Marketing: Page 3


  • Two prescription drug cartons stand side by side on a counter, each bearing the word Wegovy.
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    Scott Olson via Getty Images
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    Novo partners with telehealth companies in move to expand Wegovy market

    Deals with Hims & Hers, LifeMD and Ro follow dismissal of a lawsuit that challenged the FDA's determination Wegovy is no longer in shortage.

    By April 29, 2025
  • EU flags in front of the Berlaymont building, headquarters of the European Commission in Brussels, Belgium.
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    Biohaven stock slides on withdrawal of European marketing application

    Currently under review in the U.S. for a rare genetic disorder, the drug is seen by some investors as critical to Biohaven’s future. Shares bounced back somewhat on Monday. 

    By April 25, 2025
  • A stylized illustration of a pill breaking apart into smaller pills. Explore the Trendline
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    Brian Tucker / BioPharma Dive/BioPharma Dive
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    Trendline

    Commercialization

    New drugs for obesity and Alzheimer’s look set to become blockbusters, reshaping pharma marketing strategies just as many current top-sellers near looming patent cliffs.

    By BioPharma Dive staff
  • Bottles of Bristol Myers Squibb's Cobenfy, a new drug for schizophrenia, are arranged in this photo illustration.
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    Permission granted by Bristol Myers Squibb
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    Bristol Myers says schizophrenia drug launch ‘off to a solid start’

    Net sales of Cobenfy, whose success is imperative for Bristol Myers, totaled $27 million in the first quarter, handily beating Wall Street expectations.

    By April 24, 2025
  • A piece of paper with the word "Medicare" emblazoned on a blue background
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    Getty Images
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    Obesity drugs

    Trump rejects Biden-era plan to let Medicare cover obesity drugs

    The decision is a setback for GLP-1 drugmakers, though it's not entirely surprising given the Trump administration’s focus on curbing federal spending.

    By Rebecca Pifer • April 7, 2025
  • Dr. Mehmet Oz arrives for his confirmation hearing with the Senate Finance Committee in the Dirksen Senate Office Building on March 14, 2025 in Washington, D.C.
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    Anna Moneymaker / Staff via Getty Images
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    Oz confirmed by Senate to lead CMS

    Mehmet Oz, a physician and TV personality, takes office as HHS lays off thousands of staffers and Republicans float potential cuts to Medicaid.

    By Emily Olsen • April 3, 2025
  • A white sign bears the word Sanofi at a road entrance to an office building.
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    Getty Images
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    FDA approves first-of-its-kind RNA drug for hemophilia

    The Sanofi drug, known as fitusiran and now Qfitlia, was approved on Friday for a broad group of people with the rare bleeding disorder.

    By March 28, 2025
  • Kisunla, Eli Lilly
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    Permission granted by Eli Lilly
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    Lilly hits same Alzheimer’s roadblock in Europe as Eisai, Biogen

    Key regulators are not recommending Lilly’s Kisunla be cleared for the European market. The company says it plans to appeal the verdict, a strategy successfully employed by Eisai.

    By March 28, 2025
  • A podium showing the logo for the Centers for Disease Control and Prevention is seen.
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    Kevin C. Cox via Getty Images
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    Delayed CDC meeting on vaccines is rescheduled to April

    A panel of CDC advisers, who had been set to meet in February, will discuss the current measles outbreak as well as guidelines for several types of shots.

    By March 21, 2025
  • Bottles and cartons of prescription medicines are arranged on shelves.
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    Spencer Platt via Getty Images
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    Optum Rx is reforming how it pays pharmacies

    The PBM is pivoting to a cost-based reimbursement model, which it says will reduce variation in how pharmacies are paid. Pharmacy groups say that depends on the specifics of Optum Rx’s plan.

    By Rebecca Pifer • March 21, 2025
  • An Alnylam logo is displayed on a building in Cambridge, Massachusetts, on Sept. 5, 2024.
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    Jacob Bell/BioPharma Dive
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    Alnylam prices heart drug at premium to rivals

    Initially, Amvuttra’s annual list price will be nearly double the yearly cost of rival medicines from Pfizer and BridgeBio. But executives argue its “compelling and highly differentiated value” justify the higher charge.

    By March 21, 2025
  • UnitedHealth Group office
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    Courtesy of UnitedHealth Group
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    Optum Rx says it will eliminate some prior authorization requirements

    The PBM plans to stop requiring coverage reauthorization for about 80 drugs, including Vertex’s cystic fibrosis medicines and many MS treatments.

    By Rebecca Pifer • March 19, 2025
  • President Donald Trump addresses reporters during a press briefing at the White House on March 3, 2025.
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    Andrew Harnik via Getty Images
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    Healthcare tackles AI oversight with no aid from Trump administration

    The president’s deregulatory agenda will mean more responsibility rests on healthcare stakeholders to get artificial intelligence right.

