Marketing: Page 3


  • A folder marked with the word patent stands among others organized in a drawer.
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    Oonal via Getty Images
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    Axsome secures top drug’s future with Teva patent settlement

    Shares in the brain drug developer rose by more than 20% Monday on news of the deal, which will forestall Teva's generic copy of Auvelity from entering the U.S. market until at least 2038.

    By Feb. 10, 2025
  • Bottles of Bristol Myers Squibb's Cobenfy, a new drug for schizophrenia, are arranged in this photo illustration.
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    Permission granted by Bristol Myers Squibb
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    Brain drug revival

    Bristol Myers gives first peek at closely watched launch of schizophrenia drug

    Cobenfy, the main asset acquired through Bristol Myers’ $14 billion purchase of Karuna, had $10 million in sales in the fourth quarter and around 1,000 prescriptions weekly by late January.

    By Feb. 6, 2025
  • A stylized illustration of a pill breaking apart into smaller pills. Explore the Trendline
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    Brian Tucker / BioPharma Dive/BioPharma Dive
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    Trendline

    Commercialization

    New drugs for obesity and Alzheimer’s look set to become blockbusters, reshaping pharma marketing strategies just as many current top-sellers near looming patent cliffs.

    By BioPharma Dive staff
  • A vial of  Merck & Co.'s human papillomavirus vaccine Gardasil.
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    Joe Raedle via Getty Images
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    Merck shares tumble as company pauses Gardasil shipments to China

    Executives pulled back on a 2030 sales target of $11 billion as demand for the HPV shot shrinks amid China market turmoil.

    By Feb. 4, 2025
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    Justin Sullivan via Getty Images
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    Judge halts Trump freeze on grants as states report healthcare payment portals back online

    States and providers regained access to a key healthcare payments portal late Tuesday amid pushback over the Trump administration’s decision to halt federal assistance.

    By Rebecca Pifer • Jan. 29, 2025
  • A photo of BridgeBio Pharma CEO Neil Kumar
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    Permission granted by BridgeBio Pharma
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    Q&A

    BridgeBio’s Neil Kumar on an underdog drug launch and wooing deal-hungry investors

    In an interview, the CEO discussed trying to gain support from investors hyper-focused on M&A, and competing with Pfizer and Alnylam.

    By Jan. 23, 2025
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    istockphoto.com/MadamLead

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    Sponsored by Scientist.com

    Navigating future biopharma catalysts: What to expect at the 2025 J.P. Morgan Healthcare Conference

    The stage is set for JPM 2025—don't miss expert reactions following 2025’s principal catalyst event!

    Jan. 6, 2025
  • FDA headquarters sign
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    Stock via Getty Images
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    GLP-1 drug compounding is in limbo. Will the FDA draw out its decision?

    The agency is due to make a determination on the shortage status of Zepbound by Dec. 19. But another delay could be possible and, either way, experts predict more litigation.

    By Amy Baxter • Dec. 11, 2024
  • An illustration of sickled and normal red blood cells.
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    wildpixel via Getty Images
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    Gene therapy uptake in sickle cell stays slow, despite patient interest

    A lengthy treatment process, coupled with weighty risks for recipients to consider, has resulted in plodding adoption of Casgevy and Lyfgenia during their first year on market.

    By , Dec. 9, 2024
  • 3 people wearing lab coats and hairnets
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    Permission granted by Almac Clinical Services
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    Sponsored by Almac Clinical Services

    Clinical services organizations are critical to the future of pharma in the APAC market

    As APAC contract manufacturing grows, pharma companies turn to outsourcing for cost-effective solutions. 

    Dec. 9, 2024
  • Two prescription drug cartons stand side by side on a counter, each bearing the word Wegovy.
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    Scott Olson via Getty Images
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    Diabetes advocacy group discourages use of compounded GLP-1 drugs

    The ADA recommended doctors avoid prescribing unapproved, off-brand versions of drugs like Wegovy, wading into a dispute that has gripped the FDA and compounding pharmacies over the past few months.

    By Dec. 2, 2024
  • Boxes bearing the brand name Wegovy are arranged on a table.
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    Scott Olson via Getty Images
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    Biden administration proposes Medicare, Medicaid coverage of pricey weight loss drugs

    Millions of Americans who have obesity could gain insurance coverage for drugs like Wegovy if the Trump administration allows the rule to go into effect.

    By Rebecca Pifer • Nov. 26, 2024
  • Walgreens pharmacy
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    Justin Sullivan via Getty Images
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    Will Walgreens’ store closures disrupt its clinical trial aims?

    Despite plans to shutter 1,200 stores, the company’s chief clinical trials officer said the pharmacy giant remains committed to aiding drug research.

