Marketing: Page 59
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CAR-T ready for flight, says Kite
In an investor day presentation, the cell therapy company outlined its strategy to lock in a first-to-market advantage in CAR-T.
By Ned Pagliarulo • Oct. 19, 2016 -
Pfizer readies Inflectra launch
The Remicade copy will be only the second biosimilar available on the U.S. market. Yet Pfizer's planned discount may leave some hoping for more.
By Lisa LaMotta • Oct. 17, 2016 -
Explore the Trendline➔
Brian Tucker / BioPharma Dive/BioPharma Dive
TrendlineCommercialization
New drugs for obesity are becoming blockbusters, while Trump administration pressure is reshaping pharma marketing strategies ahead of looming patent cliffs.
By BioPharma Dive staff -
Valeant: We're raising prices, but not much
After facing months of criticism and charges related to price gouging, Valeant is trying to be more transparent about its price increases.
By Lisa LaMotta • Oct. 16, 2016 -
Deep Dive
Insulin makers become casualties of pricing war
Novo Nordisk, Sanofi and Eli Lilly are facing off in the insulin market, battling for position as prices go down and competition heats up.
By Ned Pagliarulo • Oct. 13, 2016 -
Next stop in AstraZeneca fire sale: China
AstraZeneca agreed to sell off Chinese rights to two diabetes drugs in a deal with 3SBio, continuing an active stretch of out-licensing.
By Joe Cantlupe • Oct. 13, 2016 -
Biocompatibles settles DOJ marketing probe
A subsidiary of London-based BTG, Biocompatibles reached a settlement with the U.S. Department of Justice over marketing of its interventional medicine brand.
By Joe Cantlupe • Oct. 12, 2016 -
Allergan launches #ActuallySheCan mentorship for women
The specialty pharma is showcasing successful women to show that actually she can.
By Suzanne Elvidge • Oct. 12, 2016 -
AHA: Inpatient drug costs skyrocketing
Hospital drugs costs shot up by almost 40% between 2013 and 2015, according to the hospital association's survey.
By Suzanne Elvidge • Oct. 12, 2016 -
Shire wants consumers and their eyes to be 'Friends'
On the heels of its first approval in ophthalmics, Shire is conducting an all-fronts drive to educate patients about dry eye, including a cameo from Jennifer Aniston.
By Lisa LaMotta • Oct. 11, 2016 -
Merck inks pay-for-performance deal to boost diabetes drugs
Under an agreement with Aetna, rebates for Januvia and Janumet will be tied to treatment outcomes among type 2 diabetes patients.
By Ned Pagliarulo • Oct. 11, 2016 -
Deep Dive
Downfall of a unicorn: How Theranos fell apart
Elizabeth Holmes' decision to close down Theranos' clinical labs represents a marked retreat from her original aim to transform the blood-testing business.
By Ned Pagliarulo • Oct. 10, 2016 -
Major US insurer snubs Sarepta's Duchenne drug
Anthem, one of the largest health insurers in the U.S., said it would not cover Exondys 51, which was controversially approved by the FDA last month.
By Ned Pagliarulo • Oct. 9, 2016 -
Celltrion finds new partner after Pfizer exit
The partnership is the latest in a string of biosimilar marketing and production pacts that have popped up in the last few years.
By Jacob Bell • Oct. 6, 2016 -
FDA adds boxed warning to hepatitis C drugs
The regulator cited two deaths and 24 adverse events related to hepatitis B reactivations among patients treated with new direct-acting antivirals.
By Joe Cantlupe • Oct. 5, 2016 -
New anti-PD1 drugs overpriced, ICER says
The research group's efforts to put a value on new drugs has sparked backlash from the pharma industry in recent months.
By Suzanne Elvidge • Oct. 5, 2016 -
CytoSorbents pushes into European cardiac market
The New Jersey-based company makes a device designed to reduce inflammatory responses such as a "cytokine storm."
By Suzanne Elvidge • Oct. 5, 2016 -
NCPA wants congress to examine PBM role in EpiPen pricing
The National Community Pharmacists Association calls for a congressional committee to examine pharmacy benefit managers' role in the EpiPen and other drug pricing fiascoes.
By Joe Cantlupe • Oct. 4, 2016 -
PhRMA continues critique of drug pricing studies
The major pharma trade association, along with several drugmakers, has pushed back against ICER's attempts to measure drug value.
By Joe Cantlupe • Sept. 29, 2016 -
Athenex and SunGen seal deal for US market
The joint venture, which has the companies working together to launch and market seven drugs, is one of several it has planned for the near term.
By Joe Cantlupe • Sept. 28, 2016 -
UK cancer charity builds on awareness efforts
Cancer Research UK is launching its first massive open online course to improve early cancer diagnosis and help health professionals discuss the disease.
By Suzanne Elvidge • Sept. 28, 2016 -
ADA steps out with #DiabetesDanceDare
Taking the success of The ALS Association's Ice Bucket Challenge to heart, the American Diabetes Association is launching a new social media campaign to raise donations.
By Suzanne Elvidge • Sept. 28, 2016 -
Mylan CEO Bresch grilled by Congress over EpiPen
Bresch's showdown with the House Oversight Committee bore some similarities to hearings earlier this year criticizing CEOs from Valeant and Turing over high drug prices.
By Suzanne Elvidge • Sept. 22, 2016 -
IMS Health: PBMs lower hep C costs for US
Pharmacy benefit managers touted a report showing hepatitis C drug costs were lower in the U.S. than in other countries, ostensibly due to their tough negotiating.
By Joe Cantlupe • Sept. 21, 2016 -
BIO: Concerns about orphan drug costs 'misguided'
The industry organization defended the Orphan Drug Act against further backlash.
By Joe Cantlupe • Sept. 21, 2016 -
Sarepta names that price
The rare disease biotech gave details about pricing and manufacturing for its newly-approved DMD drug in a call with analysts Monday.
By Lisa LaMotta • Sept. 20, 2016