Marketing: Page 3
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Novo partners with telehealth companies in move to expand Wegovy market
Deals with Hims & Hers, LifeMD and Ro follow dismissal of a lawsuit that challenged the FDA's determination Wegovy is no longer in shortage.
By Jonathan Gardner • April 29, 2025 -
Biohaven stock slides on withdrawal of European marketing application
Currently under review in the U.S. for a rare genetic disorder, the drug is seen by some investors as critical to Biohaven’s future. Shares bounced back somewhat on Monday.
By Jacob Bell • April 25, 2025 -
Explore the Trendline➔
Brian Tucker / BioPharma Dive/BioPharma Dive
TrendlineCommercialization
New drugs for obesity and Alzheimer’s look set to become blockbusters, reshaping pharma marketing strategies just as many current top-sellers near looming patent cliffs.
By BioPharma Dive staff -
Bristol Myers says schizophrenia drug launch ‘off to a solid start’
Net sales of Cobenfy, whose success is imperative for Bristol Myers, totaled $27 million in the first quarter, handily beating Wall Street expectations.
By Jacob Bell • April 24, 2025 -
Obesity drugs
Trump rejects Biden-era plan to let Medicare cover obesity drugs
The decision is a setback for GLP-1 drugmakers, though it's not entirely surprising given the Trump administration’s focus on curbing federal spending.
By Rebecca Pifer • April 7, 2025 -
Oz confirmed by Senate to lead CMS
Mehmet Oz, a physician and TV personality, takes office as HHS lays off thousands of staffers and Republicans float potential cuts to Medicaid.
By Emily Olsen • April 3, 2025 -
FDA approves first-of-its-kind RNA drug for hemophilia
The Sanofi drug, known as fitusiran and now Qfitlia, was approved on Friday for a broad group of people with the rare bleeding disorder.
By Jacob Bell • March 28, 2025 -
Lilly hits same Alzheimer’s roadblock in Europe as Eisai, Biogen
Key regulators are not recommending Lilly’s Kisunla be cleared for the European market. The company says it plans to appeal the verdict, a strategy successfully employed by Eisai.
By Jacob Bell • March 28, 2025 -
Delayed CDC meeting on vaccines is rescheduled to April
A panel of CDC advisers, who had been set to meet in February, will discuss the current measles outbreak as well as guidelines for several types of shots.
By Delilah Alvarado • March 21, 2025 -
Optum Rx is reforming how it pays pharmacies
The PBM is pivoting to a cost-based reimbursement model, which it says will reduce variation in how pharmacies are paid. Pharmacy groups say that depends on the specifics of Optum Rx’s plan.
By Rebecca Pifer • March 21, 2025 -
Alnylam prices heart drug at premium to rivals
Initially, Amvuttra’s annual list price will be nearly double the yearly cost of rival medicines from Pfizer and BridgeBio. But executives argue its “compelling and highly differentiated value” justify the higher charge.
By Ben Fidler • March 21, 2025 -
Optum Rx says it will eliminate some prior authorization requirements
The PBM plans to stop requiring coverage reauthorization for about 80 drugs, including Vertex’s cystic fibrosis medicines and many MS treatments.
By Rebecca Pifer • March 19, 2025 -
Healthcare tackles AI oversight with no aid from Trump administration
The president’s deregulatory agenda will mean more responsibility rests on healthcare stakeholders to get artificial intelligence right.
By Rebecca Pifer • March 10, 2025 -
Walgreens to be acquired in $10B take-private deal
The struggling retail pharmacy chain entered an agreement to be purchased by private equity firm Sycamore Partners, which could end its nearly 100-year run as a public company.
By Emily Olsen • March 7, 2025 -
Pain drugs
Vertex’s new pain drug gets first coverage nod from major insurer
Optum Rx, the pharmacy benefit manager owned by UnitedHealth Group, placed Journavx on some of its commercial formularies in an interim decision while a formal review continues.
By Jacob Bell • March 6, 2025 -
Leqembi, after delay, gets back on track toward EU approval
European regulators “reaffirmed” a positive view of Eisai and Biogen’s Alzheimer’s drug after conducting a new safety review.
By Jonathan Gardner • Feb. 28, 2025 -
Obesity drugs
Drug compounders sue FDA over declaration ending Wegovy shortage
Telehealth provider Hims & Hers said it will tell consumers they need to seek “alternative options on the commercial dosing,” but in earnings Monday still forecast higher revenue and profits in 2025.
By Jonathan Gardner • Feb. 25, 2025 -
FTC case against PBMs can move forward, judge rules
A Missouri district court judge said stopping the FTC’s suit against Caremark, Express Scripts and Optum Rx would be “against the public’s interest.”
By Rebecca Pifer • Feb. 20, 2025 -
BridgeBio’s heart drug launch gets off to a fast start
Prescription totals for Attruby, which is locked in a closely watched commercial battle with Pfizer’s tafamidis, have more than doubled since January and outpaced investor expectations.
By Ben Fidler • Feb. 20, 2025 -
Axsome secures top drug’s future with Teva patent settlement
Shares in the brain drug developer rose by more than 20% Monday on news of the deal, which will forestall Teva's generic copy of Auvelity from entering the U.S. market until at least 2038.
By Ned Pagliarulo • Feb. 10, 2025 -
Brain drug revival
Bristol Myers gives first peek at closely watched launch of schizophrenia drug
Cobenfy, the main asset acquired through Bristol Myers’ $14 billion purchase of Karuna, had $10 million in sales in the fourth quarter and around 1,000 prescriptions weekly by late January.
By Jacob Bell • Feb. 6, 2025 -
Merck shares tumble as company pauses Gardasil shipments to China
Executives pulled back on a 2030 sales target of $11 billion as demand for the HPV shot shrinks amid China market turmoil.
By Jonathan Gardner • Feb. 4, 2025 -
Judge halts Trump freeze on grants as states report healthcare payment portals back online
States and providers regained access to a key healthcare payments portal late Tuesday amid pushback over the Trump administration’s decision to halt federal assistance.
By Rebecca Pifer • Jan. 29, 2025 -
Q&A
BridgeBio’s Neil Kumar on an underdog drug launch and wooing deal-hungry investors
In an interview, the CEO discussed trying to gain support from investors hyper-focused on M&A, and competing with Pfizer and Alnylam.
By Ben Fidler • Jan. 23, 2025 -
Sponsored by Scientist.com
Navigating future biopharma catalysts: What to expect at the 2025 J.P. Morgan Healthcare Conference
The stage is set for JPM 2025—don't miss expert reactions following 2025’s principal catalyst event!
Jan. 6, 2025 -
GLP-1 drug compounding is in limbo. Will the FDA draw out its decision?
The agency is due to make a determination on the shortage status of Zepbound by Dec. 19. But another delay could be possible and, either way, experts predict more litigation.
By Amy Baxter • Dec. 11, 2024