Marketing: Page 29


  • FedEx, Walgreens partner for next-day delivery of prescription drugs

    The company's move is designed to head off Amazon's entry into home delivery as well as compete with CVS' similar service.

    By Andy Burt • Dec. 7, 2018
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    Hospital docs weigh in on CAR-T reimbursement: 'It's very complicated'

    Looming over clinical victories seen at ASH was a problematic question: How exactly will health systems pay for these powerful yet pricey therapies?

    By Dec. 5, 2018
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    Brian Tucker / BioPharma Dive/BioPharma Dive
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    Trendline

    Commercialization

    New drugs for obesity are becoming blockbusters, while Trump administration pressure is reshaping pharma marketing strategies ahead of looming patent cliffs.

    By BioPharma Dive staff
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    Courtesy of AbbVie
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    AbbVie nets 7th Humira biosimilar deal, pushing Pfizer entry to 2023

    The settlement allows Pfizer to launch its copy in the U.S. at the end of 2023; a European launch can go ahead as soon as approval comes through.

    By Suzanne Elvidge • Dec. 5, 2018
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    Spark Therapeutics
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    Dive Awards

    Biotech of the Year: Spark Therapeutics

    The biotech's gene therapy Luxturna, priced at $850,000 per patient, is testing a healthcare system not designed for transformative, one-time treatments.

    By Dec. 3, 2018
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    Amgen, edited by BioPharma Dive
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    Dive Awards

    Drug Launch of the Year: Amgen and Novartis' Aimovig

    Choosing a lower-than-expected price was an unusual, disruptive move, but one that could pay off as Amgen and Novartis fend off rivals.

    By Andrew Dunn • Dec. 3, 2018
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    Merck increased list prices on Keytruda, Gardasil in November

    The pharmaceutical giant made a pricing pledge this summer. A company spokesperson contended these price hikes are "fully consistent" with the plan.

    By Andrew Dunn • Nov. 29, 2018
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    Bruce Bennett via Getty Images
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    CVS, Aetna finalize megamerger

    The acquisition, worth $69 billion excluding debt, creates the second biggest private company by revenue after Walmart.

    By Rebecca Pifer Parduhn • Nov. 28, 2018
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    Elizabeth Regan/BioPharma Dive
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    Drugmakers vie to capture slice of rheumatoid arthritis market

    TNF inhibitors like Humira have long held top positions. But not all patients respond and some still aren't treated with biologics — fueling further investment in the space.

    By Ned Pagliarulo • Nov. 26, 2018
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    Q&A

    5 rheumatologists discuss the evolving landscape of RA treatment

    Drug pricing, JAK inhibitors and more personalized therapies are top of mind for many rheumatoid arthritis doctors.

    By Nov. 26, 2018
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    Drug costs pushed one-third of Americans to skip a prescription in the past year: GoodRx

    Nearly all respondents to a recent survey said they had health insurance, yet 42% noted they were still having difficulty paying for medications.

    By Nov. 26, 2018
  • Court opens path for Dr. Reddy's to launch generic Suboxone

    A U.S. federal appeals court threw out a preliminary injunction that had blocked the generics maker from launching a copy of Indivior's opioid treatment.

    By Andrew Dunn • Nov. 21, 2018
  • Novartis confident in Gilenya despite FDA call out

    Regulators identified 35 cases where patients experienced severely increased disability after going off Gilenya, spurring a label update about potential risks.

    By Nov. 21, 2018
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    Jacob Bell
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    Sandoz, Pear begin selling digital substance use treatment

    The FDA called it the first mobile medical app to treat substance use disorders.

    By Nick Paul Taylor • Nov. 21, 2018
  • Sobi's late-breaking ASH data also spurs an approval

    Emapalumab, to be branded as Gamifant, is now OK'd in the U.S. for patients with a rare inflammatory disease known as primary HLH.

    By Nov. 20, 2018
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    Adobe Stock
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    Kaleo under fire for price hikes on naloxone treatment

    Kaleo raised its price for Evzio from $575 to $4,100 in fewer than three years. Now, the company's tactics are the focus of a new Senate report and a "60 Minutes" segment.

    By Andrew Dunn • Nov. 19, 2018
  • Pfizer tests Trump with plans to hike prices on 41 drugs

    Last month, Pfizer CEO Ian Read indicated the pharma would soon return to "business as normal" after a rare reversal on price hikes made in July. 

    By Ned Pagliarulo • Nov. 16, 2018
  • 7 drugs that raised eyebrows in Q3

    Biosimilars began to bite into blockbuster franchises, while newer products propped up sales at Sanofi, Regeneron and GSK​.

    By Nov. 15, 2018
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    AECOM
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    California, Massachusetts go toe-to-toe for title of best biotech hub

    For yet another year, the two states put out reports showcasing statistics that back why they ought to be called biopharma's No. 1 hub.

    By Andrew Dunn • Nov. 14, 2018
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    CMS approves Michigan Medicaid drug value-based payment plan

    Administrator Seema Verma also previewed forthcoming agency action on protected classes of drugs in Medicare Part D, hinting that CMS plans to further open the space to private negotiation.

    By David Lim • Nov. 14, 2018
  • Pfizer launches biosimilar version of Amgen's Epogen

    Retacrit's wholesale acquisition cost clocks in 57% lower than that of J&J's Procrit and 34% lower that of Amgen's Epogen.

    By Nov. 14, 2018
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    Express Scripts Holding Co.
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    Express Scripts plans 'Flex' formulary focused on authorized generics

    Gilead’s generic versions of its own hepatitis C treatments Epclusa and Harvoni are first on the list for the new formulary​, which starts Jan. 1.

    By Kristin Jensen • Nov. 14, 2018
  • Specialty drugs drive Rx spending increase, Blue Cross says

    Insurers under the Blues' umbrella, which accounts for dozens of independently run payers, spent about $100 billion on prescription drugs in 2017.

    By Andrew Dunn • Nov. 13, 2018
  • Sponsored by ZS

    How do you energize your sales force?

    Don't just assume your sales person will be motivated by more money. Extra compensation may not be the best answer and energy can play a big role.

    By Steve Marley • Nov. 13, 2018
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    Ryan McKnight, Vertex Pharmaceuticals Inc.
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    UK calls Vertex on contentious Orkambi negotiations

    A key committee has asked for more information from Vertex on its case for the cystic fibrosis drug, including the price offered to NHS.

    By Suzanne Elvidge • Nov. 12, 2018
  • AstraZeneca calls victory in CV study, but will payers feel the same?

    A large cardiovascular study found the British pharma's Farxiga offers heart health benefits, yet the diabetes drug still faces stiff competition.

    By Nov. 12, 2018