    By Rebecca Pifer • March 10, 2025
  • Walgreens pharmacy
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    Justin Sullivan via Getty Images
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    Walgreens to be acquired in $10B take-private deal

    The struggling retail pharmacy chain entered an agreement to be purchased by private equity firm Sycamore Partners, which could end its nearly 100-year run as a public company.

    By Emily Olsen • March 7, 2025
  • A bottle of Vertex Pharmaceuticals' new pain medicine Journavx.
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    Permission granted by Vertex Pharmaceuticals
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    Pain drugs

    Vertex’s new pain drug gets first coverage nod from major insurer

    Optum Rx, the pharmacy benefit manager owned by UnitedHealth Group, placed Journavx on some of its commercial formularies in an interim decision while a formal review continues.

    By March 6, 2025
  • Vials of Eisai and Biogen's new Alzheimer's drug Leqembi
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    Courtesy of Eisai
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    Leqembi, after delay, gets back on track toward EU approval

    European regulators “reaffirmed” a positive view of Eisai and Biogen’s Alzheimer’s drug after conducting a new safety review.

    By Feb. 28, 2025
  • Two prescription drug cartons are seen stacked on top of each other, bearing the word Wegovy.
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    Scott Olson via Getty Images
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    Obesity drugs

    Drug compounders sue FDA over declaration ending Wegovy shortage

    Telehealth provider Hims & Hers said it will tell consumers they need to seek “alternative options on the commercial dosing,” but in earnings Monday still forecast higher revenue and profits in 2025.

    By Feb. 25, 2025
  • A closeup of an entryway that reads the Federal Trade Commission.
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    Getty Images
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    FTC case against PBMs can move forward, judge rules

    A Missouri district court judge said stopping the FTC’s suit against Caremark, Express Scripts and Optum Rx would be “against the public’s interest.”

    By Rebecca Pifer • Feb. 20, 2025
  • A photo of BridgeBio Pharma CEO Neil Kumar
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    Permission granted by BridgeBio Pharma
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    BridgeBio’s heart drug launch gets off to a fast start

    Prescription totals for Attruby, which is locked in a closely watched commercial battle with Pfizer’s tafamidis, have more than doubled since January and outpaced investor expectations.

    By Feb. 20, 2025
  • A folder marked with the word patent stands among others organized in a drawer.
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    Getty Images
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    Axsome secures top drug’s future with Teva patent settlement

    Shares in the brain drug developer rose by more than 20% Monday on news of the deal, which will forestall Teva's generic copy of Auvelity from entering the U.S. market until at least 2038.

    By Ned Pagliarulo • Feb. 10, 2025
  • Bottles of Bristol Myers Squibb's Cobenfy, a new drug for schizophrenia, are arranged in this photo illustration.
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    Permission granted by Bristol Myers Squibb
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    Brain drug revival

    Bristol Myers gives first peek at closely watched launch of schizophrenia drug

    Cobenfy, the main asset acquired through Bristol Myers’ $14 billion purchase of Karuna, had $10 million in sales in the fourth quarter and around 1,000 prescriptions weekly by late January.

    By Feb. 6, 2025
  • A vial of  Merck & Co.'s human papillomavirus vaccine Gardasil.
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    Joe Raedle via Getty Images
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    Merck shares tumble as company pauses Gardasil shipments to China

    Executives pulled back on a 2030 sales target of $11 billion as demand for the HPV shot shrinks amid China market turmoil.

    By Feb. 4, 2025
  • a closeup of Donald Trump in business attire
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    Justin Sullivan via Getty Images
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    Judge halts Trump freeze on grants as states report healthcare payment portals back online

    States and providers regained access to a key healthcare payments portal late Tuesday amid pushback over the Trump administration’s decision to halt federal assistance.

    By Rebecca Pifer • Jan. 29, 2025
  • A photo of BridgeBio Pharma CEO Neil Kumar
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    Permission granted by BridgeBio Pharma
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    Q&A

    BridgeBio’s Neil Kumar on an underdog drug launch and wooing deal-hungry investors

    In an interview, the CEO discussed trying to gain support from investors hyper-focused on M&A, and competing with Pfizer and Alnylam.

    By Jan. 23, 2025
  • Mobile and tablet stock showing market graph
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    istockphoto.com/MadamLead

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    Sponsored by Scientist.com

    Navigating future biopharma catalysts: What to expect at the 2025 J.P. Morgan Healthcare Conference

    The stage is set for JPM 2025—don't miss expert reactions following 2025’s principal catalyst event!

    Jan. 6, 2025
  • FDA headquarters sign
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    Getty Images
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    GLP-1 drug compounding is in limbo. Will the FDA draw out its decision?

    The agency is due to make a determination on the shortage status of Zepbound by Dec. 19. But another delay could be possible and, either way, experts predict more litigation.

    By Amy Baxter • Dec. 11, 2024