Marketing: Page 69
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Big data: The key to healthier patients, better margins, & making Cancer MoonShot 2020 a reality
We spoke with Bain’s head of global healthcare to gain insight into the growing impact of big data analytics on the biopharma industry, as well as tips for how companies can update their digital strategy.
By Nicole Gray • Jan. 20, 2016 -
NY strikes price cut, CVS distribution deal for Amphastar's heroin overdose antidote
NY Attorney General Eric T. Schneiderman announced a 20% price cut for the life-saving medication Narcan on Tuesday.
By Sy Mukherjee • Jan. 20, 2016 -
Explore the Trendline➔
Brian Tucker / BioPharma Dive/BioPharma Dive
TrendlineCommercialization
New drugs for obesity and Alzheimer’s look set to become blockbusters, reshaping pharma marketing strategies just as many current top-sellers near looming patent cliffs.
By BioPharma Dive staff -
Off-label use of Avastin in India hospitalizes 15, sales halted in two states
Roche's Avastin is commonly used off-label to treat wet age-related macular degeneration (AMD), but the FDA has not approved it for that purpose.
By Nicole Gray • Jan. 19, 2016 -
Taiwan election results buoy biotech sector, president-elect seen as major ally
President-elect Tsai Ing-wen has said that she wishes to boost Taiwan's biotechnology industry.
By Nicole Gray • Jan. 19, 2016 -
Novartis' psoriasis mega-blockbuster hopeful Cosentyx nabs 2 new indications
The FDA has expanded its approval of Cosentyx to include the treatment of ankylosing spondylitis and psoriatic arthritis in adults.
By Ned Pagliarulo • Jan. 19, 2016 -
Cipla's pipeline bursting with more than 200 drugs
The large Mumbai-based pharmaceutical company forecasts sales of more than $30 billion for the top 50 drugs in its pipeline.
By Nicole Gray • Jan. 15, 2016 -
Glaxo heading to court over generic Paxil claims in suicide case
GlaxoSmithKline (GSK) faces a September trial over charges of failure-to-warn about the antidepressant's side effects, which allegedly led to the suicide of an adult man taking the drug.
By Nicole Gray • Jan. 15, 2016 -
ASCO: Reform the 'clinical pathways' approach to cancer
The American Society for Clinical Oncology (ASCO) this week released new policy recommending the 'clinical pathways' approach be made more transparent and consistent.
By Nicole Gray • Jan. 14, 2016 -
Cancer MoonShot 2020: Independence Blue Cross to cover genome sequencing costs
Billionaire biotech entrepreneur Patrick Soon-Shiong says that he and other collaborators will try to get more insurers on board to cover the costs associated with genomic sequencing for cancer patients.
By Nicole Gray • Jan. 13, 2016 -
Pharma execs dismiss protests over drug pricing, focus on deal-making at JPM16
Protesters have been demonstrating outside JPMorgan Conference sites, holding signs accusing Gilead of price-gouging.
By Nicole Gray • Jan. 13, 2016 -
Deep Dive
Cervical Health Awareness Month: How far we've come since Nixon declared war on cancer
When it comes to fighting cervical cancer, a 10-year-old drug is giving women new hope—and HPV vaccine marketers are trying to demystify the benefit-risk equation for physicians and parents.
By Nicole Gray • Jan. 13, 2016 -
Glaxo to stop paying physicians to promote its drugs
But the firm will still pay doctors for research.
By Nicole Gray • Jan. 13, 2016 -
Study: PPIs for heartburn linked to increased risk of kidney disease
That includes proton pump inhibitors such as Prilosec, Prevacid, and Zegerid.
By Nicole Gray • Jan. 12, 2016 -
Novartis CEO to unveil growth program for Alcon unit amidst falling sales
CEO Joe Jimenez plans to announce a new plan later this month in hopes of turning around Alcon's trajectory.
By Nicole Gray • Jan. 12, 2016 -
New year brings higher prices for 100 Pfizer drugs
As of January 1, Pfizer raised prices on some drugs by as much as 20%.
By Nicole Gray • Jan. 11, 2016 -
Medical marijuana clinics open in New York with strict restrictions
Eight medical marijuana dispensaries opened their doors this week, making New York the 23rd state, along with Washington D.C., to launch a medical marijuana program.
By Nicole Gray • Jan. 8, 2016 -
Brazil trims vaccine doses as recession deepens
The Health Ministry will cut back on the doses of vaccinations provided for treatment of human papillomavirus (HPV) and pneumonia.
By Nicole Gray • Jan. 7, 2016 -
Global breast cancer treatment market forecast to hit $17.2 billion by 2021
This represents a 65% increase compared to 2014's $10.4 billion market.
By Nicole Gray • Jan. 6, 2016 -
How one pharma marketing exec hit back at the AMA's call to ban DTC drug ads
The AMA adopted a controversial new policy last fall calling for a ban of consumer drug ads. However, any change in DTC advertising law would have to come from Congress.
By Nicole Gray • Jan. 6, 2016 -
Actelion lines up a $160,000 price tag for PAH orphan med Uptravi
The drug is expected to eventually become a blockbuster at its peak.
By Nicole Gray • Jan. 6, 2016 -
ACCME vs. PharmedOut: How credible is CME in the age of Addyi?
Dr. Adriane Fugh-Berman, director of PharmedOut, has argued that most CME is commercially driven.
By Nicole Gray • Jan. 6, 2016 -
Deep Dive
A lesson in DTC: What happened when a Vogue contributor took Addyi for a test run
Spoiler alert: It worked for her (though not without some hiccups). And the Vogue story is a classic example of a form of DTC advertising with no pharmaceutical money involved.
By Nicole Gray • Jan. 6, 2016 -
Sanofi & struggling MannKind ditch collab agreement amid Afrezza inhaled insulin flop
In Q3 2015, Afrezza sales totaled just 2 million euros. MannKind's stock tanked in Tuesday morning trading.
By Sy Mukherjee • Jan. 5, 2016 -
Take two: Dr. Reddy's relaunches generic Nexium in new blue color
The Hyderabad-based firm was forced to change the capsule color after a U.S. court ruled in favor of AstraZeneca's trademark infringement claim.
By Nicole Gray • Jan. 4, 2016 -
Deep Dive
The year ahead: 11 execs & experts predict what's in store for biopharma in 2016
With a record-setting year behind us, we can only imagine what’s ahead for the industry in the coming months. Fortunately, industry execs and experts from Sanofi, Boehringer, Bain, amfAR, Novocure, and others shared some of their own predictions with BioPharma Dive.
By Nicole Gray • Jan. 4, 2016