Marketing: Page 60
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Valeant: rebates on heart drugs are coming
The drugmaker responded to a report that it has not delivered on promised discounts for drugs.
By Ned Pagliarulo • Sept. 19, 2016 -
BIO blames insurers in pushback on drug pricing
Continuing its aggressive defense of the biotech industry, BIO unveiled a new microsite attacking insurers for driving up drug costs.
By Ned Pagliarulo • Sept. 14, 2016 -
Explore the Trendline➔
Brian Tucker / BioPharma Dive/BioPharma Dive
TrendlineCommercialization
New drugs for obesity are becoming blockbusters, while Trump administration pressure is reshaping pharma marketing strategies ahead of looming patent cliffs.
By BioPharma Dive staff -
WellDoc, LifeScan join forces on digital diabetes partnership
The collaboration is aimed at improving care management for people with type 2 diabetes.
By Suzanne Elvidge • Sept. 14, 2016 -
Express Scripts creates value pricing model for RA drugs
The care program could cut costs for patients and encourage better care, but will limit payments to pharma.
By Suzanne Elvidge • Sept. 12, 2016 -
Pfizer's Read suggests need for better transparency on pricing
The high-profile CEO pointed to broader problems within the current healthcare system at an investor conference.
By Lisa LaMotta • Sept. 9, 2016 -
Allergan highlights new drug potential
CEO Brent Saunders, having pledged to limit price increases, touted volume growth and product launches as Allergan's engines for growth at a recent conference.
By Ned Pagliarulo • Sept. 9, 2016 -
BIO weighs in on pricing debate
A new TV ad promotes the power of innovation to save lives and cut healthcare costs as the pricing debate rages on.
By Suzanne Elvidge • Sept. 7, 2016 -
Allergan CEO disavows 'predatory pricing'
Brent Saunders, head of Irish pharma giant Allergan, pledged to limit price increases on branded drugs and committed to greater transparency.
By Ned Pagliarulo • Sept. 6, 2016 -
Boehringer and Qualcomm partner on COPD inhaler
Pharma companies and technology providers have increasingly been exploring collaborations to bring digital connectivity to medical devices.
By Suzanne Elvidge • Aug. 31, 2016 -
Social media campaign spreads the word with #NoTime4Migraines
Promius Pharma launched a social media campaign to raise awareness for people with the severe headache disorder.
By Suzanne Elvidge • Aug. 31, 2016 -
Weighing in on EpiPen, PhRMA calls for reforms at FDA
In a blog post, PhRMA President Stephen Ubl called on the FDA to improve the review process for combination products such as Mylan's EpiPen.
By Ned Pagliarulo • Aug. 31, 2016 -
Express Scripts puts pricing cap on diabetes drugs
The latest move is one of a series of initiatives the PBM has launched to lower patient costs and push back against ever-rising drug prices.
By Lisa LaMotta • Aug. 31, 2016 -
Mylan bites back at system with generic EpiPen
Responding to continued criticism of its steep price increases for EpiPen, Mylan will launch a generic copy of its own drug — at half the cost.
By Lisa LaMotta • Aug. 29, 2016 -
Mylan caves on price after Clinton call-out
Backlash to Epipen price hikes continue, pushing the company to make concessions on price for some patients.
By Lisa LaMotta • Aug. 25, 2016 -
Specialty pharma working to bring EpiPen competitor to market
Adamis Pharmaceuticals' epinephrine pre-filled syringe could be competition for the price-hiking Mylan, but regulatory setbacks have delayed market entry.
By Suzanne Elvidge • Aug. 25, 2016 -
#HowEyeSeeIt campaign to bring retinal disease into clear view
A patient advocacy group campaign highlights the growing need for vision loss treatments and the interest from pharmaceutical companies.
By Suzanne Elvidge • Aug. 24, 2016 -
Study: 'Opt-out' option key to support of mandatory HPV vaccination
The results underscore the resistance to mandatory vaccinations, despite the links between HPV and several cancers.
By Suzanne Elvidge • Aug. 24, 2016 -
Diabetes prevalence varies widely across US, study shows
A new analysis from the American Diabetes Association gives county-by-county detail to the growth in diabetes prevalence.
By Suzanne Elvidge • Aug. 24, 2016 -
Deep Dive
How Mylan ended up with an EpiPen monopoly
A strong marketing program and some old-fashioned good luck made EpiPen Mylan's first $1 billion product.
By Lisa LaMotta • Aug. 24, 2016 -
With PDUFA date for rucaparib set, Clovis eyes rebound
A high-profile failure of Clovis' lung cancer drug earlier this year had led the company to cut a third of its staff and pin its hopes on rucaparib.
By Ned Pagliarulo • Aug. 24, 2016 -
Mylan feels heat from Congress after 400% EpiPen price hike
The drugmaker is the latest to have its pricing practices called into question by Congress.
By Lisa LaMotta • Aug. 22, 2016 -
FDA expedites Aspen's prostate drug ahead of merger
The newly merged company will provide women's health, men's health and OTC products.
By Nicole Gray • Aug. 18, 2016 -
GSK enters pay-for-performance deal for gene therapy
If Strimvelis does not work in treated children, GlaxoSmithKline must refund the Italian government.
By Nicole Gray • Aug. 17, 2016 -
Ipsen hopes to be David to Allergan's Goliath
The French biotech is hoping a new indication for its boulinum toxin Dysport will allow it to compete more effectively with Allergan's market-leading Botox.
By Nicole Gray • Aug. 17, 2016 -
ALS Ice Bucket Challenge funds new study
Cytokinetics is fully enrolled in a Phase 3 study that the ALS Foundation helped bankroll.
By Lisa LaMotta • Aug. 17, 2016