Marketing


  • A photo of a building showing a GSK sign in London.
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    Courtesy of GSK

    GSK to pull blood cancer drug from US market after study failure

    The British drugmaker has begun the process of withdrawing its multiple myeloma treatment Blenrep following a request from the FDA.

    By Nov. 22, 2022
  • Adult woman vlogging while holding infant baby and a white spray bottle
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    Drazen_ via Getty Images
    Sponsored by Ogilvy Health

    How brands can tap into wellness – lessons from influencers

    Our latest research uncovers new insights on how brands can truly close the wellness gap and grow within their industry sectors.

    By Marion McDonald, Managing Director, Ogilvy Health • Nov. 21, 2022
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    Jacob Bell

    For ImmunoGen, persistence pays off as FDA clears ovarian cancer drug

    The approval makes Elahere the first wholly owned medicine the biotech has brought to market in its lengthy history.

    By Nov. 15, 2022
  • Pear Therapeutics prescription digital therapeutic Somryst for chronic insomnia
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    Permission granted by Pear Therapeutics

    Pear Therapeutics undergoes another round of layoffs, cutting 22% of staff

    The digital therapeutics company said the reductions will extend its cash runway and curb its reliance on financing.

    By Elise Reuter • Nov. 15, 2022
  • GlaxoSmithKline CEO Emma Walmsley
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    Courtesy of GSK Flickr page

    Under FDA pressure, GSK limits use of ovarian cancer drug

    The drugmaker’s decision is the latest fallout from safety concerns that have emerged in testing of so-called PARP inhibitors, resulting in withdrawals by Merck & Co., AstraZeneca and Clovis Oncology. 

    By Nov. 11, 2022
  • Alexis Borisy and Melanie Nallicheri of EQRx, at launch
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    Courtesy of EQRx

    EQRx redraws ‘radical’ drug pricing plans for first two drugs

    The buzzy startup, which planned to undercut big pharma on price, also dropped plans to seek U.S. approval in lung cancer of an immunotherapy competitor to Keytruda.

    By Nov. 10, 2022
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    Novo Nordisk

    Novo obesity drug sales lag as manufacturing problems persist

    Manufacturing problems continue to weigh on Novo’s Wegovy launch as competition looms from Eli Lilly’s fast-selling diabetes medicine Mounjaro.

    By Nov. 2, 2022
  • Lilly sales of new diabetes drug accelerate on rising patient demand

    Company executives highlighted the “viral nature” of demand for Mounjaro, which was approved in May for diabetes and has also shown a strong weight-loss benefit in clinical testing.

    By Nov. 1, 2022
  • Two employees walk down a hallway in Gilead's Kite cell therapy unit.
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    Gilead Sciences Inc. / Kite Pharma

    Gilead, fueled by latest approval, sees CAR-T sales take off

    After a slow start, Gilead’s CAR-T business is growing fast, enabling it to pull ahead of rival cell therapy developers like Bristol Myers Squibb and J&J.

    By Oct. 28, 2022
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    Novartis

    Novartis sales of Zolgensma gene therapy slow as market shifts

    Treatment is now mostly of infants newly diagnosed with spinal muscular atrophy, as many of those previously eligible either already received Zolgensma or other drugs from Biogen and Roche.

    By Oct. 25, 2022
  • A close up of the Pfizer BioNTech vaccine on December 23, 2021 in Poole, England.
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    Finbarr Webster via Getty Images

    Pfizer planning steep price hike for COVID-19 vaccine

    The company is considering charging as much as between $110 and $130 per dose — roughly four times the vaccine’s current price — once sales transition to the private market.

    By Oct. 21, 2022
  • A person wearing a lab coat looks on at a laptop at a table. There is notebook beside the laptop, and two people in lab coats out of focus in the background..
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    Alarmy.com/Yuri Arcurs

    Sponsored by First Republic Bank

    Building the dream team: How life science startups can attract top talent

    Learn how to attract and retain top talent, in an ultra-competitive labor market.

