Marketing: Page 62


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    Dollar Photo Club
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    Study: Blood-based 'liquid biopsy' cancer testing works

    A study that included genetic information from 15,000 patients across 50 tumor types confirmed the accuracy of the tests for diagnostic and tumor-tracking purposes. 

    By June 8, 2016
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    Elizabeth Regan/BioPharma Dive
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    Vermont becomes first state with drug pricing justification law

    Gov. Peter Shumlin has implemented a law requiring state officials to identify drugs that rose by 50% or more in the last five years. 

    By June 8, 2016
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    Trendline

    Commercialization

    New drugs for obesity and Alzheimer’s look set to become blockbusters, reshaping pharma marketing strategies just as many current top-sellers near looming patent cliffs.

    By BioPharma Dive staff
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    Fotolia
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    Genentech/OSI fined $67 million for skewing cancer-drug survival data

    According to the Department of Justice (DOJ),  between 2006 and 2011, the two companies misled physicians who treated patients with non-small cell lung cancer (NSCLC) with Tarceva (erlotinib). 

    By June 8, 2016
  • Senators request pricing info from opioid-overdose drugmakers

    Senators Susan Collins (R-ME) and Claire McCaskill (D-MO) have sent letters to five companies regarding naloxone price hikes. 

    By June 8, 2016
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    Fotolia
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    Study: Cancer drugs most expensive in US, least accessible in China, India

    In a study that evaluated cost of cancer drugs as a percentage of per capita GDP, Australia had the most affordable drugs. 

    By June 6, 2016
  • AstraZeneca continues to shed rights to gout drug

    Germany-based Grünenthal will pay up to $230 million for European and Latin American rights to Zurampic, a month after AstraZeneca sold U.S. rights to Ironwood. 

    By June 3, 2016
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    Novartis
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    Novartis cancer drug wins expanded indication in Europe

    Although Afinitor brought in $1.6 billion last year, sales have dipped as the drug faces stiffer competition.

    By June 2, 2016
  • Global cancer drug spending rises, set to surpass $150 billion by 2020

    A wave of new drugs entering the market over the past five years has helped drive spending higher, according to a new report from IMS Health.

    By Ned Pagliarulo • June 2, 2016
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    FDA
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    Kite Pharma rides CAR-T momentum into ASCO

    BioPharma Dive spoke to the immuno-oncology biotech to find out how its lead cell therapy is progressing as it aims for a 2017 launch.

    By June 2, 2016
  • AstraZeneca discontinues 'Take it From a Fish' ad campaign

    The campaign had won a prize at the Lions Health festival last year and featured two dead fish joking about triglycerides. 

    By June 1, 2016
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    Regeneron
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    Next-generation eczema drugs on pace for 2017 launch

    Anacor Pharma has already submitted its drug, crisaborole, to the FDA for approval, while Regeneron and Sanofi aim to file later this year for their drug dupilumab. 

    By May 31, 2016
  • Sponsored by Aptus Health

    Transforming the Healthcare Model

    Digital platforms are substantially improving the quality of medical information healthcare professionals receive, helping them enhance the patient experience.

    By Roni Robbins • May 31, 2016
  • Bristol-Myers attacks cost-effectiveness study of cancer drug

    A recent assessment by the Institute of Clinical and Economic Review recommended steep discounts for several new multiple myeloma drugs, including Bristol-Myers' Empliciti.

    By Ned Pagliarulo • May 26, 2016
  • While advancing cancer pipeline, Halozyme builds up through pharma collaborations

    BioPharma Dive spoke with Helen Torley, CEO of Halozyme, about breaking down treatment barriers and easing the burden of biologic drug delivery.   

    By May 25, 2016
  • New ad for Bristol's Opdivo highlights testing advantage over Keytruda

    Competition in immuno-oncology looks set to heat up as Roche's Tecentriq recently won FDA approval, albeit for a different indication initially.

    By May 24, 2016
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    Samsung Bioepis
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    Eyeing US market, Samsung applies for approval of biosimilar Remicade

    South Korean rival Celltrion recently won FDA approval for its own copy of the blockbuster anti-inflammatory drug. 

    By Ned Pagliarulo • May 24, 2016
  • Sanofi diabetes chief to leave company as US business struggles

    Competition and a tougher payer environment have led to lower sales from the important diabetes division. 

    By May 24, 2016
  • China slashes prices of top-selling cancer, hep B drugs

    The price cuts, which are at least 50%, were agreed upon by the central government and drug makers after negotiations. 

    By May 23, 2016
  • EMA removes warning from Pfizer smoking cessation drug

    A major post-marketing study recently showed use of Chantix did not increase the risk of neuropsychiatric side effects. 

    By Ned Pagliarulo • May 23, 2016
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    Novartis' Entresto gets boost from leading US cardiology groups

    The American College of Cardiology, the American Heart Association and the Heart Failure Society of America have jointly updated guidelines giving the drug a class one recommendation for management of heart failure. 

    By May 23, 2016
  • As big pharma moves in, biotech Galectin looks to stake claim to NASH market

    NASH, a fatty liver disease, has grown in prevalence, with some saying it will replace hepatitis C as the main cause of liver transplantation by 2020. 

    By May 18, 2016
  • Everyday low price? Walmart teams with McKesson to source generics

    The companies say they hope the deal will add both scale and value to their existing distribution agreement. 

    By May 18, 2016
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    Orexigen struggles to stay afloat as obesity market stagnates

    After slow sales of Contrave last year and the exit of its co-marketing partner Takeda, Orexigen is predicting "zero-to-limited" growth for its obesity drug. 

    By May 18, 2016
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    Novartis
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    Novartis debates how to crack sales code for CAR-T therapy

    No therapies have been approved yet, but their expected high cost and complex distribution process could require alternative marketing frameworks.

    By May 17, 2016
  • After criticism, Valeant details plans for hospital discounts on heart drugs

    Although the company had promised discounts on Nitropress and Isuprel earlier this year, a Senate committee investigation found few hospitals had actually received any relief. 

    By Ned Pagliarulo • May 16, 2016