Marketing: Page 62


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    Novartis
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    Novartis CEO sees more restrictive drug pricing to come in US

    Speaking to the Financial Times, Joe Jimenez said drug pricing would become more difficult regardless of who wins the U.S. presidential election this fall. 

    By July 21, 2016
  • What's so scary about biosimilars?

    Biosimilars have been on the market in Europe for years but are just starting to break out in the U.S. Yet some in the medical community remain skeptical, prompting developers to double down on education. 

    By July 20, 2016
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    Brian Tucker / BioPharma Dive/BioPharma Dive
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    Trendline

    Commercialization

    New drugs for obesity are becoming blockbusters, while Trump administration pressure is reshaping pharma marketing strategies ahead of looming patent cliffs.

    By BioPharma Dive staff
  • Federal court thwarts AstraZeneca efforts to block Crestor copies

    Allergan already markets a generic version of the $5 billion cholesterol drug, but Tuesday's ruling cleared the way for new rivals. 

    By Ned Pagliarulo • July 20, 2016
  • Report: US drug prices often higher than in other developed countries

    For example, a month's supply of Gilead's hepatitis C drug Harvoni cost an average of $32,114 in the U.S., but only $22,554 in the U.K. and $18,165 in Spain, according to the report. 

    By Edwin Lopez • July 20, 2016
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    Dollar Photo Club
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    Amgen partners with Daiichi to market biosimilars in Japan

    Fresh off winning the backing of an FDA panel for its biosim of Humira, Amgen is readying copycat versions of other big-name biologics. 

    By Ned Pagliarulo • July 14, 2016
  • FDA approves broader use of Pfizer's pneumonia vaccine

    Prevnar is now approved for use in adults between the ages of 18 and 49.

    By July 13, 2016
  • Increase in US cancer center ad spending fueled by single company

    The Cancer Treatment Centers of America accounted for nearly 60% of overall ad money spent by cancer centers in 2014, a JAMA study found. 

    By July 12, 2016
  • FDA staff backs Amgen biosim of AbbVie's Humira

    An independent advisory panel is set to review Amgen's application early next week. 

    By Ned Pagliarulo • July 8, 2016
  • Pfizer pledges to disclose risks of opioid addiction

    In an agreement with the city of Chicago, the drug giant committed to strict standards for marketing and promoting the addictive painkillers. 

    By Ned Pagliarulo • July 6, 2016
  • Federal appeals court reaffirms biosimilar launch rules

    The Supreme Court is considering whether to hear a related case on when biosimilar drugmakers must notify brand name companies of their intent to sell copy biologics.

    By Ned Pagliarulo • July 5, 2016
  • Insys stages recovery as FDA approves liquid THC drug

    Syndros, Insys' second-approved drug, is still awaiting DEA scheduling however. 

    By Edwin Lopez • July 5, 2016
  • UK cost agency knocks back Bristol-Myers' Opdivo in kidney cancer

    In draft guidance, the watchdog raised concerns over the cancer immunotherapy's long term benefit in treating renal cell carcinoma. 

    By Ned Pagliarulo • July 5, 2016
  • Gilead reveals new wave of price hikes for six drugs

    Among the six were the HIV drugs Complera and Stribild, along with the blood cancer drug Zydelig. 

    By Edwin Lopez • July 5, 2016
  • Pfizer's PCSK9 drug notches two Phase 3 wins

    Bococizumab would be the third PCSK9 drug to hit U.S. markets, but Pfizer hopes to distinguish it with stronger clinical data. 

    By June 30, 2016
  • Major trade group slams 'misleading' analysis of drug prices

    In an op-ed Wednesday, the president of BIO pushed back on a recent Bloomberg report on rising drug prices, calling it "conjecture." 

    By Ned Pagliarulo • June 30, 2016
  • In narrow vote, FDA panel supports heart benefit claim for Lilly diabetes drug

    Allowing Boehringer and Lilly to claim Jardiance cuts the risk of cardiac death is expected to significantly boost the drug's market potential. 

    By Ned Pagliarulo • June 29, 2016
  • What does it take to succeed as a New York biotech startup?

    Although biotech has been slow to take off in New York, venture activity in the city may be accelerating. BioPharma Dive spoke with the CEO of Rgenix about why he plans to stay.  

    By June 29, 2016
  • Harvard Pilgrim inks pay-for-performance deals with Novartis, Eli Lilly

    Outcomes-based pricing has become more common as insurers seek to limit rising prescription drug costs. 

    By Ned Pagliarulo • June 28, 2016
  • Gilead wins FDA nod for pan-genotypic Hep C drug

    In an unusual move, Gilead priced Epclusa below the cost of existing drugs Harvoni and Sovaldi, at just under $75,000 for a 12-week course of treatment. 

    By Ned Pagliarulo • June 28, 2016
  • Teva seals deal to market copy of AstraZeneca diabetes drug

    Under settlement terms, the Israeli drugmaker will be able to sell generic versions of AstraZeneca's Byetta next year. 

    By Ned Pagliarulo • June 24, 2016
  • Opko wins approval for kidney drug after manufacturing snag

    The FDA had turned down Opko's original application due to manufacturing issues at third-party contractor Catalent. 

    By June 23, 2016
  • Russian biosims company accuses Roche of undercutting its business

    Filing suit in a New York federal court, Biocad claimed Roche tried to block it from entering the U.S. market with biosimilar versions of three Roche cancer drugs.

    By June 23, 2016
  • AstraZeneca writes off $80 million after US authorities say nasal flu vaccine ineffective

    An advisory panel at the Centers for Disease Control and Prevention recommended against using AstraZeneca's FluMist nasal spray for the upcoming flu season. 

    By Ned Pagliarulo • June 23, 2016
  • Doctors who ate on pharma's dime prescribed drugs more often, study finds

    Higher rates of prescribing were seen even though the average meal cost less than $20. 

    By June 22, 2016
  • Supreme Court asks for DOJ input on biosimilar case, delaying decision

    Novartis' generics unit Sandoz is locked in a legal battle with Amgen over when biosimilars companies can launch copies of branded drugs. 

    By June 22, 2016