Marketing: Page 92


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    FDA approves Vectibix for colorectal cancer

    The drug will be used in combination therapy for treatment of a specific type of the cancer.

    By May 27, 2014
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    CMHP says no to Avastin for brain cancer

    Although Avastin (bevacizumab) is widely used on the U.S. to treat various types of cancer, including glioblastoma, European advisors have recommended that EMA not approve it for treatment of glioblastoma.

    By May 27, 2014
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    Commercialization

    New drugs for obesity and Alzheimer’s look set to become blockbusters, reshaping pharma marketing strategies just as many current top-sellers near looming patent cliffs.

    By BioPharma Dive staff
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    Deep Dive

    AstraZeneca rethinks its drug R&D process

    The cost of drug development is much higher than often cited, which means that research and development failure is even more costly. What factors influence success, and how are companies, like AstraZeneca attempting to improve research and development productivity?

    By May 27, 2014
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    Inhibikase receives orphan drug designation for PML treatment

    Imatanib is used to treat various cancers, and has been tested extensively by Inhibikase Therapeutics for the treatment of PML, a potentially fatal side effect associated with immunomodulatory therapy for patients with autoimmune diseases. It represents the only treament option for PML and has been granted orphan drug designation by FDA. 

    By May 23, 2014
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    Takeda's Entyvio approved by FDA for inflammatory bowel disease

    Although FDA approved the drug for second-line treatment of IBD (moderate-to-severe ulcerative colitis and Crohn's disease), the drug's targeted action in the gastrointestinal tract may make it appealing to patients who experience extreme side effects with certain first-line treatments such as TNF blockers.

    By May 22, 2014
  • Insurers push back against cost of new Hep C treatment

    Gilead's Sovaldi is a breakthrough for treating HCV, but payers are rebelling against the high price tag. 

    By May 22, 2014
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    FDA grants orphan drug status to AbbVie's Humira

    AbbVie's Humira has been granted orphan drug status for the treatment of uveitis. It is currently a $2.6 billion drug used to treat various inflammatory conditions.

    By May 21, 2014
  • Novartis will market Fovista for wet AMD outside of the U.S.

    The company is partnering with Ophthotech Corp. in a deal worth $1 billion.

    By May 21, 2014
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    Sanofi kicks off a meningitis awareness campaign as Menactra sales fall

    Sanofi has launched an awareness campaign featuring Olympic swim champion, Dana Torres. The goal of the campaign is to raise awareness among mothers and adolescents about the dangers of meningococcal meningitis, and the need to have not only one, but two, shots of Menactra as a preventive measure against the deadly virus. 

    By May 19, 2014
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    Teva delays introduction of generic copaxone while promoting new formulation

    As it faces patent expiration of Copaxone, Teva has launched a new, more convenient formulation and increased its patient support program.

    By May 19, 2014
  • Biogen Idec pledges 1 billion units of clotting factor to developing countries

    The pledge for patients in the developing world comes as the company moves into the hemophilia market with recombinant clotting factor therapies for the treatment of hemophilia A and B. 

    By May 16, 2014