Marketing: Page 58


  • Amid pricing criticism, Ariad builds patient outreach

    The company debuted new engagement efforts to support its work in ALK+ lung cancer. But scrutiny over pricing practices might leave more of a mark. 

    By Suzanne Elvidge • Nov. 16, 2016
  • Lilly touts Jardiance heart benefit ahead of FDA decision

    Seeking a competitive edge, Eli Lilly presented new findings weeks before the FDA decides on labeling.

    By Judy Packer-Tursman • Nov. 15, 2016
  • A stylized illustration of a pill breaking apart into smaller pills. Explore the Trendline
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    Brian Tucker / BioPharma Dive/BioPharma Dive
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    Trendline

    Commercialization

    New drugs for obesity are becoming blockbusters, while Trump administration pressure is reshaping pharma marketing strategies ahead of looming patent cliffs.

    By BioPharma Dive staff
  • Costs for many Medicare drugs continue steady rise

    The undiscounted cost of 11 drugs more than doubled last year, led by Valeant's treatment for high blood sugar, Glumetza. 

    By Ned Pagliarulo • Nov. 15, 2016
  • Orexigen and Valeant bulk up Contrave deal

    The two floundering companies expanded a marketing partnership into new territories. 

    By Lisa LaMotta • Nov. 9, 2016
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    FDA
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    FDA invites pharma input in off-label debate

    A two-day industry meeting continues Thursday, aiming to gather input on the FDA's regulatory approach to off-label drug promotion. 

    By Ned Pagliarulo • Nov. 9, 2016
  • FDA asks how best to tweet Rx risks (in exactly twice this much space)

    If a drug's benefits are promoted on social media, is posting a link to its risks enough to strike a balance?

    By Judy Packer-Tursman • Nov. 9, 2016
  • Endo talks pricing, generics market turmoil

    Generics are Endo's bread and butter, but the company acknowledged that the copycat drugs may face continued headwinds next year.

    By Nov. 8, 2016
  • Armed with positive data, Biogen accelerates launch prep for SMA drug

    Infrastructure and logistics must be adjusted to prepare for greater patient demand, the firm said at a conference

    By Judy Packer-Tursman • Nov. 8, 2016
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    Fotolia
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    Doctors willing to prescribe biosimilars, survey shows

    Yet a lack of knowledge about the FDA approval process for the copycat biologics, along with uncertainty about the drugs' safety, suggests some concerns. 

    By Ned Pagliarulo • Nov. 2, 2016
  • Mitsubishi strengthens arthritis portfolio with TissueGene deal

    The licensing partnership comes as a growing share of Japan's population is dealing with joint problems.

    By Nov. 2, 2016
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    Lupus Foundation of America
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    Lupus Foundation launches "Cut it Out" campaign

    Is 14 days too long for people to abstain from coffee or movies out? Lupus advocates hope it will help others relate. 

    By Judy Packer-Tursman • Nov. 2, 2016
  • Merck KGaA and ACS spotlight cancer in women

    Better diagnosis and preventive measures could reduce cancer deaths in women.

    By Suzanne Elvidge • Nov. 2, 2016
  • Lilly feels the Bern over insulin pricing

    Vermont Sen. Bernie Sanders took another swipe at the drug industry and its pricing strategies, this time targeting Eli Lilly and Novo Nordisk. 

    By Lisa LaMotta • Nov. 2, 2016
  • Pfizer touts Ibrance's safety as competition intensifies

    It's showdown time as Pfizer, Novartis and others try to corner a lucrative market.

    By Judy Packer-Tursman • Nov. 2, 2016
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    Shire
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    Shire confident in hemophilia despite looming pricing challenge

    As part of the Baxalta deal, Shire picked up a portfolio of hemophilia drugs, which it hopes to grow as a complement to its ADHD and genetic disease drugs.

    By Ned Pagliarulo • Nov. 1, 2016
  • Amid pricing scrutiny, Amgen CEO predicts more value-based contracts

    CEO Robert Bradway defended Amgen's pricing strategy last week, but said the biotech should not be rewarded if its drugs don't deliver a strong benefit.

    By Ned Pagliarulo • Oct. 31, 2016
  • Celgene's Otezla grows, but still lags anti-TNF market

    While the arthritis drug is picking up new patients, it has failed to steal patients from entrenched TNF inhibitors. 

    By Lisa LaMotta • Oct. 27, 2016
  • FDA taking a closer look at DTC animation

    But major players like Eli Lilly, AstraZeneca and Regeneron have some issues with the agency's proposal.

    By Oct. 26, 2016
  • Amgen invests in Israeli digital health incubator

    The incubator, which is backed by a multinational consortium, aims to invest in 40 new companies over eight years. 

    By Oct. 26, 2016
  • Allergan puts Profiles in Focus with DTC campaign

    Kybella's DTC campaign taps into people's worries about looking good in social media pics. 

    By Suzanne Elvidge • Oct. 26, 2016
  • NCPA: FDA to blame for EpiPen price hikes

    A report from the National Center for Policy Analysis pins the blame for price increases of the epinephrine auto-injector on federal regulators. 

    By Oct. 26, 2016
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    Kaleo
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    Opportunistic Kaleo promises lower-cost EpiPen alternative

    Amidst ongoing backlash over Mylan's pricing of EpiPen, Kaleo hopes to relaunch its beleaguered epinephrine autoinjector.

    By Lisa LaMotta • Oct. 26, 2016
  • Humana to cover Sarepta's DMD drug with caveats

    Coverage for the controversial treatment will require prior authorization.

    By Ned Pagliarulo • Oct. 26, 2016
  • Deep Dive

    How pharma is using Twitter to connect with patients

    Big pharma has a lot of constraints when it comes to social media, but their Twitter feeds can be very useful ... sometimes. 

    By Lisa LaMotta • Oct. 26, 2016
  • Lilly says complete Sola failure unlikely

    A looming readout from Lilly's Phase 3 trial of its Alzheimer's drug solanezumab will likely prove pivotal in shaping the near-term outlook for the drugmaker.

    By Ned Pagliarulo • Oct. 25, 2016