Marketing: Page 28


  • Lilly strengthens Trulicity's leading position with REWIND results

    Wall Street analysts note data from the cardiovascular outcomes study could help differentiate the diabetes drug in the crowded GLP-1 market.

    By Nov. 5, 2018
  • Humira biosimilar discounting 'aggressive' as competition enters in Europe

    AbbVie, though, is confident it can deliver double-digit earnings growth in 2019 despite the biosimilar headwinds in Europe to Humira.

    By Nov. 2, 2018
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    Brian Tucker / BioPharma Dive/BioPharma Dive
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    Trendline

    Commercialization

    New drugs for obesity and Alzheimer’s look set to become blockbusters, reshaping pharma marketing strategies just as many current top-sellers near looming patent cliffs.

    By BioPharma Dive staff
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    Courtesy of Sanofi
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    Insulin drugmakers under scrutiny for pricing, patent practices

    Reports from a Congressional caucus and a consumer group could fuel further criticism of the top diabetes pharma companies, in particular Sanofi.

    By Andrew Dunn • Nov. 2, 2018
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    Gilead Sciences Inc.
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    Gilead's stock wobbles on HIV pricing concerns

    In a cost-saving effort, United Healthcare will offer patients who opt for cheaper HIV drugs prepaid debit cards, spurring concerns Gilead could be exposed to pricing pressures in HIV.

    By Nov. 1, 2018
  • Shingrix gives GSK a near-term boost

    Questions on future growth still loom large, however, amid a pipeline revamp and competitive pressures in the pharma's core therapeutic areas.

    By Nov. 1, 2018
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    Jacob Bell
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    Novartis wins US nod for Humira biosimilar, but focus now on Europe

    A settlement deal blocks market launch in the U.S. until 2023. In Europe, however, the battle for market share is just beginning. 

    By Oct. 31, 2018
  • Come January, will pharma pricing pledges hold?

    Pfizer CEO Ian Read indicated this week that the pharma, which rolled back some price hikes in July, would return to "business as normal" next year. 

    By Oct. 31, 2018
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    Yugin Kim / BioPharma Dive
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    Deep Dive

    Red pill or blue? It could be a billion-dollar decision

    Viagra and Nexium ​underscore how marketers and manufacturers can use color to make a drug franchise more successful.

    By Oct. 29, 2018
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    Amgen, Regeneron appear most at risk from Trump's latest pricing plan

    Pharma hates the proposal to link Medicare Part B payments to international prices. But some drugmakers would stand to lose more than others.

    By Oct. 26, 2018
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    Trump pitches new plan to bring US drug prices down

    The administration's latest effort will take aim at Medicare Part B, aiming to link drug payments in the U.S. to the prices pharmaceutical companies set abroad. 

    By , David Lim • Updated Oct. 25, 2018
  • FDA approves flu drug with new mechanism of action

    Just in time for the flu season, the newly OK'd antiviral treatment could be the viral boost that Roche needs.

    By Suzanne Elvidge • Oct. 25, 2018
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    Amgen Inc.
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    Amgen cuts US Repatha price 60% amid market pressure

    While effective, the cholesterol drug's $14,520 list price has been a tough pill to swallow for payers. Now, Amgen will cut the price to $5,850.

    By , Updated Oct. 24, 2018
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    Danielle Ternes / BioPharma Dive
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    DTC's big issues: Trump, cancer drugs and the First Amendment

    Direct-to-consumer drug advertising, while always controversial, looks set to become a battleground yet again.

    By , , Andrew Dunn • Oct. 24, 2018
  • Reimbursement lags cancer drug approvals, but some European countries wait longer

    While approvals of new drugs are centralized in the EU, decisions on reimbursement falls to individual countries — with varying results.

    By Oct. 24, 2018
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    Advair copy approval 'imminent,' Mylan says, but investors jittery

    An FDA decision was expected in mid-October after the company was hit with a CRL in June. Hundreds of millions of dollars could be on the line.

    By Oct. 23, 2018
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    Biogen
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    Biogen talks threats to Spinraza, but mum on BAN2401

    The spinal muscular atrophy drug was the big biotech's main growth driver in the quarter. Yet attention remains on Alzheimer's data due Thursday.

    By Oct. 23, 2018
  • Viagra no more: The changing face of drug ads on TV

    Gone are twin bathtubs and little blue pills. Instead, pharma promotions on TV are more likely to feature complex biologics and cancer drugs. 

    By Oct. 22, 2018
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    Danielle Ternes / BioPharma Dive
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    Deep Dive

    First Amendment takes center stage in DTC price fight

    A string of court decisions have bolstered commercial speech rights for industry. The Trump administration's push to require prices in TV ads could become the next legal battleground.

    By Andrew Dunn • Oct. 22, 2018
  • FDA unconvinced by Novartis pitch for canakinumab

    The agency knocked back an application for approval of the drug, already on the market as Ilaris, as a treatment for cardiovascular risk reduction. 

    By Oct. 19, 2018
  • AbbVie reaches 5th deal to secure Humira through 2023

    Through a settlement with AbbVie, Fresenius Kabi's copycat biologic won't launch in the U.S. until late 2023, pending it securing FDA approval by then. 

    By Suzanne Elvidge • Oct. 19, 2018
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    Amgen
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    Amgen launches TV spot for Aimovig in tight CGRP market

    The campaign comes days after the Trump administration proposed mandating disclosure of list prices in prescription drug ads.

    By Andrew Dunn • Oct. 17, 2018
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    Fotolia
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    Minnesota takes aim at Sanofi, Novo, Lilly for insulin prices

    A lawsuit filed Tuesday claims that, rather than protect patient access, the companies jacked up insulin prices in order to offer greater rebates to PBMs.

    By Oct. 17, 2018
  • Humira biosimilars launch in Europe, testing AbbVie

    Copycat biologics of Humira launched on Oct. 16, exposing the world's best-selling drug to competition for the first time since its EU approval in 2003.

    By Updated Oct. 19, 2018
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    Express Scripts Holding Co.
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    Amgen, Lilly migraine drugs make it onto Express Scripts' preferred list

    The decision boosts Aimovig and Emgality in the competitive CGRP space, while dealing a blow to Teva's rival therapy, Ajovy.

    By Oct. 17, 2018
  • Biosimilars bite into Herceptin in Europe

    Yet Roche sustained growth thanks to fast uptake of new drugs like Ocrevus. Next year could prove a tougher test, when biosimilars enter in the U.S.

    By Oct. 17, 2018