Marketing: Page
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GLP-1 drug demand leaves employers in a bind over coverage
Employers face a difficult decision over whether to cover the popular weight loss therapies, which cost between $900 and $1,400 for a typical month’s supply at list price.
By Rebecca Pifer Parduhn • Oct. 13, 2023 -
Apellis sales numbers show steady demand for new eye drug, despite safety worries
The company says Syfovre prescriptions accelerated again in August after a rocky summer of side effect probes.
By Kristin Jensen • Oct. 5, 2023 -
Explore the Trendline➔
Brian Tucker / BioPharma Dive/BioPharma Dive
TrendlineCommercialization
New drugs for obesity are becoming blockbusters, while Trump administration pressure is reshaping pharma marketing strategies ahead of looming patent cliffs.
By BioPharma Dive staff -
Sponsored by Cognizant
Using AI to create an end-to-end customer experience in pharma
Silos abound in the pharma world, especially when it comes to customer care and call center support. Using AI can change everything, though. Here’s how.
Oct. 2, 2023 -
Eisai’s Alzheimer’s drug Leqembi approved in Japan
Eisai and Biogen’s anti-amyloid drug is still undergoing regulatory reviews in the EU, U.K. and elsewhere.
By Ned Pagliarulo • Sept. 25, 2023 -
National Institute of Allergy and Infectious Diseases. (2017). "Human Respiratory Syncytial Virus" [Micrograph]. Retrieved from Flickr.
New RSV vaccines can be powerful tools, but rollout poses test
Public health officials, as well as drugmakers, are trying to raise awareness of RSV among older adults at risk, and convince them to get an additional respiratory shot alongside those for COVID-19 and flu.
By Delilah Alvarado • Sept. 18, 2023 -
FDA approves GSK’s new bone cancer drug, helping validate a billion-dollar bet
The drug, known scientifically as momelotinib, is now cleared to treat myelofibrosis and will compete against rival medicines sold by Incyte and Bristol Myers Squibb.
By Jacob Bell • Sept. 18, 2023 -
J&J to phase out Janssen name in corporate rebrand
Janssen will be recast as Johnson & Johnson Innovative Medicine, melding the drugs division’s identity more closely with its parent.
By Ned Pagliarulo • Sept. 15, 2023 -
Insulin pump-makers grapple with questions about GLP-1s
New weight loss drugs have sparked a stock selloff for some device makers, but medtech analysts don’t see them a likely to undermine the companies’ business — yet.
By Elise Reuter • Sept. 14, 2023 -
Akili cuts 40% of workforce, plans shift to non-prescription model
The digital therapeutics company expects to extend its cash runway into 2025 with the changes.
By Elise Reuter • Sept. 13, 2023 -
CDC endorses new COVID boosters as focus turns to rollout
This fall will now feature vaccination campaigns for COVID-19, influenza and respiratory syncytial virus.
By Delilah Alvarado • Sept. 13, 2023 -
Sponsored by Alexander Group
Do not miss the return to growth
The signals of a return to growth are emerging. As commercial leaders gear up for 2024 planning, they must prepare to fight for resources in a budget constrained environment.
By Alexander Group • Sept. 5, 2023 -
FTC allows Amgen’s $28B deal for Horizon to go through, with conditions
The settlement between Amgen and the FTC may reassure those in the industry who feared a more activist regulator would gum up dealmaking.
By Jonathan Gardner • Sept. 1, 2023 -
FTC pulls back on legal challenge to Amgen’s $28B bid for Horizon
Urged by a judge, the antitrust regulator said it wants to start discussions “regarding the proper resolution of this matter” — a potential prelude to a settlement.
By Jonathan Gardner • Aug. 28, 2023 -
AstraZeneca the latest pharma to challenge drug pricing law
The drugmaker's lawsuit follows similar legal challenges from Merck & Co., Bristol Myers Squibb and Johnson & Johnson, among others.
By Ned Pagliarulo • Aug. 25, 2023 -
FDA approves Novartis’ copycat of blockbuster Biogen drug
According to one analyst, the approval was the last hurdle keeping Sandoz’s Tyruko from directly competing in the U.S. market against Biogen’s inflammation-regulating medicine Tysabri.
By Jacob Bell • Updated Aug. 25, 2023 -
Boehringer sues to block US drug price program
The pharma’s suit, which claims Medicare’s new power to negotiate certain drug prices is unconstitutional, comes days before the agency will reveal the first 10 medicines to be included under the plan.
By Ned Pagliarulo • Aug. 22, 2023 -
Amazon Pharmacy expands insulin manufacturer coupons
The new coupons include some of the most commonly prescribed diabetes drugs from Eli Lilly, Novo Nordisk and Sanofi.
By Rebecca Pifer Parduhn • Aug. 17, 2023 -
Dexcom, Abbott ramp up DTC marketing in fight for growing diabetes market
As insurers cover continuous glucose monitors for more people, device makers are taking a page from the pharma marketing playbook.
By Elise Reuter • Aug. 17, 2023 -
Amylyx ALS drug sales tick higher after fast US launch
In Europe, however, the biotech is appealing a negative decision from regulators that has for now blocked its path to market there.
By Ned Pagliarulo • Aug. 11, 2023 -
Novartis sickle cell drug’s approval formally revoked by EU regulators
The company said it would withdraw the drug, Adakveo, from the EU market after the European Commission endorsed an earlier EMA recommendation.
By Ned Pagliarulo • Aug. 4, 2023 -
Q&A
With OTC birth control approved, access battles have just begun
Perrigo received the first FDA approval for an over-the-counter birth control pill. Now, its global VP of women’s health says the company is working on the next challenge — affordability.
By Karissa Waddick • July 31, 2023 -
Apellis faces safety doubts for fast-selling eye drug
At a medical meeting, the company confirmed seven cases of a rare, but severe, side effect have been reported following treatment with its geographic atrophy drug Syfovre.
By Ben Fidler • Updated July 31, 2023 -
Apellis shares sink on reports of rare side effects with new vision loss drug
An organization of retinal specialists flagged six cases of severe eye inflammation from commercial use of Syfovre. Apellis says the drug’s safety profile is consistent with testing.
By Ben Fidler • July 17, 2023 -
More convenient form of Roche MS drug succeeds in study
The under-the-skin formulation of Ocrevus can be administered in 10 minutes, versus a longer period for the current intravenous version.
By Kristin Jensen • July 13, 2023 -
EMA expands probe of possible suicide risk to popular weight loss, diabetes drugs
The European drug regulator says it now has 150 reports of possible cases involving self-injury and suicidal thoughts among people taking GLP-1 medicines like Ozempic.
By Kristin Jensen • July 12, 2023