Marketing: Page 31


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    Shionogi launches cheaper rival to Dova's Doptelet

    Doptelet's list price can run up to 70% higher than that of Shionogi's Mulpeta — a difference one analyst expects to hinder Dova's quest for market share.

    By Andrew Dunn • Sept. 4, 2018
  • Otsuka rolls out Abilify digital pill through Magellan network

    The digital pill will cost $1,650 for a 30-day supply, which includes the wearable sensor and MyCite app, according to the company.

    By Susan Kelly • Sept. 4, 2018
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    Brian Tucker / BioPharma Dive/BioPharma Dive
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    Trendline

    Commercialization

    New drugs for obesity and Alzheimer’s look set to become blockbusters, reshaping pharma marketing strategies just as many current top-sellers near looming patent cliffs.

    By BioPharma Dive staff
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    Dollar Photo Club
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    BioPharma Dive's 10 hottest stories of the summer

    Readers were drawn to news from big pharmas, like Pfizer and Roche, as well as a landmark biotech approval and new drug launches. 

    By Sept. 4, 2018
  • Sanofi wins OK in Europe for blood disorder drug

    European regulators have given the nod to Cablivi, the first approval specifically for a rare blood clotting disorder known as aTTP.

    By Suzanne Elvidge • Sept. 4, 2018
  • EC approves GSK's Nucala for kids with severe asthma

    Children as young as 6 across Europe can now use the respiratory drug.

    By Suzanne Elvidge • Aug. 31, 2018
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    Merck's virology business needs a boost. It may not get that from 2 new HIV drugs

    While company executives see Delstrigo and Pifeltro as continuing Merck's legacy in HIV, Wall Street isn't so sure the drugs can outclass market heavyweights.

    By Aug. 31, 2018
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    Alnylam's Onpattro cleared in Europe as ICER sets pricing battle

    Regulators OK'd the first RNA interference therapy in Europe, but a new report finds the list price between 967% and 1,821% above value thresholds.

    By Andrew Dunn • Aug. 30, 2018
  • Despite new approval, Bayer continues to face hemophilia headwinds

    A terminated distribution partnership and stiffening market competition are threats to the German drugmaker's hemophilia business.

    By Aug. 30, 2018
  • FDA warns of link between some diabetes drugs and serious infection

    SGLT2 inhibitors, a kind of Type 2 diabetes medication, have been connected with a rare and sometimes life-threatening genital infection.

    By Suzanne Elvidge • Aug. 30, 2018
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    Elizabeth Regan / Industry Dive
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    In a summer of C-suite departures, a week of commercial hires

    Vertex, Bristol-Myers and Gilead brought new blood onto commercial leadership teams, underscoring some of the market pressures each faces.

    By Aug. 29, 2018
  • Pfizer calls out pharma peers for 'scare tactics' on biosimilars

    Frustrated by slow uptake of its biosimilars, Pfizer is petitioning the FDA to set ground rules for what biologic makers can say about copycat rivals.

    By Updated Aug. 29, 2018
  • A preparation of Gilead Sciences' CAR-T therapy Yescarta is readied in a manufacturing laboratory.
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    Courtesy of Gilead Sciences
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    UK's NICE judges Yescarta too pricey, dealing blow to Gilead

    Cost and reimbursement issues will be a key test for Gilead as it seeks to sell its CAR-T treatment in Europe.

    By Updated Aug. 29, 2018
  • Harvard Pilgrim offers rare peek at 6 years of drug costs

    Prescription drugs accounted for 25% of total healthcare spending by the New England insurer in 2016, driven higher by specialty medicines like Humira.

    By Suzanne Elvidge • Aug. 28, 2018
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    Deep Dive

    FDA ups the ante for copycats, antibiotics, orphan drugs. But is it working?

    Regulators are using incentives to spur development of much-needed drugs. The results so far have been mixed.

    By Aug. 27, 2018
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    Express Scripts Holding Co.
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    Cigna, Express Scripts shareholders greenlight deal

    About 90% of Cigna votes were cast in favor of the acquisition, yet the $67 billion deal is still subject to a number of regulatory approvals.

    By Tony Abraham • Updated Aug. 27, 2018
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    BioPharma Dive
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    Lawmakers push to require price disclosure in DTC drug ads

    An amendment providing HHS with funding for implementing the idea passed the Senate last week, providing some legislative backing for the Trump administration's plans. 

    By Aug. 24, 2018
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    Shire
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    Approval in hand, Shire's next step is to deliver on high hopes for lanadelumab

    Some have deemed the drug, now branded as Takhzyro, best-in-class for treating hereditary angioedema. But Shire's had setbacks in this space before.

    By Aug. 24, 2018
  • Insurers, PBMs nudge FDA to finalize interchangeability guidance

    A lack of final guidance from the FDA could be reducing patient access to biologics, according to a letter from payers, trade bodies and patient groups.

    By Suzanne Elvidge • Aug. 24, 2018
  • Pfizer inks marketing deal for Exact's Cologuard

    Exact said about 401,000 tests were performed during the first six months of 2018, leading to revenue of $193 million. The CEO now expects $700 million in sales for next year.

    By Andrew Dunn • Aug. 22, 2018
  • FDA extends EpiPen expiration date to ease shortages

    Current shortages stemming from ongoing manufacturing delays could put children at risk as the school year approaches.

    By Suzanne Elvidge • Aug. 22, 2018
  • Drug combos may prove more costly than generic components, study finds

    Research published in JAMA suggests paying for branded drug combos rather than buying the component generics separately may have cost the government program nearly $1 billion in 2016. 

    By Suzanne Elvidge • Aug. 22, 2018
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    HHS touts drug pricing 'wins,' but true tests still to come

    The Trump administration has extracted some concessions from a handful of pharma companies, but January will test whether freezes on price hikes last. 

    By Aug. 21, 2018
  • EpiPen class action lawsuit against Mylan, Pfizer to continue, judge rules

    Multidistrict litigation alleges the companies engaged in "an illegal scheme to monopolize the market" for epinephrine auto-injectors.

    By Aug. 21, 2018
  • Walmart, Anthem partner on Medicare program

    Tie-ups between healthcare firms and retailers have ticked up, with Walmart now planning to offer discounts on OTC drugs for some Anthem customers.

    By Daphne Howland • Aug. 20, 2018
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    Amgen, edited by BioPharma Dive
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    Aimovig launch bolsters hopes for blockbuster sales

    Though several recent blockbusters-to-be have disappointed, Leerink analyst Geoffrey Proges believes Aimovig's start augurs well for anti-CGRP drugs.

    By Aug. 20, 2018