Marketing: Page 5
-
Permission granted by SmartLabs
Sponsored by SmartLabsThinking inside the box: How SmartLabs is driving new collaborations to support the life science industry in global innovation hubs
Seamlessly scale and adapt to match the rapid pace and complexity of modern science.
Nov. 11, 2024 -
Jeenah Moon via Getty Images
Pfizer’s RSV vaccine cleared by FDA for use in some younger adults
Approval of Pfizer's Abrysvo in certain adults aged 18 to 59 years old will expand the number of people eligible for vaccination with the shot.
By Delilah Alvarado • Oct. 23, 2024 -
Explore the Trendline➔
Brian Tucker / BioPharma Dive/BioPharma Dive
TrendlineCommercialization
New drugs for obesity are becoming blockbusters, while Trump administration pressure is reshaping pharma marketing strategies ahead of looming patent cliffs.
By BioPharma Dive staff -
Jacob Bell/BioPharma Dive
Amgen plans launch of Eylea biosimilar after court ruling
With “nerves of steel,” Amgen is getting ready to sell a copycat of Regeneron’s top-selling eye drug Eylea, even as litigation continues.
By Kristin Jensen • Oct. 23, 2024 -
Courtesy of Novo Nordisk
Oral version of Novo diabetes drug protects heart health in large study
The medicine, which Novo sells as Rybelsus, cut the risk of cardiovascular complications by 14% when added to standard therapies in people with diabetes and heart disease.
By Jonathan Gardner • Oct. 21, 2024 -
Getty Images
FDA’s GLP-1 decision kicks off ‘unprecedented’ tussle over shortage
After initially declaring the shortage of Eli Lilly’s diabetes and weight loss drugs over, the FDA has re-opened the door for GLP-1 compounders.
By Amy Baxter • Oct. 21, 2024 -
Getty Images
Gilead withdraws Trodelvy in bladder cancer
The antibody drug conjugate didn’t help patients live longer in a confirmatory trial, prompting a review of its conditional approval in that indication.
By Jonathan Gardner • Oct. 18, 2024 -
Mario Tama via Getty Images
CVS replaces CEO Karen Lynch with Caremark head
The financially struggling healthcare giant also pulled its earnings guidance, citing increased medical cost pressures in its health benefits unit.
By Emily Olsen • Oct. 18, 2024 -
Mario Tama via Getty Images
Tremfya, Carvykti sales grow as J&J prepares for Stelara patent loss
Biosimilar competition is expected in early January for the company’s second highest-selling drug, putting greater focus on newer products' market trajectory.
By Jonathan Gardner • Oct. 15, 2024 -
Sarah Silbiger via Getty Images
FDA, facing pressure, to review position on Zepbound, Mounjaro shortage
The agency agreed in court to allow compounding companies to continue producing copycat versions of Lilly’s fast-selling medicines while it reevaluates its recent decision to declare the drugs back in supply.
By Jonathan Gardner • Oct. 14, 2024 -
GSK’s ViiV to expand supply of HIV drug in Africa
The company is committing to make at least 2 million doses of its long-acting PrEP therapy available in low- and middle-income countries next year and in 2026.
By Delilah Alvarado • Oct. 7, 2024 -
Permission granted by Gilead Sciences
Gilead agrees to license new HIV drug in low-income countries
The company will permit six generic drugmakers to make and sell lenacapavir in 120 countries that have high incidence of the disease but limited resources.
By Delilah Alvarado • Oct. 2, 2024 -
Getty Images
Blue Shield of California sidesteps PBMs with new Humira biosimilar deal
It’s the first time, according to the insurer, that this type of model has been used to bring a Humira biosimilar to market, and it yields a much lower cost than both the brand-name version of the drug and biologic copycats.
By Rebecca Pifer Parduhn • Oct. 2, 2024 -
iStock via Getty Images
How Roche plans to fill a projected $8B sales gap
Biosimilar competition to aging blockbusters will erode a large chunk of the pharma giant’s top line over the next few years.
By Amy Baxter • Oct. 2, 2024 -
Mario Tama via Getty Images
CVS to lay off 2,900 employees amid reports of strategic review
As CVS pursues a massive cost-cutting plan — and reportedly considers a potential breakup of its businesses — the healthcare behemoth has decided to cut 1% of its workforce.
By Rebecca Pifer Parduhn • Oct. 1, 2024 -
Mario Tama via Getty Images
J&J drops 340B rebate plan after government pressure
Threatened with sanctions and loss of its agreement with Medicare and Medicaid, J&J is rolling back a plan to give hospitals after-the-fact rebates for 340B drugs.
By Rebecca Pifer Parduhn • Oct. 1, 2024 -
Permission granted by Almac Clinical Services
Sponsored by Almac Clinical ServicesKey factors shaping the future of clinical services organizations in the APAC market
Clinical services organizations can help pharma with global drug development and clinical trial challenges.
Sept. 30, 2024 -
Getty Images
Express Scripts sues FTC over report critical of PBM business practices
The pharmacy benefit manager said its lawsuit is necessary to protect against misinformation, while the FTC promised to defend its research.
By Rebecca Pifer Parduhn • Sept. 17, 2024 -
Scott Olson via Getty Images
New research could ease concerns over suicide risk of obesity drugs
While results from two after-the-fact analyses were “reassuring,” outside experts urged “continued vigilance” to ensure GLP-1 drugs don’t worsen problems in people with preexisting mental health conditions.
By Jonathan Gardner • Sept. 3, 2024 -
Courtesy of Grail
Illumina avoids fine for Grail purchase in European court victory
The sequencing firm will avoid a penalty of 432 million euros after a court ruled the European Commission did not have jurisdiction to challenge the company’s Grail acquisition.
By Susan Kelly • Sept. 3, 2024 -
Getty Images Signature via Canva.com
Sponsored by StoryfulScript for success: The value of digital insights in pharma
Pharma companies can thrive in 2024 by leveraging digital intelligence to anticipate trends, analyze sentiment, and engage audiences. Discover how data-driven insights drive success.
Sept. 3, 2024 -
Drew Angerer via Getty Images
PBM executives threatened with fines for alleged perjury in House hearing
Testimony from the heads of Express Scripts, Optum Rx and Caremark in July defending pharmacy benefit managers’ business practices could be coming back to bite them.
By Rebecca Pifer Parduhn • Aug. 29, 2024 -
Jeenah Moon via Getty Images
Pfizer launches DTC service for migraine, COVID drugs
The platform is similar in concept to a service launched this year by Eli Lilly, and aims to give consumers easier access to Pfizer’s migraine, COVID-19 and flu treatments.
By Delilah Alvarado • Aug. 27, 2024 -
Getty Images
Lilly rolls out Zepbound vials at a discount price
The launch of a single-use vial form of the popular weight loss medicine could help Lilly improve supply and compete with telehealth companies offering compounded versions.
By Ned Pagliarulo • Aug. 27, 2024 -
Courtesy of Regeneron Pharmaceuticals
Regeneron gains European approval for bispecific lymphoma drug
Regulators in Europe granted approval based on remission rates, while the FDA sought more progress in confirmatory trials when it rejected Ordspono.
By Jonathan Gardner • Aug. 26, 2024 -
Alex Wong via Getty Images
Medicare drug price cuts could have limited early impact, but grow with time
Some in the industry described the level of price discounts announced by Medicare as a "relief," though they warned of larger implications for drug research in the future.
By Jonathan Gardner • Aug. 16, 2024
Previous
