Marketing: Page 62
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Amgen partners with Daiichi to market biosimilars in Japan
Fresh off winning the backing of an FDA panel for its biosim of Humira, Amgen is readying copycat versions of other big-name biologics.
By Ned Pagliarulo • July 14, 2016 -
FDA approves broader use of Pfizer's pneumonia vaccine
Prevnar is now approved for use in adults between the ages of 18 and 49.
By Nicole Gray • July 13, 2016 -
Explore the Trendline➔
Brian Tucker / BioPharma Dive/BioPharma Dive
TrendlineCommercialization
New drugs for obesity are becoming blockbusters, while Trump administration pressure is reshaping pharma marketing strategies ahead of looming patent cliffs.
By BioPharma Dive staff -
Increase in US cancer center ad spending fueled by single company
The Cancer Treatment Centers of America accounted for nearly 60% of overall ad money spent by cancer centers in 2014, a JAMA study found.
By Nicole Gray • July 12, 2016 -
FDA staff backs Amgen biosim of AbbVie's Humira
An independent advisory panel is set to review Amgen's application early next week.
By Ned Pagliarulo • July 8, 2016 -
Pfizer pledges to disclose risks of opioid addiction
In an agreement with the city of Chicago, the drug giant committed to strict standards for marketing and promoting the addictive painkillers.
By Ned Pagliarulo • July 6, 2016 -
Federal appeals court reaffirms biosimilar launch rules
The Supreme Court is considering whether to hear a related case on when biosimilar drugmakers must notify brand name companies of their intent to sell copy biologics.
By Ned Pagliarulo • July 5, 2016 -
Insys stages recovery as FDA approves liquid THC drug
Syndros, Insys' second-approved drug, is still awaiting DEA scheduling however.
By Edwin Lopez • July 5, 2016 -
UK cost agency knocks back Bristol-Myers' Opdivo in kidney cancer
In draft guidance, the watchdog raised concerns over the cancer immunotherapy's long term benefit in treating renal cell carcinoma.
By Ned Pagliarulo • July 5, 2016 -
Gilead reveals new wave of price hikes for six drugs
Among the six were the HIV drugs Complera and Stribild, along with the blood cancer drug Zydelig.
By Edwin Lopez • July 5, 2016 -
Pfizer's PCSK9 drug notches two Phase 3 wins
Bococizumab would be the third PCSK9 drug to hit U.S. markets, but Pfizer hopes to distinguish it with stronger clinical data.
By Nicole Gray • June 30, 2016 -
Major trade group slams 'misleading' analysis of drug prices
In an op-ed Wednesday, the president of BIO pushed back on a recent Bloomberg report on rising drug prices, calling it "conjecture."
By Ned Pagliarulo • June 30, 2016 -
In narrow vote, FDA panel supports heart benefit claim for Lilly diabetes drug
Allowing Boehringer and Lilly to claim Jardiance cuts the risk of cardiac death is expected to significantly boost the drug's market potential.
By Ned Pagliarulo • June 29, 2016 -
What does it take to succeed as a New York biotech startup?
Although biotech has been slow to take off in New York, venture activity in the city may be accelerating. BioPharma Dive spoke with the CEO of Rgenix about why he plans to stay.
By Nicole Gray • June 29, 2016 -
Harvard Pilgrim inks pay-for-performance deals with Novartis, Eli Lilly
Outcomes-based pricing has become more common as insurers seek to limit rising prescription drug costs.
By Ned Pagliarulo • June 28, 2016 -
Gilead wins FDA nod for pan-genotypic Hep C drug
In an unusual move, Gilead priced Epclusa below the cost of existing drugs Harvoni and Sovaldi, at just under $75,000 for a 12-week course of treatment.
By Ned Pagliarulo • June 28, 2016 -
Teva seals deal to market copy of AstraZeneca diabetes drug
Under settlement terms, the Israeli drugmaker will be able to sell generic versions of AstraZeneca's Byetta next year.
By Ned Pagliarulo • June 24, 2016 -
Opko wins approval for kidney drug after manufacturing snag
The FDA had turned down Opko's original application due to manufacturing issues at third-party contractor Catalent.
By Nicole Gray • June 23, 2016 -
Russian biosims company accuses Roche of undercutting its business
Filing suit in a New York federal court, Biocad claimed Roche tried to block it from entering the U.S. market with biosimilar versions of three Roche cancer drugs.
By Nicole Gray • June 23, 2016 -
AstraZeneca writes off $80 million after US authorities say nasal flu vaccine ineffective
An advisory panel at the Centers for Disease Control and Prevention recommended against using AstraZeneca's FluMist nasal spray for the upcoming flu season.
By Ned Pagliarulo • June 23, 2016 -
Doctors who ate on pharma's dime prescribed drugs more often, study finds
Higher rates of prescribing were seen even though the average meal cost less than $20.
By Nicole Gray • June 22, 2016 -
Supreme Court asks for DOJ input on biosimilar case, delaying decision
Novartis' generics unit Sandoz is locked in a legal battle with Amgen over when biosimilars companies can launch copies of branded drugs.
By Nicole Gray • June 22, 2016 -
Could label update for diabetes med Jardiance boost drug class?
A new forecast predicts the so-called SGLT-2 diabetes drugs, headlined by Jardiance, could become the third best-selling class of drugs by 2022.
By Nicole Gray • June 22, 2016 -
Austin biotech Savara adds two lung drugs in deal for Serendex
Savara raised $20 million in March to advance its lead drug, an inhaled antibiotic, into Phase 3 testing.
By Nicole Gray • June 22, 2016 -
Philips ad for lung device wins top honors at Cannes
Several big pharma companies, such as Pfizer and Teva, also took awards for their ads at the international marketing competition.
By Nicole Gray • June 21, 2016 -
Clinton racks up donations from pharma industry
Although individual donations from pharma made up a small share of Clinton's overall fundraising, her total far exceeded amounts raised by Donald Trump or Bernie Sanders.
By Nicole Gray • June 20, 2016