Marketing
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Trump administration
A hidden tradeoff in Trump’s drug pricing deals
The government has announced “most-favored-nation” pricing agreements with 26 pharma companies. But the deals could stymie other plans to lower the country’s spending on prescription drugs.
By Kelly Bilodeau • Sept. 22, 2026 -
Obesity drugs
Novo talks up drug launches in effort to win back investors
At a “capital markets day” in London, executives outlined a roadmap to better compete with key rival Eli Lilly and soon bring forth several multibillion-dollar products.
By Jonathan Gardner • Sept. 21, 2026 -
Explore the Trendline➔
Brian Tucker / BioPharma Dive/BioPharma Dive
TrendlineCommercialization
New drugs for obesity are becoming blockbusters, while Trump administration pressure is reshaping pharma marketing strategies ahead of looming patent cliffs.
By BioPharma Dive staff -
Q&A // Brain drug revival
How J&J paved the way for Compass’ coming psychedelic drug launch
In an interview with BioPharma Dive, Compass executives said that, should the FDA approve their treatment, they hope to capitalize on a strategy pioneered by J&J in selling the ketamine spray Spravato.
By Jacob Bell • Sept. 21, 2026 -
Trump administration
Mid-cap biotechs join Trump’s latest round of drug pricing deals
Focused on Medicaid, the new pacts now involve more than just large pharmaceutical companies, but still aren’t expected to meaningfully impact drugmaker profits.
By Jonathan Gardner • Sept. 1, 2026 -
Retrieved from Revolution Medicines.
Revolution pancreatic cancer drug should quickly become a blockbuster, analysts say
Rasonque’s $39,800 monthly list price surpassed Wall Street forecasts and led to rosier sales projections ahead of what one analyst described as a “historic” launch.
By Kristin Jensen • Aug. 27, 2026 -
New Jazz cancer drug approval could drive blockbuster sales
Ziihera can now be used as an initial treatment for all HER2-positive gastroesophageal adenocarcinomas, dramatically expanding the drug’s market potential.
By Jonathan Gardner • Aug. 25, 2026 -
Sponsored by Pearson
[Podcast] (Season 2) The Progress Profile: Alzheimer’s Research in Focus
This podcast explores how leading Alzheimer’s experts are working to bridge the gap between clinical trial design and frontline care.
By BioPharma Dive's studioID • Aug. 24, 2026 -
Obesity drugs
How cost and perception could reshape the GLP-1 market
As Eli Lilly and Novo Nordisk race for share, surveys show affordability and prescribing preferences may help decide the winners.
By Kelly Bilodeau • Aug. 21, 2026 -
Regeneron to challenge Ipsen as FDA clears bone disease drug
Pasatru’s approval sets up a market battle in a rare indication where the only available treatment has generated disappointing sales.
By Jonathan Gardner • Aug. 20, 2026 -
Vaccines
FDA nod is just the first hurdle for Moderna’s potential blockbuster flu vax
Strain selection timing and mRNA skepticism could limit the impact of Moderna’s game-changing mRNA flu shot.
By Alexandra Pecci • Aug. 17, 2026 -
Obesity drugs
Lilly files six lawsuits in bid to shut down ‘black market’ for retatrutide
Ahead of an approval filing, the drugmaker is amping up a fight against sellers who claim to offer versions of its highly anticipated “triple-G” weight loss medicine.
By Kristin Jensen • Aug. 12, 2026 -
Sponsored by Premier Research
Regulatory operations: The overlooked half of submission readiness
Submission readiness extends beyond content. Early regulatory operations planning supports a compliant, high-quality application.
Aug. 10, 2026 -
Vaccines
Erica Schwartz confirmed as next CDC director
Schwartz will step into an agency that has been without a permanent leader for almost a year amid RFK Jr.’s tumultuous tenure as HHS chief.
By Kristin Jensen • Aug. 6, 2026 -
Obesity drugs
Lilly climbs, Novo falls as obesity drug battle intensifies
A research disappointment and a miss on Wegovy pill sales hurt Novo, while Lilly’s injectable franchise once again surpassed analyst expectations.
By Kristin Jensen • Aug. 5, 2026 -
Earnings roundup: Gilead’s ‘uncertain’ future, Pfizer’s crossroads and Merck’s PCSK9 launch
Some analysts see warning signs in crucial drug launches from Gilead and Merck, while an important trial readout could change Pfizer’s growth trajectory.
By Delilah Alvarado , Ben Fidler • Aug. 5, 2026 -
FTC sues Hims & Hers over alleged privacy violations, deceptive billing practices
Regulators say the telehealth company illegally shared patients’ health data with advertisers and misled its customers. Hims & Hers hit back, calling the claims “baseless.”
By Jill Hughes • July 30, 2026 -
Earnings roundup: Biogen’s ‘resiliency,’ AstraZeneca’s growth pitch and GSK’s oncology push
Better-than-expected sales helped Biogen regain the support of investors, while AstraZeneca and GSK worked to convince Wall Street that they can hit ambitious revenue targets.
By BioPharma Dive staff • July 29, 2026 -
Obesity drugs
Novo sues Lilly, alleging ‘misleading’ advertising of obesity drugs
The lawsuit follows a cease-and-desist request and argues Lilly is using “deceptive” ads to claim its GLP-1 products are broadly superior to Novo’s medicines. Lilly countered that its campaign is “truthful.”
By Jonathan Gardner • July 21, 2026 -
Novartis climbs on upbeat drug sales as key readouts loom
A return to quarterly sales growth boosted shares higher on Tuesday, though a handful of coming study results will have a bigger impact on the company’s long-term outlook.
By Kristin Jensen • July 21, 2026 -
Obesity drugs
Compounders maintain a firm grip on the GLP-1 market
Despite an FDA crackdown, numerous pharma lawsuits and possible safety risks, nearly 1 in 5 patients are still taking cheaper weight-loss alternatives.
By Kelly Bilodeau • July 17, 2026 -
On second try, Acadia drug gets nod from European regulators
The influential CHMP committee also threw its support behind more than a dozen other medicines while recommending the marketing authorization for Tavneos be revoked.
By Jonathan Gardner • June 26, 2026 -
Hospitals irate after Eli Lilly follows through on 340B ultimatum
The drugmaker stopped paying 340B discounts to hospitals that didn’t comply with its new paperwork requirements late last week. Hospitals are urging HRSA to step in.
By Rebecca Pifer Parduhn • June 23, 2026 -
Sponsored by Woven Health Collective
From episodes to a lifetime: How AI can enable women’s health brands to build a partnership that lasts
Women's health audiences have long memories and finely tuned instincts for what is performative.
By Jennifer M. Barrett, MSc • June 22, 2026 -
Medicare drug price rule may target under-the-skin Keytruda and Opdivo
For 2029, a federal rule proposes closing a "loophole" that protects medicines transitioning from intravenous administration from price protection.
By Jonathan Gardner • June 15, 2026 -
Generic drugmakers gain key victory in ‘skinny label’ patent case
The Supreme Court ruled that a knockoff version of Amarin’s Vascepa didn’t infringe on patents — a decision with far-reaching implications for the availability of generics.
By Jonathan Gardner • June 5, 2026