Marketing: Page 55


  • Amgen debuts Repatha ad amid ongoing patent battle

    The 1-minute clip touts the PCSK9 drug's potential as a better cholesterol-lowering option than statin monotherapy.

    By March 7, 2017
  • Pressure builds on Marathon over orphan drug price

    A group of senators sent a letter asking for answers from the drugmaker on how it decided to price its newly approved DMD treatment at $89,000 per year. 

    By Ned Pagliarulo • March 7, 2017
  • A stylized illustration of a pill breaking apart into smaller pills. Explore the Trendline
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    Brian Tucker / BioPharma Dive/BioPharma Dive
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    Trendline

    Commercialization

    New drugs for obesity are becoming blockbusters, while Trump administration pressure is reshaping pharma marketing strategies ahead of looming patent cliffs.

    By BioPharma Dive staff
  • FDA gives go-ahead to Lexicon's rare disease drug

    The company plans to price Xermelo, a drug for carcinoid syndrome diarrhea, similarly to Novartis' leading treatment for the condition.

    By March 1, 2017
  • Napo amps up sales force for AIDS anti-diarrheal

    The San Francisco-based company, which has inked a deal for a shared sales and sampling program, expects Mytesi to generate about $7 million in sales this year.

    By Judy Packer-Tursman • March 1, 2017
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    Ironwood Pharmaceuticals
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    Deep Dive

    How DTC got things moving for Linzess

    The biotech has transitioned through three iterations of its DTC campaign for Linzess in as many years, despite each one being successful. 

    By Lisa LaMotta • March 1, 2017
  • Allergan eyes up dry eye patients

    "Before we had our voice, we had our eyes," reminds the Eyepowerment campaign created to empower patients to look more closely at their dry eyes. 

    By Suzanne Elvidge • March 1, 2017
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    Fotolia
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    Beleaguered Valeant ups Salix sales force

    A day before releasing fourth-quarter 2016 earnings, the struggling Canadian specialty phama said it has scaled up its sales force by nearly 40% for two of its best-selling GI drugs.

    By Judy Packer-Tursman • Feb. 28, 2017
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    Fotolia
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    Industry Pulse: Who's spending on R&D?

    As top-selling drugs age, biopharma continues to hunt for ever-elusive innovation. Here are eight charts explaining which pharmas need it most, and which are turning to internal R&D to capture it. 

    By Ned Pagliarulo • Feb. 28, 2017
  • J&J unpacks pricing decisions in new transparency report

    The mega-pharma's subsidiary Janssen debuted a report aiming to break down the complexities related to drug pricing.

    By Feb. 27, 2017
  • Why drug pricing seems so complicated

    Experts say pharma companies need to get better at incorporating clinical value into pricing and communicating this value.

    By Judy Packer-Tursman • Feb. 27, 2017
  • Pfizer, Celltrion pushing for interchangeability with Inflectra

    Positive data could support a claim of interchangeability for the biosimilar of Remicade. 

    By Feb. 22, 2017
  • PhRMA launches Go Boldly's first science dialogue

    The industry trade group has launched a new marketing and outreach effort aimed at turning attention away from drug prices and toward progress in pharmaceutical science.

    By Judy Packer-Tursman • Feb. 22, 2017
  • PhRMA distances itself from Marathon

    The trade group broke its silence about the recent drug pricing controversy ignited by approval of PhRMA-member Marathon Pharmaceutical's DMD drug. 

    By Lisa LaMotta • Feb. 16, 2017
  • PBM scrutiny grows under pushback against rising costs

    New York State is taking steps against pharmacy benefits managers, but the PBMs don't think they are to blame.

    By Suzanne Elvidge • Feb. 15, 2017
  • Generics trade group rebrands, emphasizing 'accessible' medicines

    GPhA's transformation into the Association for Accessible Medicines focuses on families and budgets, a sharp contrast to PhRMA's new Go Boldly marketing push. 

    By Judy Packer-Tursman • Feb. 15, 2017
  • Senators call on HHS' Price to fast track Canadian drug imports

    Sens. Charles Grassley, Amy Klobuchar and John McCain are urging Trump's pick to consider an idea aimed at reducing the burden of high prescription drug costs.

    By Feb. 14, 2017
  • Neurocrine enters licensing deal for Parkinson's drug

    The company has agreed to pay Portuguese drugmaker Bial $30 million upfront for access to Ongentys, which gained approval in Europe last summer.

    By Feb. 10, 2017
  • A Regeneron sign in front of a building.
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    Courtesy of Regeneron Pharmaceuticals
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    Regeneron, Sanofi win reprieve from court ban on Praluent

    But the biotech's forecast for slower sales of its key drug Eylea in 2017 will give investors a new concern to think over. 

    By Ned Pagliarulo • Feb. 9, 2017
  • FTC accuses Shire subsidiary of delaying generic rivals

    According to a complaint filed Tuesday, Shire ViroPharma allegedly used "sham" citizen petitions to gum up FDA review of generic copies of its drug. 

    By Judy Packer-Tursman • Feb. 8, 2017
  • Express Scripts says branded drug prices rose nearly 11% last year

    The large PBM contrasted those rising costs with the slower cost growth experienced by its members, touting its efforts to secure rebates from drugmakers.

    By Feb. 6, 2017
  • Kaleo faces political pressure over drug price hikes

    Democratic Senator Amy Klobuchar asked Kaleo for an explanation why it increased the price of its opioid overdose treatment by more than 500% over three years. 

    By Judy Packer-Tursman • Feb. 6, 2017
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    Novo Nordisk
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    Novo Nordisk waffles due to US political uncertainty

    The diabetes drugmaker is having trouble predicting future sales as a new administration in the U.S. begins setting policy goals for the industry. 

    By Lisa LaMotta • Feb. 2, 2017
  • Merck unveils new Keytruda DTC ad

    With Bristol-Myers' Opdivo faltering, Merck is hammering home Keytruda's competitive advantage in first-line lung cancer.

    By Feb. 1, 2017
  • Biogen nixes licensing deal for autoimmune drug

    The Cambridge biotech had paid Mitsubishi Tanabe $60 million to gain access to the drug a year and a half ago, but hopes for a Gilenya competitor didn't pan out. 

    By Judy Packer-Tursman • Feb. 1, 2017
  • Pharma goes to Washington, Trump talks pricing

    Pharmaceutical executives met with the new President and got the first sense of what the administration plans for the industry. 

    By Lisa LaMotta • Jan. 31, 2017