Marketing: Page 2


  • A child plays EndeavorRx on a tablet. The digital therapeutic intended to improve attention in kids with ADHD.
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    Permission granted by Akili Interactive
    Deep Dive

    Can digital therapeutics be profitable?

    Licensing deals with pharmaceutical companies were an early strategy for digital health companies, but not all of them have lasted.

    By Elise Reuter • April 11, 2022
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    adobe.com/Tierney

    Sponsored by Acceleration Point

    The power of alerts

    As medical affairs continues to invest in systems and data, it can quickly become overwhelming to keep up with it all.

    April 11, 2022
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    Getty Images

    Medicare finalizes policy limiting coverage of Biogen Alzheimer's drug

    Biogen said it is considering its options following CMS' decision, which restricts reimbursement of Aduhelm to patients enrolled in a randomized clinical trial. 

    By Updated April 7, 2022
  • Sponsored by OM1

    A new approach for post-marketing safety studies

    The large quantity of digitized healthcare data in the U.S. presents an enormous opportunity to shift dramatically how post-marketing safety studies can and should be conducted.

    By Stefan Weiss, MD, MHSc, MBA, Managing Director of Dermatology, OM1 • April 4, 2022
  • The outside of an AbbVie building, with the company's logo displayed.
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    AbbVie
    Deep Dive // Patent thickets

    Two decades and $200 billion: AbbVie's Humira monopoly nears its end

    Biosimilar copies of Humira will arrive in the U.S. beginning early next year, testing both AbbVie and the market potential for knockoff biologic drugs.

    By March 17, 2022
  • A child plays EndeavorRx on a tablet. The digital therapeutic intended to improve attention in kids with ADHD.
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    Permission granted by Akili Interactive

    Akili, with plans to go public, prepares to ramp up marketing of video game treatment

    "We've proven that foundation and now it's time to run and scale," said CEO Eddie Martucci. The company is going public through a $1 billion SPAC, rather than a traditional IPO.

    By Elise Reuter • March 10, 2022
  • The outside of an AbbVie building, with the company's logo displayed.
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    AbbVie
    Patent thickets

    AbbVie holds off another Humira challenger with Alvotech deal

    A settlement will allow the Iceland-based drugmaker to launch its Humira copycat, currently under FDA review, in the U.S. beginning next July.

    By March 9, 2022
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    Novo Nordisk

    Novo sees fast growth ahead of obesity drugs despite production hurdles

    The Danish drugmaker aims to triple sales of its weight loss treatments Wegovy and Saxenda by 2025. But first, Novo needs to resolve manufacturing constraints that have slowed the former drug's launch. 

    By March 4, 2022
  • A person receives a blood glucose reading through DarioHealth's smartphone app
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    Permission granted by DarioHealth

    Sanofi partners with digital health company DarioHealth

    The deal with DarioHealth is one of several digital health investments by the French pharma company in recent years, although not all have panned out.

    By Elise Reuter • March 2, 2022
  • A view of Moderna headquarters on May 08, 2020 in Cambridge, Massachusetts.
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    Maddie Meyer via Getty Images

    Moderna sued for allegedly infringing patents tied to COVID-19 vaccine

    Arbutus and partner Genevant claim Moderna's coronavirus shot uses delivery technology covered by six patents they hold, an allegation Moderna denies. 

    By Feb. 28, 2022
  • Federal Trade Commission Chair Lina Khan voted in favor of the study.
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    Retrieved from FTC.

    FTC deadlocks on vote to launch study into PBM practices

    The antitrust agency won't study pharmacy benefit managers' pricing and contract practices as proposed, after a 2-2 vote by commissioners Thursday.

    By Samantha Liss • Feb. 17, 2022
  • Seagen shares sink as sales outlook of cancer drug disappoints

    The biotech is predicting sales of Tukysa, its new breast cancer drug, will remain flat or fall in 2022 as competition increases from AstraZeneca's rival medicine Enhertu.

    By Feb. 10, 2022
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    Amgen Inc.

    Amgen expects rising sales through 2030, but Wall Street still has doubts

    Facing falling sales of top-seller Enbrel, the biotech tried to shore up confidence in its ability to grow new products, like the cancer drug Lumakras.

