Marketing: Page 11
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Permission granted by Bluebird bio
Gene therapy approval won, Bluebird takes on next challenge: selling it
The biotech is still waiting to treat its first commercial patient with Zynteglo, but says it has not seen insurers deny coverage for the beta thalassemia drug.
By Ned Pagliarulo • Dec. 12, 2022 -
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Sponsored by First Republic BankLife science investment outlook: thinking beyond the pandemic
Learn about the investment landscape for life science companies, heading into 2023.
Dec. 12, 2022 -
Explore the Trendline➔
Brian Tucker / BioPharma Dive/BioPharma Dive
TrendlineCommercialization
New drugs for obesity are becoming blockbusters, while Trump administration pressure is reshaping pharma marketing strategies ahead of looming patent cliffs.
By BioPharma Dive staff -
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Esperion, without data, says cholesterol pill lowered heart risk in study
The large cardiovascular outcomes trial is a major test for Esperion, which has struggled to sell its drug Nexletol since winning U.S. approval in 2020.
By Ned Pagliarulo • Dec. 7, 2022 -
Courtesy of GSK
GSK to pull blood cancer drug from US market after study failure
The British drugmaker has begun the process of withdrawing its multiple myeloma treatment Blenrep following a request from the FDA.
By Ned Pagliarulo • Nov. 22, 2022 -
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Sponsored by Ogilvy HealthHow brands can tap into wellness – lessons from influencers
Our latest research uncovers new insights on how brands can truly close the wellness gap and grow within their industry sectors.
By Marion McDonald, Managing Director, Ogilvy Health • Nov. 21, 2022 -
For ImmunoGen, persistence pays off as FDA clears ovarian cancer drug
The approval makes Elahere the first wholly owned medicine the biotech has brought to market in its lengthy history.
By Jonathan Gardner • Nov. 15, 2022 -
Permission granted by Pear Therapeutics
Pear Therapeutics undergoes another round of layoffs, cutting 22% of staff
The digital therapeutics company said the reductions will extend its cash runway and curb its reliance on financing.
By Elise Reuter • Nov. 15, 2022 -
Courtesy of GSK Flickr page
Under FDA pressure, GSK limits use of ovarian cancer drug
The drugmaker’s decision is the latest fallout from safety concerns that have emerged in testing of so-called PARP inhibitors, resulting in withdrawals by Merck & Co., AstraZeneca and Clovis Oncology.
By Jonathan Gardner • Nov. 11, 2022 -
EQRx redraws ‘radical’ drug pricing plans for first two drugs
The buzzy startup, which planned to undercut big pharma on price, also dropped plans to seek U.S. approval in lung cancer of an immunotherapy competitor to Keytruda.
By Jonathan Gardner • Nov. 10, 2022 -
Novo obesity drug sales lag as manufacturing problems persist
Manufacturing problems continue to weigh on Novo’s Wegovy launch as competition looms from Eli Lilly’s fast-selling diabetes medicine Mounjaro.
By Jonathan Gardner • Nov. 2, 2022 -
Courtesy of Eli Lilly
Lilly sales of new diabetes drug accelerate on rising patient demand
Company executives highlighted the “viral nature” of demand for Mounjaro, which was approved in May for diabetes and has also shown a strong weight-loss benefit in clinical testing.
By Ned Pagliarulo • Nov. 1, 2022 -
Gilead, fueled by latest approval, sees CAR-T sales take off
After a slow start, Gilead’s CAR-T business is growing fast, enabling it to pull ahead of rival cell therapy developers like Bristol Myers Squibb and J&J.
By Jacob Bell • Oct. 28, 2022 -
Novartis sales of Zolgensma gene therapy slow as market shifts
Treatment is now mostly of infants newly diagnosed with spinal muscular atrophy, as many of those previously eligible either already received Zolgensma or other drugs from Biogen and Roche.
By Ned Pagliarulo • Oct. 25, 2022 -
Finbarr Webster via Getty Images
Pfizer planning steep price hike for COVID-19 vaccine
The company is considering charging as much as between $110 and $130 per dose — roughly four times the vaccine’s current price — once sales transition to the private market.
By Ned Pagliarulo • Oct. 21, 2022 -
Alarmy.com/Yuri Arcurs
Sponsored by First Republic BankBuilding the dream team: How life science startups can attract top talent
Learn how to attract and retain top talent, in an ultra-competitive labor market.
By Nishta Rao, Managing Director, Life Science, First Republic Bank • Oct. 17, 2022 -
Courtesy of GoodRx
GoodRx launches new push to draw in doctors
Targeting providers directly is a pivot for GoodRx, but the company sees an opportunity to capture more pharmaceutical advertising revenue, said executive Preeti Parikh.
By Hailey Mensik • Oct. 13, 2022 -
Sarah Silbiger via Getty Images
Omicron boosters from Pfizer, Moderna cleared by FDA for younger children
Pfizer's reformulated vaccine is now authorized for use in children at least 5 years of age, while Moderna's will be available for kids as young as 6.
By Ned Pagliarulo • Oct. 12, 2022 -
Courtesy of Eli Lilly
Lilly looks to speed FDA review of new diabetes drug in obesity
A new fast track designation allows Lilly to begin the process of seeking approval of tirzepatide for obesity, though the drug will need to succeed in a second trial to get to market.
By Jonathan Gardner • Oct. 6, 2022 -
Permission granted by Biogen
Biogen to pay $900M to settle lawsuit over MS drug outreach
A former Biogen employee sued in 2012, alleging the company paid physician fees to encourage prescribing of its drugs. Biogen did not admit wrongdoing as part of the settlement.
By Christopher Newman • Sept. 27, 2022 -
Sponsored by flipMD from GoodRx
Optimizing pharmaceutical innovation
Elevate pharma product development and marketing through collaboration with physician experts
Sept. 19, 2022 -
Courtesy of Sanofi
Sanofi, AstraZeneca secure EMA support for RSV drug in babies
If authorized by the European Commission, the companies’ antibody medicine would become the first cleared for broad use in newborns and infants.
By Jonathan Gardner • Sept. 16, 2022 -
Permission granted by Bristol-Myers Squibb
Bristol Myers gets FDA approval for new type of psoriasis drug
Sotyktu has been on the pharma’s top pipeline candidates and its clearance continues a string of positive regulatory news for the company.
By Jonathan Gardner • Updated Sept. 12, 2022 -
Sarah Silbiger via Getty Images
FDA names new head to vaccine review office
David Kaslow, the lead scientist at a global public health nonprofit, will succeed Marion Gruber, who retired last fall amid her dissent on the timing of COVID-19 vaccine boosters.
By Jonathan Gardner • Sept. 9, 2022 -
FDA holds back Alvotech’s Humira biosimilar over manufacturing issues
The company received a complete response letter, but still expects to win approval of the copycat drug in time to launch it in the U.S. next year.
By Jonathan Gardner • Sept. 6, 2022 -
Joe Raedle/Getty Images via Getty Images
Funds for free COVID-19 vaccines could run out as early as January, HHS says
The commercial market for COVID-19 vaccinations could be similar to that for seasonal flu shots and other vaccines, an official with the department said.
By Sydney Halleman • Aug. 31, 2022
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