Marketing: Page 30


  • Roche's Kadcyla beats out Herceptin in Phase 3

    The data should help to advance the Swiss pharma's plans to reinforce its breast cancer franchise as biosimilar competition to Herceptin creeps in.

    By Suzanne Elvidge • Oct. 16, 2018
  • Confronting pharma, Trump admin seeks price disclosure in drug ads

    HHS chief Alex Azar announced the much-anticipated proposal Monday, dismissing a new pledge from trade lobby PhRMA as insufficient.

    By Ned Pagliarulo , Andrew Dunn • Updated Oct. 15, 2018
  • A stylized illustration of a pill breaking apart into smaller pills. Explore the Trendline
    Image attribution tooltip
    Brian Tucker / BioPharma Dive/BioPharma Dive
    Image attribution tooltip
    Trendline

    Commercialization

    New drugs for obesity and Alzheimer’s look set to become blockbusters, reshaping pharma marketing strategies just as many current top-sellers near looming patent cliffs.

    By BioPharma Dive staff
  • Image attribution tooltip
    Elizabeth Regan/BioPharma Dive
    Image attribution tooltip

    Under pressure, drugmakers give an inch on DTC drug ads

    Members of the trade group PhRMA will soon point consumers to drug cost information in direct-to-consumer TV ads, but won't go so far as to include prices upfront.

    By Ned Pagliarulo • Updated Oct. 15, 2018
  • J&J snaps up key label expansion for Xarelto

    Regulators cleared the drug to reduce the risk of major cardiovascular events for certain patients, which could help its position against market leading Eliquis.

    By Suzanne Elvidge • Oct. 15, 2018
  • Mylan's generic Copaxone wins in court, but market barriers remain

    A court of appeals confirmed Teva's patents for the blockbuster multiple sclerosis drug are invalid, in turn strengthening Mylan's hand.

    By Suzanne Elvidge • Oct. 15, 2018
  • With latest deal, AbbVie keeps another Humira biosimilar at bay

    An agreement with Novartis allows for the Swiss pharma's copycat version to launch in the U.S. in September 2023, behind rivals from Amgen and others. 

    By Oct. 11, 2018
  • A picture of the exterior of a CVS Pharmacy with the logo and name in view.
    Image attribution tooltip
    Bruce Bennett via Getty Images
    Image attribution tooltip

    DOJ clears CVS-Aetna union

    Approval of the $69 billion deal comes with a condition to sell Aetna's Medicare Part D business. 

    By Samantha Liss • Oct. 10, 2018
  • Image attribution tooltip
    Elizabeth Regan/BioPharma Dive
    Image attribution tooltip

    Price increases on top drugs drove majority of recent growth, analysis finds

    Over the past three years, roughly 60% of the growth in U.S. sales for four dozen top-selling drugs came via price increases, according to numbers crunched by investment firm Leerink.

    By Ned Pagliarulo • Oct. 10, 2018
  • Prescription drug spending, prices moderate in Q2

    Spending on healthcare services, however, ticked up in the second quarter to post a 4.9% year-over-year growth rate. 

    By Les Masterson • Oct. 8, 2018
  • Approval puts Bausch step closer to dermatology turnaround

    It's welcome news for Bausch's struggling dermatology portfolio, which saw the FDA reject another key psoriasis candidate in June.

    By Oct. 8, 2018
  • Merck gets a shot in the arm with expanded label for Gardasil

    The HPV vaccine is now also approved for adults aged 27 through 45 years old, widening the addressable market for Merck.

    By Suzanne Elvidge • Oct. 8, 2018
  • Image attribution tooltip
    Gilead Sciences Inc.
    Image attribution tooltip

    Gilead reaches deal for Yescarta coverage in England

    For now, the CAR-T therapy will be provided through NHS' Cancer Drugs Fund, after a government agency judged it too pricey for routine coverage.

    By Ned Pagliarulo • Oct. 5, 2018
  • Roche looks to wider market for Hemlibra with key approval

    The hemophilia A drug is now OK'd for patients without inhibitors, who represent about 70% of the total population with that blood disorder.

    By Oct. 4, 2018
  • Image attribution tooltip
    Intermountain Healthcare
    Image attribution tooltip

    Intermountain's Liljenquist on price transparency, insulin and having 3 brothers with diabetes

    The man behind the push for Civica Rx talks about how he hopes the venture will force transparency across the healthcare sector.

    By Samantha Liss • Oct. 3, 2018
  • Image attribution tooltip
    Jacob Bell
    Image attribution tooltip

    FDA could set record low for drug marketing warning letters — again

    After sending just five letters last year, the FDA office responsible for regulating prescription drug marketing has sent four letters so far in 2018.

    By Andrew Dunn • Oct. 3, 2018
  • Paratek eyes 800 key hospital accounts for new antibiotic's rollout

    The pharma shed its clinical-stage title on Tuesday as the FDA approved Nuzyra along with another of its drugs.

    By Oct. 3, 2018
  • In reversal, GSK to restart limited payments to doctors

    It's a step back from a 2013 pledge that made the British drugmaker an outlier among its industry peers.

    By Ned Pagliarulo • Oct. 3, 2018
  • A building with logo of drugmaker Eli Lilly.
    Image attribution tooltip
    Courtesy of Eli Lilly
    Image attribution tooltip

    Lilly's migraine drug wins US approval, pressuring rivals Amgen, Teva

    Two rival drugs are already OK'd for sale, setting the migraine market up for fierce competition. Who wins out may depend on how payers react.

    By Ned Pagliarulo • Sept. 27, 2018
  • Image attribution tooltip
    BioPharma Dive
    Image attribution tooltip

    Pharma advertising in 2018: TV, midterms and specialty drugs

    Magna Global expects 2018 to be a banner year for advertising spend, with pharma being one of the largest contributors.

    By Sept. 26, 2018
  • A person stands at a desk in the foyer of an office building.
    Image attribution tooltip
    Courtesy of Sanofi
    Image attribution tooltip

    ICER finds top asthma biologics overpriced

    A draft report from the influential drug pricing group deemed Fasenra, Nucala, Cinqair, Xolair and the still-under-review Dupixent too costly, despite benefits. 

    By Andrew Dunn • Sept. 26, 2018
  • Image attribution tooltip
    Montgomery County Planning Commission
    Image attribution tooltip

    New York regulator warns CVS-Aetna merger could raise prices

    The state's top financial watchdog said the pharmacy chain's PBM would have an incentive to give the largest drug discounts to Aetna members.

    By Samantha Liss • Sept. 26, 2018
  • Image attribution tooltip
    Gilead Sciences Inc.
    Image attribution tooltip

    Gilead creates subsidiary to sell generic versions of hep C blockbusters

    Asegua Therapeutics will sell authorized generics of Harvoni and Epclusa at an annual list price of $24,000 for the most common course of therapy.

    By Sept. 24, 2018
  • Foundation Med advances liquid biopsy ambition with new test

    Launch of FoundationOne Liquid will expand the Roche-owned firm's liquid biopsy offerings as demand for blood-based cancer testing grows.

    By Ned Pagliarulo • Sept. 24, 2018
  • UK High Court OKs Avastin off-label use in wet AMD

    Doctors in the north of England have won the right to use Avastin to treat wet age-related macular degeneration.

    By Suzanne Elvidge • Sept. 24, 2018
  • Image attribution tooltip
    Amgen Inc.
    Image attribution tooltip

    Amgen faces a bigger European challenge to Neulasta

    Three biosimilar competitors to the blockbuster drug received backing from a key European committee last week.

    By Suzanne Elvidge • Sept. 24, 2018