Marketing: Page 40


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    Courtesy of Eli Lilly
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    Fresh data sets up showdown for Lilly's Taltz vs Cosentyx

    In the highly competitive IL-inhibitor space, securing new indications has been a key strategy for drugmakers looking to gain an edge.

    By Feb. 14, 2018
  • Industry touts savings potential of generics and biosimilars

    The trade body for generics and biosimilar manufacturers warns of barriers to entry for its products.

    By Suzanne Elvidge • Feb. 14, 2018
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    Brian Tucker / BioPharma Dive/BioPharma Dive
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    Trendline

    Commercialization

    New drugs for obesity and Alzheimer’s look set to become blockbusters, reshaping pharma marketing strategies just as many current top-sellers near looming patent cliffs.

    By BioPharma Dive staff
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    Adobe Stock
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    BIO: Pain pipeline lacking as opioid crisis continues

    The analysis comes as a new Senate report calls into question drugmaker ties to advocacy groups in fighting the epidemic.

    By Suzanne Elvidge • Feb. 14, 2018
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    Ryan McKnight, Vertex Pharmaceuticals Inc.
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    New approval helps Vertex's 'cleanest growth story in biotech'

    Symdeko, a combination treatment for cystic fibrosis, holds a price tag of $292,000 and could provide Vertex up to $200 million in revenue by year's end.

    By Feb. 13, 2018
  • Teva's Copaxone sales hit hastened with OK of Novartis copy

    U.S. approval of Novartis' version of Copaxone 40 mg came earlier than Teva had assumed, putting further pressure on the Israeli drugmaker's top seller. 

    By Ned Pagliarulo • Feb. 13, 2018
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    Gilead Sciences Inc.
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    Deep Dive

    What Gilead taught pharma about pricing a cure

    With Sovaldi in the rearview mirror and gene therapies progressing quickly, the industry is debating what lessons can be learned about pricing a cure.

    By Lisa LaMotta • Feb. 12, 2018
  • Maker of Oxycontin to halt opioid promotion to doctors

    Purdue Pharma faces sharp criticism, as well as lawsuits, for the role its marketing of prescription painkillers may have played in shaping the opioid epidemic.

    By Ned Pagliarulo • Feb. 12, 2018
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    Gilead HIV triplet wins approval, prompts GSK-backed patent lawsuit

    Biktarvy's broad label sets it up to steal market share in the HIV space and become another blockbuster drug in Gilead's arsenal.

    By Feb. 8, 2018
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    Elizabeth Regan/BioPharma Dive
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    Deep Dive

    Pharma wades into the world of virtual reality marketing

    The technology offers drugmakers and sales reps an original way to tell stories. But whether it will hold up to the test of time remains to be seen.

    By Feb. 7, 2018
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    Elizabeth Regan/BioPharma Dive
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    Express Scripts: Plan drug spending rose at slowest rate in 24 years

    The PBM says its efforts to rein in rising drug costs have helped the plans it administers secure hundreds of millions in savings last year.

    By Ned Pagliarulo • Feb. 7, 2018
  • New York latest to sue opioid manufacturer Insys

    The New York lawsuit is the latest in a spate against the drug company: North Carolina, New Jersey and Illinois have all engaged in legal action against Insys.

    By David Lim • Feb. 5, 2018
  • Allergan picks up pneumonia indication for Avycaz

    It's the first time in more than 15 years the FDA approved a gram-negative antibiotic for hospital and ventilator pneumonia.

    By Suzanne Elvidge • Feb. 2, 2018
  • Pfizer's manufacturing fix clears path for Momenta's Copaxone generic

    The big pharma remedied issues at its McPherson plant, meaning the launch of 40 mg Glatopa could come "at any time."

    By Feb. 1, 2018
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    FDA adds black box warning to Intercept's Ocaliva

    Shares in the New York biotech rose on relief the FDA's caution did not broadly limit use of the drug in patients with mild or moderate liver disease. 

    By Ned Pagliarulo • Feb. 1, 2018
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    Vertex looks to own CF market before shifting focus

    The biotech revealed the two triple combo regimens it's taking into Phase 3 as it closes in on serving 90% of the cystic fibrosis market.

    By Jan. 31, 2018
  • Boehringer strikes Jardiance outcomes deal with Prime PBM

    Intense competition in the diabetes drugs market has pushed manufacturers to search for ways to gain an edge, including value-based deals with payers.

    By Jan. 31, 2018
  • FDA turns to drug packaging in bid to combat opioid crisis

    The regulator aims to check abuse of Imodium by changing how the drug is packaged, and is considering similar approaches for immediate release opioids.

    By Suzanne Elvidge • Jan. 31, 2018
  • How Amazon, JPM and Berkshire could disrupt healthcare (or not)

    "News of three corporate giants forming an independent healthcare company proves every business is a healthcare business," said David Vivero, CEO of digital health startup Amino.

    By Shannon Muchmore, Daphne Howland & Jeff Byers • Jan. 31, 2018
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    State of the Union: 4 things Trump said on healthcare

    Most of the healthcare ideas the president put forward have little chance of being enacted, and the industry no longer seems responsive to his comments. 

    By David Lim • Jan. 31, 2018
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    Amazon, JPM, Berkshire form independent health company

    The corporate giants gave few details, but said the initial aim is to provide U.S. staff with "high-quality and transparent healthcare at a reasonable cost."

    By Shannon Muchmore • Jan. 30, 2018
  • Deep Dive

    How Bristol-Myers and Pfizer are using real-world data to unseat warfarin

    Eliquis, the pharmas' blood thinner, is now a blockbuster. Yet the companies see more growth ahead, tapping real-world data to convince doctors and payers.

    By Ned Pagliarulo • Jan. 29, 2018
  • Deep Dive

    When real-world evidence becomes a real headache

    After devoting considerable time and resources to find out how a product works in everyday life, drugmakers can be left with more questions than answers.

    By Jan. 29, 2018
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    Elizabeth Regan/BioPharma Dive
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    Deep Dive

    Payers wade into real-world evidence, but tread lightly

    Insurers and pharmacy benefit managers are wary about the quality of data underlying real-world evidence.

    By David Lim • Jan. 29, 2018
  • ICER: High-priced Hemlibra could reduce hemophilia costs

    Even though the drug's price is high, once-weekly Hemlibra could save costs for the U.S. healthcare system.

    By Suzanne Elvidge • Jan. 29, 2018
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    Novartis
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    US in 'desperate need' of biosimilars: Novartis' Narasimhan

    Incoming CEO Vas Narasimhan expects significant uptake of biosimilars in the future, despite a sluggish start in the U.S. for the copycat biologics.  

    By Ned Pagliarulo • Jan. 24, 2018