Marketing: Page 58


  • Allergan highlights new drug potential

    CEO Brent Saunders, having pledged to limit price increases, touted volume growth and product launches as Allergan's engines for growth at a recent conference. 

    By Sept. 9, 2016
  • BIO weighs in on pricing debate

    A new TV ad promotes the power of innovation to save lives and cut healthcare costs as the pricing debate rages on. 

    By Suzanne Elvidge • Sept. 7, 2016
  • A stylized illustration of a pill breaking apart into smaller pills. Explore the Trendline
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    Brian Tucker / BioPharma Dive/BioPharma Dive
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    Trendline

    Commercialization

    New drugs for obesity and Alzheimer’s look set to become blockbusters, reshaping pharma marketing strategies just as many current top-sellers near looming patent cliffs.

    By BioPharma Dive staff
  • Allergan CEO disavows 'predatory pricing'

    Brent Saunders, head of Irish pharma giant Allergan, pledged to limit price increases on branded drugs and committed to greater transparency.

    By Sept. 6, 2016
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    Boehringer Ingelheim
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    Boehringer and Qualcomm partner on COPD inhaler

    Pharma companies and technology providers have increasingly been exploring collaborations to bring digital connectivity to medical devices. 

    By Suzanne Elvidge • Aug. 31, 2016
  • Social media campaign spreads the word with #NoTime4Migraines

    Promius Pharma launched a social media campaign to raise awareness for people with the severe headache disorder. 

    By Suzanne Elvidge • Aug. 31, 2016
  • Weighing in on EpiPen, PhRMA calls for reforms at FDA

    In a blog post, PhRMA President Stephen Ubl called on the FDA to improve the review process for combination products such as Mylan's EpiPen. 

    By Aug. 31, 2016
  • Express Scripts puts pricing cap on diabetes drugs

    The latest move is one of a series of initiatives the PBM has launched to lower patient costs and push back against ever-rising drug prices. 

    By Lisa LaMotta • Aug. 31, 2016
  • Mylan bites back at system with generic EpiPen

    Responding to continued criticism of its steep price increases for EpiPen, Mylan will launch a generic copy of its own drug — at half the cost.

    By Lisa LaMotta • Aug. 29, 2016
  • Mylan caves on price after Clinton call-out

    Backlash to Epipen price hikes continue, pushing the company to make concessions on price for some patients. 

    By Lisa LaMotta • Aug. 25, 2016
  • Specialty pharma working to bring EpiPen competitor to market

    Adamis Pharmaceuticals' epinephrine pre-filled syringe could be competition for the price-hiking Mylan, but regulatory setbacks have delayed market entry. 

    By Suzanne Elvidge • Aug. 25, 2016
  • #HowEyeSeeIt campaign to bring retinal disease into clear view

    A patient advocacy group campaign highlights the growing need for vision loss treatments and the interest from pharmaceutical companies. 

    By Suzanne Elvidge • Aug. 24, 2016
  • Study: 'Opt-out' option key to support of mandatory HPV vaccination

    The results underscore the resistance to mandatory vaccinations, despite the links between HPV and several cancers. 

    By Suzanne Elvidge • Aug. 24, 2016
  • Diabetes prevalence varies widely across US, study shows

    A new analysis from the American Diabetes Association gives county-by-county detail to the growth in diabetes prevalence.

    By Suzanne Elvidge • Aug. 24, 2016
  • Deep Dive

    How Mylan ended up with an EpiPen monopoly

    A strong marketing program and some old-fashioned good luck made EpiPen Mylan's first $1 billion product. 

    By Lisa LaMotta • Aug. 24, 2016
  • With PDUFA date for rucaparib set, Clovis eyes rebound

    A high-profile failure of Clovis' lung cancer drug earlier this year had led the company to cut a third of its staff and pin its hopes on rucaparib. 

    By Aug. 24, 2016
  • Mylan feels heat from Congress after 400% EpiPen price hike

    The drugmaker is the latest to have its pricing practices called into question by Congress. 

    By Lisa LaMotta • Aug. 22, 2016
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    Dollar Photo Club
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    FDA expedites Aspen's prostate drug ahead of merger

    The newly merged company will provide women's health, men's health and OTC products. 

    By Aug. 18, 2016
  • GSK enters pay-for-performance deal for gene therapy

    If Strimvelis does not work in treated children, GlaxoSmithKline must refund the Italian government. 

    By Aug. 17, 2016
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    Cory Maloy
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    Ipsen hopes to be David to Allergan's Goliath

    The French biotech is hoping a new indication for its boulinum toxin Dysport will allow it to compete more effectively with Allergan's market-leading Botox. 

    By Aug. 17, 2016
  • ALS Ice Bucket Challenge funds new study

    Cytokinetics is fully enrolled in a Phase 3 study that the ALS Foundation helped bankroll. 

    By Lisa LaMotta • Aug. 17, 2016
  • JAMA: PCSK9s should cost $4536, but don't

    Roughly nine million Americans with hypercholesterolemia are eligible for PCSK9 inhibitors based on labeling, but JAMA estimates the drugs could cost the health system $120 billion. 

    By Aug. 17, 2016
  • Boehringer seeks real-world data to support reversal agent

    The pharmaceutical company is hoping to bolster sales of Pradaxa with real-wrold data supporting the use of its anti-coagulant reversal agent Praxabind. 

    By Aug. 16, 2016
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    Fotolia
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    Drug pricing studies anger industry, ICER pushes back

    The Institute for Clinical and Economic Review has singled out a number of drugs for being overpriced in recent cost-effectiveness reports. 

    By Aug. 12, 2016
  • MannKind maps out Afrezza strategy

    After Sanofi broke off its partnership, Mannkind has scaled up to meet the demands of marketing Afrezza by itself. But a turnaround is going to take more than just resources. 

    By Lisa LaMotta • Aug. 10, 2016
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    Elizabeth Regan, Industry Dive graphic designer
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    Why certain drugs don't make the formulary

    Express Scripts and CVS Health revealed their new formulary exclusion lists, but why certain drugs don't make the cut isn't always obvious. 

    By Lisa LaMotta • Aug. 10, 2016