Marketing: Page 58
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FDA invites pharma input in off-label debate
A two-day industry meeting continues Thursday, aiming to gather input on the FDA's regulatory approach to off-label drug promotion.
By Ned Pagliarulo • Nov. 9, 2016 -
FDA asks how best to tweet Rx risks (in exactly twice this much space)
If a drug's benefits are promoted on social media, is posting a link to its risks enough to strike a balance?
By Judy Packer-Tursman • Nov. 9, 2016 -
Explore the Trendline➔
Brian Tucker / BioPharma Dive/BioPharma Dive
TrendlineCommercialization
New drugs for obesity are becoming blockbusters, while Trump administration pressure is reshaping pharma marketing strategies ahead of looming patent cliffs.
By BioPharma Dive staff -
Endo talks pricing, generics market turmoil
Generics are Endo's bread and butter, but the company acknowledged that the copycat drugs may face continued headwinds next year.
By Jacob Bell • Nov. 8, 2016 -
Armed with positive data, Biogen accelerates launch prep for SMA drug
Infrastructure and logistics must be adjusted to prepare for greater patient demand, the firm said at a conference
By Judy Packer-Tursman • Nov. 8, 2016 -
Doctors willing to prescribe biosimilars, survey shows
Yet a lack of knowledge about the FDA approval process for the copycat biologics, along with uncertainty about the drugs' safety, suggests some concerns.
By Ned Pagliarulo • Nov. 2, 2016 -
Mitsubishi strengthens arthritis portfolio with TissueGene deal
The licensing partnership comes as a growing share of Japan's population is dealing with joint problems.
By Jacob Bell • Nov. 2, 2016 -
Lupus Foundation launches "Cut it Out" campaign
Is 14 days too long for people to abstain from coffee or movies out? Lupus advocates hope it will help others relate.
By Judy Packer-Tursman • Nov. 2, 2016 -
Merck KGaA and ACS spotlight cancer in women
Better diagnosis and preventive measures could reduce cancer deaths in women.
By Suzanne Elvidge • Nov. 2, 2016 -
Lilly feels the Bern over insulin pricing
Vermont Sen. Bernie Sanders took another swipe at the drug industry and its pricing strategies, this time targeting Eli Lilly and Novo Nordisk.
By Lisa LaMotta • Nov. 2, 2016 -
Pfizer touts Ibrance's safety as competition intensifies
It's showdown time as Pfizer, Novartis and others try to corner a lucrative market.
By Judy Packer-Tursman • Nov. 2, 2016 -
Shire confident in hemophilia despite looming pricing challenge
As part of the Baxalta deal, Shire picked up a portfolio of hemophilia drugs, which it hopes to grow as a complement to its ADHD and genetic disease drugs.
By Ned Pagliarulo • Nov. 1, 2016 -
Amid pricing scrutiny, Amgen CEO predicts more value-based contracts
CEO Robert Bradway defended Amgen's pricing strategy last week, but said the biotech should not be rewarded if its drugs don't deliver a strong benefit.
By Ned Pagliarulo • Oct. 31, 2016 -
Celgene's Otezla grows, but still lags anti-TNF market
While the arthritis drug is picking up new patients, it has failed to steal patients from entrenched TNF inhibitors.
By Lisa LaMotta • Oct. 27, 2016 -
FDA taking a closer look at DTC animation
But major players like Eli Lilly, AstraZeneca and Regeneron have some issues with the agency's proposal.
By Jacob Bell • Oct. 26, 2016 -
Amgen invests in Israeli digital health incubator
The incubator, which is backed by a multinational consortium, aims to invest in 40 new companies over eight years.
By Joe Cantlupe • Oct. 26, 2016 -
Allergan puts Profiles in Focus with DTC campaign
Kybella's DTC campaign taps into people's worries about looking good in social media pics.
By Suzanne Elvidge • Oct. 26, 2016 -
NCPA: FDA to blame for EpiPen price hikes
A report from the National Center for Policy Analysis pins the blame for price increases of the epinephrine auto-injector on federal regulators.
By Joe Cantlupe • Oct. 26, 2016 -
Opportunistic Kaleo promises lower-cost EpiPen alternative
Amidst ongoing backlash over Mylan's pricing of EpiPen, Kaleo hopes to relaunch its beleaguered epinephrine autoinjector.
By Lisa LaMotta • Oct. 26, 2016 -
Humana to cover Sarepta's DMD drug with caveats
Coverage for the controversial treatment will require prior authorization.
By Ned Pagliarulo • Oct. 26, 2016 -
Deep Dive
How pharma is using Twitter to connect with patients
Big pharma has a lot of constraints when it comes to social media, but their Twitter feeds can be very useful ... sometimes.
By Lisa LaMotta • Oct. 26, 2016 -
Lilly says complete Sola failure unlikely
A looming readout from Lilly's Phase 3 trial of its Alzheimer's drug solanezumab will likely prove pivotal in shaping the near-term outlook for the drugmaker.
By Ned Pagliarulo • Oct. 25, 2016 -
BI tapping real-world data for Pradaxa
Boehringer Ingelheim’s reversal agent showed effectiveness in hospital and physician offices caring for AF patients, compared to the standard of care.
By Joe Cantlupe • Oct. 24, 2016 -
Pfizer anchors inflammation hopes in Xeljanz
After a slow launch, the RA drug is picking up speed, leading the big pharma to invest in growing it further.
By Lisa LaMotta • Oct. 19, 2016 -
Merck lays groundwork for biosimilar push
The New Jersey pharma launched a new educational website on biosimilars, hoping to boost awareness as it readies several candidates for the U.S. market.
By Ned Pagliarulo • Oct. 19, 2016 -
Lilly expands global health efforts
With Lilly 30x30, the drugmaker plans to earmark $90 million over the next five years to improve access to diabetes, cancer and TB care.
By Suzanne Elvidge • Oct. 19, 2016