Marketing


  • President Donald Trump holds up a chart comparing drug prices and Medicare Part D costs during a healthcare affordability event in the Oval Office.
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    Kevin Dietsch via Getty Images
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    Trump administration

    A hidden tradeoff in Trump’s drug pricing deals

    The government has announced “most-favored-nation” pricing agreements with 26 pharma companies. But the deals could stymie other plans to lower the country’s spending on prescription drugs.

    By Kelly Bilodeau • Sept. 22, 2026
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    Permission granted by Novo Nordisk
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    Obesity drugs

    Novo talks up drug launches in effort to win back investors

    At a “capital markets day” in London, executives outlined a roadmap to better compete with key rival Eli Lilly and soon bring forth several multibillion-dollar products. 

    By • Sept. 21, 2026
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    Trendline

    Commercialization

    New drugs for obesity are becoming blockbusters, while Trump administration pressure is reshaping pharma marketing strategies ahead of looming patent cliffs.

    By BioPharma Dive staff
  • A headshot of Kabir Nath, CEO of Compass Pathways.
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    Permission granted by Compass Pathways
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    Q&A // Brain drug revival

    How J&J paved the way for Compass’ coming psychedelic drug launch

    In an interview with BioPharma Dive, Compass executives said that, should the FDA approve their treatment, they hope to capitalize on a strategy pioneered by J&J in selling the ketamine spray Spravato.

    By • Sept. 21, 2026
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    Trump administration

    Mid-cap biotechs join Trump’s latest round of drug pricing deals

    Focused on Medicaid, the new pacts now involve more than just large pharmaceutical companies, but still aren’t expected to meaningfully impact drugmaker profits.

    By • Sept. 1, 2026
  • A photo of the packaging for the pancreatic cancer drug Rasonque
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    Retrieved from Revolution Medicines.
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    Revolution pancreatic cancer drug should quickly become a blockbuster, analysts say

    Rasonque’s $39,800 monthly list price surpassed Wall Street forecasts and led to rosier sales projections ahead of what one analyst described as a “historic” launch.

    By Kristin Jensen • Aug. 27, 2026
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    New Jazz cancer drug approval could drive blockbuster sales

    Ziihera can now be used as an initial treatment for all HER2-positive gastroesophageal adenocarcinomas, dramatically expanding the drug’s market potential.

    By • Aug. 25, 2026
  • Promotional graphic for Season 2 of The Progress Profile: Alzheimer’s Research in Focus, featuring the Pearson and BioPharma Dive logos on a dark blue background with abstract glowing blue wave patterns on the right.
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    William Walker/BioPharma Dive
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    Sponsored by Pearson

    [Podcast] (Season 2) The Progress Profile: Alzheimer’s Research in Focus

    This podcast explores how leading Alzheimer’s experts are working to bridge the gap between clinical trial design and frontline care.

    By BioPharma Dive's studioID • Aug. 24, 2026
  • Illustration of GLP-1 weight loss drugs with an injection pen, vial, syringe and cost and weight-management icons.
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    Obesity drugs

    How cost and perception could reshape the GLP-1 market

    As Eli Lilly and Novo Nordisk race for share, surveys show affordability and prescribing preferences may help decide the winners.

    By Kelly Bilodeau • Aug. 21, 2026
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    Regeneron to challenge Ipsen as FDA clears bone disease drug

    Pasatru’s approval sets up a market battle in a rare indication where the only available treatment has generated disappointing sales.

    By • Aug. 20, 2026
  • Illustration of a lipid nanoparticle carrying messenger RNA into a human cell, the biotech behind Moderna's game-changing flu vax
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    Vaccines

    FDA nod is just the first hurdle for Moderna’s potential blockbuster flu vax

    Strain selection timing and mRNA skepticism could limit the impact of Moderna’s game-changing mRNA flu shot.

    By Alexandra Pecci • Aug. 17, 2026
  • A photo depicting a vial of Eli Lilly's obesity drug retatrutide and a syringe.
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    Obesity drugs

    Lilly files six lawsuits in bid to shut down ‘black market’ for retatrutide

    Ahead of an approval filing, the drugmaker is amping up a fight against sellers who claim to offer versions of its highly anticipated “triple-G” weight loss medicine.

    By Kristin Jensen • Aug. 12, 2026
  • Sponsored by Premier Research

    Regulatory operations: The overlooked half of submission readiness

    Submission readiness extends beyond content. Early regulatory operations planning supports a compliant, high-quality application.

