Marketing: Page 63
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NIH turns down request to override cancer drug patent
Consumer groups had argued the $129,000 price tag for Xtandi limits patient access, justifying intervention by the government under a little-used law.
By Ned Pagliarulo • June 20, 2016 -
Doubling down on biosimilars, Novartis plans five launches by 2020
The Swiss giant aims to introduce biosimilar copies of blockbuster biologic drugs, such as AbbVie's Humira and Roche's Rituxan, by the end of the decade.
By Ned Pagliarulo • June 20, 2016 -
Explore the Trendline➔
Brian Tucker / BioPharma Dive/BioPharma Dive
TrendlineCommercialization
New drugs for obesity are becoming blockbusters, while Trump administration pressure is reshaping pharma marketing strategies ahead of looming patent cliffs.
By BioPharma Dive staff -
Why Novartis' new heart med could reverse slow start
BioPharma Dive spoke to Clyde Yancy, Chief of Cardiology at Northwestern University, about the new clinical practice guidelines recommending Entresto.
By Nicole Gray • June 17, 2016 -
Payer interest grows in outcomes-based drug deals: report
Health plans were particularly interested in pay-for-performance deals for hepatitis C and oncology therapies, according to a survey conducted by Avalere
By Nicole Gray • June 17, 2016 -
Roche's combo melanoma treatment turned down by UK cost watchdog
While the combination of Cotellic and Zelboraf is approved in Europe, the U.K. agency deemed the drugs not cost-effective.
By Nicole Gray • June 17, 2016 -
Lilly and Boehringer's Jardiance sets new bar, shows kidney benefit
Other drugmakers have rushed to match the drug's previously proven cardiovascular benefit, but new data shows it can help slow the progression of kidney disease.
By Nicole Gray • June 15, 2016 -
Success rate for clinical trials climbed in recent years: study
Research published in Nature showed an 11.6% likelihood of drugs moving from Phase 1 to launch, higher than another study recently conducted by BIO.
By Nicole Gray • June 15, 2016 -
FDA wants to suspend more than 4,000 illegal Rx sites
U.S. consumers have purchased unapproved medications from international sellers to treat depression, narcolepsy, glaucoma and other medical conditions.
By Nicole Gray • June 10, 2016 -
Alexandria Center for Life Sciences offers $25M in seed funding for small biotechs
Alexandria LaunchLabs is accepting applications for biotech start-ups looking for seed funding and space in New York.
By Nicole Gray • June 9, 2016 -
Will the approval of Inflectra be a biosimilar adoption tipping point?
BioPharma Dive spoke to Bert Liang, CEO of Pfenex and chair of the GPhA Biosimilars Council, IP attorney/scientist Stacie Ropka and DRG analysts about how the US biosimilars industry is evolving.
By Nicole Gray • June 9, 2016 -
Study: Blood-based 'liquid biopsy' cancer testing works
A study that included genetic information from 15,000 patients across 50 tumor types confirmed the accuracy of the tests for diagnostic and tumor-tracking purposes.
By Nicole Gray • June 8, 2016 -
Vermont becomes first state with drug pricing justification law
Gov. Peter Shumlin has implemented a law requiring state officials to identify drugs that rose by 50% or more in the last five years.
By Nicole Gray • June 8, 2016 -
Genentech/OSI fined $67 million for skewing cancer-drug survival data
According to the Department of Justice (DOJ), between 2006 and 2011, the two companies misled physicians who treated patients with non-small cell lung cancer (NSCLC) with Tarceva (erlotinib).
By Nicole Gray • June 8, 2016 -
Senators request pricing info from opioid-overdose drugmakers
Senators Susan Collins (R-ME) and Claire McCaskill (D-MO) have sent letters to five companies regarding naloxone price hikes.
By Nicole Gray • June 8, 2016 -
Study: Cancer drugs most expensive in US, least accessible in China, India
In a study that evaluated cost of cancer drugs as a percentage of per capita GDP, Australia had the most affordable drugs.
By Nicole Gray • June 6, 2016 -
AstraZeneca continues to shed rights to gout drug
Germany-based Grünenthal will pay up to $230 million for European and Latin American rights to Zurampic, a month after AstraZeneca sold U.S. rights to Ironwood.
By Nicole Gray • June 3, 2016 -
Novartis cancer drug wins expanded indication in Europe
Although Afinitor brought in $1.6 billion last year, sales have dipped as the drug faces stiffer competition.
By Nicole Gray • June 2, 2016 -
Global cancer drug spending rises, set to surpass $150 billion by 2020
A wave of new drugs entering the market over the past five years has helped drive spending higher, according to a new report from IMS Health.
By Ned Pagliarulo • June 2, 2016 -
Kite Pharma rides CAR-T momentum into ASCO
BioPharma Dive spoke to the immuno-oncology biotech to find out how its lead cell therapy is progressing as it aims for a 2017 launch.
By Nicole Gray • June 2, 2016 -
AstraZeneca discontinues 'Take it From a Fish' ad campaign
The campaign had won a prize at the Lions Health festival last year and featured two dead fish joking about triglycerides.
By Nicole Gray • June 1, 2016 -
Next-generation eczema drugs on pace for 2017 launch
Anacor Pharma has already submitted its drug, crisaborole, to the FDA for approval, while Regeneron and Sanofi aim to file later this year for their drug dupilumab.
By Nicole Gray • May 31, 2016 -
Sponsored by Aptus Health
Transforming the Healthcare Model
Digital platforms are substantially improving the quality of medical information healthcare professionals receive, helping them enhance the patient experience.
By Roni Robbins • May 31, 2016 -
Bristol-Myers attacks cost-effectiveness study of cancer drug
A recent assessment by the Institute of Clinical and Economic Review recommended steep discounts for several new multiple myeloma drugs, including Bristol-Myers' Empliciti.
By Ned Pagliarulo • May 26, 2016 -
While advancing cancer pipeline, Halozyme builds up through pharma collaborations
BioPharma Dive spoke with Helen Torley, CEO of Halozyme, about breaking down treatment barriers and easing the burden of biologic drug delivery.
By Nicole Gray • May 25, 2016 -
New ad for Bristol's Opdivo highlights testing advantage over Keytruda
Competition in immuno-oncology looks set to heat up as Roche's Tecentriq recently won FDA approval, albeit for a different indication initially.
By Nicole Gray • May 24, 2016