Marketing: Page 81
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Shire puts binge-eating disorder on the medical map
With celebrity endorsements, advocacy-group buy-in, and aggressive DTP and DTC advertising, Shire is helping patients define a newly recognized disorder.
By Nicole Gray • Feb. 26, 2015 -
Federal judge strikes down Maine's controversial prescription drug import law
PhRMA wins the first round of this legal battle. It's unclear if Maine will appeal the ruling.
By Nicole Gray • Feb. 26, 2015 -
Explore the Trendline➔
Brian Tucker / BioPharma Dive/BioPharma Dive
TrendlineCommercialization
New drugs for obesity are becoming blockbusters, while Trump administration pressure is reshaping pharma marketing strategies ahead of looming patent cliffs.
By BioPharma Dive staff -
It's been a good year: Juno's top management nabs big bonuses
Juno's CEO Hans Bishop received a $450,000 bonus, while CFO Steve Harr received $200,000.
By Nicole Gray • Feb. 26, 2015 -
CA lawmaker to pharma: Show us, with numbers, why drugs cost so much
Assemblymember David Chiu (D) has proposed a bill that would require full transparency regarding operational costs for any drug costing $10,000 or more.
By Nicole Gray • Feb. 26, 2015 -
Game time: Remicade biosims from Celltrion, Hospira launch in big EU markets
And Pfizer, which recently struck a deal to acquire Hospira, is sure to be watching closely.
By Sy Mukherjee • Feb. 25, 2015 -
French government slams Sanofi over new CEO's pay
One government spokesperson called Olivier Brandicourt's pay package, which includes a $4.5 million entry bonus, "incomprehensible."
By Nicole Gray • Feb. 25, 2015 -
Public Citizen requests FDA ban on certain antifungal meds
Advocates say that Ketoconazole pills' risks outweigh their benefits.
By Nicole Gray • Feb. 25, 2015 -
Toronto Star retracts piece suggesting injuries linked to Merck's Gardasil
On February 5, the Toronto Star published a controversial investigative report suggesting that several young women may have become sick because of Merck's HPV vaccine Gardasil.
By Nicole Gray • Feb. 24, 2015 -
BMS strengthens oncology pipeline with two big deals worth $1.6B
That includes a $1.25 billion acquisition and a $339 million research agreement.
By Nicole Gray • Feb. 24, 2015 -
Deep Dive
Is there still a place for the mighty pharmaceutical sales force?
Despite multiple challenges, pharma sales reps are holding their own, and some of the largest pharma companies are embracing them as a critical part of the 21st century sales model.
By Nicole Gray • Feb. 23, 2015 -
Ohio seeks its own deal with Amphastar for heroin antidote
Following in the footsteps of New York officials, Ohio state authorities have requested price rebates from Amphastar, which makes naloxone—the go-to heroin antidote.
By Nicole Gray • Feb. 20, 2015 -
New company, new name: Actavis to rebrand as Allergan post-buyout
Call it "Actavis 2.0."
By Nicole Gray • Feb. 20, 2015 -
UPDATE: Bayer HealthCare chief Brandicourt named Sanofi's next CEO
Four months after the ouster of former Sanofi CEO Chris Viehbacher, the company has decided to hire a pharma veteran. But just how much power will Brandicourt have?
By Nicole Gray , Sy Mukherjee • Feb. 19, 2015 -
Why so little uptake of preventive Truvada in the at-risk gay community?
Almost 50,000 people are still becoming HIV-infected each year—and 60% of them are gay men.
By Nicole Gray • Feb. 19, 2015 -
Team of rivals? Scientist nominated for AZ board has history of dinging pharma
AstraZeneca (AZ) has chosen Dr. Cori Bargmann, a well-respected researcher at Rockefeller University in New York, to stand for election in April and for a seat on its science committee.
By Nicole Gray • Feb. 19, 2015 -
Gilead's Harvoni supplants Sovaldi as top-selling launch drug
Harvoni's already outpaced Sovaldi sales over a comparable period of time.
By Nicole Gray • Feb. 19, 2015 -
The more, the merrier? Endo also pursuing Salix Pharma bid
On top of Valeant and Shire.
By Nicole Gray • Feb. 18, 2015 -
CVS fires controversial warning shot in opening salvo of PCSK9 price wars
CVS' estimates of PCSK9 costs are raising some eyebrows.
By Nicole Gray • Feb. 18, 2015 -
Profits fall for India's largest drug maker
Sun Pharma's Q3 earnings fell from roughly $250 million in 2013 to $229.6 million in 2014, due in large part to a decline in U.S. sales and the transaction costs of dealing with regulators.
By Nicole Gray • Feb. 17, 2015 -
Can AZ finally solidify a deal for its anti-infectives unit?
For more than a year, AstraZeneca has been shopping a partnership deal for its anti-infectives unit. But there don't seem to be any takers—and the clock is ticking.
By Nicole Gray • Feb. 17, 2015 -
GSK replaces US pharma ops head Connelly amid struggles
In the midst of slumping share prices and poor performance in the U.S. market, GSK is trying to shore up performance by promoting Jack Bailey to head of US pharmaceutical operations.
By Nicole Gray • Feb. 17, 2015 -
Deep Dive
How ViiV Healthcare became a pharma favorite for patient groups
An extensive new international patient-group survey about pharma companies' corporate reputations places patient-centricity front and center. ViiV Healthcare talked to us about what keeps them on top.
By Nicole Gray • Feb. 13, 2015 -
Shire raises 2015 forecast on NPS acquisition
After striking a $5.2 billion deal for NJ-based NPS Pharma last month, Shire, which is based in Ireland, is forecasting growth in the 5% to 9% range.
By Nicole Gray • Feb. 12, 2015 -
UPDATED: Sanofi to chop 100 US jobs in oncology R&D, Genzyme reorg
The news comes on the heels of the company's announcement earlier this week that it is replacing a third of its diabetes sales managers to bolster that franchise.
By Sy Mukherjee • Feb. 11, 2015 -
Citi analyst: Humira biosims will hurt AbbVie sales more than you think
Citi analyst Andrew Baum thinks biosimilars will eat into 36% of AbbVie's U.S. Humira market share after just three years of availability.
By Sy Mukherjee • Feb. 11, 2015