Marketing: Page 60


  • Mylan CEO Bresch grilled by Congress over EpiPen

    Bresch's showdown with the House Oversight Committee bore some similarities to hearings earlier this year criticizing CEOs from Valeant and Turing over high drug prices. 

    By Suzanne Elvidge • Sept. 22, 2016
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    Fotolia
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    IMS Health: PBMs lower hep C costs for US

    Pharmacy benefit managers touted a report showing hepatitis C drug costs were lower in the U.S. than in other countries, ostensibly due to their tough negotiating. 

    By Joe Cantlupe • Sept. 21, 2016
  • A stylized illustration of a pill breaking apart into smaller pills. Explore the Trendline
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    Brian Tucker / BioPharma Dive/BioPharma Dive
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    Trendline

    Commercialization

    New drugs for obesity are becoming blockbusters, while Trump administration pressure is reshaping pharma marketing strategies ahead of looming patent cliffs.

    By BioPharma Dive staff
  • BIO: Concerns about orphan drug costs 'misguided'

    The industry organization defended the Orphan Drug Act against further backlash. 

    By Joe Cantlupe • Sept. 21, 2016
  • Sarepta names that price

    The rare disease biotech gave details about pricing and manufacturing for its newly-approved DMD drug in a call with analysts Monday. 

    By Lisa LaMotta • Sept. 20, 2016
  • Valeant: rebates on heart drugs are coming

    The drugmaker responded to a report that it has not delivered on promised discounts for drugs. 

    By Ned Pagliarulo • Sept. 19, 2016
  • BIO blames insurers in pushback on drug pricing

    Continuing its aggressive defense of the biotech industry, BIO unveiled a new microsite attacking insurers for driving up drug costs. 

    By Ned Pagliarulo • Sept. 14, 2016
  • WellDoc, LifeScan join forces on digital diabetes partnership

    The collaboration is aimed at improving care management for people with type 2 diabetes. 

    By Suzanne Elvidge • Sept. 14, 2016
  • Express Scripts creates value pricing model for RA drugs

    The care program could cut costs for patients and encourage better care, but will limit payments to pharma.

    By Suzanne Elvidge • Sept. 12, 2016
  • Pfizer's Read suggests need for better transparency on pricing

    The high-profile CEO pointed to broader problems within the current healthcare system at an investor conference. 

    By Lisa LaMotta • Sept. 9, 2016
  • Allergan highlights new drug potential

    CEO Brent Saunders, having pledged to limit price increases, touted volume growth and product launches as Allergan's engines for growth at a recent conference. 

    By Ned Pagliarulo • Sept. 9, 2016
  • BIO weighs in on pricing debate

    A new TV ad promotes the power of innovation to save lives and cut healthcare costs as the pricing debate rages on. 

    By Suzanne Elvidge • Sept. 7, 2016
  • Allergan CEO disavows 'predatory pricing'

    Brent Saunders, head of Irish pharma giant Allergan, pledged to limit price increases on branded drugs and committed to greater transparency.

    By Ned Pagliarulo • Sept. 6, 2016
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    Boehringer Ingelheim
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    Boehringer and Qualcomm partner on COPD inhaler

    Pharma companies and technology providers have increasingly been exploring collaborations to bring digital connectivity to medical devices. 

    By Suzanne Elvidge • Aug. 31, 2016
  • Social media campaign spreads the word with #NoTime4Migraines

    Promius Pharma launched a social media campaign to raise awareness for people with the severe headache disorder. 

    By Suzanne Elvidge • Aug. 31, 2016
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    FDA
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    Weighing in on EpiPen, PhRMA calls for reforms at FDA

    In a blog post, PhRMA President Stephen Ubl called on the FDA to improve the review process for combination products such as Mylan's EpiPen. 

    By Ned Pagliarulo • Aug. 31, 2016
  • Express Scripts puts pricing cap on diabetes drugs

    The latest move is one of a series of initiatives the PBM has launched to lower patient costs and push back against ever-rising drug prices. 

    By Lisa LaMotta • Aug. 31, 2016
  • Mylan bites back at system with generic EpiPen

    Responding to continued criticism of its steep price increases for EpiPen, Mylan will launch a generic copy of its own drug — at half the cost.

    By Lisa LaMotta • Aug. 29, 2016
  • Mylan caves on price after Clinton call-out

    Backlash to Epipen price hikes continue, pushing the company to make concessions on price for some patients. 

    By Lisa LaMotta • Aug. 25, 2016
  • Specialty pharma working to bring EpiPen competitor to market

    Adamis Pharmaceuticals' epinephrine pre-filled syringe could be competition for the price-hiking Mylan, but regulatory setbacks have delayed market entry. 

    By Suzanne Elvidge • Aug. 25, 2016
  • #HowEyeSeeIt campaign to bring retinal disease into clear view

    A patient advocacy group campaign highlights the growing need for vision loss treatments and the interest from pharmaceutical companies. 

    By Suzanne Elvidge • Aug. 24, 2016
  • Study: 'Opt-out' option key to support of mandatory HPV vaccination

    The results underscore the resistance to mandatory vaccinations, despite the links between HPV and several cancers. 

    By Suzanne Elvidge • Aug. 24, 2016
  • Diabetes prevalence varies widely across US, study shows

    A new analysis from the American Diabetes Association gives county-by-county detail to the growth in diabetes prevalence.

    By Suzanne Elvidge • Aug. 24, 2016
  • Deep Dive

    How Mylan ended up with an EpiPen monopoly

    A strong marketing program and some old-fashioned good luck made EpiPen Mylan's first $1 billion product. 

    By Lisa LaMotta • Aug. 24, 2016
  • With PDUFA date for rucaparib set, Clovis eyes rebound

    A high-profile failure of Clovis' lung cancer drug earlier this year had led the company to cut a third of its staff and pin its hopes on rucaparib. 

    By Ned Pagliarulo • Aug. 24, 2016
  • Mylan feels heat from Congress after 400% EpiPen price hike

    The drugmaker is the latest to have its pricing practices called into question by Congress. 

    By Lisa LaMotta • Aug. 22, 2016