Marketing: Page 80
-
Q4: Allergan soars past estimates, again
Allergan's 2014 revenues were up 14.7%.
By Nicole Gray • Feb. 6, 2015 -
Sanofi: Q4 earnings beat forecast, new CEO to be named by end of Q1 2015
A weak euro boosted the company's earnings. And it'll need to stay weak to ensure a good revenue haul for the year.
By Sy Mukherjee • Feb. 5, 2015 -
Explore the Trendline➔
Brian Tucker / BioPharma Dive/BioPharma DiveTrendlineCommercialization
New drugs for obesity and Alzheimer’s look set to become blockbusters, reshaping pharma marketing strategies just as many current top-sellers near looming patent cliffs.
By BioPharma Dive staff -
Moody's: Patent-cliff challenges will continue to dog big pharma
According to Moody's, Pfizer, Eli Lilly, Merck, Amgen, and Novo Nordisk are more threatened now by patent losses than they were just a couple of years ago.
By Nicole Gray • Feb. 4, 2015 -
Merck's Belsomra for insomnia now available in US
Belsomra (suvorexant) is the first and only orexin receptor antagonist approved for the treatment of insomnia.
By Nicole Gray • Feb. 4, 2015 -
Earnings roundup: Merck tops expectations, steady GSK rises on ViiV IPO talk
Merck's EPS was down just one cent from Q4 2013 and Glaxo announced that the company had hired a bevy of powerhouse financial advisers to help craft a partial IPO of GSK's HIV arm ViiV.
By Sy Mukherjee • Feb. 4, 2015 -
UPDATE: Why Gilead's shares are tumbling despite stellar Q4 earnings
Q4 2014 revenue more than doubled compared to the previous year and 170k patients are on Sovaldi/Harvoni. But discounts amid a tough pricing landscape will significantly undercut hep C margins.
By Sy Mukherjee • Feb. 3, 2015 -
Sanofi finally launches Afrezza inhaled insulin in the US
But does the company have particularly high hopes for sales?
By Sy Mukherjee • Feb. 3, 2015 -
Ireland threatens to cap drug prices
The Irish government is considering capping prices on older medications, because drug makers are unwilling to lower prices.
By Nicole Gray • Feb. 3, 2015 -
Pro-life groups blame Merck, in part, for surging measles cases
Pro-life groups say that the rubella component of the MMR vaccine was made using cell-lines from aborted fetuses.
By Nicole Gray • Feb. 2, 2015 -
Alexion COO Hallal named company's next CEO
The departing CEO, Dr. Leonard Bell, will continue to serve as chairman of the board of directors.
By Nicole Gray • Jan. 30, 2015 -
J&J under continued scrutiny for off-label pediatric use of Risperdal
After paying a $2.2 billion settlement to the Department of Justice in 2013, J&J is again under fire for failing to warn parents about certain Risperdal side effects, including boys growing breasts.
By Nicole Gray • Jan. 30, 2015 -
Deep Dive
Greed is misunderstood? Tackling biopharma's pricing image problem
inVentiv Health EVP Michael Griffith spoke to us about what the industry needs to accept—and what it can do—to communicate value amid public backlash and a challenging new pricing landscape.
By Sy Mukherjee • Jan. 29, 2015 -
Express Scripts claims it's saved US healthcare $4B through hep C deals
It's a bold statement. But does the math add up?
By Nicole Gray • Jan. 29, 2015 -
Earnings update: Roche plateaus, Amgen stock slides despite solid performance
Roche reported a 16% drop in profits for FY 2014 despite a 5% increase in sales. Meanwhile, Amgen's profits for Q4 2014 were up 27%.
By Nicole Gray • Jan. 29, 2015 -
Largest US health insurer latest to give Harvoni preferred hep C drug status
Another win for Gilead—and a loss for AbbVie—as UnitedHealth, the nation's largest health insurer, gives Harvoni preferred status for all insured customers.
By Nicole Gray • Jan. 29, 2015 -
Novo deploys 500 rep army to take Saxenda message to MDs
With a target of $1 billion in annual sales, Novo is sending out 500 reps to spread the word about weight loss drug Saxenda to physicians who treat overweight patients, including diabetologists and endocrinologists.
By Nicole Gray • Jan. 27, 2015 -
Expiring patents, surging dollar dog BMS, Pfizer, & Novartis earnings
All three companies are expecting lower sales and earnings in 2015.
By Sy Mukherjee • Jan. 27, 2015 -
Average Rx drug prices spiked 10.9% last year
According to research from research firm Truveris, prescription pricing rose across the board in 2014. Some crucial drug classes saw prices rise by as much as 30%.
By Nicole Gray • Jan. 27, 2015 -
UPDATE: Pfizer gives poor nations modest discount after vax price blowback
Pfizer will provide a 20 cent per dose discount on four-dose Prevenar 13. Groups like Doctors Without Borders aren't impressed.
By Nicole Gray • Jan. 27, 2015 -
GSK denies reports of imminent job cuts in China
Since its well-publicized bribery scandal in China, GSK has been working hard to boost sales—while also vigorously denying rumors of job cuts.
By Nicole Gray • Jan. 26, 2015 -
Digital dawn: Online interactions with MDs leading to more prescripts
Emails, webinars, and automated sales calls are three digital interactions that doctors are becoming comfortable with—and increasingly responding to by writing a prescription.
By Nicole Gray • Jan. 23, 2015 -
Express Scripts determined to influence prices for cancer drugs
The largest pharmacy benefits manager in the U.S. has already successfully forced AbbVie to provide its hep C drugs at lower prices.
By Nicole Gray • Jan. 23, 2015 -
Out with the old: Merck discontinues US sales of hep C med Victrelis
The advent of Gilead's Sovaldi (sofosbuvir) and other new treatment options has rendered Victrelis obsolete.
By Nicole Gray • Jan. 22, 2015 -
Salix Pharma reportedly exploring options, considering sale
Beset by excess inventory and the loss of a potential buy-out by Allergan, Salix is working with advisors to determine what comes next.
By Nicole Gray • Jan. 22, 2015 -
Colorado-based ViroCyt raises $3.5M to market its Virus Counter
The Virus Counter, a lab-based tech that allows scientists to determine the amount of virus particles in a sample, lets researchers get results in a matter of minutes.
By Nicole Gray • Jan. 21, 2015