Marketing: Page 69
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Actelion lines up a $160,000 price tag for PAH orphan med Uptravi
The drug is expected to eventually become a blockbuster at its peak.
By Nicole Gray • Jan. 6, 2016 -
ACCME vs. PharmedOut: How credible is CME in the age of Addyi?
Dr. Adriane Fugh-Berman, director of PharmedOut, has argued that most CME is commercially driven.
By Nicole Gray • Jan. 6, 2016 -
Explore the Trendline➔
Brian Tucker / BioPharma Dive/BioPharma DiveTrendlineCommercialization
New drugs for obesity and Alzheimer’s look set to become blockbusters, reshaping pharma marketing strategies just as many current top-sellers near looming patent cliffs.
By BioPharma Dive staff -
Deep Dive
A lesson in DTC: What happened when a Vogue contributor took Addyi for a test run
Spoiler alert: It worked for her (though not without some hiccups). And the Vogue story is a classic example of a form of DTC advertising with no pharmaceutical money involved.
By Nicole Gray • Jan. 6, 2016 -
Sanofi & struggling MannKind ditch collab agreement amid Afrezza inhaled insulin flop
In Q3 2015, Afrezza sales totaled just 2 million euros. MannKind's stock tanked in Tuesday morning trading.
By Sy Mukherjee • Jan. 5, 2016 -
Take two: Dr. Reddy's relaunches generic Nexium in new blue color
The Hyderabad-based firm was forced to change the capsule color after a U.S. court ruled in favor of AstraZeneca's trademark infringement claim.
By Nicole Gray • Jan. 4, 2016 -
Deep Dive
The year ahead: 11 execs & experts predict what's in store for biopharma in 2016
With a record-setting year behind us, we can only imagine what’s ahead for the industry in the coming months. Fortunately, industry execs and experts from Sanofi, Boehringer, Bain, amfAR, Novocure, and others shared some of their own predictions with BioPharma Dive.
By Nicole Gray • Jan. 4, 2016 -
New CMS drug spending database reveals 7 drugs at least doubled in cost
PAH drug Remodulin cost the most to beneficiaries, although Gilead's Sovaldi also measured highly in beneficiary cost share.
By Nicole Gray • Dec. 23, 2015 -
Actelion lines up 2016 launch for newly approved PAH orphan drug Uptravi
This was one of the most anticipated new drug approvals of 2015.
By Nicole Gray • Dec. 23, 2015 -
Deep Dive
11 biopharma execs & experts look back on 2015: A record year for record-breaking
We spoke with bigwigs from Sanofi, the Biosimilars Council, Novocure, Accenture, Bain, amfAR, Boehringer Ingelheim, and more on what they considered the most significant events that drove biopharma this past year.
By Nicole Gray • Dec. 22, 2015 -
ICER: Glaxo's new asthma drug massively overpriced, should cost 70% less
This is the ICER's latest hit on pricey meds.
By Nicole Gray • Dec. 22, 2015 -
For pharma reps, typical in-service fare includes burgers & fries—but not pizza
When reps order in during in-service presentations, American food is a hit—but not pizza or Asian food, according to EZ Cater.
By Nicole Gray • Dec. 22, 2015 -
Employers turn to new tactics to rein in drug costs
Nationally, pharmacy costs are up 9.5% compared to last year, and are forecast to increase 10% next year.
By Nicole Gray • Dec. 21, 2015 -
Fortune reporter offers apology for previous glowing coverage of Theranos
In June 2014, Roger Parloff wrote a cover story for Fortune extolling Theranos and its CEO, Elizabeth Holmes. Now, he's detailed how he felt the company misled him.
By Nicole Gray • Dec. 18, 2015 -
Deep Dive
Why Martin Shkreli's arrest won't take the heat off the biopharma industry
The battle over pricing controversies is here to stay, as evidenced by statements from lawmakers.
By Sy Mukherjee • Dec. 18, 2015 -
Deep Dive
Narcan is just the beginning: Unleashing the power of opioid antagonism
We spoke with Roger Crystal, CEO of Lightlake Therapeutics, about new ways to use old drugs to address opioid overdose and other addiction-related disorders.
By Nicole Gray • Dec. 18, 2015 -
With eye on the future, AstraZeneca to beef up manufacturing, R&D presence in China
Investing directly in manufacturing and R&D capabilities in the country is seen as critical for future drug approvals in the market.
By Nicole Gray • Dec. 17, 2015 -
Valeant notches big win with 20-year Walgreens distribution deal, but slashes earnings forecasts
The embattled drug giant's CEO telegraphed back in November that the company would have to take some short-term hits in order to ensure long-term gains. And announcement of the Walgreens deal sent Valeant shares to their highest close since October 29.
By Sy Mukherjee • Dec. 16, 2015 -
Amgen to snatch 3 drugs back from Glaxo in key int'l markets
The company will reacquire the sales rights to the drugs in 48 countries.
By Nicole Gray • Dec. 16, 2015 -
Pharma's 1st Amendment battle rages on as Pacira, FDA reach Exparel settlement
This is seen as a major win for pharma companies and (truthful) off-label promotion, and Pacira's shares jumped on the news.
By Nicole Gray • Dec. 16, 2015 -
Reckitt Benckiser taking heat from Australian, British watchdogs for pain med ads
An Australian court ruled that the company misled consumers by marketing the same Nurofen product as several different treatments. Britain's Advertising Standards Authority is also looking into the matter.
By Nicole Gray • Dec. 15, 2015 -
Deep Dive
Shkreli's latest acquire-and-hike antics spotlight review voucher critics' biggest fears
Biopharma's bête noire wants to use his new perch as CEO of KaloBios to make the 1970s-era Chagas disease treatment benznidazole cost as much as next-gen hep C drugs like Sovaldi—and to get a valuable review voucher in the process.
By Sy Mukherjee • Dec. 15, 2015 -
Lilly prices cancer med Portrazza at nearly 10 times docs' recommendation
Physicians say that, based on its efficacy, the $11,000-plus per month price should be closer to $1,870.
By Nicole Gray • Dec. 14, 2015 -
The new PCSK9 scorecard: Praluent favored by UnitedHealth, Repatha by CVS, both by Express Scripts
The nation's largest private health insurer announced on Friday that the Sanofi/Regeneron cholesterol-lowering med would be the preferred option of its PBM, guaranteeing an intense marketing battle between the companies and rival Amgen.
By Nicole Gray , Sy Mukherjee • Dec. 11, 2015 -
WSJ details the painstaking process behind pricing a major Pfizer cancer med
The breast cancer treatment Ibrance, expected to become a blockbuster, costs $9,850 per month. But coming to that figure wasn't easy for the pharma giant.
By Nicole Gray • Dec. 10, 2015 -
Senators mull speedier generics pathway amid outrage over Turing, Valeant price hikes
In a hearing Wednesday, senators expressed anger over recent hikes in drug prices and explored ways to incentivize competition in older off-patent drug markets.
By Ned Pagliarulo • Dec. 9, 2015