5%, roughly in line with hikes taken in recent years.

    By Jan. 3, 2023