    By Kristin Jensen • Feb. 9, 2022
  • Biogen
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    Permission granted by Biogen

    Biogen buys into fast-advancing Roche cancer drug

    The biotech will pay $30 million to opt into rights for mosunetuzumab, a bispecific antibody that Roche has developed for non-Hodgkin's lymphoma.

    By Feb. 1, 2022
  • A photo of Biogen's Alzheimer's drug Aduhelm
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    Permission granted by Biogen

    Medicare faces blowback over plan to limit coverage of Biogen's Alzheimer's drug

    Biogen, along with allies in industry, plans to pressure Medicare to water down its policy, which limits coverage of Aduhelm and drugs like it to clinical trials.

    By , Jan. 14, 2022
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    Permission granted by Biogen

    Medicare proposes to limit coverage of Biogen Alzheimer's drug

    The program will only cover Aduhelm, which the FDA controversially approved last June, for patients enrolled in rigorous clinical trials, likely forestalling broader adoption of the treatment.

    By , Updated Jan. 11, 2022
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    Novartis

    Novartis wins FDA approval for new heart drug, but faces uphill sales battle

    Leqvio, which Novartis acquired for nearly $10 billion two years ago, arrives with high sales expectations. But uptake could be slow as insurers and doctors weigh the drug's safety and cost-effectiveness.

    By Dec. 22, 2021
  • A photo of Biogen's Alzheimer's drug Aduhelm
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    Permission granted by Biogen
    Biogen's new Alzheimer's drug

    After intense pushback, Biogen to cut price of Alzheimer's drug

    Effective Jan. 1, the average list price for Aduhelm will drop about 50% to just over $28,000 a year. It's a move the company hopes will appease insurers and lower out-of-pocket costs for patients.

    By Dec. 20, 2021
  • Biogen
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    Biogen's new Alzheimer's drug

    European regulators say no to Aduhelm, but Biogen is pushing back

    The company plans to ask the European Medicines Agency to reexamine its conclusion that "the benefits of Aduhelm do not outweigh its risks."

    By Dec. 17, 2021
  • Johnson & Johnson vaccine vials against the COVID-19 coronavirus are seen at the Klerksdorp Hospital as South Africa proceeds with its inoculation campaign on February 18, 2021
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    Phill Magakoe via Getty Images

    J&J's coronavirus vaccine faces new US limits

    Days after the FDA strengthened safety warnings for J&J's shot, a CDC panel recommended Pfizer's and Moderna's vaccines be "preferred."

    By Updated Dec. 17, 2021
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    Fotolia

    Humana, Centene sue drugmakers, alleging anticompetitive practices on HIV drugs

    The insurers filed suit against Gilead, J&J, Bristol Myers Squibb and Teva, claiming the drugmakers conspired to protect lucrative HIV drugs from competition.

    By Rebecca Pifer • Dec. 14, 2021
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    AbbVie

    AbbVie's blockbuster weighed down by safety concerns for a similar Pfizer drug

    Like Pfizer's Xeljanz, the label for AbbVie's Rinvoq has been updated to warn about risks of death and major cardiovascular events like stroke.

    By Dec. 6, 2021
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    Stockbakery/Shutterstock.com

    Sponsored by Veeva Crossix

    Audience targeting in a changing digital landscape

    How will your digital advertising strategy evolve in a future without cookies?

    Dec. 6, 2021
  • A photo of Biogen's Alzheimer's drug Aduhelm
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    Permission granted by Biogen
    Biogen's new Alzheimer's drug

    Anticipating Aduhelm's costs, Medicare plans big jump in premiums

    While CMS is still weighing whether to authorize wide coverage of Biogen's pricey Alzheimer's drug, administrators are planning to build reserves in case costs skyrocket.

    By Nov. 15, 2021
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    Permission for use granted by IQVIA

    Sponsored by IQVIA

    IQVIA Omnichannel Navigator: A platform for informing smarter marketing decisions

    This year, the pharmaceutical industry will spend more on its promotional activities than any year before. It’s estimated that the total U.S. promotional spend for 2021 will be around $30 billion.

    By Kathryn Grimshaw • Nov. 8, 2021