Marketing: Page 63


  • NIH turns down request to override cancer drug patent

    Consumer groups had argued the $129,000 price tag for Xtandi limits patient access, justifying intervention by the government under a little-used law.

    By Ned Pagliarulo • June 20, 2016
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    Novartis
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    Doubling down on biosimilars, Novartis plans five launches by 2020

    The Swiss giant aims to introduce biosimilar copies of blockbuster biologic drugs, such as AbbVie's Humira and Roche's Rituxan, by the end of the decade. 

    By Ned Pagliarulo • June 20, 2016
  • A stylized illustration of a pill breaking apart into smaller pills. Explore the Trendline
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    Brian Tucker / BioPharma Dive/BioPharma Dive
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    Trendline

    Commercialization

    New drugs for obesity are becoming blockbusters, while Trump administration pressure is reshaping pharma marketing strategies ahead of looming patent cliffs.

    By BioPharma Dive staff
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    Charles Yancy
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    Why Novartis' new heart med could reverse slow start

    BioPharma Dive spoke to Clyde Yancy, Chief of Cardiology at Northwestern University, about the new clinical practice guidelines recommending Entresto.

    By June 17, 2016
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    Fotolia
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    Payer interest grows in outcomes-based drug deals: report

    Health plans were particularly interested in pay-for-performance deals for hepatitis C and oncology therapies, according to a survey conducted by Avalere 

    By June 17, 2016
  • Roche's combo melanoma treatment turned down by UK cost watchdog

    While the combination of Cotellic and Zelboraf is approved in Europe, the U.K. agency deemed the drugs not cost-effective. 

    By June 17, 2016
  • Lilly and Boehringer's Jardiance sets new bar, shows kidney benefit

    Other drugmakers have rushed to match the drug's previously proven cardiovascular benefit, but new data shows it can help slow the progression of kidney disease. 

    By June 15, 2016
  • Success rate for clinical trials climbed in recent years: study

    Research published in Nature showed an 11.6% likelihood of drugs moving from Phase 1 to launch, higher than another study recently conducted by BIO. 

    By June 15, 2016
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    Fotolia
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    FDA wants to suspend more than 4,000 illegal Rx sites

    U.S. consumers have purchased unapproved medications from international sellers to treat depression, narcolepsy, glaucoma and other medical conditions. 

    By June 10, 2016
  • Alexandria Center for Life Sciences offers $25M in seed funding for small biotechs

    Alexandria LaunchLabs is accepting applications for biotech start-ups looking for seed funding and space in New York. 

    By June 9, 2016
  • Will the approval of Inflectra be a biosimilar adoption tipping point?

    BioPharma Dive spoke to Bert Liang, CEO of Pfenex and chair of the GPhA Biosimilars Council, IP attorney/scientist Stacie Ropka and DRG analysts about how the US biosimilars industry is evolving.

    By June 9, 2016
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    Dollar Photo Club
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    Study: Blood-based 'liquid biopsy' cancer testing works

    A study that included genetic information from 15,000 patients across 50 tumor types confirmed the accuracy of the tests for diagnostic and tumor-tracking purposes. 

    By June 8, 2016
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    Elizabeth Regan/BioPharma Dive
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    Vermont becomes first state with drug pricing justification law

    Gov. Peter Shumlin has implemented a law requiring state officials to identify drugs that rose by 50% or more in the last five years. 

    By June 8, 2016
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    Fotolia
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    Genentech/OSI fined $67 million for skewing cancer-drug survival data

    According to the Department of Justice (DOJ),  between 2006 and 2011, the two companies misled physicians who treated patients with non-small cell lung cancer (NSCLC) with Tarceva (erlotinib). 

    By June 8, 2016
  • Senators request pricing info from opioid-overdose drugmakers

    Senators Susan Collins (R-ME) and Claire McCaskill (D-MO) have sent letters to five companies regarding naloxone price hikes. 

    By June 8, 2016
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    Fotolia
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    Study: Cancer drugs most expensive in US, least accessible in China, India

    In a study that evaluated cost of cancer drugs as a percentage of per capita GDP, Australia had the most affordable drugs. 

    By June 6, 2016
  • AstraZeneca continues to shed rights to gout drug

    Germany-based Grünenthal will pay up to $230 million for European and Latin American rights to Zurampic, a month after AstraZeneca sold U.S. rights to Ironwood. 

    By June 3, 2016
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    Novartis
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    Novartis cancer drug wins expanded indication in Europe

    Although Afinitor brought in $1.6 billion last year, sales have dipped as the drug faces stiffer competition.

    By June 2, 2016
  • Global cancer drug spending rises, set to surpass $150 billion by 2020

    A wave of new drugs entering the market over the past five years has helped drive spending higher, according to a new report from IMS Health.

    By Ned Pagliarulo • June 2, 2016
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    FDA
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    Kite Pharma rides CAR-T momentum into ASCO

    BioPharma Dive spoke to the immuno-oncology biotech to find out how its lead cell therapy is progressing as it aims for a 2017 launch.

    By June 2, 2016
  • AstraZeneca discontinues 'Take it From a Fish' ad campaign

    The campaign had won a prize at the Lions Health festival last year and featured two dead fish joking about triglycerides. 

    By June 1, 2016
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    Regeneron
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    Next-generation eczema drugs on pace for 2017 launch

    Anacor Pharma has already submitted its drug, crisaborole, to the FDA for approval, while Regeneron and Sanofi aim to file later this year for their drug dupilumab. 

    By May 31, 2016
  • Sponsored by Aptus Health

    Transforming the Healthcare Model

    Digital platforms are substantially improving the quality of medical information healthcare professionals receive, helping them enhance the patient experience.

    By Roni Robbins • May 31, 2016
  • Bristol-Myers attacks cost-effectiveness study of cancer drug

    A recent assessment by the Institute of Clinical and Economic Review recommended steep discounts for several new multiple myeloma drugs, including Bristol-Myers' Empliciti.

    By Ned Pagliarulo • May 26, 2016
  • While advancing cancer pipeline, Halozyme builds up through pharma collaborations

    BioPharma Dive spoke with Helen Torley, CEO of Halozyme, about breaking down treatment barriers and easing the burden of biologic drug delivery.   

    By May 25, 2016
  • New ad for Bristol's Opdivo highlights testing advantage over Keytruda

    Competition in immuno-oncology looks set to heat up as Roche's Tecentriq recently won FDA approval, albeit for a different indication initially.

    By May 24, 2016