Marketing


  • A photo depicting a vial of Eli Lilly's obesity drug retatrutide and a syringe.
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    Obesity drugs

    Lilly files six lawsuits in bid to shut down ‘black market’ for retatrutide

    Ahead of an approval filing, the drugmaker is amping up a fight against sellers who claim to offer versions of its highly anticipated “triple-G” weight loss medicine.

    By Kristin Jensen • Aug. 12, 2026
  • Sponsored by Premier Research

    Regulatory operations: The overlooked half of submission readiness

    Submission readiness extends beyond content. Early regulatory operations planning supports a compliant, high-quality application.

    Aug. 10, 2026
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    Brian Tucker / BioPharma Dive/BioPharma Dive
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    Trendline

    Commercialization

    New drugs for obesity are becoming blockbusters, while Trump administration pressure is reshaping pharma marketing strategies ahead of looming patent cliffs.

    By BioPharma Dive staff
  • A picture of CDC director Erica Schwartz testifying at a Senate confirmation hearing.
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    Finn Gomez / Staff via Getty Images
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    Vaccines

    Erica Schwartz confirmed as next CDC director

    Schwartz will step into an agency that has been without a permanent leader for almost a year amid RFK Jr.’s tumultuous tenure as HHS chief. 

    By Kristin Jensen • Aug. 6, 2026
  • Glucagon-like peptide 1 (GLP1, 7-36) molecule The glucagon like peptide-1 receptor has a strong effect on the management of type 2 diabetes mellitus.
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    Obesity drugs

    Lilly climbs, Novo falls as obesity drug battle intensifies

    A research disappointment and a miss on Wegovy pill sales hurt Novo, while Lilly’s injectable franchise once again surpassed analyst expectations.

    By Kristin Jensen • Aug. 5, 2026
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    Spencer Platt via Getty Images
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    Earnings roundup: Gilead’s ‘uncertain’ future, Pfizer’s crossroads and Merck’s PCSK9 launch

    Some analysts see warning signs in crucial drug launches from Gilead and Merck, while an important trial readout could change Pfizer’s growth trajectory.

    By , Aug. 5, 2026
  • Hims & Hers Super Bowl ad header
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    Courtesy of Hims & Hers
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    FTC sues Hims & Hers over alleged privacy violations, deceptive billing practices

    Regulators say the telehealth company illegally shared patients’ health data with advertisers and misled its customers. Hims & Hers hit back, calling the claims “baseless.”

    By Jill Hughes • July 30, 2026
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    Earnings roundup: Biogen’s ‘resiliency,’ AstraZeneca’s growth pitch and GSK’s oncology push

    Better-than-expected sales helped Biogen regain the support of investors, while AstraZeneca and GSK worked to convince Wall Street that they can hit ambitious revenue targets.

    By BioPharma Dive staff • July 29, 2026
  • Promotional graphic for Season 2 of The Progress Profile: Alzheimer’s Research in Focus, featuring the Pearson and BioPharma Dive logos on a dark blue background with abstract glowing blue wave patterns on the right.
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    William Walker/BioPharma Dive
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    Sponsored by Pearson

    [Podcast] (Season 2) The Progress Profile: Alzheimer’s Research in Focus

    This podcast explores how leading Alzheimer’s experts are working to bridge the gap between clinical trial design and frontline care.

    By BioPharma Dive's studioID • July 27, 2026
  • An injection pen containing the drug semaglutide lies on a white plate.
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    Obesity drugs

    Novo sues Lilly, alleging ‘misleading’ advertising of obesity drugs

    The lawsuit follows a cease-and-desist request and argues Lilly is using “deceptive” ads to claim its GLP-1 products are broadly superior to Novo’s medicines. Lilly countered that its campaign is “truthful.”

    By July 21, 2026
  • A sign spelling Novartis hangs on the side of a building.
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    Novartis climbs on upbeat drug sales as key readouts loom

    A return to quarterly sales growth boosted shares higher on Tuesday, though a handful of coming study results will have a bigger impact on the company’s long-term outlook.

    By Kristin Jensen • July 21, 2026
  • A person holds a GLP-1 injection drug with the cap off.
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    Obesity drugs

    Compounders maintain a firm grip on the GLP-1 market

    Despite an FDA crackdown, numerous pharma lawsuits and possible safety risks, nearly 1 in 5 patients are still taking cheaper weight-loss alternatives.

    By Kelly Bilodeau • July 17, 2026
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    On second try, Acadia drug gets nod from European regulators

    The influential CHMP committee also threw its support behind more than a dozen other medicines while recommending the marketing authorization for Tavneos be revoked.

