Marketing: Page 18


  • Pharma salesforces brought to a halt as coronavirus shutters economy

    Coronavirus' spread, and the measures taken by states and cities to contain it, are forcing drugmakers like Amarin, Pfizer and Merck & Co. to pull back their sales teams from hospitals and doctors' offices.

    By Ned Pagliarulo • March 17, 2020
  • Medicare will now cover telehealth to fight coronavirus

    It's a move telemedicine companies like Teladoc and American Well have requested since well before the outbreak, but the change will only last through the national emergency designation. 

    By Rebecca Pifer • March 17, 2020
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    Trendline

    Commercialization

    New drugs for obesity and Alzheimer’s look set to become blockbusters, reshaping pharma marketing strategies just as many current top-sellers near looming patent cliffs.

    By BioPharma Dive staff
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    Brian Tucker/BioPharma Dive
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    Televangelist Bakker, companies warned by FDA, FTC on fraudulent coronavirus claims

    Bakker's company is among seven targeted by U.S. government for misleading consumers by promoting unproven products as treatments for COVID-19.

    By Kristin Jensen • March 11, 2020
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    Pfizer, Amgen, Lilly spent most to lobby Congress, study finds

    Spending by the industry ramped up at key times, including around the 2016 presidential election and just before the passage of the Affordable Care Act.

    By Kristin Jensen • March 4, 2020
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    Patient group pushes Trump-backed drug pricing bill

    A new national TV ad campaign from Patients For Affordable Drugs urges Congress to pass a bipartisan bill from the Senate Finance Committee. 

    By Kristin Jensen • Feb. 26, 2020
  • Esperion adds more competition to cholesterol drug market

    Following an FDA approval Friday, Esperion intends to sell bempedoic acid under the brand name Nexletol for a price of about $10 per day.

    By Feb. 21, 2020
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    Bluebird's gene therapy hits another delay, this time in the US

    The disclosure of a longer timeline until the biotech fully submits LentiGlobin for U.S. approval sent shares sliding and spurred one analyst to downgrade the stock.

    By Feb. 19, 2020
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    Biotech executives, having pledged fair pricing, criticize drugmaker for steep hike

    Belcher Pharmaceuticals priced its new injectable drug at nearly $10,000, spurring pushback from a group of leading biotech executives behind a recently published "industry commitment."

    By Ned Pagliarulo • Feb. 19, 2020
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    Akebia locks down control over partner's new regulatory fast pass

    For $10 million, Akebia gained access to Vifor Pharma's newly acquired Priority Review Voucher, which could narrow the gap between its drug and a closer-to-market rival from AstraZeneca and Fibrogen.

    By Feb. 18, 2020
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    AstraZeneca
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    Coronavirus weighs on AstraZeneca's China expansion

    The British drugmaker cautioned the disease outbreak could impact its sales in the country, where restrictions on travel and commerce have been imposed to contain the virus' spread.

    By Feb. 14, 2020
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    Gilead launches ad campaign for key HIV drug

    The drugmaker is working to expand PrEP use of Descovy as its older option Truvada loses patent protection later this year. 

    By Kristen Jensen • Feb. 12, 2020
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    Are Novartis and Regeneron seeing the same thing?

    Both companies are touting the success of their competing eye drugs. But as the market crowds, it's likely they'll bump into problems.

    By Feb. 7, 2020
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    AbbVie
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    AbbVie's plan to replace Humira is ahead of schedule

    Sales of Skyrizi and Rinvoq, AbbVie's two new immunology drugs, jumped higher in the fourth quarter, leading the pharma to raise its 2020 forecasts for them by more than two-thirds. 

    By Ned Pagliarulo • Feb. 7, 2020
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    Biogen boosted as Mylan patent challenge fails

    A patent court determined all 20 claims in a key Tecfidera patent are patentable, providing some near-term relief to Biogen and its top-seller. 

    By Feb. 5, 2020
  • FDA approves Aimmune drug as first treatment for peanut allergy

    Aimmune's next challenge will be securing insurance coverage as people allergic to peanuts still have to avoid exposure to the food.

    By Jan. 31, 2020
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    Roche
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    Amgen, Pfizer biosimilar sales pressure top drugs

    Competition is heating up for copycats to Roche's top-selling cancer drugs, as the U.S. biosimilar market shows some modest signs of shifting.

    By Jan. 31, 2020
  • Novartis gives up on Advair generic, leaving Mylan as sole competitor

    Development delays and an uncertain path forward led Novartis to discontinue further work on its knockoff version of the GlaxoSmithKline lung drug.

    By Ned Pagliarulo • Jan. 29, 2020
  • Pfizer hits its biosimilar stride

    The big pharma, which has criticized other companies for stifling the U.S. biosimilars market, is now poised to launch three of these copycat biologics in as many months.

    By Jan. 27, 2020
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    Google's call for change and what it means for advertisers

    Last week, Google Chrome announced a vision for a future without third-party cookies. How will upcoming changes impact health marketers?

    Jan. 23, 2020
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    Alternate sites of care: The changing face of healthcare delivery

    As the care setting evolves and diversifies, stakeholders throughout the healthcare ecosystem have to evolve in kind.

    By Parijat Sharma & Matt Ruple • Jan. 21, 2020
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    Orchard isn't for the picking, Biohaven's Allergan headache, and who's on Vascepa?

    Amarin CEO John Thero had one question for investors eager to hear about his company's plans for its heart pill, while Orchard made a case for independence.

    By Jan. 16, 2020
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    Courtesy of Eli Lilly
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    Lilly expands half-price insulin offerings

    Like rivals Novo and Sanofi, Lilly has introduced lower cost insulin alternatives to head off criticism of list price increases it's taken on its branded versions.

    By Ned Pagliarulo • Jan. 15, 2020
  • Nektar quickly drops opioid drug after FDA panel rejection

    After a decade of research, the biotech said it will withdraw its application for oxycodegol and make no further investment in the drug.

    By Kristin Jensen • Jan. 15, 2020
  • Amag CEO to step down as troubled pharma looks to sell 2 drugs

    Emerging from an activist investor fight, Amag announced a restructuring plan and 2020 sales estimates that fell short of Wall Street expectations.

    By Andrew Dunn • Jan. 9, 2020
  • GSK's plan to take over the HIV drug market hasn't worked out

    An FDA rejection and modest sales for two marketed products are challenging GSK's argument that two-drug treatments are a better way to treat HIV.

    By Jan. 6, 2020