Marketing: Page 29
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WPP plots return to growth through 'simpler offer,' refreshes brand identity
The holding group plans to focus squarely on four business areas going forward, but more agency mergers don't appear to be in the cards for now.
By Peter Adams • Dec. 11, 2018 -
Roche wins key cancer drug approval, but taking on Merck remains a challenge
Despite Tecentriq's OK in frontline metastatic lung cancer, one Wall Street analyst cut sales forecasts for the drug by billions over the next five years.
By Ned Pagliarulo • Dec. 11, 2018 -
Explore the Trendline➔
Brian Tucker / BioPharma Dive/BioPharma Dive
TrendlineCommercialization
New drugs for obesity are becoming blockbusters, while Trump administration pressure is reshaping pharma marketing strategies ahead of looming patent cliffs.
By BioPharma Dive staff -
Biktarvy's success raises doubts about ViiV's 'new era' of HIV treatment
ViiV and majority owner GSK are focused on two-drug regimens, while rival Gilead is betting big on its recently approved triplet Biktarvy.
By Jacob Bell • Dec. 11, 2018 -
J&J's Actelion pays out $360M to resolve kickback claims
The Justice Department claimed the pharma donated to a charity to help pay Medicare patients' copays for its drugs.
By Suzanne Elvidge • Dec. 10, 2018 -
FedEx, Walgreens partner for next-day delivery of prescription drugs
The company's move is designed to head off Amazon's entry into home delivery as well as compete with CVS' similar service.
By Andy Burt • Dec. 7, 2018 -
AbbVie nets 7th Humira biosimilar deal, pushing Pfizer entry to 2023
The settlement allows Pfizer to launch its copy in the U.S. at the end of 2023; a European launch can go ahead as soon as approval comes through.
By Suzanne Elvidge • Dec. 5, 2018 -
Hospital docs weigh in on CAR-T reimbursement: 'It's very complicated'
Looming over clinical victories seen at ASH was a problematic question: How exactly will health systems pay for these powerful yet pricey therapies?
By Jacob Bell • Dec. 5, 2018 -
Dive Awards
Biotech of the Year: Spark Therapeutics
The biotech's gene therapy Luxturna, priced at $850,000 per patient, is testing a healthcare system not designed for transformative, one-time treatments.
By Jacob Bell • Dec. 3, 2018 -
Dive Awards
Drug Launch of the Year: Amgen and Novartis' Aimovig
Choosing a lower-than-expected price was an unusual, disruptive move, but one that could pay off as Amgen and Novartis fend off rivals.
By Andrew Dunn • Dec. 3, 2018 -
Merck increased list prices on Keytruda, Gardasil in November
The pharmaceutical giant made a pricing pledge this summer. A company spokesperson contended these price hikes are "fully consistent" with the plan.
By Andrew Dunn • Nov. 29, 2018 -
CVS, Aetna finalize megamerger
The acquisition, worth $69 billion excluding debt, creates the second biggest private company by revenue after Walmart.
By Rebecca Pifer Parduhn • Nov. 28, 2018 -
Q&A
5 rheumatologists discuss the evolving landscape of RA treatment
Drug pricing, JAK inhibitors and more personalized therapies are top of mind for many rheumatoid arthritis doctors.
By Jacob Bell • Nov. 26, 2018 -
Drugmakers vie to capture slice of rheumatoid arthritis market
TNF inhibitors like Humira have long held top positions. But not all patients respond and some still aren't treated with biologics — fueling further investment in the space.
By Ned Pagliarulo • Nov. 26, 2018 -
Drug costs pushed one-third of Americans to skip a prescription in the past year: GoodRx
Nearly all respondents to a recent survey said they had health insurance, yet 42% noted they were still having difficulty paying for medications.
By Jacob Bell • Nov. 26, 2018 -
Court opens path for Dr. Reddy's to launch generic Suboxone
A U.S. federal appeals court threw out a preliminary injunction that had blocked the generics maker from launching a copy of Indivior's opioid treatment.
By Andrew Dunn • Nov. 21, 2018 -
Novartis confident in Gilenya despite FDA call out
Regulators identified 35 cases where patients experienced severely increased disability after going off Gilenya, spurring a label update about potential risks.
By Jacob Bell • Nov. 21, 2018 -
Sandoz, Pear begin selling digital substance use treatment
The FDA called it the first mobile medical app to treat substance use disorders.
By Nick Paul Taylor • Nov. 21, 2018 -
Sobi's late-breaking ASH data also spurs an approval
Emapalumab, to be branded as Gamifant, is now OK'd in the U.S. for patients with a rare inflammatory disease known as primary HLH.
By Jacob Bell • Nov. 20, 2018 -
Kaleo under fire for price hikes on naloxone treatment
Kaleo raised its price for Evzio from $575 to $4,100 in fewer than three years. Now, the company's tactics are the focus of a new Senate report and a "60 Minutes" segment.
By Andrew Dunn • Nov. 19, 2018 -
Pfizer tests Trump with plans to hike prices on 41 drugs
Last month, Pfizer CEO Ian Read indicated the pharma would soon return to "business as normal" after a rare reversal on price hikes made in July.
By Ned Pagliarulo • Nov. 16, 2018 -
7 drugs that raised eyebrows in Q3
Biosimilars began to bite into blockbuster franchises, while newer products propped up sales at Sanofi, Regeneron and GSK.
By Jacob Bell • Nov. 15, 2018 -
California, Massachusetts go toe-to-toe for title of best biotech hub
For yet another year, the two states put out reports showcasing statistics that back why they ought to be called biopharma's No. 1 hub.
By Andrew Dunn • Nov. 14, 2018 -
CMS approves Michigan Medicaid drug value-based payment plan
Administrator Seema Verma also previewed forthcoming agency action on protected classes of drugs in Medicare Part D, hinting that CMS plans to further open the space to private negotiation.
By David Lim • Nov. 14, 2018 -
Pfizer launches biosimilar version of Amgen's Epogen
Retacrit's wholesale acquisition cost clocks in 57% lower than that of J&J's Procrit and 34% lower that of Amgen's Epogen.
By Jacob Bell • Nov. 14, 2018 -
Express Scripts plans 'Flex' formulary focused on authorized generics
Gilead’s generic versions of its own hepatitis C treatments Epclusa and Harvoni are first on the list for the new formulary, which starts Jan. 1.
By Kristin Jensen • Nov. 14, 2018