    By June 26, 2026
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    Hospitals irate after Eli Lilly follows through on 340B ultimatum

    The drugmaker stopped paying 340B discounts to hospitals that didn’t comply with its new paperwork requirements late last week. Hospitals are urging HRSA to step in.

    By Rebecca Pifer Parduhn • June 23, 2026
  • A collage of six photos showing a woman at different life stages
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    Woven Health Collective via Envato / AI-supported editing

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    Sponsored by Woven Health Collective

    From episodes to a lifetime: How AI can enable women’s health brands to build a partnership that lasts

    Women's health audiences have long memories and finely tuned instincts for what is performative.

    By Jennifer M. Barrett, MSc • June 22, 2026
  • A piece of paper with the word "Medicare" emblazoned on a blue background
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    Medicare drug price rule may target under-the-skin Keytruda and Opdivo

    For 2029, a federal rule proposes closing a "loophole" that protects medicines transitioning from intravenous administration from price protection.

    By June 15, 2026
  • The outside of the U.S. Supreme Court with blue sky and clouds in the background.
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    Fintan Trimble via Getty Images
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    Generic drugmakers gain key victory in ‘skinny label’ patent case

    The Supreme Court ruled that a knockoff version of Amarin’s Vascepa didn’t infringe on patents — a decision with far-reaching implications for the availability of generics.

    By June 5, 2026
  • A sign with Eli Lilly's logo sits outside of the company's headquarters on March 17, 2024 in Indianapolis.
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    Scott Olson via Getty Images
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    Eli Lilly issues data sharing ultimatum to 340B hospitals

    Select hospitals have refused to share data to prove they’re not double-dipping drug discounts, Lilly said. Hospitals, which have until Monday to comply, are urging the government to intervene.

    By Rebecca Pifer Parduhn • June 2, 2026
  • A pill bottle for Eli Lilly's oral weight loss medication Foundayo
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    Courtesy of Eli Lilly
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    Obesity drugs

    CVS obesity drug deal puts Lilly on equal footing with Novo

    The agreement includes Lilly’s new pill Foundayo and restores coverage for Zepbound, erasing what had been a commercial edge for rival Novo Nordisk. 

    By Kristin Jensen • May 28, 2026
  • A pill bottle for Eli Lilly's oral weight loss medication Foundayo
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    Courtesy of Eli Lilly
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    FDA asks Lilly to evaluate obesity pill’s liver risk

    The request, which is part of a just-released approval letter for Foundayo, comes amid an intensifying marketing battle between Lilly and Novo.

    By April 15, 2026
  • Signs for Johnson & Johnson are seen on company offices in California.
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    Mario Tama via Getty Images
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    J&J leans on Tremfya, cancer drugs to overcome Stelara losses

    A growing multiple myeloma franchise helped the pharmaceutical giant top Wall Street’s expectations and surpass $15 billion in first-quarter drug sales.

    By April 14, 2026
  • A pill bottle for Eli Lilly's oral weight loss medication Foundayo
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    Courtesy of Eli Lilly
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    Obesity drugs

    Lilly launches GLP-1 pill, kicking off showdown with Novo Nordisk

    After winning the battle for injectable obesity medicines, Lilly hopes Foundayo can help it catch up in the oral market, where Novo has a three-month lead.

    By Kristin Jensen • April 9, 2026
  • Hims & Hers Super Bowl ad header
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    Courtesy of Hims & Hers
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    Hims & Hers says limited data stolen in social engineering attack

    The telehealth provider said hackers gained access to a third-party customer service platform, but medical records remained secure.

    By David Jones • April 6, 2026
  • A sign with Eli Lilly's logo sits outside of the company's headquarters on March 17, 2024 in Indianapolis.
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    Scott Olson via Getty Images
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    Obesity drugs

    FDA approves Lilly obesity pill, triggering battle with Novo Nordisk

    Foundayo could erase the Wegovy pill’s four-month head start as the two drugmakers clash on a debate of efficacy and convenience.

    By April 1, 2026
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    Andrew Harnik via Getty Images
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    New FDA guidance could elevate pharma’s biosimilar market

    Biologic copycats have had a limited impact on U.S. drug prices so far, but loosening regulatory restrictions could help accelerate their progress. 

    By Michael Gibney • March 13, 2026
  • A sign with Eli Lilly's logo sits outside of the company's headquarters on March 17, 2024 in Indianapolis.
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    Scott Olson via Getty Images
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    Obesity drugs

    Lilly warns GLP-1 knockoffs may be ‘dangerous,’ escalating war with compounders

    Lilly asked the FDA to step in after claiming that testing it’s done suggests copycat versions of Zepbound may carry “unknown risks.”

    By March 12, 2026