Marketing: Page 91


  • As oral hepatitis C market grows, will AbbVie use a radical pricing strategy?

    AbbVie is waiting for approvals from US and EU regulators for its new triple-drug, fixed-dose, oral hepatitis C drug. It's not as easy to take as Gilead's Sovaldi, but experts predict that AbbVie's pricing may be easier to swallow.

    By June 5, 2014
  • Bayer, Orion partnering to develop prostate cancer drug

    Bayer is trying to build a strong portfolio in this therapeutic area--and is off to a good start with Xofigo, which was approved last year. 

    By June 5, 2014
  • A stylized illustration of a pill breaking apart into smaller pills. Explore the Trendline
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    Trendline

    Commercialization

    New drugs for obesity and Alzheimer’s look set to become blockbusters, reshaping pharma marketing strategies just as many current top-sellers near looming patent cliffs.

    By BioPharma Dive staff
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    UK companies want quicker EMA approval for certain drugs

    Pharma companies in the United Kingdom like the European Medicines Association's plan to bring certain drugs to market more quickly. There's already a queue and admission of a larger workload for regulating agencies.

    By June 4, 2014
  • Bayer CEO lays out departure plans

    Even pharmaceutical executives grapple with work-life balance....Marijn Dekkers is planning to leave his chief executive officer position at Bayer by December 2016. 

    By June 4, 2014
  • Companies partner to develop immunology-based cancer therapies

    GlaxoSmithKline's collaboration with Adaptimmune is part of a larger trend in which large companies partner with companies specializing in treatments that leverage immune function to treat cancer. 

    By June 4, 2014
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    Valeant and Pershing Square initiate hostile takeover of Allergan

    After increasing the offer by about 20%, the next move is to go straight to the shareholders.

    By June 2, 2014
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    ASCO takes long look at clinically meaningful outcomes for patients

    Increasingly, payers and clinicians are focusing on CMOS to drive decision-making about patient care. 

    By June 2, 2014
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    At ASCO conference, doctors mull new models for payment

    Thought leaders at the American Society of Clinical Oncology conference are proposing methods to replace fee-for-service payments---a model they consider unsustainable. 

    By June 2, 2014
  • Professor calls for more stringent guidelines to reduce adverse cardiovascular events

    An editorial by Dr. Robert Blankenfield in the Journal of Cardiovascular Pharmacology and Theraputics cites evidence from large-scale trials in order to make the case. 

    By June 2, 2014
  • Bayer and ar-GEN-X to collaborate on drug discovery

    Development of antibody-based therapeutics is highly valued and has contributed significantly to treatment for cancer and autoimmune dieases. By collaborating, Bayer and ar-GEN-X are planning to advance those goals.

    By June 2, 2014
  • ASCO looking at value, price to create cancer scorecard

    With ASCO's annual meeting taking place in Chicago, the issue of the price of cancer drugs is front and center. The society's decision to factor cost into a new algorithm has been well received by payers and clinicians.

    By June 2, 2014
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    Generic celecoxib approved in the US

    Despite the black box warning on Celebrex (celecoxib), many patients find relief from arthritis and orthopedic pain with the drug. Recent FDA approval of generic celecoxib will now make that therapeutic relief less costly. 

    By June 2, 2014
  • Deep Dive

    Innovative antidepressant developments depend on unlocking new targets

    For the last 50 years, the treatment of depression with drugs has hinged mainly on targeting serotonin, dopamine or norepinephrine. There is still an unmet need for more treatment options, and the development pipeline does not seem promising for now. 

    By May 30, 2014
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    Deep Dive

    Months after launch, Hepatitis C drug pricing debate remains

    Everyone is discussing the price tag for Gilead's new hepatitis C treatment, while the company counters that using Sovaldi to cure hepatitis C will offset long-term disease-related costs.

    By May 30, 2014
  • Novo Nordisk ready to venture into Germany with Tresiba for diabetes

    Many pharma companies have found it difficult to eitehr launch into or stay in the German market because of tough pricing policies. After choosing not to launch Tresiba in Germany after EU approval, Novo Nordisk is rethinking their position and moving into the German market--which happens to be the largest pharma market in the EU.

    By May 30, 2014
  • FDA allows first test into market to determine cause of kidney disease

    Antibody-based testing will make it possible to determine whether a specific type of chronic kidney disease is autoimmune in nature. The implications have the potential to keep many patients off of the kidney transplant waiting list.

    By May 30, 2014
  • Essentialis receives orphan drug designation for Prader-Willi syndrome treatment

    Researchers are recruiting subjects for a clinical trial that may confirm a breakthrough treatment for this orphan disease.

    By May 30, 2014
  • FDA accepts NDA from Mallinckrodt for combo pain medication

    The NDA has been issued for Xartemis, a new oxycodone/acetaminophen formulation for the treatment of moderate to moderately severe pain. 

    By May 29, 2014
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    FDA approves Aloxi for treatment of chemotherapy-related nausea/vomiting in children

    FDA has approved Esai's Aloxi for the treatment of CINV in children, including infants as young as one month old. This is the first time a treatment for CINV has been approved for children six months and under. The majority of cases of cancer in children occur in those one year and under.

    By May 29, 2014
  • Pfizer expands OTC portfolio with launch of OTC Nexium 24HR

    The launch marks the fourth therapeutic area in which the company has an OTC presence. Pfizer acquired rights to Nexium from AstraZeneca in 2012.

    By May 29, 2014
  • BMS dives into the immunooncology fray with CytomX collaboration

    Other companies, including Merck, AstraZeneca and Pfizer are also heavily involved in immunooncology. Data highlights from this research will be reported at ASCO.

    By May 28, 2014
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    NICE approves coverage of Genzyme's Lemtrada for MS

    In a reversal from last year, NICE has approved coverage of Genzyme's Lemtrada (alemtuzumab) for the treatment of multiple sclerosis. After receiving additional cost-effectiveness data as requested, the company decided that the treatment is worth covering. 

    By May 28, 2014
  • GlaxoSmithKline focus of UK fraud inquiry

    News of this investigation comes shortly after initiation of an investigation of the company in China for alleged illegal activities related to bribing doctors.

    By May 28, 2014
  • Deep Dive

    The end of an era: E-cigarette manufacturers face regulatory oversight

    New regulations introduced by FDA in April promise to be a game-changer for this rapidly growing industry.

    By May 28, 2014
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    Top analyst ranks 22 pharma firms based on R&D prowess

    Bristol-Myers Squibb tops the list, compiled by analyst Richard Evans.

    By May 27, 2014