Marketing: Page 68
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Roche investigating off-label Avastin use after 15 Indian patients hospitalized
Roche has emphatically reiterated Avastin is not approved for intraocular use in either India or the United States.
By Nicole Gray • Jan. 26, 2016 -
OPDP warns Hospira about misleading YouTube video
The video, for Hospira's sedative Precedex, failed to present adequate risk information according to the office.
By Nicole Gray • Jan. 25, 2016 -
Explore the Trendline➔
Brian Tucker / BioPharma Dive/BioPharma DiveTrendlineCommercialization
New drugs for obesity and Alzheimer’s look set to become blockbusters, reshaping pharma marketing strategies just as many current top-sellers near looming patent cliffs.
By BioPharma Dive staff -
Walgreens CEO hops on the pricing critic train, says consumer Rx should be cheaper
Stefano Pessina, whose retail pharmacy giant recently struck a 20-year distribution deal with the embattled Valeant, thinks consumers should be further shielded from pricing pain.
By Sy Mukherjee • Jan. 22, 2016 -
Deep Dive
Reviewing Gilead's formidable 2015: A year marked by higher sales and new criticism
The biotech giant's sales continued to chug along in the midst of an industry-wide controversy over high drug prices. We examined the company's performance last year—and what it tells us about what to expect in 2016.
By Ned Pagliarulo • Jan. 22, 2016 -
Glaxo chief: Consumer unit can stand on its own—but don't expect a spinoff soon
According to Andrew Witty, the British pharma giant's consumer health division is headed towards a $14 billion value.
By Nicole Gray • Jan. 22, 2016 -
Novo Nordisk eyes the future, expands presence in Iran as sanctions lift
Novo will roughly double its workforce in the Middle Eastern nation, adding to a $76 million investment it made in a local factory back in September 2015.
By Nicole Gray • Jan. 22, 2016 -
Big data: The key to healthier patients, better margins, & making Cancer MoonShot 2020 a reality
We spoke with Bain’s head of global healthcare to gain insight into the growing impact of big data analytics on the biopharma industry, as well as tips for how companies can update their digital strategy.
By Nicole Gray • Jan. 20, 2016 -
NY strikes price cut, CVS distribution deal for Amphastar's heroin overdose antidote
NY Attorney General Eric T. Schneiderman announced a 20% price cut for the life-saving medication Narcan on Tuesday.
By Sy Mukherjee • Jan. 20, 2016 -
Off-label use of Avastin in India hospitalizes 15, sales halted in two states
Roche's Avastin is commonly used off-label to treat wet age-related macular degeneration (AMD), but the FDA has not approved it for that purpose.
By Nicole Gray • Jan. 19, 2016 -
Taiwan election results buoy biotech sector, president-elect seen as major ally
President-elect Tsai Ing-wen has said that she wishes to boost Taiwan's biotechnology industry.
By Nicole Gray • Jan. 19, 2016 -
Novartis' psoriasis mega-blockbuster hopeful Cosentyx nabs 2 new indications
The FDA has expanded its approval of Cosentyx to include the treatment of ankylosing spondylitis and psoriatic arthritis in adults.
By Ned Pagliarulo • Jan. 19, 2016 -
Cipla's pipeline bursting with more than 200 drugs
The large Mumbai-based pharmaceutical company forecasts sales of more than $30 billion for the top 50 drugs in its pipeline.
By Nicole Gray • Jan. 15, 2016 -
Glaxo heading to court over generic Paxil claims in suicide case
GlaxoSmithKline (GSK) faces a September trial over charges of failure-to-warn about the antidepressant's side effects, which allegedly led to the suicide of an adult man taking the drug.
By Nicole Gray • Jan. 15, 2016 -
ASCO: Reform the 'clinical pathways' approach to cancer
The American Society for Clinical Oncology (ASCO) this week released new policy recommending the 'clinical pathways' approach be made more transparent and consistent.
By Nicole Gray • Jan. 14, 2016 -
Cancer MoonShot 2020: Independence Blue Cross to cover genome sequencing costs
Billionaire biotech entrepreneur Patrick Soon-Shiong says that he and other collaborators will try to get more insurers on board to cover the costs associated with genomic sequencing for cancer patients.
By Nicole Gray • Jan. 13, 2016 -
Pharma execs dismiss protests over drug pricing, focus on deal-making at JPM16
Protesters have been demonstrating outside JPMorgan Conference sites, holding signs accusing Gilead of price-gouging.
By Nicole Gray • Jan. 13, 2016 -
Deep Dive
Cervical Health Awareness Month: How far we've come since Nixon declared war on cancer
When it comes to fighting cervical cancer, a 10-year-old drug is giving women new hope—and HPV vaccine marketers are trying to demystify the benefit-risk equation for physicians and parents.
By Nicole Gray • Jan. 13, 2016 -
Glaxo to stop paying physicians to promote its drugs
But the firm will still pay doctors for research.
By Nicole Gray • Jan. 13, 2016 -
Study: PPIs for heartburn linked to increased risk of kidney disease
That includes proton pump inhibitors such as Prilosec, Prevacid, and Zegerid.
By Nicole Gray • Jan. 12, 2016 -
Novartis CEO to unveil growth program for Alcon unit amidst falling sales
CEO Joe Jimenez plans to announce a new plan later this month in hopes of turning around Alcon's trajectory.
By Nicole Gray • Jan. 12, 2016 -
New year brings higher prices for 100 Pfizer drugs
As of January 1, Pfizer raised prices on some drugs by as much as 20%.
By Nicole Gray • Jan. 11, 2016 -
Medical marijuana clinics open in New York with strict restrictions
Eight medical marijuana dispensaries opened their doors this week, making New York the 23rd state, along with Washington D.C., to launch a medical marijuana program.
By Nicole Gray • Jan. 8, 2016 -
Brazil trims vaccine doses as recession deepens
The Health Ministry will cut back on the doses of vaccinations provided for treatment of human papillomavirus (HPV) and pneumonia.
By Nicole Gray • Jan. 7, 2016 -
Global breast cancer treatment market forecast to hit $17.2 billion by 2021
This represents a 65% increase compared to 2014's $10.4 billion market.
By Nicole Gray • Jan. 6, 2016 -
How one pharma marketing exec hit back at the AMA's call to ban DTC drug ads
The AMA adopted a controversial new policy last fall calling for a ban of consumer drug ads. However, any change in DTC advertising law would have to come from Congress.
By Nicole Gray • Jan. 6, 2016