Marketing: Page 81
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J&J's Q4 earnings: A solid 2014
Even with the negative currency impact in 2014, Johnson & Johnson had a solid year, with a 7.7% and 8.2% increase, respectively, in worldwide sales and net earnings.
By Nicole Gray • Jan. 21, 2015 -
AbbVie strikes hep C discount deal with US state-based AIDS programs
Nearly a third of people with HIV are also found to be infected with hepatitis C.
By Nicole Gray • Jan. 20, 2015 -
Explore the Trendline➔
Brian Tucker / BioPharma Dive/BioPharma DiveTrendlineCommercialization
New drugs for obesity and Alzheimer’s look set to become blockbusters, reshaping pharma marketing strategies just as many current top-sellers near looming patent cliffs.
By BioPharma Dive staff -
Deep Dive
4 key industry trends that will impact biopharma in 2015
From increasing industry consolidation and collaboration to all-out marketing wars, here are the four trends that will matter most to the industry in the coming months and years.
By Sy Mukherjee • Jan. 19, 2015 -
UPDATED: Yet another major insurance company strikes hep C deal with Gilead
The largest provider of health coverage to US businesses has chosen to procure hep C drugs from Gilead (and not AbbVie), raising the stakes in this marketing battle yet again.
By Nicole Gray • Jan. 16, 2015 -
EXCLUSIVE: An interview with Sanofi EVP Pascale Witz at JPM15
Sanofi Executive Vice President Pascale Witz on the company's pipeline, hopes for its insulin and PCSK9 candidates, and working without a CEO.
By Sy Mukherjee • Jan. 14, 2015 -
Deep Dive
AbbVie's Humira/hep C plans, bluebird bio, NIH funding, and even more from JPM15
Everything you need to know from day 3 of the JP Morgan Healthcare Conference and the Biotech Showcase 2015—including some surprising news from AbbVie.
By Sy Mukherjee • Jan. 14, 2015 -
BMJ physicians urge reexamination of widespread hep C screening
A group of physicians writing for the British Medical Journal are worried that expanding hep C testing to low-risk individuals could lead to unnecessary, and even harmful, treatment.
By Nicole Gray • Jan. 14, 2015 -
Digital marketing slowly gaining traction with US doctors
Doctors who use digital marketing prefer email over everything else, but only 24% of digital interactions actually lead to a prescription in the US.
By Nicole Gray • Jan. 14, 2015 -
Actavis betting on conversion to new Namenda
With an ongoing antitrust court battle going on in the background, Actavis is busily trying to convert as many Namenda (memantine) patients to the new XR formulation before patent expiry sets off generic competition in July.
By Nicole Gray • Jan. 14, 2015 -
Deep Dive
Express Scripts, PCSK9s, Gilead, and Shire: More from JPM15 and BTS15
There was plenty of news Tuesday out of San Francisco. But Express Scripts' comments on drug pricing and Pfizer's PCSK9 pronouncements really had attendees talking.
By Sy Mukherjee • Jan. 13, 2015 -
Deep Dive
BioMarin, Merck, and Sanofi: The biggest news so far from 'JPM15' and 'BTS15'
The biggest U.S. biopharma and healthcare conference of the year began on Monday in San Francisco, and companies like Merck are already making news at the event.
By Sy Mukherjee • Jan. 13, 2015 -
Cempra announces $100M stock sale after antibiotic impresses in pneumonia trials
If Cempra's antibiotic being developed for treatment of community-acquired pneumonia (CAP), solithromycin, is approved, it will be the first macrolide approved since 1988.
By Nicole Gray • Jan. 12, 2015 -
Novartis OTC advertising under fire after Pfizer complaint
Novartis claims that Theraflu "gets to work in 5 minutes." Pfizer isn't having it, and neither is the Council of Business Bureaus.
By Nicole Gray • Jan. 8, 2015 -
AZ taps new immuno-oncology leader as two valued veterans depart
With AstraZeneca's future heavily invested in its immuno-oncology R&D, the departure of key players Rachel Humphrey and Peter Emtage is viewed as a true shake-up.
By Nicole Gray • Jan. 7, 2015 -
Billionaire Mark Cuban to host first Pediatric Health Pitch Day at SXSW arts fest
Mark Cuban, "Shark Tank" star and billionaire owner of the Dallas Mavericks basketball team, will be hosting an event to spur pediatric healthcare and pharmaceutical innovation.
By Nicole Gray • Jan. 7, 2015 -
CVS to favor Gilead hep C meds over AbbVie's, setting up showdown with Express Scripts
The marketing war between Gilead's Sovaldi/Harvoni and AbbVie's Viekira Pak just escalated considerably.
By Sy Mukherjee • Jan. 5, 2015 -
Massachusetts mulls legal action over marketing practices for pain drugs
Massachusetts is claiming that pain drug makers use misleading marketing practices.
By Nicole Gray • Jan. 5, 2015 -
Deep Dive
ICYMI: 9 big biopharma predictions for 2015, according to industry experts
9 experts weigh in on the events and trends that will matter most in biopharma in 2015.
By Nicole Gray • Jan. 5, 2015 -
Neuroderm stock surges, then plunges, after positive Parkinson's data
On Tuesday, Israel-based Neuroderm announced breakthrough results for its Parkinson's disease therapy.
By Nicole Gray • Jan. 1, 2015 -
Deep Dive
2014's 9 biggest biopharma game-changers, according to industry experts
9 experts weigh in on the events and trends that mattered most in biopharma this past year.
By Nicole Gray • Dec. 19, 2014 -
CVS Health: Harvoni being prescribed at 2.5 times the rate of Sovaldi
Gilead's Harvoni is slated to become an even bigger blockbuster than Sovaldi.
By Sy Mukherjee • Dec. 19, 2014 -
AbbVie pins hopes for first major approval in 10 years on hep C drug
AbbVie is in desperate need of diversification, because it relies on just one drug, Humira, for 63% of its profits. Could its new hep C treatment be the answer?
By Nicole Gray • Dec. 19, 2014 -
Glaxo assures shareholders: Dividend payout secure despite sluggish sales
GlaxoSmithKline stands by its plan to distribute $1.25 per share to investors this year, despite the fact that share prices have fallen 14% on sluggish respiratory sales.
By Nicole Gray • Dec. 19, 2014 -
Amgen leukemia drug Blincyto's massive price tag: $178,000
Immunotherapy is the cutting edge of cancer treatment, but many of the newest, most effective drugs cost more than $100,000 per treatment.
By Nicole Gray • Dec. 19, 2014 -
Deep Dive
The 14 drugs most likely to top global pharma sales in 2015 and 2020
Analysts predict many of the usual suspects will keep raking in the big bucks. But several newcomers are set to claw their way into the top 10 pack over the next six years.
By Sy Mukherjee • Dec. 18, 2014