Marketing: Page 31


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    Amgen
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    Amgen launches TV spot for Aimovig in tight CGRP market

    The campaign comes days after the Trump administration proposed mandating disclosure of list prices in prescription drug ads.

    By Andrew Dunn • Oct. 17, 2018
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    Fotolia
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    Minnesota takes aim at Sanofi, Novo, Lilly for insulin prices

    A lawsuit filed Tuesday claims that, rather than protect patient access, the companies jacked up insulin prices in order to offer greater rebates to PBMs.

    By Oct. 17, 2018
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    Brian Tucker / BioPharma Dive/BioPharma Dive
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    Trendline

    Commercialization

    New drugs for obesity are becoming blockbusters, while Trump administration pressure is reshaping pharma marketing strategies ahead of looming patent cliffs.

    By BioPharma Dive staff
  • Humira biosimilars launch in Europe, testing AbbVie

    Copycat biologics of Humira launched on Oct. 16, exposing the world's best-selling drug to competition for the first time since its EU approval in 2003.

    By Ned Pagliarulo • Updated Oct. 19, 2018
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    Express Scripts Holding Co.
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    Amgen, Lilly migraine drugs make it onto Express Scripts' preferred list

    The decision boosts Aimovig and Emgality in the competitive CGRP space, while dealing a blow to Teva's rival therapy, Ajovy.

    By Oct. 17, 2018
  • Biosimilars bite into Herceptin in Europe

    Yet Roche sustained growth thanks to fast uptake of new drugs like Ocrevus. Next year could prove a tougher test, when biosimilars enter in the U.S.

    By Ned Pagliarulo • Oct. 17, 2018
  • An early approval puts Pfizer's Talzenna in a crowded field

    Pfizer picked up the PARP inhibitor in its $14 billion deal for Medivation two years ago. Talzenna will join three other drugs on market that work similarly.

    By Suzanne Elvidge • Oct. 17, 2018
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    Sponsored by Aptus Health

    Engage your HCP audiences through strategic use of digital networks: What's working today

    Pharma companies should consider distributing their marketing message through HCP channels.

    By Catherine Dold, BioPharma Dive Contributing Editor • Oct. 16, 2018
  • J&J sees 'evolution in pricing, not a revolution' in 2019

    "I think we just need to be careful; things such as list price alone [are] not the full extent of the information," said J&J's pharma unit chief on a Tuesday call.

    By Oct. 16, 2018
  • 5 questions on the Trump admin's bid to mandate prices in drug ads

    Pharma, which spends billions each year to advertise its products on television, is expected to fiercely oppose the proposal.

    By Ned Pagliarulo , Andrew Dunn • Oct. 16, 2018
  • Roche's Kadcyla beats out Herceptin in Phase 3

    The data should help to advance the Swiss pharma's plans to reinforce its breast cancer franchise as biosimilar competition to Herceptin creeps in.

    By Suzanne Elvidge • Oct. 16, 2018
  • Confronting pharma, Trump admin seeks price disclosure in drug ads

    HHS chief Alex Azar announced the much-anticipated proposal Monday, dismissing a new pledge from trade lobby PhRMA as insufficient.

    By Ned Pagliarulo , Andrew Dunn • Updated Oct. 15, 2018
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    Elizabeth Regan/BioPharma Dive
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    Under pressure, drugmakers give an inch on DTC drug ads

    Members of the trade group PhRMA will soon point consumers to drug cost information in direct-to-consumer TV ads, but won't go so far as to include prices upfront.

    By Ned Pagliarulo • Updated Oct. 15, 2018
  • J&J snaps up key label expansion for Xarelto

    Regulators cleared the drug to reduce the risk of major cardiovascular events for certain patients, which could help its position against market leading Eliquis.

    By Suzanne Elvidge • Oct. 15, 2018
  • Mylan's generic Copaxone wins in court, but market barriers remain

    A court of appeals confirmed Teva's patents for the blockbuster multiple sclerosis drug are invalid, in turn strengthening Mylan's hand.

    By Suzanne Elvidge • Oct. 15, 2018
  • With latest deal, AbbVie keeps another Humira biosimilar at bay

    An agreement with Novartis allows for the Swiss pharma's copycat version to launch in the U.S. in September 2023, behind rivals from Amgen and others. 

    By Oct. 11, 2018
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    Bruce Bennett via Getty Images
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    DOJ clears CVS-Aetna union

    Approval of the $69 billion deal comes with a condition to sell Aetna's Medicare Part D business. 

    By Samantha Liss • Oct. 10, 2018
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    Elizabeth Regan/BioPharma Dive
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    Price increases on top drugs drove majority of recent growth, analysis finds

    Over the past three years, roughly 60% of the growth in U.S. sales for four dozen top-selling drugs came via price increases, according to numbers crunched by investment firm Leerink.

    By Ned Pagliarulo • Oct. 10, 2018
  • Prescription drug spending, prices moderate in Q2

    Spending on healthcare services, however, ticked up in the second quarter to post a 4.9% year-over-year growth rate. 

    By Les Masterson • Oct. 8, 2018
  • Approval puts Bausch step closer to dermatology turnaround

    It's welcome news for Bausch's struggling dermatology portfolio, which saw the FDA reject another key psoriasis candidate in June.

    By Oct. 8, 2018
  • Merck gets a shot in the arm with expanded label for Gardasil

    The HPV vaccine is now also approved for adults aged 27 through 45 years old, widening the addressable market for Merck.

    By Suzanne Elvidge • Oct. 8, 2018
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    Gilead Sciences Inc.
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    Gilead reaches deal for Yescarta coverage in England

    For now, the CAR-T therapy will be provided through NHS' Cancer Drugs Fund, after a government agency judged it too pricey for routine coverage.

    By Ned Pagliarulo • Oct. 5, 2018
  • Roche looks to wider market for Hemlibra with key approval

    The hemophilia A drug is now OK'd for patients without inhibitors, who represent about 70% of the total population with that blood disorder.

    By Oct. 4, 2018
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    Intermountain Healthcare
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    Intermountain's Liljenquist on price transparency, insulin and having 3 brothers with diabetes

    The man behind the push for Civica Rx talks about how he hopes the venture will force transparency across the healthcare sector.

    By Samantha Liss • Oct. 3, 2018
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    Jacob Bell
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    FDA could set record low for drug marketing warning letters — again

    After sending just five letters last year, the FDA office responsible for regulating prescription drug marketing has sent four letters so far in 2018.

    By Andrew Dunn • Oct. 3, 2018
  • Paratek eyes 800 key hospital accounts for new antibiotic's rollout

    The pharma shed its clinical-stage title on Tuesday as the FDA approved Nuzyra along with another of its drugs.

    By Oct. 3, 2018