Marketing: Page 59
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Social media campaign spreads the word with #NoTime4Migraines
Promius Pharma launched a social media campaign to raise awareness for people with the severe headache disorder.
By Suzanne Elvidge • Aug. 31, 2016 -
Weighing in on EpiPen, PhRMA calls for reforms at FDA
In a blog post, PhRMA President Stephen Ubl called on the FDA to improve the review process for combination products such as Mylan's EpiPen.
By Ned Pagliarulo • Aug. 31, 2016 -
Explore the Trendline➔
Brian Tucker / BioPharma Dive/BioPharma Dive
TrendlineCommercialization
New drugs for obesity and Alzheimer’s look set to become blockbusters, reshaping pharma marketing strategies just as many current top-sellers near looming patent cliffs.
By BioPharma Dive staff -
Express Scripts puts pricing cap on diabetes drugs
The latest move is one of a series of initiatives the PBM has launched to lower patient costs and push back against ever-rising drug prices.
By Lisa LaMotta • Aug. 31, 2016 -
Mylan bites back at system with generic EpiPen
Responding to continued criticism of its steep price increases for EpiPen, Mylan will launch a generic copy of its own drug — at half the cost.
By Lisa LaMotta • Aug. 29, 2016 -
Mylan caves on price after Clinton call-out
Backlash to Epipen price hikes continue, pushing the company to make concessions on price for some patients.
By Lisa LaMotta • Aug. 25, 2016 -
Specialty pharma working to bring EpiPen competitor to market
Adamis Pharmaceuticals' epinephrine pre-filled syringe could be competition for the price-hiking Mylan, but regulatory setbacks have delayed market entry.
By Suzanne Elvidge • Aug. 25, 2016 -
#HowEyeSeeIt campaign to bring retinal disease into clear view
A patient advocacy group campaign highlights the growing need for vision loss treatments and the interest from pharmaceutical companies.
By Suzanne Elvidge • Aug. 24, 2016 -
Study: 'Opt-out' option key to support of mandatory HPV vaccination
The results underscore the resistance to mandatory vaccinations, despite the links between HPV and several cancers.
By Suzanne Elvidge • Aug. 24, 2016 -
Diabetes prevalence varies widely across US, study shows
A new analysis from the American Diabetes Association gives county-by-county detail to the growth in diabetes prevalence.
By Suzanne Elvidge • Aug. 24, 2016 -
Deep Dive
How Mylan ended up with an EpiPen monopoly
A strong marketing program and some old-fashioned good luck made EpiPen Mylan's first $1 billion product.
By Lisa LaMotta • Aug. 24, 2016 -
With PDUFA date for rucaparib set, Clovis eyes rebound
A high-profile failure of Clovis' lung cancer drug earlier this year had led the company to cut a third of its staff and pin its hopes on rucaparib.
By Ned Pagliarulo • Aug. 24, 2016 -
Mylan feels heat from Congress after 400% EpiPen price hike
The drugmaker is the latest to have its pricing practices called into question by Congress.
By Lisa LaMotta • Aug. 22, 2016 -
FDA expedites Aspen's prostate drug ahead of merger
The newly merged company will provide women's health, men's health and OTC products.
By Nicole Gray • Aug. 18, 2016 -
GSK enters pay-for-performance deal for gene therapy
If Strimvelis does not work in treated children, GlaxoSmithKline must refund the Italian government.
By Nicole Gray • Aug. 17, 2016 -
Ipsen hopes to be David to Allergan's Goliath
The French biotech is hoping a new indication for its boulinum toxin Dysport will allow it to compete more effectively with Allergan's market-leading Botox.
By Nicole Gray • Aug. 17, 2016 -
ALS Ice Bucket Challenge funds new study
Cytokinetics is fully enrolled in a Phase 3 study that the ALS Foundation helped bankroll.
By Lisa LaMotta • Aug. 17, 2016 -
JAMA: PCSK9s should cost $4536, but don't
Roughly nine million Americans with hypercholesterolemia are eligible for PCSK9 inhibitors based on labeling, but JAMA estimates the drugs could cost the health system $120 billion.
By Nicole Gray • Aug. 17, 2016 -
Boehringer seeks real-world data to support reversal agent
The pharmaceutical company is hoping to bolster sales of Pradaxa with real-wrold data supporting the use of its anti-coagulant reversal agent Praxabind.
By Nicole Gray • Aug. 16, 2016 -
Drug pricing studies anger industry, ICER pushes back
The Institute for Clinical and Economic Review has singled out a number of drugs for being overpriced in recent cost-effectiveness reports.
By Ned Pagliarulo • Aug. 12, 2016 -
MannKind maps out Afrezza strategy
After Sanofi broke off its partnership, Mannkind has scaled up to meet the demands of marketing Afrezza by itself. But a turnaround is going to take more than just resources.
By Lisa LaMotta • Aug. 10, 2016 -
Why certain drugs don't make the formulary
Express Scripts and CVS Health revealed their new formulary exclusion lists, but why certain drugs don't make the cut isn't always obvious.
By Lisa LaMotta • Aug. 10, 2016 -
BIO president defends Orphan Drug Act after op-ed criticism
Jim Greenwood, president and CEO of BIO, contends that the Orphan Drug Act has been a success, despite recent attacks saying it facilitates high drug pricing.
By Nicole Gray • Aug. 9, 2016 -
Does MannKind have a shot at a successful Afrezza re-launch?
Matthew Pfeffer, Mannkind's chief financial officer, is trying convince investors that it will.
By Nicole Gray • Aug. 9, 2016 -
Allergan's Vraylar launch a success, despite trial failure
Allergan is making headway with its branded pharma business after divesting its generics and distribution businesses.
By Lisa LaMotta • Aug. 8, 2016 -
Novo Nordisk sees pricing challenges 'intensifying'
The Danish drugmaker hopes Tresiba can fuel growth moving forward, particularly as pharmacy benefit managers such as Express Scripts tighten the screws on diabetes drug pricing.
By Ned Pagliarulo • Aug. 8, 2016