    By Meagan Parrish • Nov. 22, 2024
  • A wall showing a Merck & Co. logo in Kenilworth, New Jersey
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    Courtesy of Merck & Co.
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    Under-the-skin Keytruda comparable to infused version in Phase 3 study, Merck says

    Merck plans to discuss the data with regulators as it lags rivals Roche and Bristol Myers in bringing forward a subcutaneous form of its cancer drug.

    By Nov. 19, 2024
  • Eli Lilly
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    Scott Olson via Getty Images
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    Eli Lilly follows J&J in suing Biden administration over 340B rebates

    Major drugmakers are filing lawsuits against the HHS and HRSA to resuscitate plans to issue hospitals rebates instead of giving them upfront discounts on 340B drugs.

    By Rebecca Pifer • Nov. 18, 2024
  • A vial of Eisai and Biogen's Alzheimer's disease drug Leqembi
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    Courtesy of Eisai
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    New Alzheimer's drugs

    Eisai wins over European regulators on Alzheimer’s drug Leqembi

    The EMA sided against the drug this summer. But an appeal from Eisai appears to have worked, teeing Leqembi up for authorization in a major market.

    By Nov. 14, 2024
  • Texas two-step bankrupticy, LTL Management
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    Mario Tama via Getty Images
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    J&J sues US government for halting 340B rebate plan

    The pharma is trying to win court backing to pay hospitals rebates for two drugs in the 340B drug discount program, instead of offering upfront discounts.

    By Rebecca Pifer • Nov. 13, 2024
  • Cigna's logo is seen on a door.
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    Julia Rendleman via Getty Images
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    Cigna confirms it is not pursuing Humana acquisition

    The formal denial comes after Cigna CEO David Cordani tried to push back on persistent speculation of a Humana merger earlier this fall.

    By Rebecca Pifer • Nov. 11, 2024
  • Scientists working in a lab.
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    Permission granted by SmartLabs
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    Sponsored by SmartLabs

    Thinking inside the box: How SmartLabs is driving new collaborations to support the life science industry in global innovation hubs

    Seamlessly scale and adapt to match the rapid pace and complexity of modern science.

    Nov. 11, 2024
  • Pfizer's logo cast in metal.
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    Jeenah Moon via Getty Images
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    Pfizer’s RSV vaccine cleared by FDA for use in some younger adults

    Approval of Pfizer's Abrysvo in certain adults aged 18 to 59 years old will expand the number of people eligible for vaccination with the shot.

    By Oct. 23, 2024
  • An Amgen logo is displayed on a building in Cambridge, Massachusetts, on Sept. 5, 2024.
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    Jacob Bell/BioPharma Dive
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    Amgen plans launch of Eylea biosimilar after court ruling

    With “nerves of steel,” Amgen is getting ready to sell a copycat of Regeneron’s top-selling eye drug Eylea, even as litigation continues.

    By Kristin Jensen • Oct. 23, 2024
  • A pill of Rybelsus, a Novo Nordisk medicine containing semaglutide, is held by a gloved hand.
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    Courtesy of Novo Nordisk
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    Oral version of Novo diabetes drug protects heart health in large study

    The medicine, which Novo sells as Rybelsus, cut the risk of cardiovascular complications by 14% when added to standard therapies in people with diabetes and heart disease.

    By Oct. 21, 2024
  • Drug injection pens and vials are arranged on a wooden table.
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    Douglas Cliff via Getty Images
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    FDA’s GLP-1 decision kicks off ‘unprecedented’ tussle over shortage

    After initially declaring the shortage of Eli Lilly’s diabetes and weight loss drugs over, the FDA has re-opened the door for GLP-1 compounders.

    By Amy Baxter • Oct. 21, 2024
  • A sign showing Gilead's logo
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    Justin Sullivan via Getty Images
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    Gilead withdraws Trodelvy in bladder cancer

    The antibody drug conjugate didn’t help patients live longer in a confirmatory trial, prompting a review of its conditional approval in that indication.

    By Oct. 18, 2024
  • A view from below of the CVS sign on the center of a building, with a vertical blue HealthHub sign to its right.
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    Mario Tama via Getty Images
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    CVS replaces CEO Karen Lynch with Caremark head

    The financially struggling healthcare giant also pulled its earnings guidance, citing increased medical cost pressures in its health benefits unit.

    By Emily Olsen • Oct. 18, 2024
  • Texas two-step bankrupticy, LTL Management
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    Mario Tama via Getty Images
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    Tremfya, Carvykti sales grow as J&J prepares for Stelara patent loss

    Biosimilar competition is expected in early January for the company’s second highest-selling drug, putting greater focus on newer products' market trajectory.

    By Oct. 15, 2024