Marketing: Page 31
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Shionogi launches cheaper rival to Dova's Doptelet
Doptelet's list price can run up to 70% higher than that of Shionogi's Mulpeta — a difference one analyst expects to hinder Dova's quest for market share.
By Andrew Dunn • Sept. 4, 2018 -
Otsuka rolls out Abilify digital pill through Magellan network
The digital pill will cost $1,650 for a 30-day supply, which includes the wearable sensor and MyCite app, according to the company.
By Susan Kelly • Sept. 4, 2018 -
Explore the Trendline➔
Brian Tucker / BioPharma Dive/BioPharma DiveTrendlineCommercialization
New drugs for obesity and Alzheimer’s look set to become blockbusters, reshaping pharma marketing strategies just as many current top-sellers near looming patent cliffs.
By BioPharma Dive staff -
BioPharma Dive's 10 hottest stories of the summer
Readers were drawn to news from big pharmas, like Pfizer and Roche, as well as a landmark biotech approval and new drug launches.
By Jacob Bell • Sept. 4, 2018 -
Sanofi wins OK in Europe for blood disorder drug
European regulators have given the nod to Cablivi, the first approval specifically for a rare blood clotting disorder known as aTTP.
By Suzanne Elvidge • Sept. 4, 2018 -
EC approves GSK's Nucala for kids with severe asthma
Children as young as 6 across Europe can now use the respiratory drug.
By Suzanne Elvidge • Aug. 31, 2018 -
Merck's virology business needs a boost. It may not get that from 2 new HIV drugs
While company executives see Delstrigo and Pifeltro as continuing Merck's legacy in HIV, Wall Street isn't so sure the drugs can outclass market heavyweights.
By Jacob Bell • Aug. 31, 2018 -
Alnylam's Onpattro cleared in Europe as ICER sets pricing battle
Regulators OK'd the first RNA interference therapy in Europe, but a new report finds the list price between 967% and 1,821% above value thresholds.
By Andrew Dunn • Aug. 30, 2018 -
Despite new approval, Bayer continues to face hemophilia headwinds
A terminated distribution partnership and stiffening market competition are threats to the German drugmaker's hemophilia business.
By Jacob Bell • Aug. 30, 2018 -
FDA warns of link between some diabetes drugs and serious infection
SGLT2 inhibitors, a kind of Type 2 diabetes medication, have been connected with a rare and sometimes life-threatening genital infection.
By Suzanne Elvidge • Aug. 30, 2018 -
In a summer of C-suite departures, a week of commercial hires
Vertex, Bristol-Myers and Gilead brought new blood onto commercial leadership teams, underscoring some of the market pressures each faces.
By Jacob Bell • Aug. 29, 2018 -
Pfizer calls out pharma peers for 'scare tactics' on biosimilars
Frustrated by slow uptake of its biosimilars, Pfizer is petitioning the FDA to set ground rules for what biologic makers can say about copycat rivals.
By Ned Pagliarulo • Updated Aug. 29, 2018 -
UK's NICE judges Yescarta too pricey, dealing blow to Gilead
Cost and reimbursement issues will be a key test for Gilead as it seeks to sell its CAR-T treatment in Europe.
By Ned Pagliarulo • Updated Aug. 29, 2018 -
Harvard Pilgrim offers rare peek at 6 years of drug costs
Prescription drugs accounted for 25% of total healthcare spending by the New England insurer in 2016, driven higher by specialty medicines like Humira.
By Suzanne Elvidge • Aug. 28, 2018 -
Deep Dive
FDA ups the ante for copycats, antibiotics, orphan drugs. But is it working?
Regulators are using incentives to spur development of much-needed drugs. The results so far have been mixed.
By Jacob Bell • Aug. 27, 2018 -
Cigna, Express Scripts shareholders greenlight deal
About 90% of Cigna votes were cast in favor of the acquisition, yet the $67 billion deal is still subject to a number of regulatory approvals.
By Tony Abraham • Updated Aug. 27, 2018 -
Lawmakers push to require price disclosure in DTC drug ads
An amendment providing HHS with funding for implementing the idea passed the Senate last week, providing some legislative backing for the Trump administration's plans.
By Ned Pagliarulo • Aug. 24, 2018 -
Approval in hand, Shire's next step is to deliver on high hopes for lanadelumab
Some have deemed the drug, now branded as Takhzyro, best-in-class for treating hereditary angioedema. But Shire's had setbacks in this space before.
By Jacob Bell • Aug. 24, 2018 -
Insurers, PBMs nudge FDA to finalize interchangeability guidance
A lack of final guidance from the FDA could be reducing patient access to biologics, according to a letter from payers, trade bodies and patient groups.
By Suzanne Elvidge • Aug. 24, 2018 -
Pfizer inks marketing deal for Exact's Cologuard
Exact said about 401,000 tests were performed during the first six months of 2018, leading to revenue of $193 million. The CEO now expects $700 million in sales for next year.
By Andrew Dunn • Aug. 22, 2018 -
FDA extends EpiPen expiration date to ease shortages
Current shortages stemming from ongoing manufacturing delays could put children at risk as the school year approaches.
By Suzanne Elvidge • Aug. 22, 2018 -
Drug combos may prove more costly than generic components, study finds
Research published in JAMA suggests paying for branded drug combos rather than buying the component generics separately may have cost the government program nearly $1 billion in 2016.
By Suzanne Elvidge • Aug. 22, 2018 -
HHS touts drug pricing 'wins,' but true tests still to come
The Trump administration has extracted some concessions from a handful of pharma companies, but January will test whether freezes on price hikes last.
By Ned Pagliarulo • Aug. 21, 2018 -
EpiPen class action lawsuit against Mylan, Pfizer to continue, judge rules
Multidistrict litigation alleges the companies engaged in "an illegal scheme to monopolize the market" for epinephrine auto-injectors.
By Jacob Bell • Aug. 21, 2018 -
Walmart, Anthem partner on Medicare program
Tie-ups between healthcare firms and retailers have ticked up, with Walmart now planning to offer discounts on OTC drugs for some Anthem customers.
By Daphne Howland • Aug. 20, 2018 -
Aimovig launch bolsters hopes for blockbuster sales
Though several recent blockbusters-to-be have disappointed, Leerink analyst Geoffrey Proges believes Aimovig's start augurs well for anti-CGRP drugs.
By Ned Pagliarulo • Aug. 20, 2018