Marketing: Page 80
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New company, new name: Actavis to rebrand as Allergan post-buyout
Call it "Actavis 2.0."
By Nicole Gray • Feb. 20, 2015 -
UPDATE: Bayer HealthCare chief Brandicourt named Sanofi's next CEO
Four months after the ouster of former Sanofi CEO Chris Viehbacher, the company has decided to hire a pharma veteran. But just how much power will Brandicourt have?
By Nicole Gray , Sy Mukherjee • Feb. 19, 2015 -
Explore the Trendline➔
Brian Tucker / BioPharma Dive/BioPharma Dive
TrendlineCommercialization
New drugs for obesity and Alzheimer’s look set to become blockbusters, reshaping pharma marketing strategies just as many current top-sellers near looming patent cliffs.
By BioPharma Dive staff -
Why so little uptake of preventive Truvada in the at-risk gay community?
Almost 50,000 people are still becoming HIV-infected each year—and 60% of them are gay men.
By Nicole Gray • Feb. 19, 2015 -
Team of rivals? Scientist nominated for AZ board has history of dinging pharma
AstraZeneca (AZ) has chosen Dr. Cori Bargmann, a well-respected researcher at Rockefeller University in New York, to stand for election in April and for a seat on its science committee.
By Nicole Gray • Feb. 19, 2015 -
Gilead's Harvoni supplants Sovaldi as top-selling launch drug
Harvoni's already outpaced Sovaldi sales over a comparable period of time.
By Nicole Gray • Feb. 19, 2015 -
The more, the merrier? Endo also pursuing Salix Pharma bid
On top of Valeant and Shire.
By Nicole Gray • Feb. 18, 2015 -
CVS fires controversial warning shot in opening salvo of PCSK9 price wars
CVS' estimates of PCSK9 costs are raising some eyebrows.
By Nicole Gray • Feb. 18, 2015 -
Profits fall for India's largest drug maker
Sun Pharma's Q3 earnings fell from roughly $250 million in 2013 to $229.6 million in 2014, due in large part to a decline in U.S. sales and the transaction costs of dealing with regulators.
By Nicole Gray • Feb. 17, 2015 -
Can AZ finally solidify a deal for its anti-infectives unit?
For more than a year, AstraZeneca has been shopping a partnership deal for its anti-infectives unit. But there don't seem to be any takers—and the clock is ticking.
By Nicole Gray • Feb. 17, 2015 -
GSK replaces US pharma ops head Connelly amid struggles
In the midst of slumping share prices and poor performance in the U.S. market, GSK is trying to shore up performance by promoting Jack Bailey to head of US pharmaceutical operations.
By Nicole Gray • Feb. 17, 2015 -
Deep Dive
How ViiV Healthcare became a pharma favorite for patient groups
An extensive new international patient-group survey about pharma companies' corporate reputations places patient-centricity front and center. ViiV Healthcare talked to us about what keeps them on top.
By Nicole Gray • Feb. 13, 2015 -
Shire raises 2015 forecast on NPS acquisition
After striking a $5.2 billion deal for NJ-based NPS Pharma last month, Shire, which is based in Ireland, is forecasting growth in the 5% to 9% range.
By Nicole Gray • Feb. 12, 2015 -
UPDATED: Sanofi to chop 100 US jobs in oncology R&D, Genzyme reorg
The news comes on the heels of the company's announcement earlier this week that it is replacing a third of its diabetes sales managers to bolster that franchise.
By Sy Mukherjee • Feb. 11, 2015 -
Citi analyst: Humira biosims will hurt AbbVie sales more than you think
Citi analyst Andrew Baum thinks biosimilars will eat into 36% of AbbVie's U.S. Humira market share after just three years of availability.
By Sy Mukherjee • Feb. 11, 2015 -
Patient groups rank ViiV Healthcare #1 in corporate reputation survey, again
In a survey of 1,150 patient groups from 58 countries, patients ranked the Pfizer/GSK HIV collaborative number one across the board—and Mylan Labs at #37.
By Nicole Gray • Feb. 11, 2015 -
Merck fights back after BC Health Ministry drops diabetes drug
Merck fielded a survey in which 85% of doctors said that drug substitution on economic grounds is bad for patients in light of the agency's decision to drop a diabetes med.
By Nicole Gray • Feb. 10, 2015 -
ICYMI: Sanofi undertakes major sales reorg of US diabetes business
Sanofi has replaced one-third of its sales managers for its U.S. diabetes business in order to gain competitive advantages over Novo Nordisk.
By Nicole Gray • Feb. 10, 2015 -
Roche's blockbuster Lucentis nabs fourth FDA approval
Lucentis is now cleared for the treatment of diabetic retinopathy in patients with diabetic macular edema (DME).
By Nicole Gray • Feb. 9, 2015 -
FDA warning for blockbuster hopeful edoxaban hits Daiichi where it hurts
Japanese drug maker Daiichi Sankyo is facing patent expiry on its top-selling drug, Benicar (olmesartan).
By Nicole Gray • Feb. 9, 2015 -
Arkansas settles Vertex Medicaid suit over pricey Kalydeco
The state will no longer require cystic fibrosis (CF) patients to use standard therapy for 12 months before becoming eligible for Kalydeco (ivacaftor), a $311,000-per-year drug.
By Nicole Gray • Feb. 9, 2015 -
Isis earns $10 million milestone from Biogen Idec
If ever there were a productive partnership, Biogen Idec and Isis Pharma have it.
By Nicole Gray • Feb. 6, 2015 -
Q4: Allergan soars past estimates, again
Allergan's 2014 revenues were up 14.7%.
By Nicole Gray • Feb. 6, 2015 -
Sanofi: Q4 earnings beat forecast, new CEO to be named by end of Q1 2015
A weak euro boosted the company's earnings. And it'll need to stay weak to ensure a good revenue haul for the year.
By Sy Mukherjee • Feb. 5, 2015 -
Moody's: Patent-cliff challenges will continue to dog big pharma
According to Moody's, Pfizer, Eli Lilly, Merck, Amgen, and Novo Nordisk are more threatened now by patent losses than they were just a couple of years ago.
By Nicole Gray • Feb. 4, 2015 -
Merck's Belsomra for insomnia now available in US
Belsomra (suvorexant) is the first and only orexin receptor antagonist approved for the treatment of insomnia.
By Nicole Gray • Feb. 4, 2015