Marketing: Page 41
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Novartis pulls Arzerra outside US markets amid rising CLL competition
In all markets except the U.S., the leukemia drug will only be available on a compassionate use basis.
By Ned Pagliarulo • Jan. 24, 2018 - 
                    
                    
                        
                    
                    
                    
NYC seeks $500M in suit aimed at opioid manufacturers
The Big Apple joins a chorus of cities, states and counties seeking retribution from prescription painkiller developers, including J&J and Purdue Pharma.
By Jacob Bell • Jan. 24, 2018 - 
    
    
                
                
                    Explore the Trendline➔
                
            
            
            
                
                    Brian Tucker / BioPharma Dive/BioPharma Dive
            TrendlineCommercialization
New drugs for obesity and Alzheimer’s look set to become blockbusters, reshaping pharma marketing strategies just as many current top-sellers near looming patent cliffs.
By BioPharma Dive staff - 
                    
                    
                        
                    
                    
                    
Novartis predicts growth pick-up on back of Cosentyx, Entresto
Incoming CEO Vas Narasimhan will soon step into the role, as the Swiss pharma looks to rebound from several years of declining operating profits.
By Ned Pagliarulo • Jan. 24, 2018 - 
                    
                    
                        
                    
                    
                    
Drug price hikes drive health spending up
The Health Care Cost Institute found healthcare spending grew 4.6% last year.
By Jeff Byers • Jan. 23, 2018 - 
                    
                    
                        
                    
                    
                    
J&J signals new tax laws won't change its M&A strategy
Despite a more favorable tax rate, J&J leadership said the company is still focused largely on early-stage acquisitions after a busy year of dealmaking.
By Jacob Bell • Jan. 23, 2018 - 
                    
                    
                        
                    
                    
                    
FDA to speed public notification of product recalls
The move is part of the FDA's efforts to strengthen its enforcement of potentially unsafe food and medical products.
By Ned Pagliarulo • Jan. 19, 2018 - 
                    
                    
                        
                    
                    
                    
Pharma, payers clash over CMS Part D drug rebate plan
The drug, PBM and insurance industries differ on a CMS proposal to require Part D sponsors to pass on a percentage of rebates to consumers.
By David Lim • Jan. 18, 2018 - 
                    
                    
                        
                    
                    
                    
Shire's latest approval won't save it from Hemlibra
The EC thumbs up for Adynovi should bolster Shire's hemophilia business, yet Roche's new drug still threatens bottom lines.
By Jacob Bell • Jan. 17, 2018 - 
                    
                    
                        
                    
                    
                    
Novartis aims for US approval of Humira biosimilar
If OK'd by the FDA, the Swiss pharma's drug would be the third copycat version of the top-selling biologic product in the U.S.
By Suzanne Elvidge • Jan. 17, 2018 - 
                    
                    
                        
                    
                    
                    
Price for Spark gene therapy too high, ICER says
Even considering indirect societal benefits, the group found Luxturna's $850,000 price tag would need to be cut in half to meet its cost-effectiveness thresholds.
By Ned Pagliarulo • Jan. 16, 2018 - 
                    
                    
                        
                    
                    
                    
Novartis goes 2-0 against J&J in psoriasis
Fresh data support Cosentyx's superiority to Stelara in treating plaque psoriasis.
By Jacob Bell • Jan. 16, 2018 - 
                    
                    
                        
                    
                    
                    
AstraZeneca's PARP inhibitor gains market edge with breast cancer approval
Lynparza, already one of AstraZeneca's fastest growing products, now holds a new indication over rival therapies from Clovis and Tesaro.
By Jacob Bell • Jan. 12, 2018 - 
                    
                    
                        
                    
                    
                    
BioPharma Dive's 3 predictions for 2018 and beyond
What trends will shape the biopharma industry in 2018? BioPharma Dive's editors took a stab at predicting how the year may unfold for AI, oncology and neuroscience.
By Ned Pagliarulo • Jan. 12, 2018 - 
                    
                    
                        
                    
                    
                    
Drug charity group bites back at HHS
Patient Services Inc. filed a lawsuit claiming recent guidance from the department violated the organization's First Amendment rights.
By Jacob Bell • Jan. 10, 2018 - 
                    
                    
                        
                    
                    
                    
FDA slaps down Amneal bid to stop Forteo generics
The agency has rejected a citizen petition from the copycat drugmaker.
By Jacob Bell • Jan. 10, 2018 - 
                    
                    
                        
                    
                    
                    Deep Dive
Price competition to hit oncology next: BioPharma Dive's 2018 predictions
Cancer drugs routinely command a premium price. A crowded pipeline of me-too rivals could change that.
By Ned Pagliarulo • Jan. 10, 2018 - 
                    
                    
                        
                    
                    
                    
JPM18: Allergan says no Restasis generic before second quarter
Allergan has fought hard against generic competitors to its blockbuster eye drug.
By Suzanne Elvidge • Jan. 10, 2018 - 
                    
                    
                        
                    
                    
                    
Azar talks list prices, mandatory Medicare pilots
The HHS nominee identified high drug prices and shifting payment models to reward health outcomes as top priorities.
By David Lim • Jan. 9, 2018 - 
                    
                    
                        
                    
                    
                    
FDA rejects Allergan's latest bid to block Restasis copies
Allergan could face generic competition to Restasis as soon as this year, bringing with it a potential blow to the company's bottom line.
By Ned Pagliarulo • Jan. 5, 2018 - 
                    
                    
                        
                    
                    
                    Deep Dive
Drug approvals surged in 2017. What does that mean for pharma?
The FDA approved more novel medicines in 2017 than in any year since 1996.
By Ned Pagliarulo • Jan. 3, 2018 - 
                    
                    
                        
                    
                    
                    
Big drugmakers ring in new year with price hikes
Allergan, Amgen and Biogen are just a few of the companies charging more for their meds in 2018.
By Jacob Bell • Jan. 3, 2018 - 
                    
                    
                        
                    
                    
                    
Spark sets precedent with outcomes models, $850K gene therapy price tag
After winning approval of Luxturna in December, the biotech revealed the blindness treatment's cost, along with plans for outcomes-based rebate contracts.
By Lisa LaMotta • Jan. 3, 2018 - 
                    
                    
                        
                    
                    
                    
Allergan to cut 1,000 jobs as generic competition threatens
The big question for 2018 is whether copies of Allergan's eye drug Restasis will enter the market. But the pharma also faces loss of exclusivity for several other products.
By Ned Pagliarulo • Jan. 3, 2018 - 
                    
                    
                        
                    
                    
                    
Inovio reworks immunotherapy deal with eye to China
Under an amended agreement, ApolloBio will pay $23 million upfront for exclusive rights within Greater China for Inovio's HPV immunotherapy.
By Suzanne Elvidge • Jan. 3, 2018 - 
                    
                    
                        
                    
                    
                    
Galapagos' progress won't rattle CF markets, analysts say
Pipeline progress, including positive Phase 2 data, didn't sway some analyst beliefs that Vertex will continue to dominate the cystic fibrosis market.
By Jacob Bell • Jan. 3, 2018