    Aug. 10, 2026
  • A picture of CDC director Erica Schwartz testifying at a Senate confirmation hearing.
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    Finn Gomez / Staff via Getty Images
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    Vaccines

    Erica Schwartz confirmed as next CDC director

    Schwartz will step into an agency that has been without a permanent leader for almost a year amid RFK Jr.’s tumultuous tenure as HHS chief. 

    By Kristin Jensen • Aug. 6, 2026
  • Glucagon-like peptide 1 (GLP1, 7-36) molecule The glucagon like peptide-1 receptor has a strong effect on the management of type 2 diabetes mellitus.
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    Obesity drugs

    Lilly climbs, Novo falls as obesity drug battle intensifies

    A research disappointment and a miss on Wegovy pill sales hurt Novo, while Lilly’s injectable franchise once again surpassed analyst expectations.

    By Kristin Jensen • Aug. 5, 2026
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    Spencer Platt via Getty Images
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    Earnings roundup: Gilead’s ‘uncertain’ future, Pfizer’s crossroads and Merck’s PCSK9 launch

    Some analysts see warning signs in crucial drug launches from Gilead and Merck, while an important trial readout could change Pfizer’s growth trajectory.

    By , • Aug. 5, 2026
  • Hims & Hers Super Bowl ad header
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    Courtesy of Hims & Hers
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    FTC sues Hims & Hers over alleged privacy violations, deceptive billing practices

    Regulators say the telehealth company illegally shared patients’ health data with advertisers and misled its customers. Hims & Hers hit back, calling the claims “baseless.”

    By Jill Hughes • July 30, 2026
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    Earnings roundup: Biogen’s ‘resiliency,’ AstraZeneca’s growth pitch and GSK’s oncology push

    Better-than-expected sales helped Biogen regain the support of investors, while AstraZeneca and GSK worked to convince Wall Street that they can hit ambitious revenue targets.

    By BioPharma Dive staff • July 29, 2026
  • An injection pen containing the drug semaglutide lies on a white plate.
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    Obesity drugs

    Novo sues Lilly, alleging ‘misleading’ advertising of obesity drugs

    The lawsuit follows a cease-and-desist request and argues Lilly is using “deceptive” ads to claim its GLP-1 products are broadly superior to Novo’s medicines. Lilly countered that its campaign is “truthful.”

    By • July 21, 2026
  • A sign spelling Novartis hangs on the side of a building.
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    Novartis climbs on upbeat drug sales as key readouts loom

    A return to quarterly sales growth boosted shares higher on Tuesday, though a handful of coming study results will have a bigger impact on the company’s long-term outlook.

    By Kristin Jensen • July 21, 2026
  • A person holds a GLP-1 injection drug with the cap off.
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    Obesity drugs

    Compounders maintain a firm grip on the GLP-1 market

    Despite an FDA crackdown, numerous pharma lawsuits and possible safety risks, nearly 1 in 5 patients are still taking cheaper weight-loss alternatives.

    By Kelly Bilodeau • July 17, 2026
  • Pill gavel
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    On second try, Acadia drug gets nod from European regulators

    The influential CHMP committee also threw its support behind more than a dozen other medicines while recommending the marketing authorization for Tavneos be revoked.

    By • June 26, 2026
  • Medicine pill on 100 dollar banknote background
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    Hospitals irate after Eli Lilly follows through on 340B ultimatum

    The drugmaker stopped paying 340B discounts to hospitals that didn’t comply with its new paperwork requirements late last week. Hospitals are urging HRSA to step in.

    By Rebecca Pifer Parduhn • June 23, 2026
  • A collage of six photos showing a woman at different life stages
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    Woven Health Collective via Envato / AI-supported editing

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    Sponsored by Woven Health Collective

    From episodes to a lifetime: How AI can enable women’s health brands to build a partnership that lasts

    Women's health audiences have long memories and finely tuned instincts for what is performative.

    By Jennifer M. Barrett, MSc • June 22, 2026
  • A piece of paper with the word "Medicare" emblazoned on a blue background
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    Medicare drug price rule may target under-the-skin Keytruda and Opdivo

    For 2029, a federal rule proposes closing a "loophole" that protects medicines transitioning from intravenous administration from price protection.

    By • June 15, 2026
  • The outside of the U.S. Supreme Court with blue sky and clouds in the background.
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    Fintan Trimble via Getty Images
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    Generic drugmakers gain key victory in ‘skinny label’ patent case

    The Supreme Court ruled that a knockoff version of Amarin’s Vascepa didn’t infringe on patents — a decision with far-reaching implications for the availability of generics.

    By • June 5, 2026