Marketing: Page 3


  • A man exits the front of the U.S. Capitol at dawn.
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    Win McNamee via Getty Images
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    Congress should reconsider breaking up PBMs, experts say

    Many proposals to reform the PBM industry miss the forest for the trees, experts said this week. Instead, Congress should go after the oligopoly enjoyed by the “Big Three” companies.

    By Rebecca Pifer Parduhn • June 27, 2025
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    Elijah Nouvelage via Getty Images
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    Vaccines

    RFK Jr.-appointed panel recommends flu shots be free of contested preservative

    Thimerosal, targeted by activists who claim it’s linked to autism, shouldn't be used in vaccines given in the U.S. this coming flu season, the CDC panel said.

    By Updated June 27, 2025
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    Brian Tucker / BioPharma Dive/BioPharma Dive
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    Trendline

    Commercialization

    New drugs for obesity are becoming blockbusters, while Trump administration pressure is reshaping pharma marketing strategies ahead of looming patent cliffs.

    By BioPharma Dive staff
  • A person in a business suit listens to a presentation while sitting at a desk.
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    Elijah Nouvelage via Getty Images
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    Recast CDC panel recommends new RSV antibody for infants

    By a 5-2 vote, the Advisory Committee on Immunization Practices endorsed Merck’s Enflonsia for babies born during or entering their first RSV season.

    By Ned Pagliarulo • June 26, 2025
  • Boxes bearing the brand name Wegovy are arranged on a table.
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    Scott Olson via Getty Images
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    Obesity drugs

    Novo abruptly ends obesity drug deal with Hims

    The Wegovy maker says the telehealth company didn't stop selling compounded versions of the blockbuster drug after Novo resolved its shortage.

    By Updated June 23, 2025
  • U.S. Secretary of Health and Human Services Robert F. Kennedy Jr. testifies before the Senate Committee on Health, Education, Labor, and Pensions on Capitol Hill on May 14, 2025 in Washington, DC.
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    Anna Moneymaker / Staff via Getty Images
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    Vaccines

    RFK Jr. reveals picks for influential vaccine panel

    Days after firing all 17 members of the CDC's Advisory Committee for Immunization Practices, the HHS Secretary named a small new committee that includes multiple vaccine critics.

    By Kristin Jensen • June 12, 2025
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    FDA clears Nuvation lung cancer drug, setting up battle with Bristol Myers and Roche

    The drug, Ibtrozi, will now vie for market share in an indication where multiple large pharmaceutical companies have already struggled to grow sales.

    By June 11, 2025
  • Enhertu
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    Permission granted by Daiichi Sankyo
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    ASCO25

    AI tool could help doctors ID breast cancers vulnerable to Enhertu

    Tumors with low- and ultra-low levels of a protein called HER2 are treatable with Enhertu, but harder to identify. New research shows AI can improve diagnosis.

    By Ned Pagliarulo • May 22, 2025
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    Judge shuts down drugmakers’ 340B rebate plans, for now

    A district court ruled HHS has the power to review drugmakers’ plans to pay hospitals rebates on 340B medications. But it left the door open to the controversial reforms.

    By Rebecca Pifer Parduhn • May 19, 2025
  • The headquarters of the FDA, which has recently issued a recall for Teleflex air filters used in hospital respirators.
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    Sarah Silbiger/Getty Images via Getty Images
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    FDA OKs first blood test to aid Alzheimer’s diagnosis

    The FDA cleared the test for early detection of amyloid plaques associated with Alzheimer’s in people aged 55 years and older with signs and symptoms of the disease.

    By Nick Paul Taylor • May 19, 2025
  • UnitedHealth Group CEO Andrew Witty
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    Kent Nishimura/Getty Images via Getty Images
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    Andrew Witty steps down as UnitedHealth CEO

    Witty’s departure was unexpected, but follows a downturn in the healthcare company’s financial outlook. He will be replaced by Stephen Hemsley, chair of UnitedHealth’s board.

    By Rebecca Pifer Parduhn • May 13, 2025
  • People walk on a sidewalk outside Mount Sinai Hospital.
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    Emily Olsen/BioPharma Dive
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    Medicaid cuts could have ‘drastic impact’ on providers

    Some providers may need to reduce services, lay off staff or close their doors if Congress enacts major cuts to the safety-net insurance program, experts say.

    By Emily Olsen • May 9, 2025
  • An Amgen logo is displayed on a building in Cambridge, Massachusetts, on Sept. 5, 2024.
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    Jacob Bell/BioPharma Dive
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    Amgen’s Stelara biosimilar gets off to fast start

    Sales of the company’s copycat to J&J’s blockbuster reached $150 million in the first quarter, adding to a surge in revenue for Amgen's biosimilar business.

