Marketing: Page 68
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A besieged drug industry launches major new ad campaign to woo lawmakers
The trade group PhRMA spent $18.4 million last year on federal lobbying while the biopharma sector faced intense scrutiny on drug prices.
By Nicole Gray • Feb. 9, 2016 -
Novartis strikes rare P4P deals with Aetna & Cigna, will price heart med based on outcomes
In the deal with Cigna, the price of Entresto will be tied to the reduction in the proportion of planholders admitted to the hospital for heart failure.
By Ned Pagliarulo • Feb. 9, 2016 -
Explore the Trendline➔
Brian Tucker / BioPharma Dive/BioPharma Dive
TrendlineCommercialization
New drugs for obesity and Alzheimer’s look set to become blockbusters, reshaping pharma marketing strategies just as many current top-sellers near looming patent cliffs.
By BioPharma Dive staff -
In blow to Sanofi, UK's NICE reverses course & backs Amgen's PCSK9 med
The French pharma giant on Tuesday announced that its 2016 profits won't be growing as Lantus sales continue to decline. And this new PCSK9 setback in the UK presents yet another big hurdle for the firm.
By Sy Mukherjee • Feb. 9, 2016 -
How top Valeant & Turing execs defended their drug prices to Congress on Thursday
In a long, often contentious hearing, House lawmakers from both sides of the political aisle hammered Valeant interim CEO Howard Schiller and Turing chief commercial officer Nancy Retzlaff on drug price hikes. And the specter of a grinning Martin Shkreli lurked just beneath the surface even after his departure from the chamber.
By Sy Mukherjee • Feb. 5, 2016 -
Senators urge Obama to ramp up pressure against high drug prices
Signatories to a letter asking the president to pursue aggressive drug pricing policies included presidential contender Bernie Sanders, Sen. Al Franken (D-MN), and Sen. Angus King (I-ME).
By Sy Mukherjee • Feb. 3, 2016 -
Deep Dive
From blunt force to electrical currents: Cancer treatment in the 21st century
We spoke with Asaf Danziger, CEO of NovoCure, about a new therapy for cancer based on alternating electrical fields.
By Nicole Gray • Feb. 3, 2016 -
New study: Pfizer's Chantix no more effective than nicotine patches
The findings could be bad news for Pfizer, which has seen Chantix sales fall since 2008.
By Nicole Gray • Feb. 3, 2016 -
Old Novartis cancer flagship Gleevec heads to pharmacies as lower-cost generic
Mumbai-based Sun Pharma will be the first company to make generic Gleevec (imatinib tablets), which was introduced by Swiss pharma giant Novartis in 2001.
By Nicole Gray • Feb. 3, 2016 -
Express Scripts ditches Valeant diabetes med as part of 2016 formulary shakeup
The benefits manager is excluding roughly 80 drugs, including Glumetza, from its list of covered medicines for 2016.
By Nicole Gray • Feb. 1, 2016 -
Valeant hits back at Clinton's 'predatory pricing' accusations
In a blog post, the company defended its pricing of D.H.E. 45, saying its market share for the drug is less than 1%.
By Ned Pagliarulo • Feb. 1, 2016 -
Hep C market poised for pricing rumble as Merck's cheaper med approved
Merck's Zepatier is priced at $54,600 for 12 weeks, well below Gilead's market-leading Harvoni and AbbVie's Viekira Pak.
By Nicole Gray • Feb. 1, 2016 -
Deep Dive
Looking ahead at Lilly's 2016 prospects after a challenging 2015
Lilly's revenues and profits barely grew in 2015 as some of its older drugs faltered. While the company's pipeline took some major hits, renewed investment in oncology and diabetes may spur a better year ahead.
By Ned Pagliarulo • Jan. 29, 2016 -
Q4 update: Bristol-Myers outperforms and Celgene misses EPS estimates
For the fourth quarter, Celgene's EPS came in at $1.18, up from $1.01 in 2015. But analysts had predicted EPS of $1.22. BMS knocked the ball out of the park with EPS of $0.38 compared with analysts' projections of $0.28.
By Nicole Gray • Jan. 29, 2016 -
Novartis blames slower-than-expected Entresto growth in US on insurer tardiness
Novartis pointed to slower reimbursements and coverage for drugs in the U.S. as a reason for lagging uptake of several key therapies.
By Nicole Gray • Jan. 28, 2016 -
Massachusetts AG threatens Gilead with legal complaint over hep C drug prices
The biotech giant was also slapped with a federal lawsuit on Tuesday by the AIDS Healthcare Foundation, which is seeking to invalidate patents for Gilead's sole new approved medication of 2015, Genvoya.
By Sy Mukherjee • Jan. 27, 2016 -
Trump joins Clinton, Sanders, & Obama in endorsing Medicare drug price negotiations
"We don’t do it," said the Republican presidential candidate during a campaign event in New Hampshire. "Why? Because of the drug companies."
By Sy Mukherjee • Jan. 27, 2016 -
DTC TV ad spending fell in December, but Pfizer topped peers
December's DTC television ad spending declined to $107 million.
By Nicole Gray • Jan. 26, 2016 -
US temporarily halts enrollment in Cigna Medicare Advantage & drug plans
The Centers for Medicare and Medicaid (CMS) found "widespread and systemic failures" at Cigna, according to a letter notifying the company of its suspension.
By Nicole Gray • Jan. 26, 2016 -
Deep Dive
Sanofi EVP & former Obama admin official Suresh Kumar on the TPP, drug prices, & Dengue
Kumar's unorthodox path to Sanofi's executive team took him through the world of Indian sports broadcasting and the halls of the White House. We spoke with him during the JPMorgan Healthcare Conference in San Francisco earlier this month about some of the biggest issues that Sanofi, and biopharma at large, faces this year.
By Sy Mukherjee • Jan. 26, 2016 -
Roche investigating off-label Avastin use after 15 Indian patients hospitalized
Roche has emphatically reiterated Avastin is not approved for intraocular use in either India or the United States.
By Nicole Gray • Jan. 26, 2016 -
OPDP warns Hospira about misleading YouTube video
The video, for Hospira's sedative Precedex, failed to present adequate risk information according to the office.
By Nicole Gray • Jan. 25, 2016 -
Walgreens CEO hops on the pricing critic train, says consumer Rx should be cheaper
Stefano Pessina, whose retail pharmacy giant recently struck a 20-year distribution deal with the embattled Valeant, thinks consumers should be further shielded from pricing pain.
By Sy Mukherjee • Jan. 22, 2016 -
Deep Dive
Reviewing Gilead's formidable 2015: A year marked by higher sales and new criticism
The biotech giant's sales continued to chug along in the midst of an industry-wide controversy over high drug prices. We examined the company's performance last year—and what it tells us about what to expect in 2016.
By Ned Pagliarulo • Jan. 22, 2016 -
Glaxo chief: Consumer unit can stand on its own—but don't expect a spinoff soon
According to Andrew Witty, the British pharma giant's consumer health division is headed towards a $14 billion value.
By Nicole Gray • Jan. 22, 2016 -
Novo Nordisk eyes the future, expands presence in Iran as sanctions lift
Novo will roughly double its workforce in the Middle Eastern nation, adding to a $76 million investment it made in a local factory back in September 2015.
By Nicole Gray • Jan. 22, 2016