Marketing: Page 19


  • Pfizer, AbbVie and Gilead among drugmakers boosting prices to start 2020

    List prices rose on some of the top-selling medicines in the U.S., including Humira, Opdivo, Prevnar 13 and Biktarvy.

    By Andrew Dunn • Jan. 2, 2020
  • Ultragenyx sells European royalty stake in rare disease drug for $320M

    Royalty Pharma will add another stake to its expansive collection, while the California biotech gets an immediate injection of cash.

    By Andrew Dunn • Dec. 18, 2019
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    Brian Tucker / BioPharma Dive/BioPharma Dive
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    Trendline

    Commercialization

    New drugs for obesity and Alzheimer’s look set to become blockbusters, reshaping pharma marketing strategies just as many current top-sellers near looming patent cliffs.

    By BioPharma Dive staff
  • Sponsored by ZS

    Data alone can't make health improvements happen

    Big tech could soon be playing the role of big brother in monitoring our health-related behaviors, with or without consumers' explicit buy-in.

    By Pratap Khedkar • Dec. 3, 2019
  • A sign reading Food and Drug Administration hangs over a building entrance.
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    Yujin Kim / MedTech Dive, original photo courtesy of U.S. Food and Drug Administration

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    Before 2019 closes, the FDA has 3 key approval decisions to make

    The agency has been on an approval tear lately, and more may come as reviews for drugs from Amarin, Allergan and Intra-Cellular wrap up.

    By Nov. 27, 2019
  • FDA's rapid review pace nets an early approval for Alnylam's second drug

    Givosiran, which will be sold as Givlaari, is the second RNAi therapeutic cleared by the agency after Alnylam's Onpattro.

    By Nov. 20, 2019
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    Ryan McKnight, Vertex Pharmaceuticals Inc.
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    France clears way for wide use of Vertex's Orkambi

    By agreeing to reimburse the drug beyond compassionate use, France opens up access to one of the largest cystic fibrosis populations outside the U.S.

    By Nov. 20, 2019
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    Adobe Stock
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    Nascent digital therapeutics group lays out best practices, ethics

    The two-year-old group is looking to differentiate higher-risk products that claim to treat disease from more general digital health and wellness apps.

    By Susan Kelly • Nov. 13, 2019
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    Getty
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    Sage's new drug starts slow, as Wall Street waits for depression data

    Few expected Sage's postpartum depression drug Zulresso to start fast. Sales of $1.5 million in its first full quarter on market confirmed those expectations.

    By Ned Pagliarulo • Nov. 13, 2019
  • Walgreens reportedly mulling massive private equity buyout

    The drugstore retailer is exploring a possible go-private deal, which would be the largest leveraged buyout in history, according to multiple media reports. 

    By Ben Unglesbee • Nov. 6, 2019
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    AstraZeneca
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    AstraZeneca's China ambitions grow with new R&D investments

    Already a leader in China, the British pharma is doubling down with plans to open two new centers and launch a $1 billion biotech investment fund.

    By Nov. 6, 2019
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    Jacob Bell
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    Third Neulasta biosimilar on its way as Sandoz wins long-delayed FDA approval

    Novartis' drug will be third to market, but copycat drugs have already taken a chunk of the market away from Amgen's branded version.

    By Nov. 5, 2019
  • Sponsored by Syneos Health

    Five recent developments radically re-shaping new drug commercialization

    Emerging companies and drug developers need a new game plan and new resources as their pipelines mature, often choosing to go solo where previous players partnered with others.

    By Dominic Marasco, RPh • Nov. 1, 2019
  • Sanofi pays $315 million to settle Lemtrada go-slow claims

    The administrator of a contingent value right tied to Sanofi's buyout of Genzyme argued the pharma slowed Lemtrada's progress to dodge billions in potential payouts.

    By Oct. 31, 2019
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    Getty Images
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    FDA panel backs withdrawal of Amag drug to prevent preterm birth

    An advisory committee narrowly recommended the FDA rescind approval for Makena, which showed no benefit in a confirmatory study.

    By Ned Pagliarulo • Oct. 30, 2019
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    Getty Images
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    CMS proposes lifting restrictions on next-gen sequencing tests for cancer

    The agency revised its proposed national coverage determination after receiving more than 80 comments, with plans to extend coverage of next generation sequencing tests to earlier-stage and hereditary cancers.

    By Nick Paul Taylor • Oct. 30, 2019
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    Gilead Sciences Inc. / Kite Pharma
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    Gilead CAR-T sales slow, renewing growth doubts

    Yescarta, the cell therapy Gilead acquired in its $12 billion deal for Kite, appeared to hit a snag, with sales from July to September declining versus the second quarter. 

    By Ned Pagliarulo • Oct. 25, 2019
  • Vertex clears its biggest commercial hurdle: UK insurance coverage

    After months of testy negotiations, Vertex and English health authorities have created a reimbursement plan for the company's cystic fibrosis drugs.

    By Oct. 24, 2019
  • 5 insights from a chat with Larry Merlo, CEO of CVS Health

    Healthcare Dive talked to Merlo about competing with Amazon, the path to buying Aetna and new areas in which CVS could play a role. 

    By Rebecca Pifer • Oct. 23, 2019
  • Sponsored by MicroMass

    Assessing provider (and patient) motivation

    Behavioral science provides a roadmap to understanding how HCPs make decisions and what drives prescribing behavior, but more importantly, it gives us strategies that we can apply to disrupt the status quo.

    By Patty Zipfel, PhD, ISMPP, CMPP™ VP, Scientific Strategy MicroMass Communications, Inc. • Oct. 23, 2019
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    Novartis
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    Novartis' Zolgensma starts strong as about 100 infants are treated with gene therapy

    Sales totaled $160 million in the gene therapy's first full quarter of commercial availability, well above Wall Street's expectations.

    By Andrew Dunn • Oct. 22, 2019
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    Ryan McKnight, Vertex Pharmaceuticals Inc.
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    Vertex wins speedy approval for cystic fibrosis triplet

    With Trikafta cleared by the Food and Drug Administration, Vertex estimates its drugs can treat as much as 90% of patients with the lung condition. 

    By Oct. 21, 2019
  • Teva offers $23B of Suboxone to get out of opioid litigation

    Whether such a deal would be widely accepted wasn't clear, however, amid reports attorneys for plaintiff municipalities had already rejected Teva's "agreement in principle."

    By Oct. 21, 2019
  • Drug distributors, Teva settle in Ohio opioid case

    The companies, which include AmerisourceBergen, McKesson and Cardinal Health, will pay $260 million to two Ohio counties to avoid a trial. 

    By Updated Oct. 21, 2019
  • Bristol-Myers, Pfizer partner with Fitbit to speed AFib diagnosis

    The two drugmakers market Eliquis, a top-selling anticoagulant approved for stroke prevention in individuals with atrial fibrillation.

    By David Lim • Oct. 17, 2019
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    Novartis
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    Novartis backs away from marketing Pear digital therapeutics

    While Sandoz and Pear are still working together, the Swiss pharma unit will no longer co-promote the recently launched reSET and reSET-O.

    By Kristin Jensen • Oct. 16, 2019