Marketing: Page 56
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Lupus Foundation launches "Cut it Out" campaign
Is 14 days too long for people to abstain from coffee or movies out? Lupus advocates hope it will help others relate.
By Judy Packer-Tursman • Nov. 2, 2016 -
Merck KGaA and ACS spotlight cancer in women
Better diagnosis and preventive measures could reduce cancer deaths in women.
By Suzanne Elvidge • Nov. 2, 2016 -
Explore the Trendline➔
Brian Tucker / BioPharma Dive/BioPharma DiveTrendlineCommercialization
New drugs for obesity and Alzheimer’s look set to become blockbusters, reshaping pharma marketing strategies just as many current top-sellers near looming patent cliffs.
By BioPharma Dive staff -
Lilly feels the Bern over insulin pricing
Vermont Sen. Bernie Sanders took another swipe at the drug industry and its pricing strategies, this time targeting Eli Lilly and Novo Nordisk.
By Lisa LaMotta • Nov. 2, 2016 -
Pfizer touts Ibrance's safety as competition intensifies
It's showdown time as Pfizer, Novartis and others try to corner a lucrative market.
By Judy Packer-Tursman • Nov. 2, 2016 -
Shire confident in hemophilia despite looming pricing challenge
As part of the Baxalta deal, Shire picked up a portfolio of hemophilia drugs, which it hopes to grow as a complement to its ADHD and genetic disease drugs.
By Ned Pagliarulo • Nov. 1, 2016 -
Amid pricing scrutiny, Amgen CEO predicts more value-based contracts
CEO Robert Bradway defended Amgen's pricing strategy last week, but said the biotech should not be rewarded if its drugs don't deliver a strong benefit.
By Ned Pagliarulo • Oct. 31, 2016 -
Celgene's Otezla grows, but still lags anti-TNF market
While the arthritis drug is picking up new patients, it has failed to steal patients from entrenched TNF inhibitors.
By Lisa LaMotta • Oct. 27, 2016 -
FDA taking a closer look at DTC animation
But major players like Eli Lilly, AstraZeneca and Regeneron have some issues with the agency's proposal.
By Jacob Bell • Oct. 26, 2016 -
Amgen invests in Israeli digital health incubator
The incubator, which is backed by a multinational consortium, aims to invest in 40 new companies over eight years.
By Joe Cantlupe • Oct. 26, 2016 -
Allergan puts Profiles in Focus with DTC campaign
Kybella's DTC campaign taps into people's worries about looking good in social media pics.
By Suzanne Elvidge • Oct. 26, 2016 -
NCPA: FDA to blame for EpiPen price hikes
A report from the National Center for Policy Analysis pins the blame for price increases of the epinephrine auto-injector on federal regulators.
By Joe Cantlupe • Oct. 26, 2016 -
Opportunistic Kaleo promises lower-cost EpiPen alternative
Amidst ongoing backlash over Mylan's pricing of EpiPen, Kaleo hopes to relaunch its beleaguered epinephrine autoinjector.
By Lisa LaMotta • Oct. 26, 2016 -
Humana to cover Sarepta's DMD drug with caveats
Coverage for the controversial treatment will require prior authorization.
By Ned Pagliarulo • Oct. 26, 2016 -
Deep Dive
How pharma is using Twitter to connect with patients
Big pharma has a lot of constraints when it comes to social media, but their Twitter feeds can be very useful ... sometimes.
By Lisa LaMotta • Oct. 26, 2016 -
Lilly says complete Sola failure unlikely
A looming readout from Lilly's Phase 3 trial of its Alzheimer's drug solanezumab will likely prove pivotal in shaping the near-term outlook for the drugmaker.
By Ned Pagliarulo • Oct. 25, 2016 -
BI tapping real-world data for Pradaxa
Boehringer Ingelheim’s reversal agent showed effectiveness in hospital and physician offices caring for AF patients, compared to the standard of care.
By Joe Cantlupe • Oct. 24, 2016 -
Pfizer anchors inflammation hopes in Xeljanz
After a slow launch, the RA drug is picking up speed, leading the big pharma to invest in growing it further.
By Lisa LaMotta • Oct. 19, 2016 -
Merck lays groundwork for biosimilar push
The New Jersey pharma launched a new educational website on biosimilars, hoping to boost awareness as it readies several candidates for the U.S. market.
By Ned Pagliarulo • Oct. 19, 2016 -
Lilly expands global health efforts
With Lilly 30x30, the drugmaker plans to earmark $90 million over the next five years to improve access to diabetes, cancer and TB care.
By Suzanne Elvidge • Oct. 19, 2016 -
CAR-T ready for flight, says Kite
In an investor day presentation, the cell therapy company outlined its strategy to lock in a first-to-market advantage in CAR-T.
By Ned Pagliarulo • Oct. 19, 2016 -
Pfizer readies Inflectra launch
The Remicade copy will be only the second biosimilar available on the U.S. market. Yet Pfizer's planned discount may leave some hoping for more.
By Lisa LaMotta • Oct. 17, 2016 -
Valeant: We're raising prices, but not much
After facing months of criticism and charges related to price gouging, Valeant is trying to be more transparent about its price increases.
By Lisa LaMotta • Oct. 16, 2016 -
Deep Dive
Insulin makers become casualties of pricing war
Novo Nordisk, Sanofi and Eli Lilly are facing off in the insulin market, battling for position as prices go down and competition heats up.
By Ned Pagliarulo • Oct. 13, 2016 -
Next stop in AstraZeneca fire sale: China
AstraZeneca agreed to sell off Chinese rights to two diabetes drugs in a deal with 3SBio, continuing an active stretch of out-licensing.
By Joe Cantlupe • Oct. 13, 2016 -
Biocompatibles settles DOJ marketing probe
A subsidiary of London-based BTG, Biocompatibles reached a settlement with the U.S. Department of Justice over marketing of its interventional medicine brand.
By Joe Cantlupe • Oct. 12, 2016