Marketing: Page 56


  • Anthem limits coverage for Biogen's new SMA drug

    Despite Spinraza's broad label, Anthem restricted coverage to only those patients with the most severe forms of the genetic disease. 

    By Ned Pagliarulo • Jan. 24, 2017
  • Shkreli bites back at industry ad campaign

    Model of bad behavior or industry scapegoat?

    By Lisa LaMotta • Jan. 24, 2017
  • A stylized illustration of a pill breaking apart into smaller pills. Explore the Trendline
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    Brian Tucker / BioPharma Dive/BioPharma Dive
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    Trendline

    Commercialization

    New drugs for obesity are becoming blockbusters, while Trump administration pressure is reshaping pharma marketing strategies ahead of looming patent cliffs.

    By BioPharma Dive staff
  • J&J earnings disappoint, with no word on Actelion deal

    In the wake of Donald Trump's recent criticisms of the industry, CEO Alex Gorsky sketched out new efforts to become more transparent on pricing. 

    By Ned Pagliarulo • Jan. 24, 2017
  • Deep Dive

    7 companies to know in the emerging biosimilars field

    Three more biosimilars won FDA approval last year and dozens more are moving through the pipeline. Here's some of the companies at the forefront of the growing drug class.

    By Ned Pagliarulo • Jan. 23, 2017
  • 5 hurdles facing biosimilar developers

    While several biosimilars are poised to enter the U.S. market, there are still plenty of challenges that are affecting this new space of drugs. 

    By Lisa LaMotta • Jan. 23, 2017
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    FDA
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    Deep Dive

    Biosimilars: What's in a name?

    The FDA recently finalized naming conventions for biosimilars, putting in place an important piece of the regulatory framework for the copycat biologics.

    By Ned Pagliarulo • Jan. 23, 2017
  • PhRMA-backed report analyzes 'complex process' of drug pricing

    The report details how competition in the industry paired with strong PBM negotiating power can lead to price hikes, but not necessarily beefed-up profits for manufacturers.

    By Jan. 19, 2017
  • FDA details thinking on off-label communications

    The agency released two other draft guidance documents giving more clarity to the industry on medical product communications. 

    By Ned Pagliarulo • Jan. 19, 2017
  • JPM: AbbVie pledges price increases below 10%

    With drug pricing already a contentious topic, companies have been making promises to cap additional hikes.

    By Suzanne Elvidge • Jan. 13, 2017
  • Bird Rock one step closer to acquisition by J&J

    The approval of a Phase 1 trial for one of the small biopharma's drugs furthers the possibility of a takeover from Johnson & Johnson, which locked down acquisition rights earlier this year.

    By Suzanne Elvidge • Jan. 12, 2017
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    Lisa LaMotta
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    JPM: Bresch calls out pricing transparency

    The Mylan executive had a lot to say about the steps other companies are taking to rein in pricing. 

    By Lisa LaMotta • Jan. 11, 2017
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    Samsung Bioepis
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    JPM: Coherus sticks to 2018 timeline for Humira biosimilar

    The California-based biopharma says that it has a strategy that should bring its Humira biosimilar candidate to market next year.

    By Judy Packer-Tursman • Jan. 11, 2017
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    Getty Images
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    Merck files Keytruda combo for lung cancer

    This could be first approval of immuno-oncology chemotherapy combo in non-small cell lung cancer. 

    By Suzanne Elvidge • Jan. 11, 2017
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    Lisa LaMotta
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    JPM: Saunders, Pops, others talk drug pricing

    Industry executives and representatives gathered to discuss the complicated issue of drug pricing, failing to find a solution. 

    By Lisa LaMotta • Jan. 10, 2017
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    QuintilesIMS Institute for Healthcare Informatics
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    Report: Oncology, profitable drugs move to market faster, patent exclusivity shrinking

    A new report from QuintilesIMS finds certain groups of products are more likely to make it from research to markets and hold on to their patent exclusivity.

    By Jan. 9, 2017
  • Judge hands Amgen major patent victory over PCSK9 rivals

    A U.S. district court judge barred Sanofi and Regeneron's Praluent from markets, granting Amgen's request for a permanent injunction.

    By Ned Pagliarulo • Jan. 6, 2017
  • Sanofi asked to pull vaccine ads in the Philippines

    The country's Food and Drug Administration called on the French pharma to pull radio and television ads for its Dengue fever vaccine, Dengvaxia.

    By Jan. 4, 2017
  • Biogen's SMA drug gets high price tag

    Spinraza approval could kick off more pricing arguments as Biogen prices on the high end of expectations. 

    By Suzanne Elvidge • Jan. 4, 2017
  • RedHill, Concordia team up to market IBS drug

    Under terms of a new agreement, RedHill will gain some U.S. promotional rights to Concordia's Donnatal.

    By Jan. 3, 2017
  • Threat grows for biologics makers as biosimilars take root

    BioPharma Dive will be publishing several articles in the coming weeks comparing the dependence of some pharmas on revenue from best-selling drugs.

    By Ned Pagliarulo • Dec. 29, 2016
  • FDA warns drugmakers on misleading marketing

    Two companies were hit with warning letters last week for failing to disclose risks associated with their respective drugs.

    By Ned Pagliarulo • Dec. 21, 2016
  • Novartis sells US rights to 3 COPD drugs

    Sunovion Pharmaceuticals will take over U.S. commercialization, although Novartis will continue to manufacture the medicines. 

    By Dec. 21, 2016
  • Bristol continues immuno-oncology push in deal with PsiOxus

    The deal could be worth more than $930 million, and gives Bristol-Myers exclusive rights to a pre-clinical oncolytic virus therapy.

    By Dec. 20, 2016
  • Pfizer's Chantix loses its black box warning

    The big biopharma announced on Friday the FDA had agreed to remove the warning from its smoking cessation drug.

    By Dec. 19, 2016
  • BIO President responds to QuintilesIMS pricing report

    In a posting on his company's website, Jim Greenwood called the report an "important step in setting the record straight" with regard to increasing drug prices.

    By Dec. 14, 2016