    By May 2, 2025
  • CVS Health location
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    Maddie Meyer / Staff via Getty Images
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    CVS strikes Wegovy deal with Novo Nordisk

    The deal could expand access to its in-demand obesity drug at the expense of Eli Lilly, whose shares fell by double digits on Thursday.

    By Rebecca Pifer Parduhn • May 1, 2025
  • A photo of a Madrigal Pharmaceuticals' MASH drug Rezdiffra.
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    Courtesy of Madrigal Pharmaceuticals
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    Madrigal’s MASH drug sales again top Wall Street projections

    Rezdiffra sales reached $137 million for the quarter, beating consensus analyst estimates by more than $20 million and continuing a faster-than-expected drug launch.

    By Kristin Jensen • May 1, 2025
  • A photo of BridgeBio Pharma CEO Neil Kumar
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    Permission granted by BridgeBio Pharma
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    BridgeBio sales of new heart drug outstrip expectations

    In its first full quarter, Attruby made more headway than analysts anticipated in its competition with Pfizer’s market-leading drug.

    By Kristin Jensen • April 30, 2025
  • Two prescription drug cartons stand side by side on a counter, each bearing the word Wegovy.
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    Scott Olson via Getty Images
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    Novo partners with telehealth companies in move to expand Wegovy market

    Deals with Hims & Hers, LifeMD and Ro follow dismissal of a lawsuit that challenged the FDA's determination Wegovy is no longer in shortage.

    By April 29, 2025
  • EU flags in front of the Berlaymont building, headquarters of the European Commission in Brussels, Belgium.
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    Getty Images
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    Biohaven stock slides on withdrawal of European marketing application

    Currently under review in the U.S. for a rare genetic disorder, the drug is seen by some investors as critical to Biohaven’s future. Shares bounced back somewhat on Monday. 

    By April 25, 2025
  • Bottles of Bristol Myers Squibb's Cobenfy, a new drug for schizophrenia, are arranged in this photo illustration.
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    Permission granted by Bristol Myers Squibb
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    Bristol Myers says schizophrenia drug launch ‘off to a solid start’

    Net sales of Cobenfy, whose success is imperative for Bristol Myers, totaled $27 million in the first quarter, handily beating Wall Street expectations.

    By April 24, 2025
  • A piece of paper with the word "Medicare" emblazoned on a blue background
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    Getty Images
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    Obesity drugs

    Trump rejects Biden-era plan to let Medicare cover obesity drugs

    The decision is a setback for GLP-1 drugmakers, though it's not entirely surprising given the Trump administration’s focus on curbing federal spending.

    By Rebecca Pifer Parduhn • April 7, 2025
  • Dr. Mehmet Oz arrives for his confirmation hearing with the Senate Finance Committee in the Dirksen Senate Office Building on March 14, 2025 in Washington, D.C.
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    Anna Moneymaker / Staff via Getty Images
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    Oz confirmed by Senate to lead CMS

    Mehmet Oz, a physician and TV personality, takes office as HHS lays off thousands of staffers and Republicans float potential cuts to Medicaid.

    By Emily Olsen • April 3, 2025
  • A white sign bears the word Sanofi at a road entrance to an office building.
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    Getty Images
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    FDA approves first-of-its-kind RNA drug for hemophilia

    The Sanofi drug, known as fitusiran and now Qfitlia, was approved on Friday for a broad group of people with the rare bleeding disorder.

    By March 28, 2025
  • Kisunla, Eli Lilly
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    Permission granted by Eli Lilly
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    Lilly hits same Alzheimer’s roadblock in Europe as Eisai, Biogen

    Key regulators are not recommending Lilly’s Kisunla be cleared for the European market. The company says it plans to appeal the verdict, a strategy successfully employed by Eisai.

    By March 28, 2025
  • A podium showing the logo for the Centers for Disease Control and Prevention is seen.
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    Kevin C. Cox via Getty Images
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    Delayed CDC meeting on vaccines is rescheduled to April

    A panel of CDC advisers, who had been set to meet in February, will discuss the current measles outbreak as well as guidelines for several types of shots.

    By March 21, 2025
  • Bottles and cartons of prescription medicines are arranged on shelves.
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    Spencer Platt via Getty Images
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    Optum Rx is reforming how it pays pharmacies

    The PBM is pivoting to a cost-based reimbursement model, which it says will reduce variation in how pharmacies are paid. Pharmacy groups say that depends on the specifics of Optum Rx’s plan.

    By Rebecca Pifer Parduhn • March 21, 2025
  • An Alnylam logo is displayed on a building in Cambridge, Massachusetts, on Sept. 5, 2024.
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    Jacob Bell/BioPharma Dive
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    Alnylam prices heart drug at premium to rivals

    Initially, Amvuttra’s annual list price will be nearly double the yearly cost of rival medicines from Pfizer and BridgeBio. But executives argue its “compelling and highly differentiated value” justify the higher charge.

    By March 21, 2025