    By Nishta Rao, Managing Director, Life Science, First Republic Bank • Oct. 17, 2022
  • GoodRx's provider mode platform
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    Courtesy of GoodRx

    GoodRx launches new push to draw in doctors

    Targeting providers directly is a pivot for GoodRx, but the company sees an opportunity to capture more pharmaceutical advertising revenue, said executive Preeti Parikh.

    By Hailey Mensik • Oct. 13, 2022
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    Sarah Silbiger via Getty Images

    Omicron boosters from Pfizer, Moderna cleared by FDA for younger children

    Pfizer's reformulated vaccine is now authorized for use in children at least 5 years of age, while Moderna's will be available for kids as young as 6.

    By Oct. 12, 2022
  • Lilly looks to speed FDA review of new diabetes drug in obesity

    A new fast track designation allows Lilly to begin the process of seeking approval of tirzepatide for obesity, though the drug will need to succeed in a second trial to get to market.  

    By Oct. 6, 2022
  • Biogen
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    Permission granted by Biogen

    Biogen to pay $900M to settle lawsuit over MS drug outreach

    A former Biogen employee sued in 2012, alleging the company paid physician fees to encourage prescribing of its drugs. Biogen did not admit wrongdoing as part of the settlement.

    By Sept. 27, 2022
  • Sponsored by flipMD from GoodRx

    Optimizing pharmaceutical innovation

    Elevate pharma product development and marketing through collaboration with physician experts

    Sept. 19, 2022
  • A photo of Sanofi headquarters in Paris, France.
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    Courtesy of Sanofi

    Sanofi, AstraZeneca secure EMA support for RSV drug in babies

    If authorized by the European Commission, the companies’ antibody medicine would become the first cleared for broad use in newborns and infants. 

    By Sept. 16, 2022
  • Exterior sign of Bristol-Myers Squibb
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    Permission granted by Bristol-Myers Squibb

    Bristol Myers gets FDA approval for new type of psoriasis drug

    Sotyktu has been on the pharma’s top pipeline candidates and its clearance continues a string of positive regulatory news for the company.

    By Updated Sept. 12, 2022
  • The sign identifying the FDA headquarters in front of its building in White Oak, Maryland.
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    Sarah Silbiger via Getty Images

    FDA names new head to vaccine review office

    David Kaslow, the lead scientist at a global public health nonprofit, will succeed Marion Gruber, who retired last fall amid her dissent on the timing of COVID-19 vaccine boosters.

    By Sept. 9, 2022
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    Getty Images

    FDA holds back Alvotech’s Humira biosimilar over manufacturing issues

    The company received a complete response letter, but still expects to win approval of the copycat drug in time to launch it in the U.S. next year.

    By Sept. 6, 2022
  • a nurse gives a vaccination to a woman sitting in a chair
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    Joe Raedle/Getty Images via Getty Images

    Funds for free COVID-19 vaccines could run out as early as January, HHS says

    The commercial market for COVID-19 vaccinations could be similar to that for seasonal flu shots and other vaccines, an official with the department said.

    By Sydney Halleman • Aug. 31, 2022
  • The FDA logo on a glass pane at the agency's campus in Silver Spring, Maryland.
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    Jacob Bell / BioPharma Dive

    Incyte secures second approval for targeted cancer drug

    Sold as Pemazyre, the drug, which blocks well-known cancer proteins known as FGFRs, is now also cleared for use in certain patients with very rare and aggressive blood cancers.

    By Aug. 29, 2022
  • Magic Mushrooms in laboratory. Psilocybin science and research. Person examining fungi.
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    24K-Production via Getty Images
    Sponsored by Worldwide Clinical Trials

    Psychedelic clinical trials: What sponsors should know when designing new protocols

    With regulators and lawmakers seemingly on board, sponsors have more opportunities than ever to pursue clinical research in this high-velocity area.

    Aug. 29, 2022
  • Glass vials of Moderna COVID-19 vaccine.
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    Gabriel Kuchta via Getty Images

    Moderna sues Pfizer, BioNTech over COVID-19 vaccine technology

    The biotech claims its rivals’ vaccine Comirnaty, one of the world’s top-selling pharmaceutical products, infringes on two patents covering its messenger RNA technology.

    By Aug. 26, 2022